Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 23, 2014 (Posted 10.24.14)
CBS Again #1 on Thursday as ‘Thursday Night Football’ tops all.
CBS
The Tiffany Network had its last ‘Thursday Night Football’ telecast of the season as next week the Thursday evening game moves to the NFL Network for the remainder of the season. At 8P, ‘NFL Kick-off’ drew 18.91 million viewers and a 6.4/11. At 830P, the Denver Broncos defeated the San Diego Chargers as ‘Thursday Night Football’ drew 20.22 million viewers and a 11.4 rating/19 share in the household overnights (peaking in the 9P half-hour at an 11.8/19). Comparably, this is 20% above the 9.5/16 in the overnights one week earlier for the New York Jets at the New England Patriots
ABC
The Alphabet Network made it a two network race on Thursday. At 8P, ‘Grey’s Anatomy’ delivered 8.62 million viewers and a 6.7/11). At 9P, ‘Scandal’ drew 9.98 million viewers and a 7.4/12. At 10P, ‘How To Get Away With Murder’ finished with 9.97 million viewers and a 7.4/13, which was 12% above former Thursday 10P occupant ‘Scandal’ on the year-ago evening (6.6/11 on 10/24/13). Relocated ‘Grey’s Anatomy’, meanwhile, was 148% above failed year-ago occupant ‘Once Upon a Time in Wonderland’ (2.7/4 on 10/24/13). ABC is in position for the largest improvement with regularly scheduled programming on Thursday this season.
NBC
The Peacock Network was an also ran on Thursday. At 8P, ‘The Biggest Loser’ drew 4.58 million viewers and a 2.8/4. At 9P, the sitcom ‘Bad Judge’ drew 4.39 million viewers and a 3.1/5. At 930P, ‘A To Z’ dropped further to 3.13 million viewers and a 2.2/3. At 10P, the final season episode of ‘Parenthood’ drew 3.95 million viewers and a 2.7/4. Next week, ‘Blacklist’ moves into its permanent time slot at 10P on Thursday. Why? Rather than building a powerful Monday, they would rather try to rebuild the long ago dominator, Must See TV Thursdays. Good luck, suits.
FOX
The Animal Network was also an ‘also ran’ on Thursday. At 8P, a rerun of ‘Bones’ drew 4.35 million viewers and a network high for the evening 2.8/4. At 9P, ‘Gracepoint’ dropped again and drew 3.52 million viewers and a 2.2/3. Why would the Murdoch Minions have a rerun of one of its best programs so early in the season?
The CW
The Little Network That Couldn’t absolutely didn’t on a night when it could have. At 9P, ‘The Vampire Diaries’ continues to slip as it drew only 1.66 million viewers and a 1.5/2, down 17% from the 1.8/3 on the year-ago evening. At 9P, ‘Reign’ drew 1.26 million viewers and a 0.9/1, which dropped 36% from a year ago.
For The Record
CBS finished #1 with 14.64 million viewers and a 10.6 rating and a 17 share of the available audience on Thursday evening in prime time. ABC finished #2 with 9.49 million viewers and a 7.2/12. NBC finished with 4.17 million viewers and a 2.8/4. FOX finished with 3.88 million viewers and a 2.5/4. Univision finished with 2.98 million viewers and a 1.5/3. The CW finished with 1.5 million viewers and a 1.2/2. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On this date in 1965, NBC became the first TV network to carry 30 minutes of nightly news seven days a week.
Television Cable News
Top Ten Cable Programs on Thursday
#1 Thurs NT Football NFLN 3.365 million viewers @ 826P
#2 The O’Reilly Factor FOXN 2.926 million viewers @ 8P
#3 Pawn Stars HIST 2.699 million viewers @ 931P
#4 Project Runway LIF 2.629 million viewers @ 9P
#5 The Big Bang Theory TBSC 2.441 million viewers @ 10P
#6 The Big Bang Theory TBSC 2.409 million viewers @ 1030P
#7 The Big Bang Theory TBSC 2.402 million viewers @ 930P
#8 The Big Bang Theory TBSC 2.354 million viewers @ 9P
#9 The Kelly File FOXN 2.312 million viewers # 9P
#10 Pawn Stars HIST 2.241 million viewers @ 8P
#11 The Big Bang Theory TBSC 2.201 million viewers @ 830P
Television Broadcast News
ABC Cancels ‘Manhattan Love Story’ after four episode airings, making it the first casualty of the 2014-15 television prime time season. Starring Analeigh Tipton, Jake McDorman, Nicolas Wright, Jade Catta-Preta, Chloe Wepper and Kurt Fuller starred. Saying again, Tipton, Mcdormand, Wright, Catta-Preta, Wepper and Fuller starred. Could be one of the reasons. ‘Selfie’ will run back-to-back episodes in place of the cancelled ‘Manhattan Love Story’.
Cinema News
‘Ouija’ and ‘John Wick’ To Battle For Top Spot This Weekend
Thursday’s early results:
1. ‘Ouija’ 2031 theaters $911,000
2. ‘John Wick’ 2000 theaters $870,000
Oh, then there is ‘Fury’.
Digital/Mobile News
What Social Networks People Are Using By Age
A quick look at social network use during July 2014, it was clear that every age group had its preferred social media platform. The Teens love YouTube as their #1 platform followed by Instagram (56.4% selecting this network) then #3 Facebook and #4 Snapchat. Vine edged Twitter for #5.
In the 18-34 group, Facebook was #1 followed by YouTube then Twitter, Instagram and google+.
In the 35-54 group, Facebook was a dominating #1 followed by YouTube, Twitter, Google+ and LinkedIn.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One again was the top network in the UK on Thursday. At 9P, ‘Watchdog’ drew 3.04 million viewers (14.3%). Then at 9P, new Sir David Attenborough series ‘Life Story’ topped the night overall outside soaps with 4.41 million viewers (21.2%). At 1035P, ‘Question Time’ brought in 2.49 million viewers (23.2%).
ITV had at 830P, ‘For the Love of Dogs’ and it attracted 4.20 million non-cat lovers (19.5%). At 9P it was followed by the second episode of ‘The Great Fire’ with 2.62 million viewers (12.6%).
BBC Two at 630P, presented ‘Strictly’s It Takes Two’ and entertained 1.55 million viewers (8.4%). It was followed at 7P by ‘Big Dreams Small Spaces’ and the audience dropped to 1.35 million viewers (6.9%) as there was little consideration for maintaining audience structure throughout the evening. At 8P, the network reached its peak with ‘The Children in Need Sewing Bee’ with 1.66 million viewers (7.8%). AT 9P, the latest ‘Peaky Blinders’ fell to 1.41 million viewers (6.8%). At 10P, Russell Howard’s ‘Good News’ returned for a new season on its new channel with 1.27 million viewers (7.4%). Obviously, BBC Two is a play tool for some suit that just likes stuff no matter who it is intended to reach.
E4 was the shock of the night and almost beat BBC Two as ‘The Big Bang Theory’ returned with impressive ratings on Thursday (October 23), overnight data has revealed. The #1 CBS sitcom amused an average 1.65 million viewers (7.7%) at 830P, with an added 441,000 (2.1%) on +1. At 9P, ‘Drifters’ also returned for a second season with 421,000 viewers (2.0%). Advice to the suits at E4: run ‘Big Bang’ as much as you can. It is a giant hit all over the world. For the record, this was less than The CW in the U.S.
Channel 4 finished fifth on Thursday. At 8P it had ‘Amazing Spaces’ and it was seen by 1.45 million viewers (6.8%). At 9P, ‘Educating the East End’ dropped to 1.11 million viewers (5.3%). At 10P, ‘Scrotal Recall’ brought in 445,000 whatevers (2.6%). Not sure what to call scrotal recoilers. But ideas to flourish. This was less than The CW in the U.S.
ITV2 at 10P had ‘Celebrity Juice’ and it entertained 910,000 viewers (5.7%).
Channel 5 was a bust on Thursday. At 8P, ‘Underground Britain’ had 888,000 viewers (4.2%). At 9P, ‘Burglars & Breakins’ drew even less with 757,000 viewers (3.6%). Finally at 10P, ‘Inside Holloway’ had the network’s top total with 905,000 viewers (5.9%). This was less than The CW in the U.S.
Down Under
Seven edged Nine with a 28.4% share. And the #1 program was ‘Seven News’ with 915,000 viewers. #5 was ‘Seven News/Today Tonight’ with 826,000 viewers. #6 was ‘Home and Away’ with 777,000 viewers.
Nine came in second with 28.0% share, just a few ticks behind Seven. #2 was ‘Nine News’ with 894,000 viewers. #3 was ‘Nine News 6:30’ with 889,000 viewers. #4 was ‘A Current Affair’ with 852,000 viewers. #9 was ‘Kings Cross’ with 683,000 viewers.
ABC1 finished third with 19.0% share and three Top Ten programs including #7, ‘ABC News’ with 751,000 viewers; #8, ‘7.30’ with 684,000 viewers and #10, ‘Catalyst’ with 682,000 viewers.
Ten finished fourth with 18.4% share.
SBS finished fifth with 6.2% share, well above Wednesday share total.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
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Sarah Vaughan
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