On Sunday, March 15, 2015, CBS was #1 in the U.S. as ’60 Minutes’ was the top program. BBC One was #1 in the UK led by ‘The Voice UK’. Network Nine #1 in Australia as ‘Nine News Sunday’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, March 15, 2015 (Posted on March 16, 2015)
The Tiffany Network had the top programs on Sunday and it ran away with the title. At 7P, ’60 Minutes’ drew an average of 11.19 million viewers and an 8.1 rating and a 15 share of the available audience. It peaked at 730P with 11.81 million viewers. At 8P, ‘Madam Secretary’ finished its three-week arc as the last 15 minutes were dynamite as the program drew an average of 11.18 million viewers and a 7.7/12. It peaked at 830P with 11.20 million viewers. It was a Must See TV ON DEMAND episode. At 9P, ‘The Good Wife’ battled her opponent by turning against her husband and drew an average of 8.80 million viewers and a 6.4/10. It drew over 9 million in the first half hour. At 10P, the evening finished with ‘Battle Creek’ as it drew an average of 6.40 million viewers and a 4.6/8. It gained strength in the last half hour as it reached 6.81 million viewers.
The Alphabet Network gave a run for the money but finished out of the dough. At 7P, ‘America’s Funniest Home Videos’ drew an average of 6.00 million viewers and a 2.5/6. At 8P, ‘Once Upon A Time’ finished with an average of 5.83 million viewers and a 3.6/6. At 9P, ‘Secrets and Lies’ drew an average of 5.34 million viewers and a 3.7/6. Then at 10P, ‘Revenge’ completed the evening with an average of 4.83 million viewers and a 3.2/5. It was a disappointing evening for Disneyville.
The Peacock Network brought out their biggest singing gun on Sunday but decided a rerun would suffice. At 7P, a rerun ON A SUNDAY of ‘The Voice’ drew an average of only 3.35 million viewers and a 2.4/4. Who in the world wants a rerun of a show most already saw? Go figure. Then at 9P, ‘Dateline’ pulled in an average of 5.50 million viewers and a 3.3/5. There must be a moment at 30 Rock when the boss simply pulls out his hair as he tries to figure out why he pays minions to fix the network’s programming.
The Animal Network of Broadcast had its Animation Domination in full gear on Sunday. At 7P, a rerun of ‘The Simpsons’ drew an average of 2.4/7 million viewers and a 1.7/3. At 730P, ‘Bob’s Burgers’ finished with an average of 2.2/7 million viewers and a 1.5/3. At 8P, ‘The Simpsons’ drew an average of 3.61 million viewers and a 2.4/4. At 830P, ‘Brooklyn Nine-Nine’, a non-animated program drew an average of 2.99 million viewers and a 2.4/4. Then at 9P, ‘Family Guy’ drew an average of 3.54 million viewers and a 2.5/4. Then at 930P, ‘The Last Man on Earth’ discovered another lady on the planet and drew an average of 3.6/9 million viewers and a 2.6/4, tops for the night in Murdochland. The schedule of programs grew stronger as the night continued and that was a godsend for FOX affiliates across the nation as it leads into the early late news at 10P in most markets, directly competing with the other network’s 10P programming.
The #1 Hispanic Network in America fared about as well as could be expected on Sunday. At 7P, ‘Aqui y Ahora’ drew a A18-49 demo rating of 0.6. At 8P, ‘Nuestra Belleza Latina’ picked up a bit with a 0.9 A18-49 demo rating. At 9P, ‘Latina’ finished with the top A18-49 demo ratings for the network with 1.1. At 10P, ‘Sal y Pimienta’ drew a 1.0 A18-49 ratings in the demographic. At 10P, ‘
For The Record
CBS finished #1 on Sunday with an average of 9.48 million viewers and a 6.7/11. ABC finished #2 with an average of 5.50 million viewers and a 3.5/6. NBC finished with an average of 4.18 million viewers and a 2.9/5. FOX finished with an average of 3.09 million viewers and a 2.1/4. Univision finished with an average of 2.4 million viewers and a 1.2/2. Telemundo finished with an average of 1.2 million viewers and a 0.6/1.
Today In TV History
On this date in 1980, the first closed captioned television series were broadcast. The shows were ‘The ABC Sunday Night Movie’ (ABC), ‘The Wonderful World of Disney’ (NBC) and ‘Masterpiece Theatre’ (PBS). It was a remarkable moment as millions could now watch television and understand every word that was being said.
Top Ten at the Box Office This Weekend March 13-15, 2015 (Domestic)
1 Cinderella $67.90 Million in 3845 theaters PLUS $62.40 Million international. Total: $130.30 Million
2 Run All Night $11.02 Million in 3171 theaters PLUS $ 6.6 Million international.
3 Kingsman: The Secret Service $6.20 Million in 2635 theaters PLUS $13.7 Million international.
4 Focus $ 5.81 Million in 2855 theaters PLUS 13.5 Million international.
5 Chappie $ 5.80 Million in 3201 theaters PLUS 13.6 Million international.
6 The Second Best Exotic Marigold Hotel $5.70 Million in 2022 theaters
7 The Spongebob Movie: Sponge Out Of Water $ 4.10 Million in 2659 theaters
8 McFarland, USA $ 3.69 Million in 2455 theaters
9 American Sniper $ 2.93 Million in 2001 theaters
10T The Duff $ 2.90 Million in 2301 theaters
10T Fifty Shades of Grey $ 2.90 Million in 2039 theaters
Coming This Weekend
Millennials Spend More Time Than Older Consumers With Almost All Mobile Communication Activities
It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.
According to the study, which included 13- to 24-year-olds in its definition of millennials, 45% of smartphone- and tablet-using 13- to 18-year-olds in the US spent 4 hours or more using the mobile internet each weekday, with 28% logging on for over 5 hours on average. Nearly half of 19- to 22-year-olds spent at least 4 hours with the mobile internet every weekday. Here, too, just less than one in three logged on for over 5 hours on average. eMarketer estimated that this year, 88.0% of US internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via such a device. Among 18- to 24-year-olds, mobile phone penetration will come in at 96.5%—the highest out of all age brackets—and 91.4% of these consumers will log on to the internet via their phones at least once per month.
Research has indicated that younger users spend more daily time on social networks, and My.com found that this trend wasn’t restricted to social. On both weekdays and weekends, millennials spent more time on average with all mobile communication activities besides email—which makes sense given that older consumers often need to access email more frequently for work.
Text messaging grabbed the most time with millennials each day, with 114 minutes on average during the weekdays and 115 minutes on the weekends. Social networks were the second most frequent form of mobile communication across all days, followed by instant messenger apps, with average time for both rising about 10 minutes on the weekends.
Given all of the time they spend with mobile media, it makes sense that millennials want brands to be on top of their mobile game. According to September 2014 research by Annalect, when asked about the leading ways in which brands should use digital media, US millennial smartphone users ranked having mobile-friendly websites and apps No. 1, at 55%. While 44% did agree that brands should still maintain some form of human interaction, almost just as many (42%) thought they should offer loyalty programs through mobile apps or allow for mobile payments.
There’s no denying that millennials spend a huge amount of time with the mobile internet and communication tools. Brands looking to target them need to adapt to mobile in order to best reach them on their preferred screens.
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For The World Who Needs A Little
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Across The Pond
BBC One had a good day on Sunday. Highlights of the ‘2015 Australian Grand Prix’, which was won by Hamilton, drew an average of 3.03 million viewers (27.7%) yesterday. But the big show was ‘The Voice UK’ which was watched by an average of 7.5 million viewers. At 9P, Episode 2 of ‘Poldark’ pulled in an impressive 6.7 million viewers (28.2%), winning the Sunday 9P time slot in ratings.
ITV at 9P presented ‘Mr Selfridge’ which was watched by an average of 3.4 million viewers. It was renewed for a fourth season this week. And the last in the series of ‘Dragons Den’ averaged 2.1 million viewers.
BBC Two, with the suspension of Jeremy Clarkson and the decision to pull the final three episodes of ‘Top Gear’ costs BBC2 4 million viewers on Sunday. In its place, a rerun of ‘Red Arrows’, featuring the Royal Air Force aerobatics team drew an average of just 1.4 million viewers (5.7%), down considerably from what ‘Top Gear’ last week drew (5 million-plus (19.4%). The seven episodes of ‘Top Gear’ already shown have been the top 7 most watched programs across the whole of BBC2 so far this year. Next Sunday, the program be replaced by the first of a three-part series, ‘Caribbean’ with Simon Reeve.
Network Nine #1 on Sunday in Australia with a 30.7 share of the available audience. #1 program was ‘Nine News Sunday’ with 1,302,000 viewers. #2 was ‘The Block Triple Threat Room Reveal’ which drew 1,205,000 viewers. #4, ‘The Block Triple Threat’ pulled in 1,103,000 viewers. #7, ’60 Minutes’ drew 1,025,000 viewers.
Seven finished #2 with 28.6% share. It had the #6 program, ‘Seven News Sunday’ which drew 1,063,000 viewers. And #9, ‘Sunday Night’ which drew 980,000 viewers.
Ten finished #3 with a strong 21.0% share. #3 was ‘I’m A Celebrity…Get Me Out Of Here! The Winner Announced’ which drew 1,144,000 viewers. #5, ‘Australia FIA Formula One World Championship 2015’ with 1,066,000 viewers. #8, ‘I’m A Celebrity…Get Me Out Of Here! Finale Night’ drew 999,000 viewers. And, #10, ‘Shark Tank’ drew 973,000 viewers.
ABC finished #4 with 14.4% share.
SBS finished #5 with 5.4% share of the available audience.
Monday Australian TV Overnight Ratings
Seven jumped back on top on Monday as it drew 33.5% share of the available audience and finished #1 with the #1 program in the nation, ‘My Kitchen Rules’ which pulled in an average of 1,756,000 viewers, far outdistancing the #2 program. #3 was ‘Seven News/Today Tonight’ with an average of 1.039 million viewers. #5, ‘Seven News’ delivered an average of 999,000 viewers. #6, ‘Home and Away’ finished with an average of 960,000 viewers.
Network Nine finished with 26.1% share. It had the #2 program but the top newscast in the nation, ‘Nine News’ which finished with an average of 1.080 million viewers. #4, ‘Nine News 6:30’ finished with an average of 1,013,000 viewers. #7, the top comedy in the nation on Monday was ‘The Big Bang Theory’ which drew 938,000 viewers. And, #9 was ‘The Block Triple Threat’ with an average of 861,000 viewers. Rounding out the Top Ten, #10 was ‘A Current Affair’ with an average of 859,000 viewers.
ABC finished #3 with 19.9% share of the available audience. It had the #8 program in the nation on Monday as ‘ABC Evening News’ drew an average of 911,000 viewers.
Ten finished fourth with a 15.4% share.
SBS finishe #5 with 5.1% share of the available audience.
As you can see, no matter where you live, people are…
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