With 4 days left in the 2015 February Sweeps, NBC finished #1 on a slow television night in the U.S. BBC One #1 in the UK. Seven again finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, February 21, 2015 (Posted on February 22, 2015)
On an extremely slow night of television in America, The Peacock Network finished #1. At 8P, ‘Dateline’ finished as the top program in its time slot and on the evening with 5.71 million viewers. At 10P, a rerun of ‘Saturday Night Live’ brought in 4.30 million viewers.
The Tiffany Network’s streak of two consecutive evening on top of the February Sweeps ratings came to an end. At 8P, a rerun of ‘Hawaii Five-0’ finished with 4.02 million viewers. At 9P, a rerun of ‘Scorpion’ drew 4.37 million viewers. Then at 10P, ’48 Hours’ topped the time slot with 5.20 million viewers.
The Alphabet Network finished third. At 8P, ‘Countdown to the Oscars: An Insiders Guide’ brought in 2.91 million viewers. Then at 830P, the movie ‘The Social Network’ drew 1.75 million viewers. Now, if you thought that was a waste of licensee monies, remember, at the box office that would have brought in $14 million. At least that is one way the suits at Disneyville can spin a program bringing in less than The Mendoza Line.
The Animal Network finished dead last. At 8P, the highlight of their evening was a rerun of this week’s ‘Backstrom’ which brought in 1.38 million. At 9P, ‘Daytona 500 Bash at the Beach’ once again proved that no one cares, outside of NASCAR country, about grease heads on a beach having fun…unless they are driving their cars, at it drew 1.04 friends and family. ‘Backstrom’ finished #1….’Backstrom’ finished #1…on FOX.
For The Record
NBC finished #1 on Saturday with 5.221 million viewers. CBS finished #2 with 4.426 million viewers. ABC finished #3 with 1.944 million viewers. FOX finished fourth with 1.210 million viewers.
Today In TV History
On this date in 1954, ABC radio’s popular “Breakfast Club” program was simulcast on TV for the first time. Thus it became the first early morning network morning show on ABC. Good Morning, America!
87th Annual Academy Award Winners
Best Supporting Actor
JK Simmons (Whiplash)
Best Actress in a Supporting Role
Patricia Arquette (Boyhood)
Alejandro G. Inaritu (Birdman)
Eddie Redmayne (The Theory of Everything )
Julianne Moore (Still Alice)
During the 87th Academy Awards, there were two outstanding commercials.
Stella Artois ‘Buy The Lady A Glass of Water’
Comcast Xfinity ‘Emily’s Oz’
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One was again #1 on Saturday in the UK. At 7P, ‘The One Show’ was the evening’s highest-rated show outside of soaps, attracting 3.83 million viewers (20.1%). At 730P, ‘A Question of Sport’ drew 3.37 million viewers (16.4%). Next, ‘The Musketeers’ kept the majority of that audience with 3.02 million viewers (14%). At 1035P, ‘The Graham Norton Show’, featuring guest Sean Penn, the evening ended with 2.94 million viewers (22.7%).
ITV began prime time with ‘Barging Round Britain’ with John Sergeant and it was seen by an average audience of 2.6 million viewers (11.2%). Next, ‘Bear Grylls: Mission Survive’ premiered with 2.91 million viewers (13.6%) viewers last night (February 20). The reality show, which sees eight celebrities attempt to survive in the rainforests of Costa Rica, peaked with 2.98 million from 9pm.
Channel 4 began prime time with ‘The Million Pound Drop’ which drew 920,000 viewers (4%). It was followed at 9P by ‘Gogglebox’ as it continued to score a network ratings high on Saturday as it was seen by 3.35 million viewers (15.5%). At 10P, ‘The Last Leg’ brought in 1.29 million viewers (8.1%).
BBC Two had, at 7P, ‘Antiques Road Trip’ as it kicked things off with 1.52 million viewers (7.7%). It was followed at 8P by ‘Mastermind’ which drew 1.93 million viewers (8.3%). Then at 9P, ‘Food and Drink’ lost a few viewers as 1.48 million (6.4%) watched. Next, ‘Italy Unpacked’ continued with 1.28 million viewers (5.9%). Finally, ‘QI’ rounded things off with 1.18 million viewers (6.7%).
Channel 5 on Saturday provided the UK with CBS’ ‘NCIS’. First, ‘NCIS: New Orleans’ drew 931,000 viewers (4.3%). Then CBS’ top police procedural, ‘NCIS’ was seen by 999,000 viewers (6.0%).
BBC Three’ at 930P presented the showing of ‘Uncle’ and it drew an average audience of 923,000 viewers (4.3%).
Seven was again #1 on Saturday in TV ratings in Australia with a 26.6% share of the available audience. ‘Seven News Saturday’ was Seven’s top program and #2 overall with 971,000 viewers. #8 was the movie, ‘Cars 2’ which drew 438,000 viewers.
ABC finished a close #2 on Saturday with a 25.3% share. But it had the #1 program in Australia with ‘ABC News Saturday’ which drew 997,000 viewers. #3 was ‘New Tricks’ which drew 921,000 viewers. #5, ‘Foyle’s War’ brought in 879,000 viewers.
Network Nine finished #3 with a 23.2% share. #4 was ‘Nine News Saturday’ which drew 900,000 viewers. #9 was ‘ICC World Cup Cricket 2015 Session 2’ which had 426,000 viewers.
Ten finished #4 on Saturday in Australia with an 18.7% share of the available audience. It may not have finish higher than fourth, but it did have three programs finish in the Top Ten. #6 was ‘The Best Exotic Marigold Hotel’ which had 630,000 viewers. #7, ‘Ten Eyewitness News Saturday’ had 466,000 viewers. #10, ‘David Attenborough’s Natural Curiosities Episode 2’ had 392,000 viewers.
SBS finished #5 on Saturday with a 6.2% share.
Sunday Australian TV Overnight Ratings
Seven won again on Sunday, this time with 30.5% share of the available audience. Yet their top program was #3, ‘Seven News Sunday’ which drew 1,016,000 viewers. #5 was ‘Australia: The Story of Us’ which drew 945,000 viewers. #6, ‘My France with Manu’ which drew 841,000 viewers. #8, ‘Downton Abbey’ pulled in 772,000 viewers.
Network Nine finished #2 on Sunday with 29.7% share. Nine finished with the top two programs, #1, ‘The Block Triple Threat’ which drew 1,114,000 viewers and #2, ‘Nine News Sunday’ with 1,085,000 viewers which was also the #1 newscast in the nation. #7 was ’60 Minutes’ with 830,000 viewers.
ABC finished #3 with 17.2% share. #4 was ‘ABC News Sunday’ which drew 959,000 viewers.
Ten finished #4 with 17.0% share of the available audience. #9 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ and drew 756,000 viewers. #10 was ‘Shark Tank’ which drew 739,000 viewers.
SBS finished #5 with 5.6% share.
As you can see, no matter where you live, people are…
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Jerry Mulligan Quartet ‘Open Country’