Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Wednesday, 07.16.14 (Posted 07.17.14)
The Tiffany Network led this third Wednesday in July, finishing ahead of NBC by 19% in the household overnights. At 8P, ‘Big Brother’ finished #1 in its time slot with 6.26 million viewers and a 4.3/8. Tops for the evening at 9P was episode two of the drama ‘Extant’ with 7.87 million viewers and a 5.4/9. It was 69% above a year-ago rerun of ‘Criminal Minds’ (3.2/ 6 on 7/17/13). But ‘Extant’ did decline by 19% from the 6.7/11 in the overnights it opened with last week (and that translated into 9.58 million viewers based on the Live + Plus Same Day data). Comparably, ‘Extant’ does not compare with the power that ‘Under the Dome’ was last year for Black Rock in season one. At 10P, a rerun of ‘Criminal Minds’ finished the evening with a first-place in its time slot of 5.49 million viewers and a 3.7/7.
The Peacock Network began the evening at 8P with ‘America’s Got Talent’ with 5.92 million viewers and a 4.1/7. At 10P, the brilliant new drama, ‘Taxi Brooklyn’ drew 4.81 million viewers and a 3.0/5, equal to last week’s numbers.
The Animal Network of Broadcast began at 8P with two hours of ‘So You Think You Can Dance’ and it drew 3.63 million viewers and a 3.0/5, which was near the total last week (3.74 million viewers, based on the Live + Same Day data). Unfortunately, this program could not carry the network to a third straight top finish for the night.
The Alphabet Network began the evening at 8P with a rerun of ‘The Middle’ and it drew 3.86 million viewers and a 2.8/5. At 830P, a rerun of ‘The Goldbergs’ dropped to 3.59 million viewers and a 2.5/4. At 9P, a rerun of ‘Modern Family’ drew 3.70 million viewers and a 2.8/5 while at 930P, another rerun of ‘The Middle’ drew 3.19 million viewers and a 2.4/4. It led at 10P into low-rated drama, ‘Motive’ and a last-place 3.43 million viewers and a 2.7/5 (which was 4% above the 2.6/5 last week).
The Little Network That Couldn’t had all reruns of dramas beginning at 8P with ‘Arrow’ which drew 970,000 million viewers and a 0.7/1 and at 9P, ‘The 100’ with 480,000 viewers and a 0.4/1.
‘The Tonight Show Starring Jimmy Fallon’ led Tuesday with 2.7/7; CBS’s ‘Late Show with David Letterman’ had a 1.8/5; and ABC’s rerun of ‘Jimmy Kimmel Live’ drew a 1.6/4.
For The Record
CBS was #1 on Wednesday, breaking FOX’s two-day winning streak with 6.54 million viewers and a 4.4 rating and an 8 share of the available audience. NBC came in second with 5.55 million viewers and a 3.7/7. FOX finished third with 3.63 million viewers and a 3.0/5. ABC was next with 3.53 million viewers and a 2.6/5. Univision finished with 2.88 million viewers with 1.5/3. Telemundo had 1.4 million viewers and a 0.8/1. The CW drew 724,000 viewers and a 0.5/1.
Today In TV History
On this date in 1961, John Chancellor became the on-air host of the ‘Today’ show on NBC-TV. Chancellor replaced Dave Garroway.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
On ITV, at 8P, ‘All-Star Mr & Mrs’ topped the ratings outside soaps with 3.33 million viewers (18.1%). It was followed at 9P by ‘Testing Britain’s Worst Drivers’ with 2.33 million viewers (10.7%).
BBC One at 8P had ‘Talk to the Animals’ and an audience of 2.31 million viewers (12.6%) dolittled. It was followed at 9P by ‘Nick & Margaret: Too Many Immigrants?’ which again delivered 2.67 million viewers (13.4%).
BBC Two at 8P had ‘Operation Cloud Lab’ brought in 1.37 million viewers (7.5%). At 9P, the ’15 Billion Pound Railway’ drew a big audience of 2.48 million viewers (12.4%). At 10P, ‘Jack Whitehall’s Backchat’ had 833,000 viewers (4.8%).
Channel 4 at 8P had ‘This Old Thing’ and it only drew 968,000 viewers (5.3%). It was followed at 9P by ‘One Born Every Minute’ and it rose to 1.44 million viewers (7.2%), tops for the night on 4. At 10P, ‘The Mimic’ returned for a new season with 452,000 viewers (2.6%).
Channel 5 at 8P had ‘Angry Brits: Caught on Camera’ and it attracted a fourth place finish in the time slot with 1.11 million viewers (6.1%). At 9P, ‘The Hotel Inspector Returns’ drew 1.16 million viewers (5.8%). At 10P, ‘Big Brother’ entertained 1.26 million viewers (7.9%), tops for the night on 5.
ITV2 at 9P brought in the finale of ‘I Wanna Marry Harry’ and, like in the U.S., it failed to draw an audience while only 408,000 viewers (2.0%) bothered. It was followed at 10P by ‘The Only Way is Essex’ which rose tremendously with 639,000 viewers (3.9%).
On 5USA at 9P, the premiere of NBC’s ‘Chicago PD’ brought in 464,000 (2.3%). Like in the U.S., this program should grow in audience size as word-of-mouth spreads about this exceptional police procedural.
Sky 1 at 9P presented the finale of ’24: Live Another Day’ and it drew 461,000 viewers (2.3%), which was up 200,000 viewers from the previous week.
Seven won the evening on Wednesday, with a 30.1% share of the available audience. #4, ‘Seven News’ drew 1,135,000 viewers while #5, ‘Seven News/Today Tonight’ drew 1,124,000 viewers. #8 was ‘The Force-Behind the Line’ which drew 919,000 viewers. #9 was ‘Home and Away’ with 903,000 viewers. #10 was ‘Highway Patrol’ which drew 903,000 viewers.
Ten shockingly came in second on Wednesday, with 24.0% share. #2 was ‘MasterChef Australia’ with 1,215,000 viewers while #6 program on the evening was ‘Offspring’ which drew 981,000 viewers.
Nine came in third with 23.6% share and the #1 program, ‘Nine News’ which drew 1,250,000 viewers. #3 was ‘Nine News 6:30’ which pulled in 1,139,000 viewers. #7 was ‘A Current Affair’ with 970,000 viewers.
ABC1 finished fourth with 15.9% share.
SBS had 6.3% share.
As you can see, no matter where people were watching television, they were…
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