Category Archives: Direct

CBS #1 Overall Network Tuesday in the U.S. FNC Top Cable Network.

Posted on September 28, 2019 by overtheshouldermlb

CBS powered to #1 Tuesday behind the return of the world’s most watched drama, ‘NCIS’ which drew 12,567 million viewers. Overall, the Tiffany Network averaged 9,257 million viewers. FNC was the top rated cable network with an average 3,487 million … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Television Ratings, Tuesday Night TV Ratings | Tagged , | Leave a comment

ESPN Top Network On Monday. NBC #1 Broadcast Network on Monday in the U.S.

Posted on September 28, 2019 by overtheshouldermlb

ESPN with ‘Monday Night Football’ was the top cable and overall network winner on Monday as the new television season for 2019-2020 began. It drew an average 9,541 million viewers from 8P-11P (EDT). NBC, behind ‘The Voice’, was the top … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Monday Night TV Ratings, Television Ratings, Uncategorized | Leave a comment

71st Emmy Award Winners

Posted on September 23, 2019 by overtheshouldermlb

Outstanding Drama Series WINNER: Game of Thrones Outstanding Comedy Series WINNER: Fleabag Outstanding Lead Actress in a Drama Series WINNER: Jodie Comer, Killing Eve Directing for a Drama Series WINNER: Jason Bateman, “Ozark” Outstanding Lead Actor in a Drama Series … Continue reading →

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Facebook Expands ‘Today In’ Local News Section to More Than 6,000 US Cities and Towns

Posted on September 15, 2019 by overtheshouldermlb

After first launching its ‘Today In’ local news module in six US cities in January 2018, Facebook has this week announced that localized versions of the offering, which is designed to promote increased civic engagement, will now be made available … Continue reading →

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College Football Saturday Push TV Rating UP

Posted on September 9, 2019 by overtheshouldermlb

Week two of the college football season delivered strong overnight ratings on ABC and FOX. LSU-Texas averaged a 5.8 overnight rating on ABC’s Saturday Night Football last night, up 190% from last year (Penn State-Pittsburgh: 2.0), and up 9% from … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Saturday Night TV Ratings, Television Ratings, Uncategorized | Leave a comment

NBC’s NFL Opening Game On Thursday Hits 3-Year High

Posted on September 6, 2019 by overtheshouldermlb

The kickoff of the NFL season on NBC Thursday night scored the best ratings for the opening game since 2016. The Green Bay Packers’ 10-3 win over the Chicago Bears averaged 22 million viewers, a 16 percent boost over the … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Daily Broadcast Ratings, Data, Digital, Direct, Media Analysis, Media Management, Mobile, Thursday Night TV Ratings, Uncategorized | Tagged , | Leave a comment

More Than One-Quarter of US Adults Go Online “Almost Constantly”

Posted on September 5, 2019 by overtheshouldermlb

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before. Indeed, almost … Continue reading →

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Fall 2019-2020 Broadcast Television Network Schedule

Posted on September 1, 2019 by overtheshouldermlb

MONDAY 8-10 p.m. — “The Voice” 10-11 p.m. — “BLUFF CITY LAW” TUESDAY 8-9 p.m. — “The Voice” 9-10 p.m. — “This Is Us” 10-11 p.m. — “New Amsterdam” WEDNESDAY 8-9 p.m. — “Chicago Med” 9-10 p.m. — “Chicago Fire” … Continue reading →

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CBS Wins Thursday. FNC Tops Cable. What’s Coming Over The Weekend?

Posted on August 30, 2019 by overtheshouldermlb

        Broadcast primetime live + same-day ratings for Thursday, August 29, 2019 Note: There were multiple NFL preseason broadcasts that aired in local markets on all of the broadcast networks last night, resulting in inflated ratings across … Continue reading →

Posted in #dailydiaryofscreens., Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Television Ratings, Thursday Night TV Ratings, Uncategorized | Tagged , , | Leave a comment

Facebook Wants To Help Brands Reach Sports Fans Around Major Events Like The 2020 Olympics

Posted on July 28, 2019 by overtheshouldermlb

Facebook has launched its countdown to the Tokyo 2020 Olympics with a new campaign. Called ‘Give Your Game Everything’, the campaign aims to help advertisers prepare for their marketing activation during the Games in Japan. According to Shawn Lim, writing … Continue reading →

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