On Friday, March 13, 2015, CBS was #1 in the U.S. as ‘Blue Bloods’ was the top program. BBC One was #1 in the UK led by ‘Comic Relief’. Nine & Seven tied for #1 in Australia as ” was for the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, March 13, 2015 (Posted on March 14, 2015)
The Tiffany Network, behind the solid performance of its veteran line up, took top honors again on Friday. At 8P, ‘The Amazing Race’ drew an average of 6.82 million viewers. At 9P, with a brilliant episode of ‘Hawaii Five-0’ found Steve trapped in a barber shop attempting to save a young man who was wounded from a gang ready to blow him away was just the beginning of a terrific thriller. As Michael Imperioli guest starred, it drew an average of 9.79 million viewers. It was a Must See TV ON DEMAND episode. At 10P, in an exceptional episode titled ‘Occupational Hazards’, Jamie’s partner goes underground, assisted by Danny, to find a Serbian gang who is preying on young European women as they arrive in the U.S. It drew an average of 11.285 million viewers. It was also a Must See TV ON DEMAND episode. In a recent interview, Tom Select, the star of ‘Blue Bloods’ said, ‘”I think we’re as good as any drama on television”. There is no doubt, when the writing is this good, very little can beat CBS on Friday.
The Alphabet Network finished second, as it normally does on Fridays. At 8P, ‘Last Man Standing’ won the time slot with an average of 7.02 million viewers. At 830P, ‘Cristela’ finished well down with 5.27 million viewers. At 9P, ‘Shark Tank’ finished 2.5 million behind ‘Hawaii Five-0′ with an average of 7.22 million viewers. At 10P, ’20/20’ simply is not what it used to be as it could only draw an average of 5.0 million viewers, finishing more than 6 million behind ‘Blue Bloods’
The Peacock Network really did not compete on Friday. At 8P, a rerun of ‘Grimm’ finished with only with an average of 2.64, good for fourth place in the time slot. At 9P, ‘Dateline’ finished with an average of 5.60 million viewers. All-in-all, Sarnoff’s Staff simply soiled the linens on Friday.
The Animal Network of Broadcast wasn’t in the game. At 8P, ‘World’s Funniest Fails’ drew an average of 2.69 million viewers. At 9P, on of the final episodes of ‘Glee’ drew an average of 2.06 million viewers.One can understand the reluctance of taking ‘Glee’ off the schedule but as for the first program, what in the world goes through Murdoch’s Minions heads? A rerun of a James Cameron movie would do better than this.
The Little Network That Couldn’t officially became a cable network on Friday as it finished well down in viewership. At 8P, a rerun of ‘Hart of Dixie’ drew 800,000 viewers. At 9P, a rerun of ‘TV Hottest Commercials’ drew only 660,000 viewers. This is why it should not be classified as a cable network.
For The Record
CBS finished #1 on Friday with an average of 9.30 million viewers. ABC finished #2 with an average of 6.12 million viewers. NBC finished #3 with an average of 4.61 million viewers. Fox finished with an average of 2.37 million viewers. The CW finished with and average of 730,000 viewers.
Today In TV History
On This Date in 1965, Petula Clark made her American TV debut on CBS’ ‘Ed Sullivan Show’.
Why people really time-shift shows
More people are time-shifting TV shows than ever before. Convenience is the big reason, well ahead of skipping ads. According to an article by Bill Cromwell in Media Life (031115), while many of them do skip the ads, it’s become more and more clear that is not the primary reason people use DVRs. Instead, it’s about controlling their own schedules.
That’s according to a new survey by Hub, an entertainment research company, which asked time-shifters why they choose to watch programs this way. By far the No. 1 answer, from 60% of respondents, was watching shows at their convenience. Skipping ads tied for second with seeing missed episodes of shows, at just 37% each. (Respondents could choose more than one answer.) When the DVR first came out, the ability to skip commercials was a big part of the device’s novelty, and media buyers and advertisers worried that Americans would rush out and buy DVRs and begin skipping ads in great numbers.
That did not happen.
All these years later, just half of households have DVR capabilities, and while skipping ads is widespread their real value, as the Hub study found, is in programming their TV viewing around busy schedules. That may be the DVR’s lasting impact on television, rather than ad skipping.
As one might expect, Millennials are among the biggest time-shifters. Hub found that 61% of the content that viewers 16-34 watch is time-shifted. They watch just over a third of their television live. By contrast, older viewers, those over age 34, watch 47% of their content live. Skipping ads is less of a reason for time-shifting among Millennials. Just 29% said they time-shift shows in order to jump over the commercials.
Another advantage to time-shifting is the ability to pause or rewind shows, and a goodly share of viewers do that; 34 percent of respondents said they time-shift shows for that reason. Thirty-three percent said they do it because it takes less time to watch an episode of a show. As for ad-skipping, the study found that among DVR owners, 89% will fast-forward through most or all of recorded shows. Among video-on-demand users, of those able to fast-forward, 81% will fast-forward through most or all shows they watch.
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Across The Pond
BBC One took top honors on Friday as at 7P, ‘Comic Relief’s Face the Funny’ topped Friday’s (March 13) ratings, according to overnight figures. The charity fundraiser averaged 8.1 million viewers (36.4%) viewers. After the 10P BBC News, at 1040P, it returned with an average of 2.97 million viewers (33%). Comic Relief has raised more than £1bn since the charity was founded 30 years ago, with more than £78m raised by the end of Friday’s live show.
BBC Two had a full night. At 7P, ‘A Cook Aboard’ concluded with an average of 780,000 viewers (3.7%). Then at 8P, ‘Mastermind’ boosted the audience and finished with an average of 1.59 million viewers (7.3%). At 830P, ‘Gardeners’ World’ continued the increase audience with an average of 1.78 million viewers (7.5%). But at 9P, it slipped a bit as ‘Quelle Catastrophe! France with Robert Peston’ could only average 1.13 million viewers (4.9%). But at 10P, ‘Jo Brand’s The Great Comic Relief Bake Off: An Extra Slice’ was watched by an average of 4.37 million viewers (23.4%).
ITV at 8P presented ‘Barging Round Britain with John Sergeant’ as it drew an average of 3.28 million viewers (14.9%). At 9P, ‘Bear Grylls: Mission Survive’ drew an average of 2.37 million viewers (10.3%).
Channel 4 presented at 8P, ‘The Million Pound Drop’ and if finished with an average of 490,000 viewers (2.1%). Then at 9P, ‘Gogglebox’ exploded with an average of 2.41 million viewers (10.5%).
Channel 5 had at 9P, ‘NCIS: New Orleans’ and it drew 849,000 viewers (3.7%). At 10P, ‘NCIS’ finished with an average of 814,000 viewers (4.6%).
Nine tied Seven for #1 on Friday as it had the #1 program in the nation, ‘Nine News’ which finished with an average of 991,000 viewers. #3 was ‘Nine News 6:30’ with an average of 881,000 viewers. #8, ‘Friday Night NRL Live’ drew 704,000 viewers. And, #9 was ‘A Current Affair’ with 685,000 viewers.
Seven also had 29.5% share of the available audience. It had the #4 program which was ‘Seven News’ which drew an average of 875,000 viewers. #5, ‘Better Homes and Gardens’ delivered 827,000 viewers. #6, ‘Seven News/Today Tonight’ drew 776,000 viewers.
ABC finished with 20.2% share of the available audience. It had the #2 program and the top drama in the nation, ‘The Doctor Blake Mysteries’ which drew 948,000 viewers. #7 was ‘ABC Evening News’ which drew 712,000 viewers. Also, #10 was a rerun of ‘QI’ which finished with 594,000 viewers.
Ten finished #4 with 16.6% share.
SBS finished #5 with 4.3% share of the available audience.
Saturday Australian TV Overnight Ratings
Seven wins on Saturday with a strong 28.9 share of the available audience. The #2 program and #1 newscast in the nation was ‘Seven News Saturday’ with 823,000 viewers. #8 was the movie, ‘Dr. Seuss The Lorax’ which delivered 509,000 viewers.
ABC finished #2 with a 25.6% share. And it had the top program in the nation as #1 was ‘New Tricks’ which was the only program to draw over 1 million viewers as it finished with an average of 1,079,000 viewers. #3 was ‘ABC News Saturday’ with 906,000 viewers. #4 was ‘Grantchester’ which delivered 843,000 viewers. #9, a rerun of ‘Scott and Bailey’ drew 504,000 viewers. Finally, the fifth program in the Top Ten on Saturday was ‘Gardening Australia’ with 475,000 viewers.
Nine finished #3 with a 23.9% share. #5, ‘Nine News Saturday’ drew 719,000 viewers. #7, the ‘ICC World Cup Cricket 2015 Session 1’ had 522,000 viewers.
Ten finished #4 with 15.0% share of the available audience. #6 was ‘Australia FIA Formula One World Championship 2015 Qualifying’ which had 546,000 viewers.
SBS finished #5 with a 6.6% share, 2.3% share increase over Friday evening.
As you can see, no matter where you live, people are…
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Tony Bennett & Andrea Bochelli
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