On Saturday, March 14, 2015, CBS was #1 in the U.S. as ’48 Hours’ was the top program. BBC One was #1 in the UK led by ‘The Voice UK’. Seven #1 in Australia as ABC’s ‘New Tricks’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, March 14, 2015 (Posted on March 15, 2015)
The Tiffany Network is on fire. On Saturday, in an evening that was one of the slower TV viewing evenings of the year, AT 8P, a rerun of ‘NCIS: Los Angeles’ began the evening in second place with an average of 3.46 million viewers. Then at 9P, ’48 Hours’ grew the audience to an average of 3.625 million viewers. Finally at 10P, a rerun of ’48 Hours’ brought the network to the top position with an average 5.525 million viewers, the top performance of the evening.
The Peacock Network came close but it lost it all at 10P. At 8P, a rerun of ‘Dateline’ drew an average of 3.91 million viewers, the best performance in that time slot. At 9P, another rerun of ‘Dateline’ increased 30 Rock’s audience with an average of 4.82 million viewers. The at 10P, a rerun of ‘Saturday Night Live’ drew an average of only 3.145 million viewers, dooming Sarnoff’s Staff into second place.
The Alphabet Network finished #3 on Saturday. At 8P, a rerun of ’20/20′ drew an average of 3.165 million viewers. Then at 9P, a rerun of ‘In An Instant’ drew an average of 3.615 million viewers. It was not enough to nudge into second.
The Animal Network of Broadcast was nearly a no-show on Saturday. At 8P, a rerun of ‘Brooklyn Nine-Nine’ drew only an average of 1.14 million viewers. Then at 830P, a rerun of ‘Last Man on Earth’ drew an average of 1.15 million to finished as the top program on the slate that Murdoch’s Minions created. At 9P, a rerun of ‘Sleepy Hollow’ drew an average of only 953,500 viewers.
For The Record
CBS finished #1 on Saturday with an average of 4.05 million viewers. NBC finished a close #2 with an average of 3.96 million viewers. ABC finished #3 with an average of 3.47 million viewers. FOX finished #4 with an average of 1.05 million viewers.
Today In TV History
On this date in 1985, the first episode of ‘Mr. Belvedere’ aired on ABC and introduced to the world outside of Milwaukee, Mr. Baseball. The sitcom starred Christopher Hewett in the title role, who takes a job as a housekeeper with an American family headed by George Owens, played by Bob Uecker. The series ran for 6 years and finished with 117 episodes. As a mid-season replacement, it was a huge
Top Ten at the Box Office This Weekend March 13-15, 2015 (Domestic)
1 Cinderella $70.05 Million in 3845 theaters PLUS $62.4 Million international. Total: $132.45 Million
2 Run All Night $11.02 Million in 3171 theaters PLUS $ 6.6 Million international.
3 Kingsman: The Secret Service $6.20 Million in 2635 theaters PLUS $13.7 Million international.
4 Focus $ 5.81 Million in 2855 theaters PLUS 13.5 Million international.
5 Chappie $ 5.80 Million in 3201 theaters PLUS 13.6 Million international.
6 The Second Best Exotic Marigold Hotel $5.70 Million in 2022 theaters
7 The Spongebob Movie: Sponge Out Of Water $ 4.10 Million in 2659 theaters
8 McFarland, USA $ 3.69 Million in 2455 theaters
9 American Sniper $ 2.93 Million in 2001 theaters
10T The Duff $ 2.90 Million in 2301 theaters
10T Fifty Shades of Grey $ 2.90 Million in 2039 theaters
Why people really time-shift shows
More people are time-shifting TV shows than ever before. Convenience is the big reason, well ahead of skipping ads. According to an article by Bill Cromwell in Media Life (031115), while many of them do skip the ads, it’s become more and more clear that is not the primary reason people use DVRs. Instead, it’s about controlling their own schedules.
That’s according to a new survey by Hub, an entertainment research company, which asked time-shifters why they choose to watch programs this way. By far the No. 1 answer, from 60% of respondents, was watching shows at their convenience. Skipping ads tied for second with seeing missed episodes of shows, at just 37% each. (Respondents could choose more than one answer.) When the DVR first came out, the ability to skip commercials was a big part of the device’s novelty, and media buyers and advertisers worried that Americans would rush out and buy DVRs and begin skipping ads in great numbers.
That did not happen.
All these years later, just half of households have DVR capabilities, and while skipping ads is widespread their real value, as the Hub study found, is in programming their TV viewing around busy schedules. That may be the DVR’s lasting impact on television, rather than ad skipping.
As one might expect, Millennials are among the biggest time-shifters. Hub found that 61% of the content that viewers 16-34 watch is time-shifted. They watch just over a third of their television live. By contrast, older viewers, those over age 34, watch 47% of their content live. Skipping ads is less of a reason for time-shifting among Millennials. Just 29% said they time-shift shows in order to jump over the commercials.
Another advantage to time-shifting is the ability to pause or rewind shows, and a goodly share of viewers do that; 34 percent of respondents said they time-shift shows for that reason. Thirty-three percent said they do it because it takes less time to watch an episode of a show. As for ad-skipping, the study found that among DVR owners, 89% will fast-forward through most or all of recorded shows. Among video-on-demand users, of those able to fast-forward, 81% will fast-forward through most or all shows they watch.
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Across The Pond
BBC One had the top program of the evening as ‘The Voice UK’ averaged 6.69 million viewers (31.6%) during the first knockouts episode, which saw will.i.am and Rita Ora choose their final teams. AT 830P, ‘The National Lottery: Win Your Wish List’ continued with an average of 4.08 million viewers (20%). At 9P, ‘Casualty’ attracted an average audience of 4.85 million viewers (24.5%).
ITV at 7P had 'Ant & Dec's Saturday Night Takeaway' drew an average of 5.46 million viewers (26.4%). At 820P, Phillip Schofield's 'You're Back in the Room' kicked off with an average of 4.08 million viewers (19.8%). The Madonna special of 'The Jonathan Ross Show' was watched 2.68 million viewers (13.7%).
BBC Two at 730P, presented ‘How We Got to Now’ with Steven Johnson wrapped up with 663,000 viewers (3.1%). A rerun of ‘Dad’s Army’ picked up the audience to 1.7 million viewers (8.3%). At 9P, ‘Hockney’ dropped like a rock with only 828,000 viewers (4.4%).
Channel 4 AT 8P, ‘The World’s Weirdest Weather’ drew 712,000 viewers (3.4%). At 8P, the Kristen Wiig film ‘Bridesmaids’ entertained 1.08 million viewers (6.2%).
Channel 5 at 1010P had the latest episode of ‘CSI’ and it averaged 878,000 viewers (5.5%).
ITV3 at 8P presented ‘Foyle’s War’ which drew an average of 955,000 viewers (4.7%).
Seven wins on Saturday with a strong 28.9 share of the available audience. The #2 program and #1 newscast in the nation was ‘Seven News Saturday’ with 823,000 viewers. #8 was the movie, ‘Dr. Seuss The Lorax’ which delivered 509,000 viewers.
ABC finished #2 with a 25.6% share. And it had the top program in the nation as #1 was ‘New Tricks’ which was the only program to draw over 1 million viewers as it finished with an average of 1,079,000 viewers. #3 was ‘ABC News Saturday’ with 906,000 viewers. #4 was ‘Grantchester’ which delivered 843,000 viewers. #9, a rerun of ‘Scott and Bailey’ drew 504,000 viewers. Finally, the fifth program in the Top Ten on Saturday was ‘Gardening Australia’ with 475,000 viewers.
Nine finished #3 with a 23.9% share. #5, ‘Nine News Saturday’ drew 719,000 viewers. #7, the ‘ICC World Cup Cricket 2015 Session 1’ had 522,000 viewers.
Ten finished #4 with 15.0% share of the available audience. #6 was ‘Australia FIA Formula One World Championship 2015 Qualifying’ which had 546,000 viewers.
SBS finished #5 with a 6.6% share, 2.3% share increase over Friday evening.
Sunday Australian TV Overnight Ratings
Network Nine #1 on Sunday in Australia with a 30.7 share of the available audience. #1 program was ‘Nine News Sunday’ with 1,302,000 viewers. #2 was ‘The Block Triple Threat Room Reveal’ which drew 1,205,000 viewers. #4, ‘The Block Triple Threat’ pulled in 1,103,000 viewers. #7, ’60 Minutes’ drew 1,025,000 viewers.
Seven finished #2 with 28.6% share. It had the #6 program, ‘Seven News Sunday’ which drew 1,063,000 viewers. And #9, ‘Sunday Night’ which drew 980,000 viewers.
Ten finished #3 with a strong 21.0% share. #3 was ‘I’m A Celebrity…Get Me Out Of Here! The Winner Announced’ which drew 1,144,000 viewers. #5, ‘Australia FIA Formula One World Championship 2015’ with 1,066,000 viewers. #8, ‘I’m A Celebrity…Get Me Out Of Here! Finale Night’ drew 999,000 viewers. And, #10, ‘Shark Tank’ drew 973,000 viewers.
ABC finished #4 with 14.4% share.
SBS finished #5 with 5.4% share of the available audience.
As you can see, no matter where you live, people are…
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