Tag Archives: Nielsen
LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN
There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading →
CBS Wins Thursday. FNC Tops Cable. What’s Coming Over The Weekend?
Broadcast primetime live + same-day ratings for Thursday, August 29, 2019 Note: There were multiple NFL preseason broadcasts that aired in local markets on all of the broadcast networks last night, resulting in inflated ratings across … Continue reading →
CBS, Again #1 On Thursday. ITV #1 In UK.
There is a constant this year at the beginning of the television season. CBS dominates Tuesday through Friday, arguably the most important shopping alert days of the week. If you are a brand, a retailer or a manufacturer, this is … Continue reading →
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