Tag Archives: Integrated Marketing

CBS #1 Friday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

Posted on January 16, 2016 by overtheshouldermlb

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, January 15, 2016, CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program. BBC One finished #1 in the UK as ‘Shetland‘ was the top … Continue reading →

Posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Friday Night TV Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CBS #1 on Tuesday in the U.S. BBC One #1 in the UK. Network Nine #1 in Australia.

Posted on January 7, 2015 by overtheshouldermlb

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, … Continue reading →

Posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

All About Millennials

Posted on February 24, 2014 by overtheshouldermlb

Updated 04.15.14 Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty. Audiences are fragmenting across more … Continue reading →

Posted in Audience Analysis, Audience Management, Media Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Television Social 2013 Review: NFL Powers 2013 TV Viewing. Cable & Social 2013 Integregration.

Posted on December 19, 2013 by overtheshouldermlb

As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts, per Nielsen, with various NFL programming occupying 9 of the top 10 programs of the year. Super Bowl XLVII between the San … Continue reading →

Posted in Audience Analysis, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment