College Football Saturday Push TV Rating UP

Week two of the college football season delivered strong overnight ratings on ABC and FOX.

LSU-Texas averaged a 5.8 overnight rating on ABC’s Saturday Night Football last night, up 190% from last year (Penn State-Pittsburgh: 2.0), and up 9% from Oklahoma-Ohio State two years ago (5.3).

The 5.8 overnight is the highest of the young season, topping the previous high set just hours earlier by Texas A&M-Clemson.

Clemson’s win averaged a 4.7 overnight, up 124% from last year (Colorado-Nebraska) and up 74% from 2017 (Pittsburgh-Penn State: 2.7). The 4.7 is also up 57% from last year’s meeting between the same two teams, which aired in primetime on ESPN (3.0).

Ranking third for the day, FOX averaged a 3.4 for Michigan’s double-overtime win over Army — up 48% from UCLA-Oklahoma last year (2.3), and the highest overnight of any game in the Noon ET window.

Army-Michigan beat ABC’s competing Cincinnati-Ohio State game by 31% (2.6) and came to within a ratings point of matching all four ESPN networks combined (4.3).

Speaking of Cincinnati-Ohio State, that game increased 37% over last year’s regional window (1.9). ABC averaged a 4.5 for its full tripleheader, up 125% from last year.

In other action, ESPN averaged a 1.5 for Stanford-USC Saturday night — down a tick from Michigan State-Arizona State last year (1.6).

 

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This entry was posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Saturday Night TV Ratings, Television Ratings, Uncategorized. Bookmark the permalink.

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