Monthly Archives: July 2020

Facebook Tests New Page Design Which De-Emphasizes Like Counts

Posted on July 29, 2020 by overtheshouldermlb

Facebook is testing a new Page format in its app which is designed to put more emphasis on the essential Page details – and which also, interestingly, removes the option to Like a Page, with the focus instead shifted to … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , | Leave a comment

Facebook Boasts High CTRs for Educator-Targeted Ads

Posted on July 26, 2020 by overtheshouldermlb

Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study [download page] from MDR. The report explores the optimum placement, platform and time for advertisers … Continue reading →

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6 FACEBOOK Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

Posted on July 7, 2020 by overtheshouldermlb

For those clients who do not really understand FACEBOOK, here are some tips to keep in mind. Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged | Leave a comment

FACEBOOK Adds Custom Audience Creation Options Based on Shopping Activity

Posted on July 3, 2020 by overtheshouldermlb

  With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity.   As you can see in this screenshot, according to Andrew Hutchinson, Social … Continue reading →

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Facebook Expands Creator Monetization Program, Adds New Analytics Tools and Ad Options

Posted on July 2, 2020 by overtheshouldermlb

Facebook is opening up its Fan Subscriptions and live-stream ‘Stars’ payment options to more creators, while also adding new ad tools and analytics insights to help creators maximize their Facebook presence.   The changes come as Facebook sees major increases … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged | Leave a comment