Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, October 22, 2014 (Posted 10.23.14)
The Animal Network of Broadcast finally figured out what it has to do to become #1 and not rely upon a bunch of junk thought up by their suits. At 8P, Game Two of the ‘2014 World Series’ took center stage in the nation as the Kansas City Royals even the series by defeating the San Francisco Giants, 7-2. It drew 11.13 million viewers and an 8.9 rating/14 share in households, peaking in the 10P half-hour at a 10.3/16. Comparably, this was 5% above the 8.5/14 for Game One. The Murdoch Minons are happy because they aren’t running some of their inferior programming in an attempt to pretend they are a broadcast network. Imagine, it has been two days without Gordon Ramsey yelling.
The Tiffany Network brought their usual Wednesday line up and finished second and there were cracks in the programming. AT 8P, ‘Survivor’ finished with 9.11 million viewers and a 5.8/9. Next at 9P was ‘Criminal Minds’ at an unusual third-place with 9.83 million viewers and a 6.3/10, which dropped by 16% from the 7.5/12 one year earlier. Then at 10P, week four of the new drama, ‘Stalker’, had a series-low with 7.32 million viewers and a 4.8/8, which was 28% below ‘CSI’ one year earlier (6.7/12 on 10/23/13). Opps! Perhaps Maggie Q’s same face, same attitude, same look, same whatever is a bit boring. Bring back the actress who played ‘Nikita’.
The Peacock Network had one of the modest evening on Wednesday in a long time. At 8P, ‘The Mysteries of Laura’, one of the hits of the new season drew 8.07 million viewers and a 5.5/9, which was 49% above former time period occupant ‘Revolution’ on the year-ago evening (3.7/ 6 on 10/23/13). It was the top program on the night at 30 Rock. And the improved lead-in support was very beneficial to veteran at 9P, ‘Law & Order: SVU’ which drew 7.23 million viewers and a 5.0/8, which rose by 16% year-to-year. At 10P, ‘Chicago PD’ was flat from one week earlier with 6.83 million viewers and a 4.6/8, which was 44% above the revival of failed year-ago occupant ‘Ironside’ (3.2/ 6 on 10/23/13). But in all honesty, this is a tremendous schedule which deserves better ratings. The ‘Chicago PD’ episode was Must See TV ON DEMAND. Absolutely riveting.
The Alphabet Network really was’t a factor on Wednesday. At 8P, ‘The Middle’ drew 7.23 million viewers and a 5.0/8. It was followed at 830P by ‘The Goldbergs’ which drew 6.98 million viewers and a 4.6/7. The star of the night at Disneyville was at 9P, ‘Modern Family’ which drew 9.97 million viewers and a 7.2/11. And it led into at 930P, ‘Black-ish’ with 8.01 million viewers and a 5.7/9, which was 12% above the 5.1/8 one week earlier. At 10P, the network went nearly blank…test pattern time at ‘Nashville’ capped off the night with a fourth-place 5.41 million viewers and a 3.9/7, the lowest of the evening on the network. But the suits at Mouseville love it because it was even with last year. So is the bottom of the barrel. It is always even year, after year, after year.
The leading Hispanic Network had a weak performance on Wednesday with a cause for concern at 10P. At 8P, ‘Mi Corazon es Tuyo’ finished fourth in the A18-49 demo with a 1.3 rating. At 9P, ‘Hasta el Fin del Mundo’ fell to fifth but continued with a 1.3 A18-49 rating. But at 10P, ‘La Malquerida’ fell to the bottom of the heap with a 0.7 A18-49, finished behind Telemundo’s entry. That’s a bad day for the leading Hispanic network.
The Little Network That Couldn’t had a poor Wednesday. At 8P, ‘Arrow’ averaged 2.50 million viewers and a 2.0/3. This was disappointing considering the quality of the program. At 9P, ‘The 100’ opened with 1.56 million viewers and a 1.2/2 in the overnights, which was 20% below failed year-ago occupant ‘The Tomorrow People’ (1.5/ 2 on 10/23/13). Baseball on FOX hurt The CW on Wednesday.
The smaller Hispanic Network had its usual low rated performance but did upset Univision at 10P. And that makes for a big splash. At 8P, ‘Reina de Corazones’ pulled in a low 0.5 A18-49 rating. At 9P, ‘Los Miserables’ did no better, again finishing on the bottom with a 0.5 A18-49 rating. But it was at 10P, that it turned the Hispanic television viewing upside down. ‘Señora Acero’ delivered a 0.8 A18-49 rating to bring home the victory ahead of Univision’s ‘La Malquerida’.
For The Record
FOX finished #1 on Wednesday with 11.13 million viewers and a leading 8.2 rating and a 13 share of the available audience. CBS finished with 8.75 million viewers and a 5.7/9. ABC finished with 7.17 million viewers and a 5.1/8. NBC finished with 7.37 million viewers and a 5.0/8. Univision finished with 2.80 million viewers and a 1.5/2. The CW finished with 2.03 million viewers and a 1.6/2. Telemundo finished with 1.4 million viewers and an 0.8/1.
Today In TV History
On this date in 1945, a large demonstration of television is held at Gimbel’s Department Store in Philadelphia, attracting over 25,000 people in three weeks to watch NBC from New York and local programming from Philco’s KYW Philadelphia station.
What Social Networks People Are Using By Age
A quick look at social network use during July 2014, it was clear that every age group had its preferred social media platform. The Teens love YouTube as their #1 platform followed by Instagram (56.4% selecting this network) then #3 Facebook and #4 Snapchat. Vine edged Twitter for #5.
In the 18-34 group, Facebook was #1 followed by YouTube then Twitter, Instagram and google+.
In the 35-54 group, Facebook was a dominating #1 followed by YouTube, Twitter, Google+ and LinkedIn.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One won again on Wednesday. At 9P, ‘The Apprentice’ held steady to top Wednesday evening’s (October 22) ratings as Lord Alan Sugar’s latest firings equalled last week’s average figure of 6.07 million viewers (25.6%).
BBC Two’s at 10P ‘You’re Fired’ followed with 2.14 million (11.7%). Earlier on BBC Two at 8P, ‘Trust Me, I’m a Doctor’ brought in 2.26 million viewers (10.6%). It was followed at 9P by ‘Gunpowder 5/11’ with 1.15 million viewers (4.8%).
ITV at 9P had ‘Surprise, Surprise’ as it returned for a new season with 3.52 million viewers (16.4%). At 9P, ‘Scott & Bailey’ drew 3.84 million viewers (16.1%). At 1045P, a rerun of ‘2014 MOBO Awards’ pulled in 361,000 viewers (4.3%).
Channel 4 at 8P presented ‘Supervet which was seen by 1.36 million viewers (6.4%). At 9P, ‘Grand Designs’ had 1.43 million viewers (6.0%).
Channel 5 at 8P presented ‘Nightmare Neighbor Next Door’ with 1.10 million viewers (5.2%). It was followed at 9P by ‘Can’t Pay? We’ll Take It Away’ with 1.35 million viewers (5.7%). At 10P, ‘Wentworth’s’ latest episode drew only 599,000 viewers (3.7%).
ITV2 had coverage at 8P of the ‘2014 MOBO Awards’ and it entertained 410,000 (1.8%).
Seven keeps its string of victories going by taking the top spot on Wednesday with 34.0% share of the available audience. And it had the #1 program as well as ‘The Force-Behind The Line’ drew 1,125,000 viewers. #2 was ‘Border Security-Australia’s Front Line’ which drew 961,000 viewers. #3 was the top newscast of the evening, ‘Seven News’ with 956,000 viewers the top in Brisbane, Adelaide and Perth. #5, ‘Seven News/Today Tonight’ with 930,000 viewers. #7 was ‘Home and Away’ with 907,000 viewers and #8 ‘Criminal Minds’ with 787,000 viewers completed six of the Top Ten programs belonged to Seven on Wednesday. That’s dominance!
Network Nine finished second with 26.7% share, a long way from a week ago when it was king of the networks. It had three programs in the Top Ten as #4, ‘Nine News’ came in with 937,000 viewers, tops in Sydney and Melbourne. #6 was ‘Nine News 6:30’ which delivered 919,000 viewers. And, #9, ‘A Current Affair’ which had 785,000 viewers, well below its average.
ABC1 finished third with 18.7% share.
Ten finished fourth with 16.7% share. It had one program that finished in the Top Ten as #10 was ‘The Chaser’s Media Circus’ which drew 759,000 viewers.
SBS finished fifth with 3.9% share, down from Tuesday.
Thursday Night Overnight Ratings For Australian Television
Seven edged Nine with a 28.4% share. And the #1 program was ‘Seven News’ with 915,000 viewers. #5 was ‘Seven News/Today Tonight’ with 826,000 viewers. #6 was ‘Home and Away’ with 777,000 viewers.
Nine came in second with 28.0% share, just a few ticks behind Seven. #2 was ‘Nine News’ with 894,000 viewers. #3 was ‘Nine News 6:30’ with 889,000 viewers. #4 was ‘A Current Affair’ with 852,000 viewers. #9 was ‘Kings Cross’ with 683,000 viewers.
ABC1 finished third with 19.0% share and three Top Ten programs including #7, ‘ABC News’ with 751,000 viewers; #8, ‘7.30’ with 684,000 viewers and #10, ‘Catalyst’ with 682,000 viewers.
Ten finished fourth with 18.4% share.
SBS finished fifth with 6.2% share, well above Wednesday share total.
As you can see, no matter where you are in the world, people are …
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