Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 9, 2014 (Posted 09.10.14)
The Peacock Network won Tuesday behind the summer entertainment power, ‘America’s Got Talent’. At 8P, 30 Rock began with the season (or series) finale of the culinary competition ‘Food Fighters’ which finished third with 4.66 million viewers and a 2.7/ 5, which was equal to one week earlier. Then at 9P, two-hours of summer favorite ‘America’s Got Talent’ topped the night with 9.71 million viewers and a 6.2 rating/10 share in households. Comparably, that was 5% above the 5.9/10 from one week earlier, and it built from the 8:30 p.m. portion of lead-in ‘Food Fighters’ by a hefty 111%.
The Tiffany Network struggled on this Tuesday as it prepared for its domination on this day beginning when the new season begins in a couple of weeks. At 8P, ‘Big Brother’ scored a dominant 6.79 million viewers and a 4.3/7 in the overnights. At 9P, leading out of ‘Big Brother’ was two-hour special ‘Fashion Rocks’, hosted by Ryan Seacrest, which did not rock as it brought in a mere 2.37 million viewers and a 1.8/3 in the household overnights. It finished third in its time slot. Compared to its most recent telecast on CBS (3.3/5 on 9/09/08), this was a loss of a severe 45%. Let’s face it: now Seacrest is collecting checks from A.) E! (‘E News Daily’ and all those red carpet specials); B.) FOX (‘American Idol’); C.) NBC (‘The Today Show’); and D.) CBS (‘Fashion Rocks’) and E.) ABC (‘Rockin New Year’s Eve’). Perhaps he is just a bit over exposed. And this wasn’t a CBS program. It belonged on The CW. But then CBS had a chance to showcase fashion and JLo. Of course there was the recent Justin Beaver out-of-court sighting. The question remains, ‘Why?’.
The Alphabet Network finished third by half of what Sarnoff’s children did on Tuesday. At 8P, ‘Extreme Weight Loss’ concluded its summer season with 3.83 million viewers and a 2.9/5 for two hours, which was 38% above its airing last Tuesday (2.1/3 on Sept. 2). And it led into, at 10P, a rerun of ‘Shark Tank’ which finished in second-place in its time slot with 3.28 million viewers and a 2.2/4.
The Animal Network of Broadcast tried something that is destined to fail. At 8P, reality/competition ‘Utopia’ debuted as the Tuesday 8-9 p.m. anchor with a mere 2.50 million viewers and a 2.0/3 in households. Comparably, that finished a distant fourth in the hour and it dropped from the two-hour debut/preview on Sunday (3.5/5 on Sept. 7 from 810P) by a hefty 43%. Most new series decline in the range of 10% to 20% in episode two. At 9P, leading out of ‘Utopia’ was the season (or series) finale of ‘Hotel Hell’ with Gordon Ramsay and it finished in third-place with 2.42 million viewers and a 1.9/3, which was below average. Besides, one of their cousin cable networks finished with not only the #2 show at 10P, but the network, FX, finished ahead of the parent. Murdoch’s Minions have a mess on Tuesdays this Fall.
The Little Network That Couldn’t finished this second Tuesday in September with a rerun telecast at 8P of ‘Arrow’ which drew 920,000 viewers and a 0.8/1). At 9P, a rerun of ‘Supernatural’ drew 700,000 viewers and a 0.6/1. But there is hope in them there hills. This is the night that ‘The Flash’ will debut.
For The Record
NBC finished first with 7.96 million viewers and a 5.0/8 on Tuesday. CBS finished second with 3.84 million viewers and a 2.6/4. ABC came in third with 3.64 million viewers and a 2.6/4. FX finished fourth with 3.242 million viewers. FOX finished fifth with 2.46 million viewers and a 1.9/3. TBS finished sixth with 2.419 million viewers. FOX News Channel finished seventh with 2.225 million viewers. ADSM finished eighth with 1.357 million viewers. USA Network finished ninth with 1.116 million viewers. The CW finished tenth with 811,000 viewers and a 0.7/1. MSNBC finished with 784,000 viewers on average.
Today In TV History
On this date in 1955, the legendary ‘Gunsmoke’ premiered on CBS television. It ran from September 10, 1955 to March 31, 1975, with 635 episodes. The program began with this fellow on-screen: ‘Good evening. My name’s Wayne. Some of you may have seen me before; I hope so. I’ve been kicking around Hollywood a long time. I’ve made a lot of pictures out here, all kinds, and some of them have been Westerns. And that’s what I’m here to tell you about tonight: a Western—a new TV show called Gunsmoke. No, I’m not in it. I wish I were, though, because I think its the best thing of its kind that’s come along, and I hope you’ll agree with me; its honest, it’s adult, it’s realistic. When I first heard about the show Gunsmoke, I knew there was only one man to play in it: James Arness who is actually my friend. He’s a young fellow, and maybe new to some of you, but I’ve worked with him and I predict he’ll be a big star. So you might as well get used to him, like you’ve had to get used to me! And now I’m proud to present my friend Jim Arness in Gunsmoke.’
— John Wayne – first Gunsmoke TV episode
Television Broadcast News
Telemundo Beating Univision At 10P
The unexpected by an underdog is an American tradition. Now, Telemundo, long the underdog of Hispanic television, has come up with a winner which may make it a difference maker in the way viewers tune into their favorite novellas. On Tuesday, Telemundo tied for second in the 10P time slot in A18-49 with a solid 1.0, something ‘El Señor de los Cielos’ does each and every night. But the shock is that it is beating Univision’s ‘La Malquerida’ like a dry stick. While Telemundo trails Univision badly at 8P and 9P, the shift in the dominance at 10P could be the first step into a growing change, which is especially delighting the Telemundo affiliates.
NFL Being Hammered By The Court Of Public Opinion
The NFL did receive a copy of the Ray Rice video contrary to the Commissioner Roger Goodell’s statement yesterday on CBS News. An NFL official received a copy of the Ray Rice assault video in April, a source has told the Associated Press, contradicting the testimony of league commissioner. The AP cites a “law enforcement official” who said he delivered the tape three months ago. The evidence is a 12-second voicemail from NFL headquarters confirming receipt of the video, in which an unnamed league executive characterizes the content as “terrible.” The NFL reaffirmed to AP that no one in the organization had seen the video. The source did not specify whether any league exec had actually seen the video, only that it was in the possession of the league. Following the release of the story, NFL spokesman Greg Aiello issued a statement. “We have no knowledge of this. We are not aware of anyone in our office who possessed or saw the video before it was made public on Monday. We will look into it.” Goodell told CBS News that neither he nor anyone at the NFL saw the video of Rice punching Janay Palmer. “Well, we had not seen videotape of what occurred in the elevator,” he said in the interview. Since the video was released, the NFL extended Rice’s initial two-game suspension indefinitely. Rice’s team, the Baltimore Ravens, promptly released the star running back.
Television Cable News
Top Ten Cable Television Programs on Tuesday, September 9, 2014
#1. Sons Of Anarchy FX 6.199 million viewers @ 10P
#2. The Big Bang Theory TBS 3.142 million viewers @ 9P
#3. The Big Bang Theory TBSC 3.017 million viewers @ 930P
#4. The Big Bang Theory TBS 2.753 million viewers @ 830P
#5. 19 Kids & Counting TLC 2.682 million viewers @ 931P
#6. 19 Kids & Counting TLC 2.641 million viewers @ 9P
#7. Anarchy Afterword FX 2.640 million viewers @ 1150P
#8. Family Guy ADSM 2.255 million viewers @ 11P
#9. Family Guy ADSM 2.235 million viewers @ 1130P
#10.The Big Bang Theory TBS 2.169 million viewers @ 8P
ABC’s ‘Manhattan Love Story’ Sneak Peak
Coming This Weekend. A sneak peak at ‘Dolphin Tale 2’ opening this weekend.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One finished #1 in the UK on Tuesday. At 9P, ‘In the Club’s’ finale topped the ratings outside soaps on Tuesday, overnight data reveals. The drama brought in 4.67 million viewers (22.8%), slightly down from last week’s average ratings.
ITV presented ‘Wilderness Walks with Ray Mears’ at 730P and brought in 1.92 million viewers (10.5%). At 8P, ‘Long Lost Family: What Happened Next’ was seen by 2.56 million viewers (13.0%) good for second in its time slot. At 9P, ‘Hot Tub Britain’ had 1.60 million viewers (7.8%).
BBC Two had at 7P, ‘Celebrity Antiques Road Trip’ and it appealed to 1.48 million viewers (8.4%). It was followed at 8P by ‘£100k House: Tricks of the Trade’ with 1.91 million viewers (9.7%). At 9P, ‘Motorway: Life in the Fast Lane’ finished second in its time slot with 2.42 million viewers (11.8%).
Channel 4 presented at 8P ‘Posh Pawn’ and it finished fourth in the time slot with 1.39 million viewers (7.1%). It was followed at 9P by ‘Don’t Stop the Music’ with 422,000 viewers, finishing sixth in its time slot.
Channel 5 at 8P had ‘Cowboy Builders’ and it drew 716,000 viewers (3.6%). At 9P, the CBS’ mainstay, ‘CSI’ thrilled a strong 1.46 million viewers (7.1%). This led into, at 10P, the latest ‘Celebrity Big Brother’ which brought in 1.52 million viewers (9.9%).
BBC Three at 9P presented ‘Don’t Tell the Bride’ and 691,000 watched to find out what not to tell (3.4%). It was followed at 10P by ‘Sexy Beasts’ with 350,000 viewers (2.1%).
MTV at 10P had ‘Geordie Shore’ and it continued with 352,000 viewers (2.3%).
Nine continues to dominate the spring as it delivered a huge 34.3% share of the available audience on Tuesday. #1 again was ‘The Block Glasshouse’ which delivered 1,425,000 viewers. It also had the #2 program and the nation’s #1 newscast, ‘Nine News’ with 1,134,000 viewers. #4, ‘Nine News 6:30’ drew 1,057,000 viewers. #5 was ‘A Current Affair’ with 1,053,000 viewers. #7 was ‘Big Brother’ which delivered 924,000 viewers.
Seven limped into second place with a 26.4% share with three Top Ten programs beginning with #3, ‘Seven News’ which drew 1,082,000 viewers; #6, ‘Seven News/Today Tonight’ with 1,047,000 viewers and #9, ‘Home and Away’ with 822,000 viewers.
Ten finished third with 17.4% share of the available audience.
ABC1 finished fourth with 16.1% share. It had two Top Ten programs including #8, ‘ABC News’ with 826,000 viewers and #10, ‘7.30’ which drew 766,000 viewers.
SBS finished fifth with 5.8% share.
Wednesday Australia Overnight Ratings
Network Nine wins again with a solid 31.2% share of the available audience. The #1 program was again ‘The Block Glasshouse’ which drew 1,248,000 viewers. #3 was ‘Nine news 6:30’ with 1,090,000 viewers. #4 was ‘Nine News’ with 1,077,000 viewers. #6, was ‘A Current Affair’ with 961,000 viewers, which is about its daily average. #10 was ‘Big Brother’ with 777,000 viewers.
Seven came in second and improved to 30.1% share. Its top program was #2, ‘Seven News’ which drew 1,091,000 viewers. #5 was ‘Seven News/Today Tonight’ with 995,000 viewers. #7, ‘Border Security-Australia’s Front Line’ drew 850,000 viewers. #8, ‘The Force-Behind the Line’ drew 841,000 viewers. And #9 was ‘Home and Away’ with 822,000 viewers.
Ten finished third with 18.6% share.
ABC1 came in fourth with 15.6% share of the available audience.
SBS finished fifth with 4.5% share.
As you can see, no matter where people were watching the tube, they were
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