Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 16, 2014 (Posted 12.17.14)
The Tiffany Network owns Tuesday. That is because it has ‘NCIS’, the world’s most watched drama. At 8P, the Christmas episode of ‘NCIS’ featuring Tim’s letter writing to his dad was unique and powerful. It brought fans all of the past featured players in flashback’s recalling Gibb’s Rules in an episode titled, ‘House Rules’. It also brought 17.21 million viewers and a 10.6/17. This is a Must See TV ON DEMAND episode, one which you will remember for years. At 9P, ‘NCIS: New Orleans’ followed with an extremely strong episode featuring the return of a KIA soldier. While borrowing on a theme established earlier this season from ‘NCIS: Los Angeles’, it continued the story in another direction and is a Must See TV ON DEMAND episode. It drew 13.96 million viewers and an 8.6/13 again winning its time slot. At 10P, ‘Person Of Interest’ was all over the place while everyone is battling everybody. It seems confused on its own mission. And if it continues in the manner, it will not be on anyones schedule. It drew 8.82 million viewers and a 5.8/10. These three programs, even against the finals of ‘The Voice’, dominated Tuesday.
The Peacock Network had ‘The Voice’ but it didn’t have ‘NCIS’. At 8P, it began with ‘Elf: Buddy’s Musical Christmas’ which really didn’t draw finishing with 4.90 million viewers and a 3.0/5. Then at 9P, the season finals of ‘The Voice’ brought 30 Rock 12.70 million viewers and an 8.1/13. At 1030P, it peaked with 8.5/15, as it finished 10% below the 9.0/15 in the overnights for the year-ago season-ender (which translated into 14.01 million viewers).
The Alphabet Network at 8P had ‘A Charlie Brown Christmas’ and it drew 6.30 million viewers and a 3.9/6. At 9P, ‘Disney Prep & Landing’ pulled in even less with 4.18 million viewer and a 2.6/4. At 930P, ‘Prep & Landing: Naughty vs. Nice’ pulled in 3.62 million viewers and a 2.1/3. At 10P, a rerun of ‘Forever’ finished with 3.12 million viewers and a 2.2/4.
The Animal Network of Broadcast led off at 8P with ‘MasterChef Junior’ and finished in third-place with million viewers and a 3.7/6. At 9P, however, the roof fell in. ‘New Girl’ finished with million viewers and a 1.4/2. At 930P, ‘The Mindy Project’ drew million viewers and a 1.1/2.
The Little Network That Couldn’t tried something old and borrowed. At 8P, a rerun of ‘The Flash’ drew 1.73 million viewers and a 1.3/2 and at 9P, a rerun of CBS’ ‘Victoria’s Secret Fashion Show’ drew 1.27 million viewers and a 1.0/2, bringing new meaning to inter family support.
For The Record
CBS finished #1 on Tuesday with 13.33 million viewers and a strong 8.3 rating and a 13 share of the available audience. NBC finished second with 10.09 million viewers and a 6.4/10. ABC finished with 4.43 million viewers and a 2.8/4. FOX finished with 3.73 million viewers and a 2.5/4. The CW finished with 1.50 million viewers and a 1.1/2. Telemundo finished with 0.5/1.
Today In TV History
On this date in 1989, the first episode of ‘The Simpsons’ aired on FOX.
Censoring Of America
Some theater owners are refusing to run ‘The Interview’, the embattled SONY film that has been hacked to tie-ins with North Korea. They are cowards. What this shows is a lack of backbone in Hollywood when action against such potential threats are replaced by some sort of ‘watch your back and future paychecks’ reaction. Some pundants say this is ‘a tough time for commenting on such things’ as was quoted by a talking newsman on MSNBC (121714@1342MT). He further stated that ‘no one in this country would want to comment on an attempted assassination of our President.’ Then a more level headed person on the panel suggested that this was a ‘spoof’ and ‘sarcastic comedy’. If we or any industry in this country is afraid to do something because of something North Korea said, shame on us. What we think of Rogan or of Franco, the film’s stars, or the movie itself, is not relevant to this discussion. What we think as a free people is. Are the ‘Guardians Of Peace’ (GOP) agents of North Korea? Don’t know! Are the North Korean’s behind it? Don’t know! What we do know is that whoever hacked into SONY and began distributing all of the personal information on the net and released copies of films not yet in theaters or scripts not yet made (including the new James Bond film), is illegal and should be punished by law. So, why all the positioning?
A new message from the hackers who have infiltrated Sony Pictures Entertainment appeared to threaten violence at or near movie theaters where the studio plans to show The Interview. The group men-tioned the film for the first time by name and threaten-ed to take unspecified actions against its premiere, set for Dec. 25, writing, “The world will be full of fear” and “Remember the 11th of September.” Landmark Theatres said Tuesday night that the New York premiere of the film has been canceled. Regal Entertainment, AMC Entertainment, Cinemark, Carmike Cinemas and Cineplex Entertainment also decided not to show the film.
Shame on you.
What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
“You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that timeframe. The analysis notes that a slight majority of purchases are made within the first 15 minutes of a shopping session. With roughly two-thirds of purchases having been made by the 45-minute mark, conversion rates of those remaining visitors start to drop-off in relation to the general population.
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One was led to victory with the finale episode of ‘The Missing’ at 9P. The drama rose by 1.3 million viewers from last week to bring in an average of 6.61 million viewers (28.5%), easily making it the highest-rated episode of the series and the highest on the night.
ITV presented at 730P, ‘Harry Potter and the Order of the Phoenix’ and it brought in 2.88 million viewers (12.1%).
BBC Two at 8P had ‘The Great British Bake Off Christmas Masterclass’ and it absolutely appealed to 2.81 million viewers (13.0%). It was followed at 9P by ‘The Choir: New Military Wives’ with 2.11 million viewers (9.1%). At 10P, ‘Brian Pern: A Life in Rock’ dropped like one as it only drew 674,000 viewers (3.7%).
Channel 4 at 8P had ‘Supervet’ and it brought in 1.25 million viewers (5.8%). It was followed at 9P by ‘Charlie Brooker’s Black Mirror: White Christmas’ with 832,000 viewers (3.9%).
Channel 5 at 8P presented ‘Gibraltar: Britain in the Sun’ and it was seen by 731,000 viewers (3.4%). At 9P, ‘Kids’ Hospital at Christmas’ drew 843,000 viewers (3.6%).
MTV at 10P had ‘Geordie Shore’ and it entertained 399,000 viewers (2.5%).
Seven finished #1 on Tuesday with a 29.8% share of the available audience. Its top program was #3, ‘Seven News’ with 1,033,000 viewers. #4 was ‘Seven News/Today Tonight’ with 1,003,000 viewers. #6 was ‘Seven News Special/Today Tonight’ with 738,000 viewers. #8 was the great movie, ‘Love Actually’ which drew 711,000 viewers.
Network Nine finished second with 26.9% share. It did have the #1 program, ‘Nine News’ which drew 1,152,000 viewers. #2 was ‘Nine News 6:30’ with 1,096,000 viewers. #5, ‘A Current Affair’ drew 783,000 viewers. #9 was ‘RBT’ which drew 707,000 viewers.
Ten finished #3 with 20.7% share. It had no programs in the Top Ten.
ABC1 finished with 16.4% share. It had #7, ‘ABC News’ with 717,000 viewers and #10, ‘7.30’ with 705,000 viewers.
SBS finished fifth with 6.2% share.
On Tuesday, there was a massive television turnout for the morning shows. Sunrise, with its location backdrop, was unsurprisingly the preferred choice. Still shut out from their studios home, David Koch and Natalie Barr hosted live on the street. Sunrise pulled its biggest audience of the year at a massive 634,000 viewers (it averaged 407,000 before 7am). It turned out to be the show’s 5th highest ratings ever (Beaconsfield rescue is #1). Today also attracted their best audiences of the year at massive 502,000 viewers (385,000 before 7am). ABC News Breakfast was also huge at 172,000 (135,000 before 7am).
As you can see, no matter where you live, people are…
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