The kickoff of the NFL season on NBC Thursday night scored the best ratings for the opening game since 2016. The Green Bay Packers’ 10-3 win over the Chicago Bears averaged 22 million viewers, a 16 percent boost over the 18.98 million who tuned in last year.
Streaming on NBC and NFL digital properties averaged 627,000 viewers, an all-time high for NBC’s primetime NFL package.
Although only 13 total points were scored last night and only one touchdown, the game also beat NBC’s “Sunday Night Football” Packers-Bears telecast from last year by 7%. The game produced the highest overnight metered-market household score for any sporting event since last year’s Super Bowl.
Milwaukee led all markets for the Packers’ win with a 48.1 rating, followed by Chicago at a 35.3. Minneapolis-St. Paul was the top neutral market at a 23.9, with New Orleans (23.1) and Kansas City (21.9) rounding out the top five.