Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 7, 2014 (Posted 11.08.14)
If Its Friday, It’s CBS led by ‘Blue Bloods’
CBS
The Tiffany Network used it power on Friday to beat all of the other networks, again. At 8P, ‘Amazing Race’ drew 6.15 million viewers. At 9P, in an amazing 100th episode, ‘Hawaii Five-0’ had a brilliant episode where Wo Fat finally met his match and will not be bothering our gang ever again. It drew 8.915 million viewers. This is Must See TV ON DEMAND. Then at 10P, the cornerstone of Friday, ‘Blue Bloods’ came out with another brilliant episode where Frank’s age is beginning to worry him; Danny seems to have hit middle ground with his new boss; Jamie is falling for his partner and Erin found herself in the middle of a dispute with her dad and her new love. it drew 11.41 million viewers, tops for the evening on all of television. The final scene is one of the memorable in the series. This is Must See TV ON DEMAND.
ABC
The Alphabet Network began the evening with ‘Last Man Standing’ and it pulled in 6.63 million viewers. At 830P, the new series, ‘Cristela’ couldn’t hold the lead-in’s viewership and finished with 4.98 million viewers. At 9P, ‘Shark Tank’ finished with 7.65 million viewers, more than 1.2 million behind ‘Hawaii Five-O’. At 10P, ’20/20′ just didn’t have anywhere near enough to move into ‘Blue Bloods’ territory and drew only 6.955 million viewers.
NBC
The Peacock Network had another middle of the road Friday. At 8P, ‘Dateline’ drew 7.75 million viewers, tops in its time slot on Friday. And then it was all down hill from that point on at 30 Rock. At 9P, ‘Grimm’ drew only 4.94 million viewers. At 10P, ‘Constantine’ drew 3.13 million viewers. The suits at Peacockville have to figure out if they are going program news, fantasy or whatever to succeed. Certainly this mixture is not working. Just ask the affiliates who finish at the bottom of the lead-in basement for their Late News.
FOX
The Animal Network of Broadcast did it again on Friday. To put it mildly, they did nothing. At 8P, they trotted out a rerun of ‘MasterChef Jr.’ which could only muster 2.035 million viewers. At 9P, a rerun of their rookie hit ‘Gotham’ drew 1.285 million viewers. If you didn’t see this one, with Penguin’s coming out party, it is Must See TV ON DEMAND.
The CW
The Little Network That Couldn’t didn’t on this Friday. At 8P, ‘Whose Line Is It Anyway?’ drew 1.40 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.21 million viewers. At 9P, ‘America’s Next Top Model’ drew 1.07 million viewers. If this network ran ‘Masters of Illusion’ and ‘Penn & Teller’ along with ‘Whose Line Is It Anyway?’, they would know FOX out of fourth. This could be a very fun night if that happened. It would be a perfect Friday for the demo they serve.
Late Night
Friday’s edition of ‘The Tonight Show Starring Jimmy Fallon’, with guests Jay Leno, Lucy Liu and Kevin Delaney, with Dave Davies sitting in with The Roots, averaged a 3.3 rating, 8 share in metered-market households, making it the top-rated Friday telecast of ‘The Tonight Show’ in eight months (since March 7, with a 3.4/8 during the third week of Jimmy Fallon’s tenure as ‘Tonight’ host).
For The Record
CBS finished #1 on Friday with 8.81 million viewers. ABC finished second with 6.84 million viewers. NBC finished third with 5.31 million viewers. FOX finished with 1.66. The CW finished with 1.19 million viewers.
Today In TV History
On This Date In 1965, the soap opera ‘Days of Our Lives’ debuted on NBC-TV.
Television Cable News
AMC Renews ‘Hell On Wheels’ For Fifth & Final Season.
AMC has announced that historical drama “Hell of Wheels,” which follows the construction of the First Transcontinental Railroad across the United States, will return for one final season. A total of 14 new episodes have been ordered, with seven slated for next summer and the final seven in the summer of 2016. The Western period piece, which debuted on Nov. 6, 2011, opened up a new night of original programming for AMC on Saturday and is delivering an average of 3.4 million viewers this season (based on the Live + 7 Day data).
Cinema News
Box Office Top Ten
#1 Interstellar $19.5 million 3,761 screens
#2 Big Hero 6 $15.8 million 4,718 screens
#3 Ouija $ 6.0 million 2,680 screens
#4 Gone Girl $ 5.8 million 2,224 screens
#5 Fury $ 5.5 million 2,834 screens
#6 St. Vincent $ 5.5 million 2,455 screens
#7 Nightcrawler $ 5.4 million 2,766 screens
#8 John Wick $ 4.1 million 2,152 screens
#9 Alexander $ 3.4 million 2,381 screens
#10 Book of Life $ 2.8 million 2,166 screens
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (133). We are thankful to all of you with more than 17,000 views.
Across The Pond
BBC One topped the UK television ratings on Friday. At 7P, ‘The Passing Bells’ drew 2.89 million viewers (15.2%). At 730P, ‘The One show’ drew 2.71 million viewers and a (13.5%). At 830P, ‘Citizen Khan’ pulled in 3.05 million viewers (14%). Then at 9P, ‘Have I Got News For You’ was the highest-rated show of the evening, entertaining 4.42 million viewers (20.1%). It was followed at 930P by ‘Not Going Out’ with 3.81 million viewers (17.5%). After the news, at 1035P, ‘The Graham Norton Show’ ended the evening with 3.5 million viewers (26.8%). Not a spectacular night, but a solid night for BBC One.
ITV at 8P presented ‘Secrets from the Sky’ with a competitive 2.73 million viewers (12.8%) share. Then at 9P, ‘Lewis’ was ITV’s most popular show outside of soaps, bringing in 4.26 million (19.5%) in the epic battle with BBC One at 9P.
BBC Two had at 730P, live ‘FA Cup’ football. The match between Warrington Town and Exeter City was seen by 1.75 million viewers (8.2%).
Channel 4 at 8P, ‘Marvel’s Agents of SHIELD’ drew 1.0 million viewers (4.6%). At 9P, ‘Googlebox’ drew 2.7 million viewers ( 12.4%) in one of the most competitive hours on UK television. At 10P, ‘Alan Carr: Chatty Man’ drew 1.49 million viewers (9.1%).
Channel 5 at 8P presented ‘Rome: The World’s First Superpower’ was seen by 763,000 viewers (3.5%). At 9P, it was followed by Alex Polizzi’s ‘Secret Italy’ which drew a bit more with 786,000 viewers (3.6%). But at 10P, ABC’s ‘Body of Proof’ drew only 648,000 viewers (3.9%). This entire schedule is not competitive for a Viacom property.
Down Under
Network Nine took over the top spot on Australian television with 31.3% share on Friday. #3 was ‘Nine News’ with 874,000 viewer. #4 is ‘Twenty/20-Australia vs South Africa Game 2’ reached 858,000 viewers. #9 was ‘Nine News 6.30’ with 547,000 viewers.
Seven finished second with 29.4% share. It had the top program, ‘Better Homes and Gardens’ with 907,000 viewers. #2 was ‘Seven News/Today Tonight’ 898,000 viewers. #5 was ‘Seven News’ with 849,000 viewers.
Ten finished third with 18.0% share. #7 was ‘Family Feud’ with 573,000 viewers. #10 was ‘The Living Room’ which drew 543,000 viewers.
ABC1 finished fourth with a 16.9% share. #6 was ‘ABC News’ with 613,000 viewers. #8 was ‘Happy Valley’ with 565,000 viewers.
SBS finished fifth with 4.4% share.
Television Overnight Ratings For Saturday In Australia
Seven Bounces Back To Lead Saturday, November 8, 2014.
Seven finished #1 on Saturday in Australia with a strong 29.4% share of the available audience. It had the #1 program on the evening, which was the #1 newscast, ‘Seven News Saturday’ with 843,000 viewers. The next was #6, the airing of the movie ‘Up’ which delivered 609,000 viewers. #10 was another movie, ‘Con Air’ which drew 374,000 viewers. Yes it was a very slow Saturday.
Network Nine came through with #2 with 26.8% share. Its top program was #5, ‘Nine News Saturday’ which brought in 721,000 viewers.
ABC1 had another strong Saturday with 23.9% share. #2 was ‘ABC News Saturday’ with 842,000 viewers; #3, a rerun of ‘New Tricks’ with 822,000 viewers; #4 was ‘Scott and Bailey’ with 803,000 viewers; #7 was a rerun of ‘The Doctor Blake Mysteries’ with 454,000 viewers; and #9 was ‘Gardening Australia’ with 415,000 viewers.
Ten finished fourth with a 14.3% share. It had the #9 program, ‘Ten Eyewitness News Saturday’ with 386,000 viewers.
SBS finished #5 with 5.6% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 34,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Chicago
OVERTHESHOULDERMEDIA 