Comedy and baseball dominated viewing on television on Thursday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Thursday, October 18, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Thursday in prime time as ‘The Big Bang Theory’ was #1 broadcast program with an average 11.995 million viewers.
In the U.S., TBS #1 cable network Thursday in prime time as ‘MLB ALCS Gm #5‘ featuring the Boston Red Sox vs Houston Astros as the Red Sox won the MLB ALCS was #1 cable program with an average 6.523 million viewers.
In the U.S., UNI #1 Hispanic network Thursday in prime time but TEL’s ‘La Rosa de Guadalupe‘ was the #1 cable program with an average 1.367 million viewers.
BROADCAST
CBS
8P ‘The Big Bang Theory’ (‘The Planetarium Collision’) finished #1 broadcast program Thursday in prime time with an average 11.995 million viewers.
830P ‘Young Sheldon‘ finished #1 in the time slot with an average 10.829 million viewers.
9P ‘Mom‘ finished #1 in the time slot with an average 8.192 million viewers.
930P ‘Murphy Brown’ finished with an average 6.488 million viewers.
10P ‘SWAT’ finished with an average 5.512 million viewers.
FOX
8P ‘Thursday Night Football’ finished with an average 6.809 million viewers.
9P ‘Thursday Night Football’ finished with an average 7.308 million viewers.
10P ‘Thursday Night Football‘ finished #1 in the time slot with an average 5.649 million viewers.
ABC
8P ‘It’s The Great Pumpkin Charlie Brown’ finished with an average 4.522 million viewers.
830P ‘Toy Story of TERROR’ finished with an average 3.269 million viewers.
9P ‘Station 19’ finished with an average 4.137 million viewers.
10P ‘How To Get Away With Murder’ finished with an average 2.749 million viewers.
NBC
8P ‘Superstore’ finished with an average 3.219 million viewers.
830P ‘The Good Place’ finished with an average 2.801 million viewers.
9P ‘Will & Grace’ finished with an average 3.333 million viewers.
930P ‘I Feel Bad’ finished with an average 2.253 million viewers.
10P ‘Law & Order:SVU’ finished with an average 3.960 million viewers.
The CW
8P ‘Supernatural’ finished with an average 1.508 million viewers.
9P ‘Charmed’ rerun finished with an average 982,000 viewers.
CABLE
TBS
8P ‘MLB ALCS’ featuring the Boston Red Sox league championship victory over the Houston Astros was the #1 cable program with an average 6.523 million viewers..
Late Night
1135P CBS’ ‘The Late Show with Stephen Colbert’ #1 late night program Thursday 101818 with an average 2.8/7.
1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 1.7/4.
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ rerun finished with a 1.5/4.
1235A CBS’ ‘The Late Late Show with James Corden’ finished tied #1 program late late night Thursday 101818 with an average 1.2/5.
1235A ABC’s ‘Nightline’ finished tied #1 program late late night Thursday 101818 with an average 1.2/4.
1235A NBC’s ‘Late Night with Seth Meyers’ rerun finished with an average 0.9/3.
For The Record
CBS finished #1 broadcast network in prime time Thursday 101818 with an average 8.088 million viewers, DOWN -15.0% vs SD 2017.
FOX finished with an average 6.589 million viewers, UP +168.4% vs SD 2017.
TBS finished #1 cable network in prime time Thursday with an average 6.523 million viewers.
ABC finished with an average 3.594 million viewers, DOWN -20.8% vs SD 2017.
NBC finished with an average 3.254 million viewers, DOWN -37.1% vs SD 2017.
FNC finished with an average 3.206 million viewers.
MSNBC finished with an average 1.980 million viewers.
NFL finished with an average 1.603 million viewers.
TNT finished with an average 1.555 million viewers.
TEL finished with an average 1.301 million viewers.
The CW finished with an average 1.245 million viewers, DOWN -2.7% vs SD 2017.
UNI finished with an average 1.143 million viewers.
CNN finished with an average 924,000 viewers.
Broadcast network viewership Thursday in prime time finished with 22.770 million viewers, DOWN -569,000 viewers (-2.4%) vs 23.339 million viewers SD 2017.
MARKETING
Why CBS Is Retail’s Best Bet To Reach Eyeballs
CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.
American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.
Last night, CBS earned an average viewership of 8.088 million viewers (Source:Nielsen). This was nearly 1.5 million more than their closest challenger. And it was against ‘Thursday Night Football’ on FOX.
It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.
You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.
OVERTHESHOULDERMEDIA 