Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, November 8, 2014 (Posted 11.09.14)
The Tiffany Network made it three in a row as it powered to another top network victory on Saturday. At 8P, it had the SEC thriller between the visiting Alabama Crimson Tide at the LSU encampment and in overtime, the Tide rolled to victory as it drew a nation’s top 8.41 million viewers. Perhaps it was not one of those so-called ‘instant classics’ but it certainly was a thrilling game.
The Alphabet Network could not replicate what its parent did on the Big Screen on this date (see below as ‘Big Hero 6’ was #1 at the box office) but at 8P, it had the big Ohio State at Michigan State game to decide the Big Ten East title and it drew 6.96 million viewers. It wasn’t even close to being a classic last the Boys from Columbus bashed the Spartans in East Lansing.
The Peacock Network was lucky FOX had the weakest conference. At 8P, a rerun of ‘The Mysteries of Laura’ proved that if you rerun an episode enough, you will actually get an accumulated eyeball count. It drew 2.5 million viewers. It’s a good program. But three times in a single week? At 9P, another rerun of the 16 year ‘Law & Order: SVU’ is like watching the USA Network. It drew 2.7 million viewers. Then at 10P, a rerun in prime time of an old ‘Saturday Night Live’ drew 3.0 million viewers.
The Animal Network of Broadcast had the Big Eight. Enough said. At 8P, in what was supposed to be one of the better matchups of the season, TCU visiting Kansas State, was a flop. TCU waxed KSU and drew only 2.18 million Kansans and TCUvilleites. No game. No conference. No viewers nationally.
For The Record
CBS finished #1 again with 8.41 million viewers. ABC finished second with 6.96 million viewers. NBC finished with 2.74 million viewers. FOX finished last with 2.18 million viewers.
For the Week, in review, CBS won on Sunday, Tuesday, Thursday, Friday and Saturday in prime time overnight households. ESPN won on Monday. ABC win on Tuesday.
Today In TV History
On this date in 1966, NBC screens first made-for-TV feature-length film, ‘Fame is the Name of the Game’, as part of a regular series. The 120-minutes features are made by Universal
Box Office Top Ten
#1 Big Hero 6 $56.2 million 3,761 theaters
#2 Interstellar $52.2 million 3,561 theaters
#3 Gone Girl $ 6.1 million 2,224 theaters
#4 Ouija $ 6.0 million 2,680 theaters
#5 St. Vincent $ 5.7 million 2,455 theaters
#6T Fury $ 5.5 million 2,834 theaters
#6T Nightcrawler $ 5.5 million 2,766 theaters
#8 John Wick $ 4.1 million 2,152 theaters
#9 Alexander $ 3.4 million 2,381 theaters
#10 Book of Life $ 2.8 million 2,166 theaters
Note: ‘Interstellar’ was #1 globally with $80 million at the box office overseas making the total for the weekend, $132.2 million. Production of the film was estimated at $165 million. With ancillary costs of another $165 million, the break even point is $330 million, the same as ‘Big Hero 6’.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One was #1 again on Saturday. Primarily it had more power programs than ITV. At 630P, ‘Strictly Come Dancing’, the biggest power in the 1 arsenal, attracted 9.37 million viewers (42.8%), recording the strongest numbers of the night. Then at 8P, ‘Doctor Who’ ended its eighth season with more than 5.4 million viewers last night (November 8), according to overnight figures. ‘Death in Heaven’, which saw the Doctor (Peter Capaldi) once again facing off against The Master (Michelle Gomez), was watched by 5.45 million viewers (23.3%). Then at 910P, ‘The Royal British Legion Festival of Remembrance 2014’ was watched by 5.01 million viewers (23.8%).
ITV at 7P, presented ‘The Chase’ which drew 3.04 million viewers (13.6%). Then the network brought out their big gun at 8P as ‘The X Factor’ rose slightly to 7.72 million viewers (33.2%) from last week in winning it time slot. At 945P, ‘The Jonathan Ross Show’ could only manage 2.43 million viewers (12.1%).
Channel 4 at 8P presented the latest ‘Walking Through History’ and 972,000 viewers (4.2%). It was followed by an airing of the movie, ‘The Best Exotic Marigold Hotel’, which powered the network to third on Saturday with 2.14 million viewers (10.6%).
BBC Two at 7P, had a rerun of ‘Dad’s Army’ and it entertained 1.23 million viewers (5.4%). At 8P, ‘The Culture Show’ fell to 810,000 viewers (3.5%). Then the coverage of the ‘F1 Brazilian Grand Prix’ qualifying, in which Mercedes’ Nico Rosberg took pole position ahead of Lewis Hamilton, averaged the network high of 1.47 million viewers (6.7%).
ITV3 presented a rerun of ‘Doc Martin’ and it averaged 714,000 viewers (3.1%).
Channel 5 had a festive films including ‘The Christmas Heart’ which drew 405,000 viewers (1.9%) and ‘The Case for Christmas’ which was watched by 470,000 viewers (2%) brought the point crystal clear: your rushing Christmas, 5. Yikes!
ITV 2 had ‘The Xtra Factor’ and it appealed to 316,000 viewers (1.6%).
Seven Bounces Back To Lead Saturday, November 8, 2014.
Seven finished #1 on Saturday in Australia with a strong 29.4% share of the available audience. It had the #1 program on the evening, which was the #1 newscast, ‘Seven News Saturday’ with 843,000 viewers. The next was #6, the airing of the movie ‘Up’ which delivered 609,000 viewers. #10 was another movie, ‘Con Air’ which drew 374,000 viewers. Yes it was a very slow Saturday.
Network Nine came through with #2 with 26.8% share. Its top program was #5, ‘Nine News Saturday’ which brought in 721,000 viewers.
ABC1 had another strong Saturday with 23.9% share. #2 was ‘ABC News Saturday’ with 842,000 viewers; #3, a rerun of ‘New Tricks’ with 822,000 viewers; #4 was ‘Scott and Bailey’ with 803,000 viewers; #7 was a rerun of ‘The Doctor Blake Mysteries’ with 454,000 viewers; and #9 was ‘Gardening Australia’ with 415,000 viewers.
Ten finished fourth with a 14.3% share. It had the #9 program, ‘Ten Eyewitness News Saturday’ with 386,000 viewers.
SBS finished #5 with 5.6% share.
Sunday Overnight Ratings in Australia
Network Nine dominated Sunday with a 35.1% share of the available audience. The #1 program in the nation was ‘Nine News Sunday’ with 1,168,000 viewers. #2 was ‘Twenty/20-Australia vs South Africa Game 3’ which drew 1,126,000 viewers. #7 was ‘The Embassy’ which drew 636,000 viewers.
Seven slipped to second on Sunday, with a 2.55% share. It had the #3 program, ‘Sunday Night’ with 1,031,000 viewers. #4 was ‘Seven News Sunday’ with 978,000 viewers. #5 was ‘Surveillance OZ’ with 932,000 viewers.
ABC1 edged Ten with 16.8% share and had #6, ‘ABC News Sunday’ with 812,000 viewers. And, it had #8, ‘Doctor Who’ with 620,000 viewers.
Ten finished with 16.6% share. #9 was ‘Modern Family’, episode 2, with 565,000 viewers. #10 was a rerun of ‘Modern Family’ with 558,000 viewers.
SBS finished fifth with 6.0% share.
As you can see, no matter where you are in the world, people are …
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