Drama and baseball dominated viewing on television on Friday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Friday, October 19, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Friday in prime time as ‘Blue Bloods’ was #1 broadcast program with an average 8.343 million viewers.
In the U.S., FS1 #1 cable network Friday in prime time as ‘MLB NLCS Gm #6‘ featuring the Los Angeles Dodgers vs Milwaukee Brewers as the Brewers won 7-2 was #1 cable program.
8P ‘MacGyver‘ finished #1 last half hour of the time slot with an average 6.094 million viewers.
9P ‘Hawaii Five-0‘ finished #1 in the time slot with an average 7.331 million viewers.
10P ‘Blue Bloods‘ finished #1 broadcast program Friday 101918 with an average 8.343 million viewers.
8P ‘Last Man Standing‘ finished #1 in the time slot with an average 6.201 million viewers.
830P ‘The Cool Kids’ finished with an average 4.575 million viewers.
9P ‘Hell’s Kitchen’ finished with an average 2.632 million viewers.
8P ‘Blindspot’ finished with an average 2.546 million viewers.
9P ‘Dateline NBC’ finished with an average 3.706 million viewers.
10P ‘Dateline NBC’ finished with an average 3.818 million viewers.
8P ‘Fresh Off The Boat’ finished with an average 3.022 million viewers.
830P ‘Speechless’ finished with an average 2.427 million viewers.
9P ‘Child Support’ finished with an average 1.939 million viewers.
10P ’20/20′ finished with an average 2.852 million viewers.
8P ‘Dynasty’ finished with an average 652,000 viewers.
9P ‘Crazy Ex-Girlfriend’ finished with an average 420,000 viewers.
8P ‘MLB NCLS’ Game #6 featuring the Milwaukee Brewers victory over the Los Angeles Dodgers 7-2 in Milwaukee was the #1 Cable program Friday 101918.
For The Record
CBS finished #1 broadcast network Friday in prime time with an average 7.256 million viewers.
FOX finished with an average 4.010 million viewers.
NBC finished with an average 3.357 million viewers.
ABC finished with an average 2.505 million viewers.
The CW finished with an average 536,000 viewers.
Broadcast network viewership Thursday in prime time finished with 22.770 million viewers, DOWN -569,000 viewers (-2.4%) vs 23.339 million viewers SD 2017.
Why CBS Is Retail’s Best Bet To Reach Eyeballs
CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.
American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earn 15 minutes per day and Newspapers receive 11 minutes per day.
Last night, CBS earned an average viewership of 7.256 million viewers (Source:Nielsen). This was nearly 3.2 million more than their closest challenger. It won 5 of the six half hours in prime time, something it has done for nearly a decade. That is dominant.
It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.
You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.