Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 4, 2015 (Posted 01.05.15)
The Animal Network of Broadcast won Sunday because of the late afternoon NFL game between the Dallas Cowboys and the Detroit Lions. Their regularly schedule normal lineup was well below the top rung. At 7P, the overrun of the Cowboy’s victory over the Lions needed with 37.62 million viewers and a huge 27.8 rating and a massive 43 share of the available audience. AT 8P, an inflated ‘The Simpson’s’ drew 10.51 million viewers and a 6.8/10, well above its regular Sunday average. At 830P, the network came back to earth as ‘Brooklyn Nine-Nine’ finished fourth with 6.02 million viewers and a 4.0/6, also an inflated number. At 9P ‘Family Guy’ drew 5.50 million viewers and a 3.7/5. Finally at 930P, ‘Bob’s Burgers’ finished with 3.95 million viewers and a 2.6/4.
The Tiffany Network ran its regular scheduled lineup on Sunday knowing it will have the big overrun next Sunday for the AFC pony matchup of Baltimore Colts at Denver Broncos. But on this Sunday at 7P, ’60 Minutes’ drew 7.52 million viewers and a 5.8/9, well below its average as football won the hour. At 8P, ‘Madam Secretary’ escaped to her anniversary date, sort of, with her husband in New York but the governor of Texas had a way of making that a mess as it drew 11.55 million viewers and a 7.7/11 to top the time slot. It is a Must See TV ON DEMAND episode. There is no doubt this is a powerful program that is a keeper for years in this time slot. At 9P, ‘The Good Wife’ finally settle the Partner going to jail problem as it drew 10.24 million viewers and a 7.0/10. It also was a Must See TV ON DEMAND episode and will also be a powerful unit of Sunday night at CBS. At 10P, in a powerful episode of ‘CSI’, the evil twin still is free but the girls are free as 8.48 million viewers watched with a 5.3/9.
The Peacock Network without NFL football is nothing on Sunday. At 7P, ‘Dateline’ simply didn’t have the guns to compete as it drew 6.24 million viewers and a 4.0/6. At 9P, ‘Celebrity Apprentice’ season premiere finished with 6.79 million viewers and a 4.7/7. Comparably, this was a 24% improvement over its most recent season-opener (3.8/6 on 3/03/13). But it still finished second in its time slot.
The Alphabet Network died on Sunday. At 7P, ‘America’s Funniest Home Videos’ could only draw 6.08 million viewers and a 3.6/5. At 8P, the long-awaited ‘Galavant’ premiered with 7.88 million viewers and a 4.4/6, with a swell upwards in the second half hour. At 9P, ‘Resurrection’ however, dove back into the depths with 4.10 million viewers and a 2.9/4. Then at 10P, ‘Revenge’ came up a bit to 3.94 million viewers and a 3.1/5. It was a bad night to be associated with Disney.
The #1 Hispanic Network in America began at 7P as ‘Aqui y Ahora’ drew 0.8 A18-49 rating. At 8P, ‘El Patrullero 777’ drew 0.9 A18-49 rating. At 9P, ‘El Patrullero 777’ kept its audience and drew 0.9 A18-49 rating. At 10P, ‘Sal y Pimienta’ drew an 0.7 A18-49 rating.
The Avis Hispanic Network began on Sunday at 7P with ‘Kung Fu Panda’ which drew a 0.4 A18-49 rating. At 8P, the end of ‘Kung Fu Panda’ and the beginning of the movie ‘Savages’ came up in the ratings with 0.6 A18-49 rating. At 9P, ‘Savages’ drew 0.5 A18-49 rating. At 10P, ‘Savages’ drew 0.6 A18-49 rating. It was a Uni night.
For The Record
Fox finished #1 on Sunday with 16.9 million viewers and a 11.7 rating and 18 share of the available audience. CBS finished #2 with 9.4 million viewers and a 6.4/10. NBC finished third with 6.5 million viewers and a 4.3/7. ABC came in #4 with 4.5 million viewers and a 3.4/5. Univision finished with 2.1 million viewers and a 1.1/2. Telemundo finished with 1.1 million viewers and a 0.5/1.
Today In TV History
On this date in 1971, ABC’s ‘Alias Smith and Jones’ aired for the first time. Alias Smith and Jones began with a made-for-TV movie of the previous year called ‘The Young Country’, about con artists in the Old West. It was produced, written and directed by Roy Huggins, who served as executive producer of AS&J and, under the pseudonym of John Thomas James, at least shared the writing credit on most episodes.
Top Box Office This Weekend
#1 ‘The Hobbit: The Battle of the Five Armies’ $21.9 million
#2 ‘Into The Woods’ $19.1 million
#3 ‘Unbroken’ $18.359 million
#4 ‘The Woman In Black 2: Angel Of Death’ $15.14 million
#5 ‘Night At The Museum: Secret Of The Tomb’ $14.45 million
#6 ‘Annie’ $11.4 million
#7 ‘The Imitation Game’ $8.111 million
#8 ‘The Hunger Games: Mockingjay – Part 1’ $7.7 million
#9 ‘The Gambler’ $6.3 million
#10 ‘Big Hero 6’ $4.816 million
The Conference Board Consumer Confidence Index®, which had declined in November, improved in December. The Index now stands at 92.6 (1985=100), up from 91.0 in November. Yet despite this, measure of CEO indicators are down 3.0 points. Global indicators are as follows: Australia – 0.2%; Brazil – 1.2%; China + 0.9%; Euro Area + 0.4%; France + 0.1%; Germany – 0.5%; India + 1.2%; Japan + 0.4%; Korea + 0.2%; Mexico – 1.3%; Spain + 0.2%; UK – 0.3% and US + 0.6%.
Cable TV News
ESPN’s Capital One Orange Bowl at 8:30 p.m. ET – No. 12 Georgia Tech beating No. 7 Mississippi State 49-34 – averaged 8,935,000 viewers (based on a 5.0 US rating), making it the most-viewed New Year’s Eve game on ESPN on record. The contest delivered 257,000 live unique viewers, average minute audience of 83,000 and 16,600,000 live minutes viewed on WatchESPN.
ESPN’s Vizio Fiesta Bowl at 4 p.m. – a 38-30 No. 20 Boise State victory over No. 10 Arizona – averaged 7,406,000 viewers and a 4.6 US rating. On WatchESPN, the Fiesta Bowl generated 292,000 live unique viewers, an average minute audience of 75,000 and 17,400,000 live minutes viewed.
ESPN’s Chick-fil-A Peach Bowl at 12:30 p.m. – No. 6 TCU defeating No. 9 Ole Miss 41-3 in a contest that featured a 28-0 halftime lead – averaged 5,013,000 viewers and a 3.4 US rating. The bowl posted 317,000 live unique viewers, an average minute audience of 87,000 and 17,800,000 live minutes viewed.
Top Cable Networks In Prime Time 2014
#11 A&E 1,127,000 viewers
#12 Family 1,052,000 viewers
#13 ADSM 1,046,000 viewers
#14 NAN 1,043,000 viewers
#15 SYFY 972,000 viewers
#16 Food 968,000 Viewers
#17 TLC 956,000 viewers
#18 Lifetime 948,000 viewers
#19 Spike 840,000 viewers
#20 Hallmark 834,000 viewers
#21 Bravo 799,000 viewers
#22 ID 782,000 viewers
#23 Comedy 769,000 viewers
#24 BET 651,000 viewers
#25 MTV 645,000 viewers
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
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Across The Pond
BBC One had the top programs on Sunday. At 530P, ‘FA Cup’ coverage brought in 5.48 million viewers (26.4%). At 730P, ‘Still Open All Hours’ remained on top of the Sunday ratings as it brought in an average 6.12 million viewers and still kept the share at 26.6%. At 8P, ‘Countryfile’ dropped a bit to 5.16 million viewers (21.3%). At 9P, ‘Last Tango in Halifax’ came up a bit to 5.28 million viewers (21.8%). BBC One averaged 5.43 million viewers in Sunday prime time and dominated with a brilliant 24.0% share.
BBC Two at 7P had a rerun of ‘Top Gear’ which brought in 1.52 million viewers (6.8%). It was followed at 8P by ‘Kate Humble’s Into the Volcano’ which drew 1.51 million viewers (6.2%). At 9P, ‘Racing Legends’ interested only 1.10 million viewers (4.6%). At 10P a rerun of ‘QI’ drew 1.12 million viewers (6.2%).
ITV simply could not keep pace with BBC One Sunday. At 7P, ‘Diversity Live’ drew 2.77 million viewers (12.3%). At 8P, ‘Foyle’s War’ returned for a brand new season with only 4.70 million viewers (19.5%) to finished second in its time slot.
Channel 4 at 7P presented ‘Phil Spector’s Secret Agent’ and it finished fourth with 1.32 million viewers (5.9%). At 8P it was followed by ‘The Hotel’ which jumped up to third with 1.60 million viewers (6.6%). At 10P, ‘Walking the Nile’ intrigued 1.79 million viewers (7.4%) and was the top program on 4 on Sunday.
Channel 5 simply could not keep up. At 715P, the broadcast of the movie ‘Rush Hour’ brought in 1.01 million viewers (4.3%). But at 9P, ‘The House at the End of the Street’ could not improve the audience level with only 1.01 million viewers (4.8%).
Seven won on Sunday in Australia with 26.7% share of the available audience. #2 on the night and the top Seven program was ‘Seven News Sunday’ with 954,000 viewers. #4 was ‘Coastwatch OZ’ with 779,000 viewers. Then #5 ‘Border Patrol’ drew 758,000 viewers.
Nine edged into second with 24.8% share. #1 was ‘Nine News Sunday’ with 1,051,000 viewers. It was the only program to draw over 1 million viewers. #7 was a rerun of ‘RBT’ with 675,000 viewers.
Ten finished third with 24.7% share as it had cricket. #6 was ‘Cricket: T20 Big Bash League Game 16 Session 2’ which drew 676,000 viewers. #9 was ‘Cricket: T20 Big Bash League Game 16 Session 1’ which drew 629,000 viewers.
ABC finished #4 with 18.3% share. The remaining programs in the Top Ten were all on ABC. #3 was ‘ABC News Sunday’ with 812,000 viewers. #8 was ‘Sherlock’ with 653,000 viewers. #10 was ‘Antiques Roadshow’ with 624,000 viewers.
SBS finished fifth with 5.3% share of the available audience.
As you can see, no matter where you live, people are…
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This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Nat King Cole ‘Paper Moon’