Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, December 28, 2014 (Posted 12.29.14)
The Peacock Network had the final night of the NFL’s regular season and it won again on Sunday. At 7P, ‘Football Night In America’ finished with 5.47 million viewers. Then at 730P, ‘Football Night In America-2’ drew 7.68 million viewers. At 8P, ‘Football Night In America-3’ drew 14.53 million viewers. Then at 830P, ‘Sunday Night Football’ drew 18.39 million viewers as the Pittsburgh Steelers defeated the Cincinnati Bengals to win the AFC North Divisional title.
The Tiffany Network had another Sunday where half of the programming was filled with reruns. At 7P, an overrun of the Seattle Seahawks win over the St. Louis Rams brought in 9.84 million viewers. At 730P, ’60 Minutes’ featured various stories associated with The Pope which had been run previously. It drew 11.42 million viewers. At 830P, ‘Undercover Boss’ with its Bikini Bar drew 9.77 million viewers. At 930P, ‘The Mentalist’ drew 8.13 million viewers opposite the NFL. And at 1030P, ‘CSI’ came away with 7.69 million viewers.
The Animal Network of Broadcast had the top program of the day but finished third. At 7P, ‘NFL Overrun’ with Green Bay Packers winning the NFC North Division Championship over the Detroit Lions, 30 to 20, featuring the ‘two-step’ by Detroit’s Suh on Aaron Rodgers leg, drew 23.17 million viewers. The Lions have not won in Wisconsin since 1991. At 730P, ‘OT’ drew 16.83 million viewers. At 8P, a rerun of ‘The Simpsons’ drew 5.76 million viewers. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 3.11 million viewers. At 9P, a rerun of ‘Family Guy’ drew 3.09 million viewers. At 930P, a rerun of ‘Bob’s Burgers’ drew 2.53 million viewers.
The Alphabet Network found the Disney cornerstone buried deep, far from the maddening crowd. At 7P, a rerun of ‘America’s Funniest Home Videos’ drew 5.89 million viewers. Then it became revenge night. At 8P, a rerun of ‘Revenge’ drew 1.94 million viewers. At 9P, another rerun of ‘Revenge’ drew 1.54 million viewers. Then at 10P, a rerun of ‘Revenge’ drew 1.64 million viewers.
For The Record
NBC finished #1 on Sunday with 14.956 million viewers. CBS finished #2 with 9.269 million viewers. FOX finished third with 9.082 million viewers. ABC finished with 2.752 million viewers. Univision finished with 1.825 million viewers.
Today In TV History
On this date in 1965, CBS acquired the rights to the NFL regular-season games in 1966 and 1967, with an option for 1968, for $18.8 million per year.
Box Office For The Weekend Of Dec 26-Dec 28, 2014
#1 ‘The Hobbit: The Battle of the Five Armies’ $41.4 million in 3,875 theaters
#2 ‘Unbroken’ $31.7 million in 3,131 theaters
#3 ‘Into The Woods’ $31.0 million in 2,440 theaters
#4 ‘Night at the Museum: Secret of the Tomb’ $20.6 million in 3,914 theaters
#5* ‘Annie’ $16.6 million in 3,197 theaters
*NOTE: James Franco/Seth Rogen comedy The Interview slowed down from its initial $1 million Christmas Day opening in more than 330 independent theaters across the country. The film scored $1.8 million for the post-Christmas weekend, for a total of $2.8 million domestically. The Interview performed better digitally: The movie has been rented or purchased online more than 2 million times, earning $15 million through Saturday, Sony Pictures says. Rogen made it clear that the big victory was releasing the goofy satire after it was initially pulled from theaters in response to threats from cyber-terrorists.
“I’m so grateful that the movie found its way into theaters, and I’m thrilled that people actually went out and saw it,” Rogen said in a statement released Sunday. “The fact that people actually left their houses when they had the option of staying home is amazing.”
#6 ‘The Hunger Games-Mockingjay Part 1’ $10.0 million in 2,793 theaters
#7 ‘The Gambler’ $ 9.3 million in 2,478 theaters
#8 ‘The Imitation Game’ $ 7.93 million in 747 theaters
#9 ‘Exodus: Gods & Kings’ $ 6.75 million in 3,002 theaters
#10 ‘Wild’ $ 5.42 million in 1.285 theaters
This is how one company shows how it understands that its customers are the most important.
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Across The Pond
BBC One had a strong Sunday as ‘Still Open All Hours’ was Sunday’s most watched program with a strong 6.39 million viewers and a 28.1% share of the available audience, as it was up 700,000 from the Boxing Day edition. ‘Last Tango In Halifax’ began its new season with a time slot winning 5.68 million viewers (24.3%). At 1035P, ‘Match Of The Day’ averaged 3.39 million viewers (24.5%_, peaking with 4.14 million viewers.
ITV presented ‘It’ll Be Alright On The Night’ and averaged 3.65 million viewers (15.6%). ITV’s most watched of the day was the first in the new season of ‘All Star Family Fortunes’ with 3.93 million viewers (15.8%).
BBC Two began with Part 2 of the ‘Top Gear Patagonia Special’ and drew 4.84 million viewers (19.4%). Later at 8P, ‘Antiques Roadshow’ increased the 4.88m/19.6%.
Network Nine won for the second night in a row on Sunday with an average of 27.2% share of the available audience. #1 was ‘Nine News Sunday’ with 1,305,000 viewers, the second night in a row where Nine’s top program exceeded 1.3 million viewers. #2 was ‘Third Test-Australia vs India Session 3’ which brought in 1,289,000 viewers. #3 was ‘Third Test-Australia vs India Session 2’ with 1,029,000 viewers. #5 was ‘The Cricket Show’ which drew 894,000 viewers. #6 was ‘Third Test-Australis vs India Session 1’ with 879,000 viewers. #10 was ‘Great Whites: Secrets Revealed’ delivered 654,000 viewers.
Seven came in second with 25.8% share of the available audience as the #4 program was ‘Seven News Sunday’ with 935,000 viewers. #7, ‘Border Patrol’ delivered 764,000 viewers. And, #9 program on the evening was ‘Coastwatch OZ’ with 742,000 viewers
Ten finished third with 23.8% share but had no shows in the Top Ten on Sunday.
ABC1 finished #4 with 16.5% share. It had one program in the Top Ten as #8 was ‘ABC News Sunday’ with 761,000 viewers.
SBS finished #5 with 6.7% share.
As you can see, no matter where you live, people are…
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