‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, February 10, 2016, the seventh day of the February Sweeps Period,
NBC finished #1 broadcast network as FOX’s ‘American Idol‘ was the top program.
In the UK, ‘ITV‘ #1 Wednesday as ‘Midsomer Murders‘ was the #1 program.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
‘The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,354 users and 72,388 clipbooks.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, February 10, 2016 (Posted on February 11, 2016)
The Peacock Network brought out its Wednesday Women and it worked as it was the #1 network.
8P ‘The Mysteries of Laura‘ finished with an average 7.050 million viewers and a 4.4/7.
9P ‘Law & Order: SVU‘ finished with an average 7.691 million viewers and a 5.5/9.
10P ‘Chicago PD‘ finished with an average 8.269 million viewers and a 5.4/10. Must See TV ON DEMAND episode.
The Tiffany Network had its tried and true Wednesday veteran Winter lineup. But it was too little to finish on top.
8P ‘2 Broke Girls‘ finished with an average 6.410 million viewers and a 4.2/7.
830P ‘Mike & Molly‘ finished with an average 6.636 million viewers and a 4.3/7.
9P ‘Criminal Minds‘ finished with an average 8.892 million viewers and a 5.7/9.
10P ‘Code Black‘ finished with an average 7.016 million viewers and a 5.4/8. Must See TV ON DEMAND episode.
The Animal Network of Broadcast showcased some of the best talent in America as the final season of ‘Idol’ continued with the final 24 contestants. And it was amazing. Oh yah, Gordo then sunk the network.
8P ‘American Idol‘ finished #1 Wednesday with an average 9.099 million viewers and a 6.5/11. Must See TV ON DEMAND episode.
9P ‘Hell’s Kitchen’ finished with an average 4.453 million viewers and a 3.1/5.
The Alphabet Network had a very steady evening up until 10P. Then it died.
8P ‘The Middle‘ finished with an average 6.793 million viewers and a 4.5/7.
830P ‘The Goldbergs‘ finished with an average 6.152 million viewers and a 4.4/7.
9P ‘Modern Family‘ finished with an average 7.714 million viewers and a 5.2/8.
930P ‘Black-ish‘ finished with an average 6.035 million viewers and a 5.2/8.
10P ‘American Crime‘ finished with an average 3.329 million viewers and a 2.5/4.
The Little Network That Couldn’t didn’t as it barely finished above Univision.
8P ‘Arrow‘ finished with an average 2.445 million viewers and a 1.7/3.
9P ‘Supernatural‘ finished with an average 1.855 million viewers and a 1.3/2.
The #1 Hispanic Network in America didn’t do much on Wednesday.
8P ‘Antes Mureta que Lichita‘ finished with an average 1.919 million viewers and a 0.9/2.
9P ‘Pasión y Poder‘ finished with an average 2.316 million viewers and a 1.1/2.
10P ‘El Hotel de los Secretos‘ finished with an average 1.962 million viewers and a 1.0/2.
The Avis of Hispanic Networks didn’t do well on Wednesday.
8P ‘¿Quién es Quién?‘ finished with an average million viewers and a 0.7/1.
9P ‘Eva la Trailera‘ finished with an average million viewers and a 0.7/1.
10P ‘La Querida del Centauro‘ finished with an average million viewers and a 0.8/1.
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon‘ finished wth a 3.0/8
1135P CBS’ ‘Late Show with Stephen Colbert‘ finished with a 2.3/6.
1135P ABC’s ‘Jimmy Kimmel Live‘ finished with a 1.7/4.
1235A NBC’s ‘Late Night with Seth Meyers‘ finished with a 1.4/5.
1235A CBS’ ‘Late Late Show with James Corden‘ finished with a 1.2/4.
1235A ABC’s ‘Nightline‘ finished with a 1.2/4.
135A NBC’s ‘Last Call with Carson Daly‘ finished with a 0.8/3.
NOTE: James Corden’s “Carpool Karaoke” segment with Adele passed 67.5 million views to become YouTube’s most-watched late night clip ever.
For The Record
NBC finished #1 Wednesday with an average 7.670 million viewers and a 5.0/8, UP +1.469 million viewers vs SD 2015.
CBS finished #2 with an average 7.508 million viewers and a 4.8/8, DOWN -1.355 million viewers vs SD 2015.
FOX finished #3 with an average 6.776 million viewers and a 4.8/8, DOWN -4.381 million viewers vs SD 2015.
ABC finished #4 with an average 5.559 million viewers and a 3.9/6, DOWN -1.429 million viewers vs SD 2015.
FOXNC finished #5 as the #1 cable network with an average 2.657 million viewers.
TBS finished #6 with an average 2.187 million viewers.
The CW finished #7 with an average 2.150 million viewers and a 1.5/2, UP + 59,000 viewers vs SD 2015.
History Channel finished #8 with an average 2.059 million viewers.
UNI finished #9 with an average 2.051 million viewers and a 1.0/2.
HGTV finished #10 with an average 1.753 million viewers.
ESPN finished #11 with an average 1.685 million viewers.
Lifetime finished #12 with an average 1.150 million viewers.
ADSM finished #13 with an average 1.354 million viewers.
TEL finished #14 with an average 1.301 million viewers and a 0.7/1.
MSNBC finished #15 with an average 1.006 million viewers.
Total American Viewership in Prime Time Wednesday was approximately 54.799 million viewers.
Broadcast (English Speaking) Networks finished with an average 29.663 million viewers in prime time.
Cable (Top 150 Programs) Networks finished with an average 25.136 million viewers in prime time.
Today In Communication History
On this date in 1953, United Paramount Theaters takes over American Broadcasting Companies (ABC) for $25 million, two days after receiving FCC clearance on the basis that UPT genuinely intends to develop a competitive television service and not just protect its cinema operations. ABC’s network consists of five owned and operated (o&o) stations and nine affiliates. Its ratings lag behind the other three networks. Later that year, Walt Disney came to Leonard Goldenson with this crazy idea: he wanted to build an amusement park for children. The Disney studios were in dire straits and were turned away by banks. Being turned down also by NBC’s David Sarnoff and CBS’ William Paley, Goldenson understood what Disney was offering. ABC agreed to put up $500,000, to use its theater real estate for collateral and to underwrite $17 million for construction and operation of the Park. In exchange, Disney agreed to produce a weekly show. ABC also obtained access to Disney’s library of animated films, 35% of Disneyland and a decade of concession revenues. The rest is history as Disney is now the owner of ABC.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Quote of the Day
‘Instead of any talk about how to lick television, motion picture people now need to discuss how to fit movies into the new world made possible by television’.
Samuel Goldwyn, February 11, 1949
Google announced that it will be banning Flash ads from its advertising network. As of June 30 of this year, advertisers will no longer be allowed to upload display ads to the Google Display Network using Flash. On January 2, 2017, Google will stop displaying Flash ads altogether. Instead, Google is informing all advertisers to use HTML5, which is less prone to malware.
Broadcast Evening News Shows Weekly Average Ratings (week of February 6, 2016)
#1 ABC’s ‘World News Tonight‘ finished with an average 9.27 million total viewers.
#2 NBC’s ‘Nightly News‘ finished with an average 9.23 million total viewers.
#3 CBS’ ‘Evening News‘ finished with an average 7.75 million total viewers.
CBS Cuts ‘Angel From Hell’
‘Angel From Hell’, one of the few new series on CBS this season, surprisingly was cancelled after holding steady (6.76 million viewers overall), and retaining more than 80% of its lead-in for the fifth time in five original airings. Nearly any other network would love those kind of numbers but for The Tiffany Network, good is not enough.
Apple TV Expands Voice Dictation Capabilities
The third beta version of the Apple TV’s tvOS 9.2 operating system, just launched for third-party developers, expands on the device’s voice dictation capabilities. Using the fourth generation Apple TV’s Siri-integrated remote, users can now speak words instead of typing them, significantly mitigating the difficulty of, say, entering a username or password. Voice search was already available in some areas (including Netflix and Hulu searches), but the new updates mark a significant expansion of the Apple TV’s voice dictation functions.
Food For Thought
◎ Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
◎ More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
◎ More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.
◎ Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
◎ What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
◎ 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.
In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).
Social Media Research
Instagram Blows Past Twitter For #2
New social media sites can take off then subsequently crash in less time than it takes for Cam Newton to throw a postgame tantrum i.e. Peach and Meerkat? A new report takes a look at just where those established sites are now, 10 years into the social media boom.
Pinterest and Tumblr, the other two top-five sites, also saw faster growth than Twitter during 2014 and 2015. Pinterest is nipping right behind Twitter in users. This year it will have 54.6 million, just 2.2 million fewer than Twitter. While Instagram may be seeing the fastest growth, Instagram parent company Facebook remains the king of social media.
Facebook will have 162.9 million domestic users this year, meaning more than half of all Americans use the site, a first for any social network. By 2020, 53.1% of Americans will use the site. By comparison, 34.8 percent will use No. 2 social site Instagram. Facebook’s growth has slowed appreciably since the mid-2000s, but it is still gaining. Most of that is coming from older people. “Usage increases are coming primarily from people who are Generation X and older,” eMarketer principal analyst Debra Aho Williamson says. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” Not surprisingly, in addition to having most of the users, Facebook also captures most of the social media ad spending – 73.4%, according to eMarketer estimates.
More Than Half of Americans Will Use Facebook In 2016
It will retain its dominance in usage and social ad spending
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Facebook will remain the dominant social network by a wide margin through at least 2020, the end of eMarketer’s forecast period. This year, 162.9 million US internet users will log on to the site at least once a month. Facebook-owned Instagram, the second-most-used social network, will have 89.4 million US users this year, or 27.6% of the population. Twitter is a distant third, with 56.8 million users this year, representing 17.5% of the US population.
“Facebook remains the king of social networks, and the usage increases are coming primarily from people who are Generation X and older,” said eMarketer principal analyst Debra Aho Williamson. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.
Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).
Even with Facebook’s explosive growth in mobile, Twitter still leads in terms of the percentage of users who access the service via mobile, as well as in the percentage of revenue from mobile. This year, 92.3% of Twitter’s users will log on via their phones. And while Facebook is expected to derive 82.0% of its US ad revenues from mobile this year, eMarketer forecasts that 90.0% of Twitter’s ad revenues this year will come from mobile. “Twitter and Facebook are far ahead of other companies in the percentage of ad revenue that comes from mobile. They are helping to convince marketers that mobile is important to their business strategy,” said Williamson.
Box Office Weekend 5-7 February 2016 (Domestic)
#1 ‘Kung Fu Panda 3’ $21.00 million
#2 ‘Hail Ceasar’ $11.14 million
#3 ‘The Revenant’ $ 7.10 million
#4 ‘Star Wars’ $ 6.89 million
#5 ‘The Choice’ $ 6.09 million
#6 ‘Pride & Prejudice’ $ 5.02 million
#7 ‘The Finest Hours’ $ 4.72 million
#8 ‘Ride Along 2’ $ 4.52 million
#9 ‘The Boy’ $ 4.10 million
#10 ‘Dirty Grandpa’ $ 4.05 million
Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
9P ‘Midsomer Murders‘ finished with an average 5.4 million viewers.
The Big One
8P ‘FA Cup‘ 4th round rerun finished with an average 3.7 million viewers.
The Big Four is the Broadcast Awards Channel of the Year.
The Viacom Five
8P ‘Gps Behind Closed Doors‘ finished with an average 1.5 million viewers and a 7.4% share.
9P ‘Violent Child Desperate Parents‘ finished with an average 1.4 million viewers and a 6.6% share.
Seven finished #1 Wednesday in Australia with a 34.0% share of the available audience.
Nine finished #2 Wednesday with a 26.3% share.
Ten finished #3 Wednesday with a 16.7% share of the available audience.
ABC finished #4 Wednesday with a 16.4%
SBS finished #5 Wednesday in Australia with a 6.6% share of the available audience
Top Ten Non-News TV Programs in Australia Wednesday
#1 MY KITCHEN RULES Seven 1,544,000 viewers #1 in all AU markets
#2 FIRST DATES Seven 877,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 850,000 viewers Sydney top market
#4 A CURRENT AFFAIR Nine 826,000 viewers Melbourne top market
#5 THE BIG BANG THEORY Nine 813,000 viewers Melbourne top market
#6 THE BIG BANG THEORY (R) Nine 711,000 viewers Melbourne top market
#7 I’M A CELEBRITY…
GET ME OUT OF HERE! WED TEN 691,000 viewers Melbourne top market
#8 7.30 ABC 607,000 viewers Melbourne top market
#9T FAMILY FEUD TEN 562,000 viewers Melbourne top market
#9T THE CHASE AUSTRALIA Seven 562,000 viewers Sydney top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 992,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 953,000 viewers Melbourne top market
#3 NINE NEWS Nine 904,000 viewers #1 in Sydney, Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 892,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 788,000 viewers Melbourne top market
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 Thursday with a 27.3% share of the available audience.
Seven finished #2 Thursday with a 25.5% share.
Ten finished #3 Thursday with a 21.3% share of the available audience.
ABC Finished #4 Thursday with a 19.3% share.
SBS finished #5 Thursday in Australia with a 6.8% share of the available audience.
Top Ten Non-News Tv Programs In Australia Thursday
#1 A CURRENT AFFAIR Nine 801,000 viewers #1 in Sydney
#2 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 791,000 viewers #1 in Melbourne & Perth
#3 HOME AND AWAY Seven 753,000 viewers #1 in Brisbane
#4 JACK IRISH ABC 711,000 viewers #1 in Adelaide
#5 7.30 ABC 620,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 563,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 561,000 156,000 197,000 98,000 44,000 66,000
#8 HATCH, MATCH & DISPATCH ABC 532,000 viewers Sydney top market
#9 RBT Nine 517,000 viewers Sydney & Melbourne top markets
#10 INSIDE STORY Nine 499,000 viewers Sydney top market
To Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 955,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 916,000 viewers Melbourne top market
#3 NINE NEWS Nine 897,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS 6:30 Nine 844,000 viewers Melbourne top market
#5 ABC NEWS ABC 792,000 viewers Melbourne top market
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