Tag Archives: Nielsen

LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

There‚Äôs no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Television Ratings, Uncategorized | Tagged , , | Leave a comment

CBS Wins Thursday. FNC Tops Cable. What’s Coming Over The Weekend?

        Broadcast primetime live + same-day ratings for Thursday, August 29, 2019 Note: There were multiple NFL preseason broadcasts that aired in local markets on all of the broadcast networks last night, resulting in inflated ratings across … Continue reading

Posted in #dailydiaryofscreens., Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Television Ratings, Thursday Night TV Ratings, Uncategorized | Tagged , , | Leave a comment

CBS, Again #1 On Thursday. ITV #1 In UK.

There is a constant this year at the beginning of the television season. CBS dominates Tuesday through Friday, arguably the most important shopping alert days of the week. If you are a brand, a retailer or a manufacturer, this is … Continue reading

Posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Thursday Night TV Ratings, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment