NBC #1 Saturday in the U.S. BBC One #1 in the UK ABC #1 in AU.

France Defeats Iceland

‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, July 3, 2016.
NBC finished #1 broadcast network as ‘NASCAR Sprint Cup‘ was the top program.
In the UK, BBC One finished #1 as ‘Euro 2016 Germany vs Italy‘ was the top program.
In Australia, ‘ABC‘ finished #1 as ‘ABC News Election Coverage‘ was the #1 program.
Finding Dory‘ #1 at the U.S. box office weekend 24-26 June 2016.
Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% ‪#‎clipit‬, ‪#‎clip4biz‬🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, July 2, 2016 (Posted on July 3, 2016)

NBC #1 Saturday as 'NASCAR Sprint Cup' top program.

NBC #1 Saturday as ‘NASCAR Sprint Cup’ top program.

The Peacock Network finished #1 Saturday with NASCAR Sprint Cup.

8P ‘NASCAR Sprint Cup‘ finished with an average 5.238 million viewers Keselowski, averaging 150.342 mph grabs monumental win in overtime as Team Penske wins 100th victory.

The Alphabet Network countered on Saturday with new programming.

8P ‘People’s List‘ finished with an average 2.003 million viewers.
9P ‘20/20:In An Instant‘ finished with an average 2.612 million viewers.
10P ‘20/20:In An Instant‘ finished with an average 3.712 million viewers.

The Tiffany Network presented a tarnished series rerun and news magazine to counter and failed.

8P ‘Angel From Hell‘ finished with an average 1.748 million viewers.
830P ‘Angel From Hell‘ finished with an average 1.577 million viewers.
9P ‘48 Hours‘ finished with an average 2.385 million viewers.
10P ‘48 Hours‘ finished with an average 2.927 million viewers.

The Animal Network of Broadcast had baseball near the middle of the season.

8P ‘MLB‘ featuring various regional telecasts finished with an average 2.004 million viewers. But the Angels defeated Red Sox with three touchdowns to a safety.

For The Record

NBC finished #1 on Saturday in prime time with an average 5.238 million viewers.
ABC finished with an average 2.776 million viewers.
CBS finished with an average 2.325 million viewers.
FOX finished with an average 2.004 million viewers.

Broadcast (English Speaking) Networks on Saturday in prime time finished with an average estimated million viewers.

Today In Communication History

On this date in 1947, Elia Kazan and Cheryl Crawford found the Actors’ Studio in New York to develop the ‘method acting’ techniques pioneered by Stanislavsky.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
‘I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.’
Groucho Marx

U.S. Adults Consume an Entire Hour More of Media Per Day Than Last Year
If you feel like you’re spending more time than ever before watching and streaming content, you’re right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.

In what Nielsen is calling “an important milestone,” half of all TV households now have access to streaming video on demand such as Netflix, Hulu and Amazon Prime—equal to the number of homes with DVRs.

In the first quarter of 2016, daily time spent using smartphones to consume media among U.S. adults (18+) shot up 60 percent—from 62 minutes a year earlier to 99 minutes per day. At the same time, live TV dropped 1 percent, declining about three minutes on average, from four hours 34 minutes in Q1 2015 to four hours 31 minutes, and compared with four hours 51 minutes in the first quarter of 2014.

Nielsen said the number of cable homes fell to 99.225 million from 100.774 million a year ago. The number of broadband-only homes rose to 3.9 million from 3.1 million a year ago. And the number of broadcast only homes rose to 13.3 million from 12.5 million a year ago.

So what’s hot and what’s not?

According to an article by Bill Cromwell, MediaLife (062816), Live television viewing has fallen over recent years. People are still using those TVs. They’re just using them in different ways. The latest total audience report from Nielsen, which offers a quarterly snapshot of media usage habits, shows that people are increasing the amount of time they spend with their TVs for purposes other than watching live television. Use of devices connected to the internet is way up. Viewership of live TV is down.

There are also a few forms of media that are not really up or down, but rather holding steady. At a time of great turmoil for media, that’s perhaps the most some media can hope for.

What’s Hot Media?
Subscription Video On Demand
Half of households now subscribe to SVOD services such as Netflix and Amazon, or about the same percent who own DVRs. Penetration has soared 19 percent from last year.
Smart TVs
Smart TVs had the biggest year-to-year surge in penetration, up 43% from last year. Nearly a quarter of the population has these TVs, which can hook up to the internet.
While smartphones may be ubiquitous, tablets continue to grow. More than half the population now owns one, up 17% from last year.
At this point, there are very few people not using HDTV, just 6%. Still, it grew 4% from last year.

What Not Hot Media?
When you can log onto Amazon and rent the latest movie from the comfort of your couch, it’s going to have a negative impact on the use and purchase of DVDs, which were down 3 percent in first quarter.
Gaming consoles
Gamers remain rabid and dedicated to their pursuits, but penetration of gaming consoles fell 4%, Nielsen found, to 44%.
Live TV
Viewership of live TV has dropped by 20 minutes per day since 2014, to a still-substantial four hours and 31 minutes.
People still use DVRs, of course, but their penetration has leveled off. We’ve likely reached a saturation point, with 50% of TV households owning a time-shifting device.
Radio listening per day has inched down by two minutes since 2014, to one hour and 52 minutes per day.

Survey: 42% Of Smartphone Users Upgrade After 3+ Years
Smartphone owners are waiting longer to update their hardware, with 42% saying they go three or more years before replacing their phone and 30% reporting they upgrade every two years, a Fluent survey indicates. According to a Gallup survey, 54% of people wait until their phone is not functioning before they buy a new one.

Cinema News

Box Office Weekend 24-26 June 2016 (Domestic)
#1 ‘Finding Dory’ $ 73.0 million
#2 ‘Independence Day-Resurgence’ $ 41.0 million
#3 ‘Central Intelligence’ $ 18.2 million
#4 ‘The Shallows’ $ 16.8 million
#5 ‘The Conjuring 2’ $ 7.7 million

Box Office Weekend 24-26 June 2016 (International)

#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Sunday came from the United States, the United Kingdom, New Zealand, Mexico, Romania, European Union, Switzerland, Russia, Japan, the Philippines, Indonesia, Australia, Canada, Turkey, Serbia, Italy, Ireland, Albania, Germany, Spain, Brazil and the Netherlands.

Across The Pond

BBC One #1 in the UK Saturday as 'Euro 2016' again was the top program.

BBC One #1 in the UK Saturday as ‘Euro 2016’ again was the top program.

The Big One had the big one on Saturday.

7.30P ‘Euro 2016-Germany vs Italy

The Little Two had Wimbledon.

230P- ‘Wimbledon-Day 6

Down Under

We still do not know who will won the Australian Elections.

We still do not know who will win the Australian Elections.

ABC finished #1 Saturday in Australia with a 33.8% share of the available audience.
Nine finished #2 with a 25.5% share.
Seven finished #3 with a 23.7% share of the available audience.
Ten finished #4 with a 11.1% share.
SBS finished #5 with a 5.9% share.

Top Ten TV Programs Saturday in Australia

#1 AUSTRALIA VOTES:ELECTION ABC 856,000 viewers #1T Melbourne

#2 AUSTRALIA VOTES:ELECTION ABC 847,000 viewers #1 in Adelaide & #1T in Melbourne

#3T SEVEN NEWS – SAT Seven 796,000 viewers #1 in Perth

#3T NINE NEWS SATURDAY Nine 796,000 Viewers #1 in Sydney & Brisbane

#5 THE DRUM:ELECTION AFTER ABC 679,000 viewers Melbourne top market

#6 ELECTION 2016:AU DECIDES Nine 606,000 viewers Melbourne top market

#7 AUSTRALIA VOTES:ELECT-PM ABC 579,000 viewers Melbourne top market
#8 RAKE-ENCORE ABC 489,000 viewers Melbourne top market
#9 TEN EYEWITNESS NEWS SAT TEN 474,000 viewers Melbourne top market
#10 THE IDES OF MARCH Nine 446,000 viewers Melbourne top market

Sunday Australian Overnight TV Ratings

Seven #1 Sunday in Australia as 'House Rules' winner's announced and 'Seven News' top programs

Seven #1 Sunday in Australia as ‘House Rules’ winner’s announced and ‘Seven News’ top programs

Seven finished #1 Sunday in Australia with an average 29.8% share of the available audience.
Nine finished #2 with a 28.6% share.
Ten finished #3 with a 20.1% share.
ABC finished #4 with 15.5% share.
SBS finished #5 Sunday in Australia with a 5.5% share of the available audience.


#1 HOUSE RULES-WINNER Seven 1,193,000 viewers #1 in Brisbane, Adelaide & Perth
#2 HOUSE RULES-GRAND FINAL Seven 1,144,000 viewers Sydney top market

#3 THE VOICE Nine 1,000,000 viewers #1 in Sydney

#4 MASTERCHEF AUSTRALIA TEN 936,000 viewers #1 in Melbourne
#5 SUNDAY NIGHT Seven 740,000 viewers Melbourne top market
#6 60 MINUTES -LATE Nine 720,000 viewers Sydney top market

#7 THE QUEEN AT NINETY ABC 640,000 viewers Melbourne top market
#8 MODERN FAMILY EP 2 RPT TEN 590,000 viewers Sydney top market
#9 THE OTHER WOMAN TEN 488,000 viewers Melbourne top market
#10 FAMILY FEUD SUNDAY TEN 480,000 viewers Melbourne top market


#1 SEVEN NEWS – SUN Seven 1,368,000 viewers #1 in Sydney, Adelaide & Perth

#2 NINE NEWS SUNDAY Nine 1,264,000 viewers #1 in Melbourne & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 798,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡

Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Dave Brubeck ‘Live in 66’

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