Author Archives: overtheshouldermlb

FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Posted on June 11, 2020 by overtheshouldermlb

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   … Continue reading →

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Social Media Marketers Up Their Use of Instagram Video

Posted on June 9, 2020 by overtheshouldermlb

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the … Continue reading →

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LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

Posted on June 5, 2020 by overtheshouldermlb

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading →

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Which TV Shows Have Been Renewed, Which Have Been Canceled and Which Are We Waiting to Hear About?

Posted on May 22, 2020 by overtheshouldermlb

Since mid-March, the coronavirus pandemic has upended every aspect of life in the United States, causing stay-at-home mandates in most states in an attempt to contain the spread of COVID-19. As a consequence, the entertainment industry, per Kate Arthur, Variety … Continue reading →

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CBS #1 Network For Week Of 11.04.19

Posted on November 10, 2019 by overtheshouldermlb

      CBS Powers To The Top This Past Week with an average of 6.354 million viewers, led by Tuesday with ‘NCIS’ and the dominating Friday led by ‘Hawaii Five-0’ & ‘Blue Bloods’. MONDAY Net Millions ESPN13.440 (#1 program … Continue reading →

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FOX Wins Week With Sports. Facebook Ad Metric Changes.

Posted on November 3, 2019 by overtheshouldermlb

              FOX dominated this past week with sports, averaging over 11.9 million viewers in the five weekdays. MONDAY Net                Millions ESPN 9975 (NFL Football Top Program) NBC … Continue reading →

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Washington Nationals World Championship Win Dominates TV Wednesday

Posted on October 31, 2019 by overtheshouldermlb

The deciding game of this year’s World Series pulled in huge numbers for FOX in the Wednesday primetime ratings. The network’s Game 7 broadcast won the night with over 23,013 million viewers, with a 5.6 average rating in adults 18-49. … Continue reading →

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Baseball Tops Football On Saturday In Prime Time. FOX Leads The Way.

Posted on October 13, 2019 by overtheshouldermlb

The two power teams of the American League faced off against each other for the first game of the NLCS in Houston, TX, Saturday evening, and the New York Yankees demolished the home Astros 7-0 as Tanaka pitches a gem … Continue reading →

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ABC Top Broadcast Network in the U.S. on Saturday. How Many People Use Facebook Messenger?

Posted on September 29, 2019 by overtheshouldermlb

ABC won its first night in prime time of the new television season on Saturday with an average 5.544 million viewers who watched the Ohio State vs Nebraska Big Ten football game from Lincoln, NE. It was twice as large … Continue reading →

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CBS Top Broadcast Network on Friday in the U.S. Hawaii Blue Rules. Which Social Media Platform Generates the Most Return Visitors to Online Media Sites?

Posted on September 28, 2019 by overtheshouldermlb

CBS was the top overall and broadcast network Friday as the two Hawaii based shows, ‘Hawaii Five-O’, ‘Magnum P.I.’ and the top rated show of the evening, ‘Blue Bloods’ drew an average 6,692 million viewers in prime time. ‘Blue Bloods’ … Continue reading →

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