FOX #1 Thursday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, February 11, 2016, the eighth day of the February Sweeps Period,
FOX finished #1 broadcast network but CBS”The Big Bang Theory‘ was the top program.
In the UK, ‘BBC One‘ #1 Thursday as ‘Death In Paradise‘ was the #1 program.
Nine finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘A Current Affair‘ was the top non-news program.
Deadpool‘ opened up with $12.7 million at 2,975 locations on Thursday night preview in the U.S. It also pulled in $14 million in 7 International markets For Tuesday’s preview.
Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,354 users and 72,388 clipbooks.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, February 11, 2016 (Posted on February 12, 2016)

FOX #1 Thursday as CBS' 'The Big Bang Theory' was the top program.

FOX #1 Thursday as CBS’ ‘The Big Bang Theory’ was the top program with nearly 16 million viewers.

The Animal Network of Broadcast finished on top as the first major cut on ‘American Idol’ took place. In its final season, ‘Idol’ is still the power of Murdochville.

8P ‘American Idol‘ finished with an average 8.833 million viewers and a 6.0 ratings and a 10 share of the available audience. Must See TV ON DEMAND episode.

The Tiffany Network has lost some of its power on Thursday as the programming is becoming a bit faded after ‘Bang’ opened the night with a powerful audience.

8P ‘The Big Bang Theory‘ (‘The Valentino Submergence’) finished #1 Thursday with an average 15.984 million viewers and a massive 10.2/27. Must See TV ON DEMAND episode.
830P ‘Life In Pieces‘ finished finished #1 in its time slot with an average 9.500 million viewers and a 5.8/9.
9P ‘Mom‘ finished #1 in its time slot with an average 8.095 million viewers and a 5.2/8.
930P ‘The Big Bang Theory‘ rerun finished with an average 6.435 million viewers and a 4.0/6.
10P ‘Elementary‘ (‘A View With a Room’) finished #1 in its time slot with an average 6.073 million viewers and a 3.9/7.

The Alphabet Network fell flat after the highly hyped ‘TGIT’ got deflated due to the Minions of Disneyville not understanding about consistent programing. The last time this programming block was together was back in November (19th). A near three month hiatus is not the way people schedule their viewing today.

8P ‘Grey’s Anatomy‘ (‘The Sound of Silence’) finished with an average 8.230 million viewers and a 6.4/10.
9P ‘Scandal‘ (‘It’s Hard Out Here for a General’) finished with an average 6.877 million viewers and a 5.3/8.
10P ‘How To Get Away With Murder‘ (‘What Happened to You, Annalise?’) finished with an average 5.785 million viewers and a 4.3/7.

The Peacock Network took a hit on Thursday, even if it had some power programming. ‘You, Me and Rob Lowe’ destroyed anything the network attempted to do. Rule #1…don’t have a Rob Lowe program if you want to succeed. Just ask FOX.

8P ‘You, Me and the Apocalypse‘ finished with an average 2.960 million viewers and a 2.0/3.
9P ‘The Blacklist‘ (‘Lady Ambrosia’) finished with an average 6.317 million viewers and a 4.5/7. Must See TV ON DEMAND episode.
10P ‘Shades of Blue‘ (‘Fall of Man’) finished with an average 5.387 million viewers and a 3.7/7.

The CW
The Little Network That Couldn’t…just didn’t have the power. But it did have its niche.

8P ‘D.C.’s Legends of Tomorrow‘ (‘White Knights’) finished with an average 2.384 million viewers and a 1.7/3.
9P ‘The 100‘ (‘Watch the Thrones’) finished with an average 1.340 million viewers and a 1.0/2.

Late Night

1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.6/7.

1135P ABC’s ‘Jimmy Kimmel Live’ finished with an average 2.0/5.

1135P CBS’ ‘Late Show with Stephen Colbert’ finished with an average 2.0/5.

1235A NBC’s ‘Late Night with Seth Meyers’ finished with an average 1.2/4.
1235A ABC’s ‘Nightline’ finished with an average 1.3/4.

1235A CBS’ ‘Late Late Show with James Corden’ finished with an average 1.0/3.

For The Record

FOX finished #1 Thursday with an average 8.88 million viewers and a 6.0 rating/10 share.
CBS finished #2 with an average 8.69 million viewers and a 5.5/9.
ABC finished #3 with an average 6.96 million viewers and a 5.3/9.
NBC finished with an average 4.89 million viewers and a 3.4/6.
TEL finished with an average 2.048 million viewers and a 1.1/2.
The CW finished with an average 1.86 million viewers and a 1.3/2.
TEL finished with an average 1.300 million viewers and a 0.7/2.

Total American Viewership in Prime Time Thursday was approximately 47.67 million viewers.
Broadcast (English Speaking) Networks in Prime Time finished with an average 31.28 million viewers.
Cable (top 150 Programs) Networks in Prime Time finished with an average 16.39 million viewers.

Today In Communication History

On this date in 1967, Dragnet returns to US television as it had been off the air for eight years. It is now in color.
On this date in 1940, the BBC began European Service broadcasting in Swedish.
On this date in 1949, S Seeman, managing director of Scophony-Baird Ltd, publicly states that the cinema industry should develop its own television broadcasting system and a network of large-screen television cinemas.
On this date in 1950, European Broadcasting Union is founded by 23 broadcasting organisations meeting at Torquay, England, replacing the International Broadcasting Union.
On this date in 1958, Granada Television produces first UK television coverage of a parliamentary by-election, at Rochdale in Lancashire, using its Travelling Eye unit. Television current affairs presenter Ludovic Kennedy comes second as a Liberal candidate, ahead of the Conservative.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.

Quote of the Day
‘Instead of any talk about how to lick television, motion picture people now need to discuss how to fit movies into the new world made possible by television’.
Samuel Goldwyn, February 11, 1949


Digital/Mobile News
Google announced that it will be banning Flash ads from its advertising network. As of June 30 of this year, advertisers will no longer be allowed to upload display ads to the Google Display Network using Flash. On January 2, 2017, Google will stop displaying Flash ads altogether. Instead, Google is informing all advertisers to use HTML5, which is less prone to malware.

Television News
HBO Now has roughly 800,000 paying subscribers since launching in April 2015.

Broadcast Evening News Shows Weekly Average Ratings (week of February 6, 2016)
#1 ABC’s ‘World News Tonight‘ finished with an average 9.27 million total viewers.
#2 NBC’s ‘Nightly News‘ finished with an average 9.23 million total viewers.
#3 CBS’ ‘Evening News‘ finished with an average 7.75 million total viewers.

CBS Cuts ‘Angel From Hell’

‘Angel From Hell’, one of the few new series on CBS this season, surprisingly was cancelled after holding steady (6.76 million viewers overall), and retaining more than 80% of its lead-in for the fifth time in five original airings. Nearly any other network would love those kind of numbers but for The Tiffany Network, good is not enough.

Apple TV Expands Voice Dictation Capabilities
The third beta version of the Apple TV’s tvOS 9.2 operating system, just launched for third-party developers, expands on the device’s voice dictation capabilities. Using the fourth generation Apple TV’s Siri-integrated remote, users can now speak words instead of typing them, significantly mitigating the difficulty of, say, entering a username or password. Voice search was already available in some areas (including Netflix and Hulu searches), but the new updates mark a significant expansion of the Apple TV’s voice dictation functions.

Marketing Research
Food For Thought
◎ Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
◎ More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
◎ More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.
◎ Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
◎ What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
◎ 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.

Mobile Research
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.

In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).

Social Media Research
Marketers Can Now Track Video View Count On Instagram
Instagram is extending its video metrics, and marketers will be able to track video view counts in addition to “likes.” Internal Instagram data show the amount of time viewers spend watching ads has increased by more than 40% in the past six months. Instagram users who post videos and brands that post video ads will soon start seeing view counts in place of likes. The Facebook-owned photo- and video-sharing network announced in a blog post that “in the coming weeks,” view counts will begin appearing beneath videos and video ads, where like counts currently appear, and clicking on views will bring up the like counts for those videos. Previously, Instagram videos and photos were measured only in the form of “hearts” and comments. In a blog post, the Facebook-owned app called views “the most widely expected form of feedback” for videos, and added that users will see view counts roll out over the next few weeks in the app. They’ll be visible on videos posted in the app and on ads. Instagram will mark a view as three seconds, just like Facebook.

Instagram Blows Past Twitter For #2
New social media sites can take off then subsequently crash in less time than it takes for Cam Newton to throw a postgame tantrum i.e. Peach and Meerkat? A new report takes a look at just where those established sites are now, 10 years into the social media boom.
Instagram is now the solid No. 2 site in terms of users in the United States, more than 25 million ahead of Twitter. Twitter ranked second to Facebook for years. But its user growth has slowed notably over the past few years, rising just 8.9 percent last year, to 52.5 million. Instagram jumped by 60% in 2014 and another 21% last year, to 77.6 million users.

Pinterest and Tumblr, the other two top-five sites, also saw faster growth than Twitter during 2014 and 2015. Pinterest is nipping right behind Twitter in users. This year it will have 54.6 million, just 2.2 million fewer than Twitter. While Instagram may be seeing the fastest growth, Instagram parent company Facebook remains the king of social media.

Facebook will have 162.9 million domestic users this year, meaning more than half of all Americans use the site, a first for any social network. By 2020, 53.1% of Americans will use the site. By comparison, 34.8 percent will use No. 2 social site Instagram. Facebook’s growth has slowed appreciably since the mid-2000s, but it is still gaining. Most of that is coming from older people. “Usage increases are coming primarily from people who are Generation X and older,” eMarketer principal analyst Debra Aho Williamson says. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” Not surprisingly, in addition to having most of the users, Facebook also captures most of the social media ad spending – 73.4%, according to eMarketer estimates.

More Than Half of Americans Will Use Facebook In 2016
It will retain its dominance in usage and social ad spending
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Facebook will remain the dominant social network by a wide margin through at least 2020, the end of eMarketer’s forecast period. This year, 162.9 million US internet users will log on to the site at least once a month. Facebook-owned Instagram, the second-most-used social network, will have 89.4 million US users this year, or 27.6% of the population. Twitter is a distant third, with 56.8 million users this year, representing 17.5% of the US population.
“Facebook remains the king of social networks, and the usage increases are coming primarily from people who are Generation X and older,” said eMarketer principal analyst Debra Aho Williamson. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.
Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).

Even with Facebook’s explosive growth in mobile, Twitter still leads in terms of the percentage of users who access the service via mobile, as well as in the percentage of revenue from mobile. This year, 92.3% of Twitter’s users will log on via their phones. And while Facebook is expected to derive 82.0% of its US ad revenues from mobile this year, eMarketer forecasts that 90.0% of Twitter’s ad revenues this year will come from mobile. “Twitter and Facebook are far ahead of other companies in the percentage of ad revenue that comes from mobile. They are helping to convince marketers that mobile is important to their business strategy,” said Williamson.

Cinema News

Box Office Weekend 5-7 February 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $21.00 million
#2 ‘Hail Ceasar’ $11.14 million
#3 ‘The Revenant’ $ 7.10 million
#4 ‘Star Wars’ $ 6.89 million
#5 ‘The Choice’ $ 6.09 million
#6 ‘Pride & Prejudice’ $ 5.02 million
#7 ‘The Finest Hours’ $ 4.72 million
#8 ‘Ride Along 2’ $ 4.52 million
#9 ‘The Boy’ $ 4.10 million
#10 ‘Dirty Grandpa’ $ 4.05 million

Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One #1 Thursday in the UK as 'Death In Paradise' top program.

BBC One #1 Thursday in the UK as ‘Death In Paradise’ top program.

The Big One has the big one on Thursday to finished #1 in the UK.

730P ‘EastEnders‘ finished with an average 6.4 million viewers and a 31% share.
8P ‘Dickensian‘ finished with an average 2.2 million viewers.
830P ‘Room 101‘ finished with an average 2.4 million viewers.
9P ‘Death In Paradise‘ finished #1 in Late Prime with an average 6.0 million viewers and a 28% share.

The Independent One just didn’t have the power outside of soaps on Thursday.

7P ‘Emmerdale‘ finished with an average 6.2 million viewers.
8P ‘Emmerdale‘ finished with an average 6.0 million viewers.
830P ‘Birds of a Feather‘ finished with 4.2 million viewers and a 20% share.
9P ‘Jericho‘ finished with an average 2.5 million viewers and a 12% share.

The Little Two tried but didn’t have the programs to take it to the top on Thursday.

8P ‘Cats v Dogs: Which is Best?‘ finished with an average 2.3 million viewers and an 11% share.
9P ‘The Story of China‘ finished with an average 1.3 million viewers and a 6% share.

Channel 5
The Viacom Five was completely out of the running on Thursday.
9P ‘Inside the World’s Toughest Prisons‘ finished with an average 1.0 million viewers and a 5% share.

Channel 4
The Big Four was nearly a no-show on Thursday. No program over 1 million viewers.

9P ‘Keeping Up with the Khans‘ finished with a disappointing 992,000 viewers and a 5% share.

Down Under

Seven #1 Thursday in Australia as 'Seven News' & 'A Current Affair' are the top programs

Network Nine finished #1 Thursday in Australia as ‘Seven News’ & ‘A Current Affair’ are the top programs

Network Nine finished #1 Thursday with a 27.3% share of the available audience.
Seven finished #2 Thursday with a 25.5% share.
Ten finished #3 Thursday with a 21.3% share of the available audience.
ABC Finished #4 Thursday with a 19.3% share.
SBS finished #5 Thursday in Australia with a 6.8% share of the available audience.

Top Ten Non-News Tv Programs In Australia Thursday

#1 A CURRENT AFFAIR Nine 801,000 viewers #1 in Sydney
GET ME OUT OF HERE! TEN 791,000 viewers #1 in Melbourne & Perth
#3 HOME AND AWAY Seven 753,000 viewers #1 in Brisbane
#4 JACK IRISH ABC 711,000 viewers #1 in Adelaide
#5 7.30 ABC 620,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 563,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 561,000 156,000 197,000 98,000 44,000 66,000
#8 HATCH, MATCH & DISPATCH ABC 532,000 viewers Sydney top market
#9 RBT Nine 517,000 viewers Sydney & Melbourne top markets
#10 INSIDE STORY Nine 499,000 viewers Sydney top market

To Newscasts In Australia Thursday

#1 SEVEN NEWS Seven 955,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 916,000 viewers Melbourne top market

#3 NINE NEWS Nine 897,000 viewers #1 in Sydney & Melbourne

#4 NINE NEWS 6:30 Nine 844,000 viewers Melbourne top market
#5 ABC NEWS ABC 792,000 viewers Melbourne top market


Seven #1 Friday in Australia as 'Seven News' & 'The Doctor Blake Mysteries' top  programs.

Seven #1 Friday in Australia as ‘Seven News’ & ‘The Doctor Blake Mysteries’ top programs.

Seven finished #1 Friday in Australia with a 29.1% share of the available audience.
Network Nine finished #2 with a 27.0% share.
ABC finished #3 with a 21.9% share of the available audience.
Ten finished #4 Friday with a 17.1% share.
SBS finished Friday with a 5.7% share of the available audience in Australia.

Top Ten Non-News Programs in Australia on Friday

#1 DOCTOR BLAKE MYSTERIES ABC 922,000 viewers #1 in all markets in AU

#2 BETTER HOMES & GARDENS Seven 665,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 635,000 viewers Melbourne top market
#4 7.30 ABC 613,000 viewers Melbourne top market

#5 NOTTING HILL Seven 560,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 552,000 viewers Melbourne top market
#7 GRIFF’S GREAT BRITAIN ABC 536,000 viewers Melbourne top market
#8 THE LIVING ROOM Network TEN 511,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 487,000 viewers Melbourne top market
#10 ULTIMATE AIRPORT DUBAI Nine 465,000 viewers Melbourne top market

Top Newscast in Australia Friday

#1 SEVEN NEWS Seven 843,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 803,000 viewers #1 in Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 786,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 748,000 viewers Melbourne top market

#5 ABC NEWS ABC 711,000 viewers #1 in Sydney

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Fantasia ‘When I See U’

Fantasia ‘Lose to Win’

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