Drama and baseball dominated viewing on television on Wednesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Wednesday, October 17, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network Wednesday in prime time as Chicago Fire‘ was #1 broadcast program with an average 7.863 million viewers.
In the U.S., FS1 #1 cable network Wednesday in prime time as ‘MLB ALCS‘ featuring the Boston Red Sox vs Houston Astros was #1 cable program with an average 6.181 million viewers..
In the U.S., TEL #1 Hispanic network Wednesday in prime time as ‘Exatlón‘ was the #1 Hispanic program with an average 1.458 million viewers.
BROADCAST
NBC
8P ‘Chicago Med‘ finished with an average 7.638 million viewers.
9P ‘Chicago Fire’ finished with an average 7.863 million viewers.
10P ‘Chicago PD’ finished with an average 7.023 million viewers.
CBS
8P ‘Survivor’ finished with an average 7.275 million viewers.
9P ‘Seal Team’ finished with an average 5.533 million viewers.
10P ‘Criminal Minds’ finished with an average 4.528 million viewers.
ABC
8P ‘The Goldbergs’ finished with an average 4.886 million viewers.
830P ‘American Housewife’ finished with an average 4.177 million viewers.
9P ‘Modern Family’ finished with an average 4.988 million viewers.
930P ‘Single Parents’ finished with an average 3.534 million viewers.
10P ” finished with an average 3.339 million viewers.
FOX
8P ‘Empire’ finished with an average 5.188 million viewers.
9P ‘Star’ finished with an average 3.844 million viewers.
The CW
8P ‘Riverdale’ finished with an average 1.266 million viewers.
9P ‘All American’ finished with an average 637,000 viewers.
CABLE
TBS ‘MLB ALCS’ featuring the Boston Red Sox v Houston Astros finished as the #1 cable program Wednesday 101718 with an average 6.181 million viewers..
Hispanic Television
TEL
8P ‘Exatlón’ #1 Hispanic program Wednesday in prime time with an average 1.458 million viewers.
For The Record
NBC finished #1 broadcast network Wednesday 101718 in prime time with an average 7.508 million viewers, UP +35.8% vs SD 2017.
CBS finished with an average 5.777 million viewers, DOWN -17.2% vs SD 2017.
TBS finished #1 cable network Wednesday 101718 in prime time with an average 5.336 million viewers.
FOX finished with an average 4.516 million viewers, DOWN -8.6% vs SD 2017.
ABC finished with an average 3.377 million viewers, DOWN -18.7% vs SD 2017.
FNC finished with an average 3.197 million viewers.
FS1 finished with an average 2.595 million viewers.
MSNBC finished with an average 1.892 million viewers.
ESPN finished with an average 1.512 million viewers.
TEL finished #1 Hispanic network Wednesday 101718 in prime time with an average 1.412 million viewers.
UNI finished with an average 1.168 million viewers.
CNN finished with an average 954,000 million viewers.
The CW finished with an average 951,500 viewers, DOWN -30.9% vs SD 2017.
Broadcast network viewership Wednesday in prime time finished with 22.130 million viewers, DOWN -1.672 million viewers (-7.6%) vs 23.802 million viewers SD 2017.
MARKETING
Why CBS Is Retail’s Best Bet To Reach Eyeballs
CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.
American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.
Last night, CBS earned an average viewership of 9.481 million viewers (Source:Nielsen). This was clearly 1.4 million more than their closest challenger.
It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.
You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.
