Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, September 10, 2014 (Posted 09.11.14)
The Peacock Network had a stellar evening on Wednesday. Beginning at 8P, a rerun of ‘America’s Got Talent’ drew 6.85 million viewers and a 4.5/8. At 9P, the NBC coverage of the ‘Presidential Address’ and ‘America’s Got Talent’ pulled the top numbers of the night with 10.56 million viewers and a 6.8/11. At 10P, the season finale of the sensation drama, ‘Taxi Brooklyn’ finished with 6.55 million viewers and a 4.1/7, tops in its time slot with nearly everyone in the cast being killed. In the last scenes, Kate’s former husband was killed. Leo’s former wife and son were captured and kidnapped at JFK coming to America from a flight from France. Leo’s friend was knifed to death at the airport by the kidnappers. Kate’s mother was blown up on the ferry as the last scene came to a close. What Luc Beeson did was ended a series that simply could not be cancelled. This was one of the most brilliant series this summer and even the suits at 30 Rock has to bring this one back.
The Tiffany Network finished second on this Wednesday. At 8P, ‘Big Brother’ won the time slot and powered through with a strong 6.94 million viewers and a 4.4/7. At 9P, the coverage of the ‘Presidential Address’ and sports-themed special ‘Under the Lights’, hosted by Jim Nantz, did not do well, pulling in only 2.91 million viewers and a 1.5/2. At 10P, ‘Extant’ died with a series low, 3.84 million viewers and a 2.7/5. Great start. Horrible finish.
The Animal Network of Broadcast had Gordon Ramsey, The President, and Gordon Ramsey again. At 8P, in the season premiere, ‘Hell’s Kitchen’ pulled in 4.21 million viewers and a 3.0/5, which was equal to the season-finale of ‘So You Think You Can Dance’ one week earlier. The year-ago evening featured the season-premiere of ‘The X Factor’ (4.7/ 8 on 9/11/13).Then at 9P, the coverage of the ‘Presidential Address’ and ‘Hell’s Kitchen’ drew 3.95 million viewers.
The Alphabet Network was in all rerun-mode last night as at 8P, ‘The Middle’ drew 4.31 million viewers and a 2.9/5. At 830P, ‘The Goldbergs’ pulled in 3.89 million viewers and a 2.7/4. At 9P, the coverage of the ‘Presidential Address’ and two episodes of ‘Modern Family’ drew 4.39 million viewers and a 3.1/5 while at 930P, another rerun of ‘Modern Family’ drew 3.89 million viewers and a 3.1/5. At 10P and a rerun edition of ‘Shark Tank’ had 3.29 million viewers and a 2.6/5.
The Little Network That Couldn’t began the evening at 8P with ‘Penn & Teller: Fool Us’ and drew million viewers and a 1.4/2, which was 56% above a year-ago encore of ‘Arrow’ (0.9/2 on 9/11/13). It was followed at 9P by a rerun of ‘The 100’ which drew viewers and a 0.5/1.
For The Record
NBC was #1 on Wednesday with 7.99 million viewers and a 5.1/9. CBS came in second with 4.57 million viewers and a 3.0/5. FOX finished third with 4.08 million viewers and a 3.0/5. ABC finished with 3.84 million viewers and a 2.9/5. The CW had 1.20 million viewers and a 0.9/2.
Today In TV History
On this date in 1954, The Miss America beauty pageant made its network TV debut on ABC Television Network. Miss California, Lee Ann Meriwether, was the winner.
Coming This Weekend. A sneak peek at ‘Dolphin Tale 2’ opening this weekend.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 8P had ‘The Great British Bake Off’ and it climbed in the ratings for a fourth consecutive week on Wednesday. The BBC One show was up by around 30,000 viewers from last week to 8.32 million on average (38.5%). Later at 9P, ‘Our Zoo’ dropped 700,000 viewers from last week’s opener to 4.30 million viewers (20.8%).
ITV at 8P had ‘Celebrity Squares’ launch with 3.24 million viewers (14.9%). At 9P ‘Scott & Bailey’ also returned with 3.98 million viewers (19.3%).
On BBC Two at 8P, ‘Hotel India’ was watched by 1.25 million viewers (5.8%). It was followed at 9P by ‘Horizon’ with 882k (4.3%) at 9pm.
Channel 4 at 8P had ‘Double Your House for Half the Money’ and 941,000 viewers watched (4.4%). It was followed at 9P by ‘Grand Designs’ with 1.93 million viewers (9.3%).
Channel 5 at 9P presented ‘Celebrity Big Brother’ live eviction entertained 1.78 million viewers (8.6%). At 10P, ‘Wentworth’ continued with 795,000 viewers (5.4%).
Network Nine wins again with a solid 31.2% share of the available audience. The #1 program was again ‘The Block Glasshouse’ which drew 1,248,000 viewers. #3 was ‘Nine news 6:30’ with 1,090,000 viewers. #4 was ‘Nine News’ with 1,077,000 viewers. #6, was ‘A Current Affair’ with 961,000 viewers, which is about its daily average. #10 was ‘Big Brother’ with 777,000 viewers.
Seven came in second and improved to 30.1% share. Its top program was #2, ‘Seven News’ which drew 1,091,000 viewers. #5 was ‘Seven News/Today Tonight’ with 995,000 viewers. #7, ‘Border Security-Australia’s Front Line’ drew 850,000 viewers. #8, ‘The Force-Behind the Line’ drew 841,000 viewers. And #9 was ‘Home and Away’ with 822,000 viewers.
Ten finished third with 18.6% share.
ABC1 came in fourth with 15.6% share of the available audience.
SBS finished fifth with 4.5% share.
As you can see, no matter where people were watching the tube, they were
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Thelonious Monk, Dizzy Gillespie, Kai Winding, Art Blakey in Copenhagen.