With 3 days left in the 2015 February Sweeps, ABC finished #1 with the 87th Annual Academy Awards in the U.S. BBC One #1 with ‘Call The Midwfie’ in the UK. Seven again finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, February 22, 2015 (Posted on February 23, 2015)
ABC #1 on Sunday as the 87th Annual Academy Awards drew over 34 million viewers. JK Simmons (Best Supporting Actor for Whiplash); Patricia Arquette (Best Supporting Actress for Boyhood); Julianne Moore (Best Actress for Still Alice) and Eddie Redmayne (Best Actor for The Theory of Everything)
ABC
The Alphabet Network had the big one on Sunday and it milked it for all it was worth. The 87th Academy Awards were the center of attention from the Dolby Theatre on Hollywood Boulevard as ‘Birdman’ and ‘The Grand Budapest Hotel’ took for Oscars home apiece. At 7P, ‘Live from the Red Carpet’ special with 9.31 million viewers and a 9.7/16; at 730P, finished with 23.59 million viewers and a 12.0/19 and at 8P, it drew 30.01 million viewers and a 16.5/26. The three half-hours averaged a 12.7/20, down 8% from last year. At 830P, ‘The 87th Academy Awards’ drew 34.63 million viewers and a 24.6 rating and a 39 share of the available audience in the household overnights from 830P-1212A (ET), peaking in the 930P half-hour at a 25.6/37. Comparably, this was 12% below the 27.9/41 in the overnights for the year-ago Oscars telecast (on Sunday 3/02/14).
AMC
American Movie Classics Channel finished as the #2 network in all of television as the #1 cable network on Sunday drove in nearly 7 million viewers. At 8P, a rerun of last week’s ‘Walking Dead’ brought in 2.581 million viewers. Then at 9P, the #2 program on the evening, ‘Walking Dead’ brought in 13.438 million viewers, a huge number opposite the Academy Awards. At 10P, ‘Talking Dead’ had 4.859 million viewers. It was good to be an AMC suit on Sunday.
CBS
The Tiffany Network pulled a switch in its schedule be beginning with the old reliable and ending with a made-for-television movie to play up against the elephant in the room named Oscar. At 7P, the overrun of the ‘Los Angeles Open PGA Golf Tournament finished with 6.52 million viewers and a 4.6/8. At 730P, ’60 Minutes’ paying tribute to the late Bob Simon was below-average 6.52 million viewers and a 4.3/ 6. At 9P, a movie, ‘Act of Valor’ drew 3.41 million viewers and a 2.2/3.
NBC
The Peacock Network drew a blank hand on Sunday. At 7P, a rerun of ‘Dateline’ drew 5.39 million viewers and a 3.6/6. At 8P, a rerun of the continuing arc through all three programs, beginning with ‘Chicago Fire’ drew 2.33 million viewers and a 1.5/2. AT 9P, ‘Law & Order: SVU’ drew 2.45 million viewers and a 1.6/2. At 10P, ‘Chicago PD’ concluded the storyline with 2.76 million viewers and a 1.8/3.
FOX
The Animal Network of Broadcast presented its animation domination on Sunday but it was futile. At 7P, a rerun of ‘Bob’s Burgers’ brought in 2.01 million viewers and a 1.2/2. At 730P, a rerun of ‘The Simpsons’ drew 2.24 million viewers and a 1.3/2. At 8P another rerun of ‘The Simpsons’ drew 2.99 million viewers and a 1.7/3. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.75 million viewers and a 1.2/2. At 9P, a rerun of ‘Family Guy’ pulled in 1.91 million viewers and a 1.3/2. And at 930P, another encore telecast of ‘Bob’s Burgers’ drew 1.93 million viewers and a 1.2/2.
Late Night
ABC’s ‘Jimmy Kimmel After The Oscars Special’ was all by itself on Sunday evening. But it was worth it.
For The Record
ABC finished #1 with 30.756 million viewers and a 20.5/31. AMC finished #2 on Sunday with an average of 6.959 million viewers as it was the #1 cable network. CBS finished a distant third with 4.573 million viewers and a 3.2/5. NBC finished #4 with 3.231 million viewers and a 2.1/3. Univision finished with 2.665 million viewers and a 1.4/2. FOX finished with 2.139 million viewers and a 1.3/2. Telemundo finished with a 0.4/1.
Today In TV History
On this date in 1997, NBC-TV aired ‘Schindler’s List’. It was completely uncensored.
Cinema News
And The Winners Were….
87th Annual Academy Award Winners
Best Supporting Actor
JK Simmons (Whiplash)
Best Actress in a Supporting Role
Patricia Arquette (Boyhood)
Best Director
Alejandro G. Inaritu (Birdman)
Best Actor
Eddie Redmayne (The Theory of Everything )
Best Actress
Julianne Moore (Still Alice)
Best Picture
‘Birdman’
During the 87th Academy Awards, there were two outstanding commercials.
Stella Artois ‘Buy The Lady A Glass of Water’
Comcast Xfinity ‘Emily’s Oz’
Cable TV News
Top Cable Programs On Academy Award Sunday
#1 ‘Walking Dead’ AMC 13.438 million viewers @ 9P
#2 ‘Talking Dead’ AMC 4.859 million viewers @ 1001P
#3 ‘Academy Awards PT2 ENT 3.313 million viewers @ 730P
#4 ‘Academy Awards PT1 ENT 3.261 million viewers @ 530P
#5 ‘Walking Dead’ AMC 2.581 million viewers @ 8P
#6 ‘Saturday Movie’ FAM 2.332 million viewers @ 7P
#7 ‘Family Guy’ FAM 1.873 million viewers @ 1030P
Box Office Top Ten for Weekend 20 Feb-22 Feb 2015
#1 ’50 Shades of Grey’ $23.2 million
#2 ‘Kingsman: The Secret Service’ $17.5 million
#3 ‘The SpongeBob Movie: Sponge Out of Water’ #15.5 million
#4 ‘McFarland, USA ‘ $11.3 million
#5 ‘The DUFF’ $11.0 million
#6 ‘American Sniper’ $9.6 million
#7 ‘Hot Tub Time Machine 2’ $5.8 million
#8 ‘Jupiter Ascending’ $3.6 million
#9 ‘The Imitation Game’ $2.5 million
#10 ‘Paddington’ $2.2 million
Digital/Mobile
ABC teamed up with Facebook last night during the 87th Annual Academy Awards to live stream The Oscars Backstage. The feed on ABC’s FB page featured three channels with live video from more than 20 cameras throughout the L.A. Dolby Theatre, where the ceremony took place. The pre-show included real-time FB data of the most-discussed nominees, and allowed users to ask celebs questions on the Good Morning America page to potentially see answered live. Oscars Backstage was also available on the Watch ABC app on mobile and desktop devices for free.
Twitter and Facebook Users Agree: Top Oscars Moment Goes to Lady Gaga. The singer’s “Sound of Music” medley followed by Julie Andrews appearance is the most talked-about Academy Awards moment on both social networks. And the award for Biggest Social Media Moment goes to Lady Gaga. Twitter and Facebook shared their buzziest Oscar moments, and the singer’s “Sound of Music” medley followed by the appearance of Julie Andrews ranked No. 1 on both social networks. On Facebook, the performance triggered show-related interactions by 214,000 people per minute globally, and 154,000 people per minute in the U.S., and Nielsen Twitter TV Ratings noted that 5.9 million show-related tweets were seen by a unique audience of 13 million people.
On Facebook, the performance triggered show-related interactions by 214,000 people per minute globally, and 154,000 people per minute in the U.S., and Nielsen Twitter TV Ratings noted that 5.9 million show-related tweets were seen by a unique audience of 13 million people. Sunday’s Oscars show was a very social event on Facebook! Around the globe 21 million people had 58 million interactions related to the Oscars on Facebook.
For a unique look at how people using social media reacted, click on the Celebs on Facebook link below.
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Across The Pond
BBC One had the midwife and it also had #1 in TV ratings on Sunday. At 7P, ‘Countryfile’ drew another big number as it pulled din 7.65 million viewers (34.3%). At 8P, ‘Call The Midwife’ was easily the top program of the evening as it drew 8.63 million viewers and a third of the available viewing audience (33.2%). Then at 9P, JK Rowling’s novel, ‘The Casual Vacancy’ in its second episode dropped by nearly 2 million viewers from last week, as it brought in an average 4.78 million viewers (20.5%).
BBC Two at 8P had the top competitor to ‘Call The Midwife; as ‘Top Gear’ attracted 5.27 million viewers (20.3%). The two programs provided 53.5% share of the entire UK available TV viewing audience. At 9P, it was followed by ‘Dragons’ Den’ with 2.77 million viewers (11.9%). At 10P, ‘Meet the UKIPers’ continued with 1.32 million viewers (8.0%).
ITV really didn’t have much of an answer to the BBC One/Two punch on Sunday. At 7P, ‘Get Your Act Together’ came to an end with 2.51 million viewers (11.0%). At 815P, ‘All Star Family Fortunes’ entertained 2.65 million viewers (10.2%). At 9P, the network brought back some respect with ‘Mr Selfridge’ as it continued with 3.51 million viewers (15.1%), saving the network on this night.
Channel 4 at 8P, ‘Auction House’ brought in 1.03 million viewers (4.0%). At 9P brought ‘Indian Summers’ and it dropped about 700,000 viewers from last week’s launch to 1.88 million viewers (8.1%).
Channel 5 decided at 9P to present a showing of the movie ‘Top Gun’ and it wasn’t even in the picture on Sunday as it only drew 757,000 viewers.
ITVBe at 10P, presented ‘The Only Way Is Essex’ and it returned with 518,000 viewers (3.2%).
BBC Three at 10P had ‘I Survived a Zombie Apocalypse’ and it gathered 316,000 zombie watchers (2.0%). Good luck with that.
Down Under
Seven won again on Sunday, this time with 30.5% share of the available audience. Yet their top program was #3, ‘Seven News Sunday’ which drew 1,016,000 viewers. #5 was ‘Australia: The Story of Us’ which drew 945,000 viewers. #6, ‘My France with Manu’ which drew 841,000 viewers. #8, ‘Downton Abbey’ pulled in 772,000 viewers.
Network Nine finished #2 on Sunday with 29.7% share. Nine finished with the top two programs, #1, ‘The Block Triple Threat’ which drew 1,114,000 viewers and #2, ‘Nine News Sunday’ with 1,085,000 viewers which was also the #1 newscast in the nation. #7 was ’60 Minutes’ with 830,000 viewers.
ABC finished #3 with 17.2% share. #4 was ‘ABC News Sunday’ which drew 959,000 viewers.
Ten finished #4 with 17.0% share of the available audience. #9 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ and drew 756,000 viewers. #10 was ‘Shark Tank’ which drew 739,000 viewers.
SBS finished #5 with 5.6% share.
Monday Australian TV Overnight Ratings
Seven was #1 again on Monday as it pulled in a dominating 32.6% share of the available audience in Australia. #1 was ‘My Kitchen Rules’ which drew 1,624,000 viewers. #4 was ‘Seven News’ which drew 1,001,000 viewers. #6, ‘Seven News/Today Tonight’ which finished with 975,000 viewers. #7 was ‘Home and Away’ with 910,000 viewers.
Network Nine finished #2 on Monday as it had a 26.2% share. #2 was ‘Nine News’ which finished with 1,155,000 viewers and was the #1 newscast in the nation on Monday. #3 was ‘Nine News 6:30’ with 1,138,000 viewers. #5, ‘A Current Affair’ delivered 982,000 viewers. #9, ‘The Block Triple Threat’ had 832,000 viewers.
ABC finished #3 with a 19.5% share. #8, ‘ABC Evening News’ drew 865,000 viewers. And, #10, ‘7.30’ pulled in 812,000 viewers.
Ten finished fourth with 16.7% share.
SBS finished #5 with 5.0% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
Sydney Hosts Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ Thursday at 7P at the Roseville Cinema. The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Legend & Common ‘Glory’ at the 87th Academy Awards
Lady Gaga Tribute To Julie Andrews ‘Sound Of Music’
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