‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, February 12, 2016, the ninth day of the February Sweeps Period,
CBS finished #1 broadcast network as’Blue Bloods‘ was the top program.
In the UK, Friday ratings have been delayed. They will be posted when available.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ABC’s ‘The Doctor Brown Mysteries‘ was the top non-news program.
‘Deadpool‘ opened up with $12.7 million at 2,975 locations on Thursday night preview in the U.S. It also pulled in $14 million in 7 International markets For Tuesday’s preview. On Friday it added over $34.8 million in 3,558 locations in the U.S.
‘Kung Fu Panda 3‘ continues #1 box office in the U.S. weekend 5-7 Feb 2016.
‘The Revenant‘ #1 at the International box office weekend 5-7 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize has 52,354 users and 72,388 clipbooks. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, February 12, 2016 (Posted on February 13, 2016)
The Tiffany Network had their Winter Friday Line Up in place and it finished #1.
8P ‘The Amazing Race‘ season premiere finished with an average 6.122 million viewers.
9P ‘Hawaii Five-0‘ finished with an average 8.760 million viewers.
10P ‘Blue Bloods‘ finished with an average 10.884 million viewers. Must See ON DEMAND episode
The Alphabet Network put on a special and it didn’t do as well as the regular programming.
8P ‘Be My Valentine, Charlie Brown‘ rerun finished with an average 4.567 million viewers.
9P ‘Shark Tank‘ finished with an average 6.691 million viewers.
10P ‘20/20‘ finished with an average 7.179 million viewers.
The Peacock Network had a below average Friday
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 4.165 million viewers.
9P ‘Grimm‘ finished with an average 4.132 million viewers.
10P ‘Dateline‘ finished with an average 4.108 million viewers.
The Animal Network of Broadcast could not draw the audience.
8P ‘Sleepy Hollow‘ finished with an average 3.172 million viewers.
9P ‘Second Chance‘ finished with an average 2.146 million viewers. Must See TV ON DEMAND episode.
NOTE: ‘Second Chance’ is one of the best new programs, and is one of FOX’s best new introductions in years. But it is buried behind a dying program on a Friday where little of the intended audience is watching. This program deserves to move to a better night.
The Little Network That Couldn’t…simply didn’t on Friday.
8P ‘The Vampire Diaries‘ finished with an average 1.083 million viewers.
9P ‘The Originals‘ finished with an average 820,000 viewers.
For The Record
CBS finished #1 Friday with an average 8.589 million viewers.
ABC finished with an average 6.146 million viewers.
NBC finished with an average 4.135 million viewers.
FOX finished with an average 2.659 million viewers.
The CW finished with an average 951,500 viewers.
Today In Communication History
On this date in 1953 Pioneering 3D movie Bwana Devil (‘A lion in your lap, a lover in your arms’), produced by Arch Oboler, opens in New York.
On this date in 1957, UK’s Postmaster-General, now Ernest Marples, is authorised by the Treasury to pay the BBC a percentage of the net revenue collected from broadcast receiving licences rather than to retain a fixed amount each year as hitherto. For the period from 1 April to 31 March 1960 the BBC will receive 87½%.
On this date in 1958, NBC network announces that all recordings for US time-zone delay will be done with videotape.
On this date in 1960, CBS becomes the first US television network to broadcast the Winter Olympics live from Squaw Valley, California, having paid $50,000 for the television rights.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new homes with meters that record the channel being watched — but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
February Sweeps Period runs from February 4, 2016 and ends March 2, 2016.
Quote of the Day
‘Instead of any talk about how to lick television, motion picture people now need to discuss how to fit movies into the new world made possible by television’.
Samuel Goldwyn, February 11, 1949
Google announced that it will be banning Flash ads from its advertising network. As of June 30 of this year, advertisers will no longer be allowed to upload display ads to the Google Display Network using Flash. On January 2, 2017, Google will stop displaying Flash ads altogether. Instead, Google is informing all advertisers to use HTML5, which is less prone to malware.
Broadcast Evening News Shows Weekly Average Ratings (week of February 6, 2016)
#1 ABC’s ‘World News Tonight‘ finished with an average 9.27 million total viewers.
#2 NBC’s ‘Nightly News‘ finished with an average 9.23 million total viewers.
#3 CBS’ ‘Evening News‘ finished with an average 7.75 million total viewers.
CBS Cuts ‘Angel From Hell’
‘Angel From Hell’, one of the few new series on CBS this season, surprisingly was cancelled after holding steady (6.76 million viewers overall), and retaining more than 80% of its lead-in for the fifth time in five original airings. Nearly any other network would love those kind of numbers but for The Tiffany Network, good is not enough.
Apple TV Expands Voice Dictation Capabilities
The third beta version of the Apple TV’s tvOS 9.2 operating system, just launched for third-party developers, expands on the device’s voice dictation capabilities. Using the fourth generation Apple TV’s Siri-integrated remote, users can now speak words instead of typing them, significantly mitigating the difficulty of, say, entering a username or password. Voice search was already available in some areas (including Netflix and Hulu searches), but the new updates mark a significant expansion of the Apple TV’s voice dictation functions.
Food For Thought
◎ Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
◎ More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
◎ More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.
◎ Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
◎ What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
◎ 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
Smartphone Penetration Nears 80% of the US Mobile Market
Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year. comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.
In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).
Social Media Research
Small Business Loves Facebook
For small and medium-sized business, Facebook is by far the outlet of choice for advertising and promotion. That is according to a new study from BIA/Kelsey, which surveyed 119 owners of SMBs (fewer than 100 employees). When asked which media they use to advertise and promote their business, 65.9% said Facebook, easily No. 1. In fact, no other medium garnered more than 40%. Direct mail came in second at 39.2%, with Google (38.1%), email (36.3 %), Facebook ads (35.3 %) and websites (34.9%) rounding out the top five.
More than two-thirds of the small businesses report working with an advertising or digital agency. According to the survey, 28.0% have worked with an agency for two years or more, 27.5% have worked with one between one and two years, and 15.1% have had one for less than a year.
Among the respondents who do use agencies, 51.8% have a small local agency (fewer than 50 employees).
Marketers Can Now Track Video View Count On Instagram
Instagram is extending its video metrics, and marketers will be able to track video view counts in addition to “likes.” Internal Instagram data show the amount of time viewers spend watching ads has increased by more than 40% in the past six months. Instagram users who post videos and brands that post video ads will soon start seeing view counts in place of likes. The Facebook-owned photo- and video-sharing network announced in a blog post that “in the coming weeks,” view counts will begin appearing beneath videos and video ads, where like counts currently appear, and clicking on views will bring up the like counts for those videos. Previously, Instagram videos and photos were measured only in the form of “hearts” and comments. In a blog post, the Facebook-owned app called views “the most widely expected form of feedback” for videos, and added that users will see view counts roll out over the next few weeks in the app. They’ll be visible on videos posted in the app and on ads. Instagram will mark a view as three seconds, just like Facebook.
Instagram Blows Past Twitter For #2
New social media sites can take off then subsequently crash in less time than it takes for Cam Newton to throw a postgame tantrum i.e. Peach and Meerkat? A new report takes a look at just where those established sites are now, 10 years into the social media boom.
Pinterest and Tumblr, the other two top-five sites, also saw faster growth than Twitter during 2014 and 2015. Pinterest is nipping right behind Twitter in users. This year it will have 54.6 million, just 2.2 million fewer than Twitter. While Instagram may be seeing the fastest growth, Instagram parent company Facebook remains the king of social media.
Facebook will have 162.9 million domestic users this year, meaning more than half of all Americans use the site, a first for any social network. By 2020, 53.1% of Americans will use the site. By comparison, 34.8 percent will use No. 2 social site Instagram. Facebook’s growth has slowed appreciably since the mid-2000s, but it is still gaining. Most of that is coming from older people. “Usage increases are coming primarily from people who are Generation X and older,” eMarketer principal analyst Debra Aho Williamson says. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” Not surprisingly, in addition to having most of the users, Facebook also captures most of the social media ad spending – 73.4%, according to eMarketer estimates.
More Than Half of Americans Will Use Facebook In 2016
It will retain its dominance in usage and social ad spending
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Facebook will remain the dominant social network by a wide margin through at least 2020, the end of eMarketer’s forecast period. This year, 162.9 million US internet users will log on to the site at least once a month. Facebook-owned Instagram, the second-most-used social network, will have 89.4 million US users this year, or 27.6% of the population. Twitter is a distant third, with 56.8 million users this year, representing 17.5% of the US population.
“Facebook remains the king of social networks, and the usage increases are coming primarily from people who are Generation X and older,” said eMarketer principal analyst Debra Aho Williamson. “Plenty of teens and young adults still use Facebook, but growth is slowing in these groups.” As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.
Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. In 2016, 52.9% of mobile phone users will log on to Facebook at least once a month from their mobile phone. And mobile will continue to play an important role in Facebook”s growth. This year, 86.0% of US Facebook users will access the platform through a phone, with that figure climbing to 91.0% by 2019. Strong user engagement on mobile is helping to drive Facebook’s mobile ad revenues, which this year will amount to 19.2% of total mobile ad spending in the US (Google is No. 1 with a 31.7% share).
Even with Facebook’s explosive growth in mobile, Twitter still leads in terms of the percentage of users who access the service via mobile, as well as in the percentage of revenue from mobile. This year, 92.3% of Twitter’s users will log on via their phones. And while Facebook is expected to derive 82.0% of its US ad revenues from mobile this year, eMarketer forecasts that 90.0% of Twitter’s ad revenues this year will come from mobile. “Twitter and Facebook are far ahead of other companies in the percentage of ad revenue that comes from mobile. They are helping to convince marketers that mobile is important to their business strategy,” said Williamson.
Box Office Weekend 12-15 February 2016 (Domestic) Thru Friday
#1 ‘Deadpool’ $47.50 million in 3,558 locations
#2 ‘How To Be Single’ $ 5.00 million in 3,343 locations
#3 ‘Zoolander 2’ $ 4.00 million in 3,394 locations
Box Office Weekend 5-7 February 2016 (International)
#1 ‘The Revenant’ $24,000,000
#2 ‘Kung Fu Panda 3’ $23,000,000
#3 ‘Violent Proscecutor$19,500,000
#4 ‘Alvin The Chipmunk’$12,800,000
#5T ‘The Hateful Eight’ $ 8,500,000
#5T ‘Les Tuche 2’ $ 8,500,000
#7 ‘The 5th Wave’ $ 7,700,000
#8 ‘Star Wars’ $ 6,890,000
#9 ‘Goosebumps’ $ 6,500,000
#10 ‘The Martian’ $ 5,100,000
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
UK TV Ratings for Friday have been delayed. They will be posted when available.
Seven finished #1 Friday in Australia with a 29.1% share of the available audience.
Network Nine finished #2 with a 27.0% share.
ABC finished #3 with a 21.9% share of the available audience.
Ten finished #4 Friday with a 17.1% share.
SBS finished Friday with a 5.7% share of the available audience in Australia.
Top Ten Non-News Programs in Australia on Friday
#1 DOCTOR BLAKE MYSTERIES ABC 922,000 viewers #1 in all markets in AU
#2 BETTER HOMES & GARDENS Seven 665,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 635,000 viewers Melbourne top market
#4 7.30 ABC 613,000 viewers Melbourne top market
#5 NOTTING HILL Seven 560,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 552,000 viewers Melbourne top market
#7 GRIFF’S GREAT BRITAIN ABC 536,000 viewers Melbourne top market
#8 THE LIVING ROOM Network TEN 511,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 487,000 viewers Melbourne top market
#10 ULTIMATE AIRPORT DUBAI Nine 465,000 viewers Melbourne top market
Top Newscast in Australia Friday
#1 SEVEN NEWS Seven 843,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 803,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 786,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 748,000 viewers Melbourne top market
#5 ABC NEWS ABC 711,000 viewers #1 in Sydney
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 in Australia Saturday with a 32.0% share of the available audience.
Seven finished #2 with a 23.6% share.
ABC finished #3 with a 23.1% share of the available audience.
Ten finished #4 with a 13.5% share.
sBS finished #5 with a 7.7% share of the available audience.
Top Ten Non-News Programs Saturday In Australia
#1 DEATH IN PARADISE ABC 861,000 viewers #1 in Melbourne, Adelaide & Perth
#2 CUFFS ABC 647,000 viewers Melbourne top market
#3 HERE COME THE HABIBS! Nine 513,000 viewers Sydney top market
#4 HARVEY NORMAN ALL STARS Nine 495,000 viewers #1 in Sydney & Brisbane
#5 MONSTERS UNIVERSITY Seven 448,000 viewers Melbourne top market
#6 JACK IRISH (R) ABC 317,000 viewers Melbourne top market
#7 SECRET LIFE OF MITTY TEN 308,000 viewers Melbourne top market
#8 AUSTRALIA’S GOT TALENT Nine 306,000 viewers Melbourne top market
#9 GETAWAY Nine 283,000 viewers Melbourne top market
#10 NIGHT AT THE MUSEUM (R) TEN 269,000 viewers Melbourne top market
Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 829,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 SEVEN NEWS – SAT Seven 825,000 viewers #1 in Brisbane & Perth
#3 NINE NEWS SATURDAY Nine 739,000 viewers Sydney top market
#4 WEEKEND TODAY–SATURDAY Nine 273,000 viewers Sydney top market
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