Monthly Archives: June 2020

Facebook Rolls Out Updates for Live Producer Streaming Platform, Including Graphic Overlays for Broadcasts

Posted on June 26, 2020 by overtheshouldermlb

This could help to liven up your Facebook Live streams. Back in March, Facebook announced a range of coming updates to its Live Producer platform for desktop streams, including graphic overlays and featured comments during the broadcast. And while they’re … Continue reading →

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Facebook Makes ‘Collections’ Lists Publicly Shareable, Which Could Add New Functionality

Posted on June 19, 2020 by overtheshouldermlb

In December last year, Facebook announced a new addition to its ‘Collections’ saved content option, which enabled users to share their Collections with friends, and invite others to contribute to the listings. Collections provides a way to gather groups of posts, … Continue reading →

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Facebook Provides New Overview of How its Ad System Works

Posted on June 16, 2020 by overtheshouldermlb

With more organizations looking to online options to connect with consumers, a lot of people are trying to get a better understanding of the details of Facebook’s ad systems. To help with this, this week, Facebook published a new overview … Continue reading →

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FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Posted on June 11, 2020 by overtheshouldermlb

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   … Continue reading →

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Social Media Marketers Up Their Use of Instagram Video

Posted on June 9, 2020 by overtheshouldermlb

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the … Continue reading →

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LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

Posted on June 5, 2020 by overtheshouldermlb

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Television Ratings, Uncategorized | Tagged , , | Leave a comment