Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, October 21, 2014 (Posted 10.22.14)
CBS #1 as ‘NCIS’ again top program on Tuesday.
CBS
The Tiffany Network managed to maintain overnight Tuesday dominance despite facing Game One of The 2014 World Series, narrowly beating baseball by two-tenths of a rating point (or 2%)) in households. Black Rock slipped by only 4% from one week earlier with its line-up beginning at 8P with ‘NCIS’ drawing with 16.88 million viewers and a 10.5/16 with a terrific episode about a hijacking at sea. Great to see the always popular Coast Guard Investigative Service Agent Borin in the episode. She should be a regular. Besides, she has red hair, always a popular choice with Gibbs. At 9P, ‘NCIS: New Orleans’ continued its strong performance by delivering a great mystery episode and drawing 15.87 million viewers and a 9.5/14, again #1 in its time slot. To understand how good this is, the new show is only 1 million viewers less than the #1 drama on all of television. Wow! At 10P, ‘Person of Interest’ in a continuing crazy plot which is becoming more and more difficult to follow dropped to second in its time slot with 9.26 million viewers and a 6.0/10. If this program gets any more confusing, it will be looking for a pink slip. What was once a great program has turned into a muddy mess of conspiracy theories and robotic killers. Time to get back to the basics which made this program great in the first place.
FOX
Finally, the Animal Network of Broadcast has figured out why baseball is very, very good for them. At 8P, the ‘2014 World Series’ began Game One in Kansas City as the San Francisco Giants beat the Royals and drew 10.68 million viewers and a strong 8.5/14. In an age of live sporting events being kind of television, Murdoch’s Minons finally figured it out as they should have been doing the entire post season journey instead of handing it off to a sub-cable cousin. One week earlier, Murdochville averaged a mere 1.4/2 in the household overnights with its combination of reruns of ‘The Simpsons’ and ‘Bob’s Burgers’ and original episodes of the falling ‘New Girl’ and ‘The Mindy Project’.
NBC
The Peacock Network never really had much of a chance on Tuesday. At 8P, ‘The Voice’ finished with 11.50 million viewers and a 7.8/12, good for third in its time slot. At 9P, ‘Marry Me slipped badly to 6.07 million viewers and a 4.2/6, which was 25% below the 5.6/9 series-opener last week. That translated into 7.54 million viewers. At 930P, ‘About A Boy’ finished third in its time slot with 4.89 million viewers and a 3.3/5, which dropped by 21% from the 4.2/6 season-opener one week earlier. It was followed at 10P by ‘Chicago Fire’ with 7.43 million viewers and a 4.6/8. Comparably, overnight growth for ‘Chicago Fire’ out of ‘About a Boy’ is a noticeable 39%. ‘About A Boy’ is a winner despite the horrible ‘Marry Me’. Git rid of ‘Marry Me’ and Peacock has a chance to grow.
ABC
The Alphabet Network is beginning the alphabet with z. It if gets any worse, the suits at Disneyville will all be asleep. At 8P, ‘Selfie’ attracted 3.81 million pop culture viewers and a 2.8/4. At 830P, ‘Manhattan Love Story’ was even worse with 2.65 million friends and family and a 2.1/3, which dropped from year-ago occupant ‘Marvel’s Agents of SHIELD (5.1/ 8 on 10/22/13) by an average of 52%. Overnight results for both comedies, which have three more scripts ordered, were series-lows. By the way, CW’s ‘The Flash’ beat ‘Manhattan Love Story’. At 9P, relocated ‘Marvel’s Agents of SHIELD’ could only muster a fourth-place 4.29 million viewers and a 3.0/5. There is no relationship between the two sitcoms and the comic book series. Then, at 10P, one of the network’s best new programs actually increased viewership despite such horrible lead-ins. ‘Forever’ drew a network high of 4.80 million viewers and a 3.4/6, which was equal to last week with NO lead in strength. In a tremendous episode featuring a ‘Jack the Ripper’ rip-off, the good Doctor was able to only dies once in this episode but for good reason. It is Must See TV ON DEMAND. Great show.
The CW
The Little Network That Could almost did. What a Tuesday! At 8P, ‘The Flash’ while dropping 10% from week two still drew 3.38 million viewers and a 2.7/4. That 2.7 rating was 80% above year-ago occupant ‘The Originals’ (1.5/2 on 10/22/13). At 9P, ‘Supernatural’ drew 2.10 million viewers and a 1.5/2 which was equal to last week and a year ago. The suits at the Little One did good on Tuesday.
For The Record
CBS finished #1 with 14.00 million viewers and a whopping 8.7/14. And not far behind was FOX which finished with 10.68 million viewers and an 8.5/14. NBC finished with 8.14 million viewers and a 5.4/9. ABC was completely out of it as it drew 4.11 million viewers and a 2.9/5. The CW nearly beat Alphabet Net with 2.74 million viewers and a 2.1/3.
Today In TV History
On this date in 1939, the first televised pro football game was telecast from New York. Brooklyn defeated Philadelphia 23-14. While no record of that telecast was found, a clip from the 1939 Championship Game from the storied Green Bay Packers did. Ed Danowski of New York passes but Green Bay intercepts. Cecil Isbell of Green Bay passes to Joe Laws for a TD and 17-0 lead. Arnie Herber of Green Bay completes long pass to Harry Jacunski. Ernie Smith kicks 42 yard field goal. Benton of Green Bay intercepts Giants pass. Jacunski goes to New York one yard line. Jankowski score final Green Bay TD. Crowds on field. And the Green Bay Packers, America’s Team, wins another of its league leading championships pennants in Titletown, USA.
Digital/Mobile News
Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One At 9P ‘DIY SOS: The Big Build’ topped the ratings outside soaps with 3.96 million viewers (18.9%). At 1035P, ‘Panorama’ interested 1.41 million viewers (13.7%).
ITV at 730P had ‘Champions League’ coverage scored 3.13 million viewers for second place on Tuesday (14.8%).
BBC Two at 8P, ‘Children in Need’s Sewing Bee’ drew 2.05 million viewers (9.5%). At 9P it was followed by ‘Human Universe’ with 1.87 million viewers (8.9%).
Channel 4 had quite a night on Tuesday. At 8P, ‘Obsessive Compulsive Cleaners’ brought in 1.57 million viewers (7.3%) . It was followed at 9P by ‘You Can’t Get the Staff’ with 1.44 million viewers (6.8%). At 10P, a compilation of the ‘Stand Up to Cancer’ specials was seen by 1.52 million viewers (10.5%).
On Channel 5, Britain’s Worst Crimes fascinated 1.03m (4.8%) at 8pm, followed by CSI with 1.08m (5.1%) at 9pm (124k/0.8%).
Down Under
Seven won again on Tuesday in Australia with a 28.4% share of the available audience. Its top program, #2 was ‘Dancing With the Stars’ which drew 954,000 viewers. #3 was ‘Seven News’ with 940,000 viewers. #5 ‘Home and Away drew 865,000 viewers. #6 ‘Seven News/Today Tonight’ drew 862,000 viewers.
Network Nine drew 26.5% share and had the #1 program in the nation, ‘Nine News’ which was the only program to draw over one million viewers with 1,011,000 viewers. #4was ‘Nine News 6:30’ which drew 880,000 viewers. #9 was ‘A Current Affair’ with 731,000 viewers, well below its usual level.
Ten came in third with 21.1% share. It had one program in the Top Ten which was #7, ‘The Project 7PM’ which drew 783,000 viewers.
ABC1 finished fourth with 19.4% share. It had #8, ‘ABC News’ which drew 768,000 viewers and #10, ‘Kitchen Cabinet’ with 728,000 viewers.
SBS finished dead last with 4.7% share, up a bit from Monday’s terrible performance.
Wednesday Prime Time Overnight Ratings for Australian TV
Seven keeps its string of victories going by taking the top spot on Wednesday with 34.0% share of the available audience. And it had the #1 program as well as ‘The Force-Behind The Line’ drew 1,125,000 viewers. #2 was ‘Border Security-Australia’s Front Line’ which drew 961,000 viewers. #3 was the top newscast of the evening, ‘Seven News’ with 956,000 viewers the top in Brisbane, Adelaide and Perth. #5, ‘Seven News/Today Tonight’ with 930,000 viewers. #7 was ‘Home and Away’ with 907,000 viewers and #8 ‘Criminal Minds’ with 787,000 viewers completed six of the Top Ten programs belonged to Seven on Wednesday. That’s dominance!
Network Nine finished second with 26.7% share, a long way from a week ago when it was king of the networks. It had three programs in the Top Ten as #4, ‘Nine News’ came in with 937,000 viewers, tops in Sydney and Melbourne. #6 was ‘Nine News 6:30’ which delivered 919,000 viewers. And, #9, ‘A Current Affair’ which had 785,000 viewers, well below its average.
ABC1 finished third with 18.7% share.
Ten finished fourth with 16.7% share. It had one program that finished in the Top Ten as #10 was ‘The Chaser’s Media Circus’ which drew 759,000 viewers.
SBS finished fifth with 3.9% share, down from Tuesday.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Thelonious Monk, Dizzy Gillespie
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