Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 8, 2014 (Posted 09.09.14)
ESPN with ‘Monday Night Football’ dominated television on Monday.
ESPN
The Entertainment and Sports Network absolutely took over on Monday, with the first ‘Monday Night Football’ of the year as it presented a double header. The first beginning at 655P, the Detroit Lions smashed the New York Giants and pulled in 13.728 million viewers in a game played at Ford Stadium, Detroit, MI. In the second game, at 1013P, the San Diego Chargers were beaten by the Arizona Cardinals with 11.515 million viewers watching the game from the University of Phoenix Stadium, Glendale, AZ.
ABC
The Alphabet Network, in the shadow of the sports cable power cousin ESPN, which was debuting a double-header of ‘Monday Night Football’ will probably win the evening once cable ratings are released. But at The Disney Broadcast Network, at 8P presented the season finale of ‘Bachelor in Paradise’ and it rose to 6.70 million viewers and a 4.2/7 in its two-hour finish. It was up 17% from the 3.6/6 last week. At 10P, it led a rerun of ‘Shark Tank’ to 3.64 million viewers and a 2.5/4.
CBS
The Tiffany Network began the evening at 8P with reruns of sitcoms. ‘The Big Bang Theory’ drew 5.78 million viewers and a 4.4/7. At 830P, a rerun of ‘Mom’ finished with 5.19 million viewers and a 3.5/5. At 9P, a rerun of two episodes of ‘Two and a Half Men’ drew 4.82 million viewers and a 3.0/5. And at 930P, another rerun episode drew 4.43 million viewers and a 3.0/5. At 10P, ‘Under the Dome’ drove up the audience to 6.55 million viewers and a 4.4/7, which was 7% above one week earlier. But it was down 29% from the 6.2/11 on the year-ago evening.
FOX
The Animal Network of Broadcast began the evening at 8P with two hours of ‘MasterChef’ which featured the top four competing, led Fox to opening week victory, with 5.42 million viewers and a 3.9 rating/6 share in the household overnights. Comparably, this was equal to its one-hour 8P edition one week earlier.
NBC
The Peacock Network began the evening at 8P with ‘Running Wild With Bear Grylls’ and it drew 3.80 million viewers and a 2.4/4. At 9P, for two hours ‘American Ninja Warriors’ drew 5.20 million viewers and a 3.3/5 in the overnights from 9-11P, which was one-tenth of a rating point (or 3%) above the 3.2/ 5 one week earlier.
The CW
The Little Network That Couldn’t at 8P had a rerun of ‘Whose Line is it Anyway?’ and it drew 1.42 million viewers and a 0.9/1. At 830P, another rerun of ‘Whose Line’ pulled in 1.41 million viewers and another 0.9/1. At 9P, ‘America’s Next Top Model’ drew slightly less, with 1.08 million viewers and a 1.0/1.
For The Record
ESPN powered through with the #1 rating on Monday with 12.990 million viewers. ABC finished on top for broadcast networks on Monday with 5.67 million viewers and 3.6/6, edging CBS which drew 5.57 million viewers and a 3.8/6. FOX came in with 5.42 million viewers and a 3.9/6. NBC finished with 4.77 million viewers and a 3.0/5. USA Network finished #6 with 3.987 million viewers. Univision finished #7 with 2.7 million viewers and a 1.4/2. Telemundo finished #8 with 1.5 million viewers and a 0.9/1. Discovery Channel finished #9 with 1.461 million viewers. The CW finished #10 with 1.25 million viewers and a 0.9/1.
Today In TV History
On this date in 1975, the first episode of ‘Welcome Back, Kotter’ aired on ABC.
Television Cable News
Top Ten Sunday Cable Programs (September 7, 2014)
#1 Tangled DSNY 3.352 million viewers @ 8P
#2 Mountain Men HIST 2.968 million viewers @ 9P
#3 Princess & The Frog DSNY 2.771 million viewers @ 9A
#4 Boardwalk Empire HBO 2.370 million viewers @ 902P
#5 SpongeBob NICK 2.282 million viewers @ 1030A
#6 Fairly Odd Parents NICK 2.183 million viewers @ 11A
#7 Toy Story Toons DSNY 2.150 million viewers @ 945P
#8 Break HBO 2.147 million viewers @ 958P
#9 Fairly Odd Parents NICK 2.136 million viewers @ 1130A
#10 Family Guy ADSM 2.133 million viewers @ 11P
Digital/Mobile News
Apple Launches The Next Generation of Wow!
Today in Cupertino, CA, Apple launched two new iPhones, the iPhone 6 and the iPhone 6+ in bigger sizes; an amazon ability to pay via your iPhone; and two sizes of the new iWatch. Plus, for iTune users, a FREE download of the latest U2 album. Oh, by the way, the new iPhone 6 will deliver more than 1 million pixel quality photos and the iPhone 6+ will deliver more than 2 million pixels.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
ITV at 715P presented England’s ‘Euro 2016’ qualifier match and it topped the ratings on Monday. It’s coverage of the 2-0 victory of Switzerland scored 5.49 million viewers (26.0%) on average, higher than last week’s friendly match ratings of 4.37 million viewers.
BBC One at 8P had ‘Inside Out’ and it brought in 2.68 million viewers (12.9%). It was followed at 830P by ‘Panorama’ with 2.30 million viewers (10.8%). At 9P, ‘New Tricks’ brought in the network’s evening high of 4.91 million viewers (21.7%).
BBC Two at 7P had ‘Celebrity Antiques Road Trip’ and 1.70 million viewers (9.1%) watched. At 8P, ‘University Challenge’ brought in 2.32 million viewers (11.1%). At 830P, it was followed by ‘Only Connect’ with 1.92 million viewers (9.0%). At 9P, ‘Alex Polizzi: The Fixer’ had 1.11 million viewers (4.9%).
Channel 4 at 8P presented ‘Jamie’s Comfort Food’ and 1.09 million hungry viewers (5.2%). At 830P, ‘Gadget Man’ attracted 903,000 viewers (4.3%). At 9P, ‘Cops and Robbers’ brought in 921,000 viewers (4.1%).
Channel 5 at 8P had ‘Countdown To Murder’ and 843,000 watched (4.0%). It was followed at 9P by the latest ‘Celebrity Big Brother’ with 1.50 million viewers (6.7%). At 10P, ‘Under the Dome’ continued with 559,000 viewers (3.8%).
E4 presented at 9P the latest episode of The CW’s ‘The 100’ and 688,000 viewers actually watched it (3.0%), which is nearly the same total that views it in the U.S.
Sky1 at 8P presented ‘Duck Quacks Don’t Echo’ and it was seen by 283,000 quackers (1.3%). It was followed at 9P by ’50 Ways to Kill Your Mammy’ and it quacked less with 213,000 viewers (0.9%).
Down Under
Nine continues its dominance in prime time in Australia on Monday with a strong 32.9% share of the available audience and five programs in the Top Ten, all of which finished with over a million viewers. #1 was ‘The Block Glasshouse’ with 1,556,000 viewers. #2 was ‘A Current Affair’ with an above average 1,237,000 viewers tuned in. #4 was ‘Nine News’ with 1,206,000 viewers which finished only 4,000 viewers behind its main rival, ‘Seven News’. #5 was ‘Nine News 6:30’ with 1,177,000 viewers. #8, ‘Big Brother’ launch drew 1,067,000 viewers.
Seven came in second with 29.1% share. Its top program, #3 ‘Seven News’ finished with 1,210,000 viewers. #6, ‘The X Factor Live Results’ pulled in 1,174,000 viewers. #7, ‘Seven News/Today Tonight’ drew 1,137,000 viewers. #9 was ‘Home and Away’ with 991,000 viewers.
ABC1 finished third with 18.8% share. It had the #10 program, ‘7:30’ which drew 874,000 viewers.
Ten finished fourth with 15.1% share.
SBS came in fifth with 4.0% share of the available audience.
Tuesday Australian Television Overnight Ratings
Nine continues to dominate the spring as it delivered a huge 34.3% share of the available audience on Tuesday. #1 again was ‘The Block Glasshouse’ which delivered 1,425,000 viewers. It also had the #2 program and the nation’s #1 newscast, ‘Nine News’ with 1,134,000 viewers. #4, ‘Nine News 6:30’ drew 1,057,000 viewers. #5 was ‘A Current Affair’ with 1,053,000 viewers. #7 was ‘Big Brother’ which delivered 924,000 viewers.
Seven limped into second place with a 26.4% share with three Top Ten programs beginning with #3, ‘Seven News’ which drew 1,082,000 viewers; #6, ‘Seven News/Today Tonight’ with 1,047,000 viewers and #9, ‘Home and Away’ with 822,000 viewers.
Ten finished third with 17.4% share of the available audience.
ABC1 finished fourth with 16.1% share. It had two Top Ten programs including #8, ‘ABC News’ with 826,000 viewers and #10, ‘7.30’ which drew 766,000 viewers.
SBS finished fifth with 5.8% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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Peggy Lee & Judy Garland
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