Drama and baseball dominated viewing on television on Tuesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Tuesday, October 16, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Tuesday in prime time as NCIS‘ was #1 broadcast program with an average 11.677 million viewers.
In the U.S., FS1 #1 cable network Tuesday in prime time as ‘MLB NLCS‘ featuring the Milwaukee Brewers vs Los Angeles Dodgers was #1 cable program with an average 4.087 million viewers.
In the U.S., TEL was the #1 Hispanic network Tuesday in prime time as ‘Exatlón‘ was the top Hispanic program with an average 1.475 million viewers.
BROADCAST
‘NCIS’ top broadcast program Tuesday 101618.
CBS
8P ‘NCIS‘ finished #1 broadcast program Tuesday in prime time with an average 11.677 million viewers.
9P ‘FBI‘ finished #1 in the time slot with an average 9.390 million viewers.
10P ‘NCIS:New Orleans‘ finished #1 in the time slot with an average 7.376 million viewers.
NBC
8P ‘The Voice’ finished with an average 8.818 million viewers.
9P ‘This Is Us’ finished with an average 8.863 million viewers.
10P ‘New Amsterdam’ finished with an average 6.380 million viewers.
ABC
8P ‘The Connors’ series premiere finished with an average 10.458 million viewers.
830P ‘The Kids Are All Right’ finished with an average 6.576 million viewers.
9P ‘Blackish’ finished with an average 4.531 million viewers.
930P ‘Splitting Up Together’ finished with an average 3.725 million viewers.
10P ‘The Rookie’ series premiere finished with an average 5.377 million viewers.
FOX
8P ‘The Gifted‘ finished with an average 1.946 million viewers.
9P ‘Lethal Weapon‘ finished with an average 2.910 million viewers.
TEL
8P ‘Exatlón’ finished as the #1 Hispanic program Tuesday in prime time with an average 1.475 million viewers.
The CW
8P ‘The Flash’ finished with an average 1.636 million viewers.
9P ‘Black Lightning’ finished with an average 1.036 million viewers.
CABLE
FS1
8P ‘MLB NLCS’ featuring the Milwaukee Brewers vs Los Angeles Dodgers was the #1 cable program Tuesday with an average 4.087 million viewers..
For The Record
CBS finished #1 broadcast network Tuesday in prime time with an average 9.481 million viewers.
NBC finished with an average 8.020 million viewers.
ABC finished with an average 6.007 million viewers, UP + 57.4% vs SD 2017.
FOX finished with an average 2.428 million viewers.
TEL finished #1 Hispanic network Tuesday in prime time with an average 1.349 million viewers.
The CW finished with an average 1.336 million viewers.
UNI finished with an average 1.221 million viewers.
Broadcast network viewership Tuesday in prime time finished with 27.272 million viewers. DOWN -451,000 viewers (-1.7%) vs 27.723 million viewers SD 2017.
MARKETING
Why CBS Is Retail’s Best Bet To Reach Eyeballs
CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.
American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.
Last night, CBS earned an average viewership of 9.481 million viewers (Source:Nielsen). This was clearly 1.4 million more than their closest challenger.
It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.
You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.
OVERTHESHOULDERMEDIA 