Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 9, 2014 (Posted 11.10.14)
NBC Was #1 on Sunday with the Packers mauling of Da Bears on ‘Sunday Night Football’
NBC
The Peacock Network had the oldest rivalry in professional football dating back to 1921. It was no contest as the Green Bay Packers obliterated the Chicago Staleys 55-14 at legendary Lambeau Field in Green Bay. At 7P, ‘Football Night in America’ drew 6.20 million viewers and a 2.1/3. At 730P, ‘Football Night in America 2’ drew 8.95 million viewers and a 4.2/7. At 8P, ‘Sunday Night in America 3’ drew 14.47 million viewers and a 8.4/13. Then the Bears at the Packers on ‘Sunday Night Football’ kept NBC in the overnight winner’s circle, with 16.81 million viewers and an estimated 11.1 rating/18 share in households. The peak half-hour was 18.48 million viewers and a 13.1/20 at 830P. Top five market for the game were Milwaukee (49.2 ratings/68 share), then Chicago (26.3/38) Las Vegas (19.7/30), Minneapolis (15.5/24) and Sacramento (13.2/21). The 42-0 halftime score was the largest in the history of NFL televised prime time games.
CBS
The Tiffany Network had their normal, strong lineup on Sunday. At 7P, ’60 Minutes’ pulled in 12.04 million viewers and an 8.6/14. At 8P, ‘Madam Secretary’ drew 12.59 million viewers and an 8.6/13 with a strong episode where once again our heroine turns the table on the foe but the husband is not totally telling the truth. This is Must See TV ON DEMAND episode. At 9P, ‘The Good Wife’ continued its soapy drama and it drew 10.69 million viewers and a 7.5/11. At 10P, ‘CSI’ finished the evening with 8.59 million viewers and a 5.9/10. NOTE: CBS began the regularly scheduled programming at 7:17P, due to the overrun of football.
FOX
The Animal Network of Broadcast presented their usual Sunday line-up beginning at 7P with an overrun of the second game of the NFL doubleheader as the New York Giants fell to the Seattle Seahawks, in Seattle and drew 15.65 million viewers and a 13.5/22. At 730P, ‘The OT’ drew 8.19 million viewers and a 7.2/12. At 8P, ‘The Simpsons’ drew 6.59 million viewers and a 4.4/8. At 830P, ‘Brooklyn Nine-Nine’ drew 3.96 million viewers and a 3.0/4 due to its great lead-in and Eva Longoria. At 9P, ‘Family Guy’ drew 3.60 million viewers and a 2.9/5. At 930P, ‘Mulaney’ drew 2.01 million viewers and a 1.5/2 which is within the hallowed ground of The CW.
ABC
The Alphabet Network began the Sunday evening at 7P with ‘America’s Funniest Home Videos’ and it drew 6.62 million viewers and a 3.6/6. At 8P, ‘Once Upon A Time’ drew 7.41 million viewers and a 4.3/6. At 9P, ‘Resurrection’ drew 4.54 million viewers and a 3.2/5. At 10P, ‘Revenge’ pulled in 5.24 million viewers and a 3.8/6.
For The Record
NBC finished #1 on Sunday with million viewers and a 9.2/14. CBS came in second with million viewers and a 7.7/12. FOX finished third with million viewers and a 5.4/8. Finally, ABC finished fourth with million viewers and a 3.7/6.
Today In TV History
On this very special day in television history, in 1969, the classic ‘Sesame Street’ made its debut on PBS.
Cinema News
Box Office Top Ten
#1 Big Hero 6 $56.2 million 3,761 theaters
#2 Interstellar $50.0 million 3,561 theaters
#3 Gone Girl $ 6.1 million 2,224 theaters
#4 Ouija $ 6.0 million 2,680 theaters
#5 St. Vincent $ 5.7 million 2,455 theaters
#6T Fury $ 5.5 million 2,834 theaters
#6T Nightcrawler $ 5.5 million 2,766 theaters
#8 John Wick $ 4.1 million 2,152 theaters
#9 Alexander $ 3.5 million 2,381 theaters
#10 Book of Life $ 2.8 million 2,166 theaters
Note: ‘Interstellar’ was #1 globally with $80 million at the box office overseas making the total for the weekend, $132.2 million. Production of the film was estimated at $165 million. With ancillary costs of another $165 million, the break even point is $330 million, the same as ‘Big Hero 6’.
Research
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV began the evening at 7P with ‘Keep It in the Family’ which brought in 3.28 million viewers (14.6%). Earlier, The X Factor fell by around 400k to 7.17m (27.6%) at 8pm (316k/1.3% on +1). This is the lowest-rated results show of the series so far, and second-lowest Sunday overall. At 9P, ‘Downton Abbey’ dropped slightly from last week for its finale episode of the season, overnight data reveals, to 7.92 million viewers (34.2%). This is down by around 1.7 million from last year’s finale, which attracted an average of 9.64 million viewers. For this Sunday evening, ITV drew 6.12 million viewers on average to win the evening.
BBC One at 630P, had ‘Countryfile’ which drew 7.07 million viewers (32.9% share). And with that lead-in, at 745P, ‘Strictly Come Dancing’ easily won the night with 9.30 million viewers (35.9%). At 830P, the ‘F1’ coverage drew 3.26 million (13.2%). At 1035P, ‘Match of the Day 2’ drew 2.14 million viewers (19.1%). For this Sunday evening, BBC 1 drew 5.25 million viewers on average to come in second for the evening.
BBC Two at 8P presented ‘Mekong River with Sue Perkins’ attracted 2.36 million viewers (9.1%). At 9P, ‘Police Under Pressure’ intrigued 1.33 million viewers (5.5%).
Channel 4 at 8P had ‘Speed with Guy Martin’ and it interested 1.40 million viewers (5.4%). It was followed at 9P by ‘Homeland’ with 1.14 million viewers (4.7%).
BBC Three at 10P presented ‘Family Guy’ amused 936,000 viewers (4.4%).
Channel 5 at 9P had the coverage of the ‘2014 MTV EMAs’ and it entertained 499,000 viewers (2.4%).
ITV2 had at 9P, ‘Xtra Factor’ and it brought in an additional 863,000 viewers (3.4%).
ITVBe at 10P brought the latest episode of ‘The Only Way Is Essex’ which was seen by 713,000 viewers (3.8%).
Channel 5 at 9P had the coverage of the ‘2014 MTV EMAs’ and it entertained 499,000 viewers (2.4%).
Down Under
Network Nine dominated Sunday with a 35.1% share of the available audience. The #1 program in the nation was ‘Nine News Sunday’ with 1,168,000 viewers. #2 was ‘Twenty/20-Australia vs South Africa Game 3’ which drew 1,126,000 viewers. #7 was ‘The Embassy’ which drew 636,000 viewers.
Seven slipped to second on Sunday, with a 2.55% share. It had the #3 program, ‘Sunday Night’ with 1,031,000 viewers. #4 was ‘Seven News Sunday’ with 978,000 viewers. #5 was ‘Surveillance OZ’ with 932,000 viewers.
ABC1 edged Ten with 16.8% share and had #6, ‘ABC News Sunday’ with 812,000 viewers. And, it had #8, ‘Doctor Who’ with 620,000 viewers.
Ten finished with 16.6% share. #9 was ‘Modern Family’, episode 2, with 565,000 viewers. #10 was a rerun of ‘Modern Family’ with 558,000 viewers.
SBS finished fifth with 6.0% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Benny Goodman
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