Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, January 5, 2015 (Posted 01.06.15)
CBS #1 on Monday as ‘Scorpion’ top program.
CBS
The Tiffany Network won big on Monday. At 8P, ‘2 Broke Girls’ drew 9.08 million viewers and a 6.1/9. At 830P, ‘Mike & Molly’ came up a bit and drew 9.55 million viewers and a 6.2/9. Then at 9P, one of the drama hits of the year, ‘Scorpion’ saved Ralph in a great episode about growing up as a child and the lessons mentors must learn in this Must See TV ON DEMAND program. It drew 12.09 million viewers and a 7.7/12, making sure Black Rock finished 30% ahead of ABC on this given Monday. It was the top program of the evening. At 10P, a great episode of ‘NCIS: Los Angeles’ won its time slot with 11.36 million viewers and a 7.1/12, finished 122% above failed year-ago occupant ‘Hostages’ (3.2/5 on 1/06/14). Every program on Les’ Network won their time slot, including the valuable Monday Battle @ 10P.
ABC
The Alphabet Network finished second on Monday. At 8P, it decided to run an entire evening of ‘The Bachelor’, in its season premiere. At 8-10P, it drew 7.72 million viewers and a 5.4/8 in its tussle with ‘Celebrity Apprentice’ in the reality nightmare between ABC & NBC. Then at 10P, in a spot normally anchored by ‘Castle’, ‘The Bachelor’ drew 7.72 million viewers and a 5.4/8, not coming close to ‘NCIS: LA’ in the Monday Battle at 10P. All in all, it finished 10% behind its performance last year.
NBC
The Peacock Network finished third on Monday because of a series of scheduling mistakes. First at 8P, it ran back-to-back episodes of ‘Celebrity Apprentice’ which drew million viewers and . At 9P, ‘Celebrity Apprentice’ drew 6.58 million viewers and a 5.2/8. The the major mistake. At 10P, ‘State of Affairs’ is no ‘The Blacklist’ which used to battle in the Monday Battle at 10P. ‘State of Affairs’ could only draw 4.47 million viewers and a 3.1/5. The move by 30 Rock on this night lost the evening for Peacockville.
FOX
The Animal Network of Broadcast finished fourth on Monday. At 8P, a superb episode of ‘Gotham’ drew 6.89 million viewers and a 4.7/7 to lead the Little One on the evening. A great episode which introduces a new enemy and a possible new love interest for Jim. A Must See TV ON DEMAND program, it finished 12% above ‘Almost Human’ in this time slot last year (4.2/6 on 1/6/14) At 9P, ‘Sleepy Hollow’ fell into a hole and drew only 4.47 million viewers and a 2.7/4. It brought the hopes of the evening down at Murdochville.
Univision
The #1 Hispanic Network in the U.S. finished with nearly 3 million viewers. At 8P, it led off with ‘Mi Corazon es Tuyo’ and drew 1.2 A18-49 ratings. At 9P, ‘Hasta el Fin del Mundo’ pushed it up to 1.3 A18-49 rating. At 10P, ‘La Malquerida’ dropped into a tie with Telemundo’s ‘Señora Acero’ with 0.9 A18-49 rating.
Telemundo
The Avis of Hispanic Networks beat The CW by drawing over 1.7 million viewers on Monday evening. At 8P, ‘Los Miserables’ finished with 0.6 A18-49 rating. At 9P, ‘Tierra de Reyes’ stayed the course and also drew 0.6 A18-49 rating. At 10P, ‘Señora Acero’ finished with the best audience on Telemundo on Monday with 0.9 A18049 rating.
The CW
The Little Network That Couldn’t didn’t. At 8P, ‘The Originals’ finished way down the line with 810,000 viewers and a 0.6/1. And at 9P, the critically acclaimed ‘Jane the Virgin’ in a rerun dropped further with only 760,000 viewers and a 0.5/1.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 in late night with 2.9/7 with guest Bradley Cooper in a hilarious air guitar spin. Also on the show, Harry Connick, Jr.. CBS’s ‘Late Show with David Letterman’ finished #2 with 2.4/6. ABC’s ‘Jimmy Kimmel Live’ finished #3 with 2.2/6. At 1235A, NBC’s ‘Seth Meyers’ finished #1 with 1.3/4. ABC’s ‘Nightline’ tied CBS’ ‘The Late Late Show’ with 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ pulled in an 0.7/3.
For The Record
CBS had no problem finishing #1 on Monday with 11.012 million viewers and a 7.0/11. ABC came in second with 7.717 million viewers and a 5.4/8. NBC finished third with 5.879 million viewers and a 4.4/7. FOX finished with 5.678 million viewers and a 3.7/6. Univision finished with 2.996 million viewers and an 1.5/2. Telemundo finished with 1.7 million viewers and an 0.9/1. The CW finished with 787,000 viewers and a 0.5/1.
Today In TV History
On this date in 1963, ‘Wild Kingdom’ premiered on NBC sponsored by Mutual of Omaha.
Research
Global Retail and E-Commerce Sales Forecast Thru 2018
Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew to an estimated 5.9% this past year on the back of a 22.2% increase in e-commerce spending, and will continue to grow through 2018, when it will reach 8.8%. Even so, that means that $10 of every $11 in retail spending will be in brick-and-mortar locations rather than online. E-commerce’s share of total retail sales varies considerably by country though: by the end of the forecast period, e-commerce sales are expected to comprise 18% of retail sales in the UK (the highest of any country), but just 1.4% share in India and Indonesia. In the US, e-commerce’s share will be right about the global average, at 8.9%.
Mobile/Digital News
UK e-mailers Open On Mobile
eMarketer spoke recently about mobile’s role in helping maintain the relevance of email marketing in the UK. December 2014 research from email intelligence firm Return Path provided further evidence of the disruptive nature mobile is having on consumer emailing habits.
It found that the percentage share of email opens in the country across mobile, desktop and webmail platforms was heavily weighted in favor of mobile, with 62% of Return Path UK client emails opened that way. This was well ahead of any other country tracked; the US was some way behind, with a 48% share of opens coming via mobile. Broader industry metrics may vary, of course, but the consensus view—backed by other data points cited in the eMarketer article referenced earlier—is that mobile should now be considered a central part of any email marketing strategy.
But with this consideration comes many potential pitfalls. On the marketer side of the equation, rendering emails mobile-ready and all the related issues that come with that will, of course, signal greater costs. Meanwhile, on the consumer side of things, you’ll need to be wary of intruding on a day full of consumption—much of it on mobile. Spamming consumers on their mobile devices with unoptimized emails could have a damaging effect. While the email marketing trend is clearly headed to the mobile realm, the catchword is “caution.” Porting your regular email marketing strategy wholesale to mobile might not be the best move.
Cinema News
Weekend Box Office Final for Jan 02-04, 2015
1 The Hobbit: The Battle of the Five Armies $21,732,090
2 Into the Woods $18,728,441
3 Unbroken $18,169,840
4 The Woman In Black 2: Angel of Death $15,027,415
5 Night at the Museum: Secret of the Tomb $14,518,274
6 Annie (2014) $11,251,393
7 The Imitation Game $7,772,527
8 The Hunger Games: Mockingjay – Part 1 $7,559,954
9 The Gambler $6,332,559
10 Big Hero 6 $4,754,816
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Across The Pond
ITV won Monday. At 8P, ‘Richard Wilson’s series ‘On the Road’ drew 3.91 million viewers (16.9%). But at 9P, ‘Broadchurch’ returned for its second season with high ratings for ITV on Monday (January 5). David Tennant and Olivia Colman’s crime drama thrilled an average audience of 7.25 million viewers (28.9%). This is down from April 2013’s finale overnight ratings of 9.27 million viewers, but is up from its first season opener score of 6.15 million viewers.
BBC One at 730P presented live ‘FA Cup coverage’ of Liverpool’s win over AFC Wimbledon bringing in 5.58 million viewers (22.9%).
BBC Two at 8P presented ‘University Challenge’ and drew 2.60 million viewers (10.9%). It was followed at 830P by ‘Only Connect’ with 2.05 million viewers (8.1%). At 9P, ‘Rich, Russian and Living in London’ brought in 1.31 million viewers (5.2%). At 10P, ‘Jack Whitehall’s Backchat’ returned on its new channel with 979,000 viewers (5.4%).
Channel 4 had at 8P, ‘Food Unwrapped’ and it was seen by 1.78 million viewers (7.3%). At 9P it was followed by the return of ‘The Undateables’ with 1.90 million viewers (7.6%). At 10P, ‘Bodyshockers’ could only draw 1.53 million viewers (9.5%).
Channel 5 presented at 8P ’70-Stone Man: The Last Days’ and it interested 892,000 viewers (3.7%). At 9P, ‘Benefits: Too Fat To Work’ was the network’s top program bringing in 1.47 million viewers (5.8%).
Down Under
Ten surprises all by winning on Monday for the second time in the new year. On Monday it came away with 27.6% share of the available audience. It was again led by cricket as #3 was ‘Cricket: T20 Big Bash League Game 17 Post Game Show’ which drew 922,000 viewers. #10 was the match itself as ‘Cricket: T20 Big Bash League Game 17 Session 2’ drew 745,000 viewers.
Seven came in second with 25.1% share. #4 was ‘Seven News’ which drew 907,000 viewers. #5 ‘Seven News/Today Tonight’ finished with 847,000 viewers. #7, ‘Motorway patrol’ came in with 797,000 viewers. #8, ‘Nabbed’ finished with 763,000 viewers.
Nine finished third with 24.5% share. Network Nine again had the #1 program of the evening and the #1 newscast, ‘Nine News’ with 1,094,000 viewers. #2 was ‘Nine News 6:30’ which had the only million plus program, with 1,082,000 viewers. #6 was ‘A Current Affair’ with 800,000 viewers.
ABC finished with 16.8% share. #9 was ‘ABC Evening News’ with 760,000 viewers
SBS finished fifth with 6.1% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Miles Davis ‘That’s What Happened’
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