Drama and Baseball dominated viewing on television on Tuesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Tuesday, October 9, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as NCIS‘ was #1 broadcast program with an average 12.160 million viewers.
In the U.S., TBS #1 cable network as ‘MLB ALDS‘ featuring the Boston Red Sox defeating the New York Yankees was the #1 cable program.
In the U.S., UNI #1 Hispanic network as ‘El Rico y Lázaro‘ was the #1 Hispanic program.
BROADCAST
‘NCIS’ #1 broadcast program Tuesday…again.
CBS
8P ‘NCIS‘ finished #1 program Tuesday in prime time with an average 12.160 million viewers.
9P ‘FBI‘ finished #1 in the time slot with an average 9.111 million viewers.
10P ‘NCIS:New Orleans‘ finished #1 in the time slot with an average 7.930 million viewers.
NBC
8P ‘The Voice’ finished with an average 9.023 million viewers.
9P ‘This Is Us’ finished with an average 8.821 million viewers.
10P ‘New Amsterdam’ finished with an average 7.097 million viewers. NOTE: ‘New Amsterdam’ was officially picked up for next season.
ABC
8P ‘American Music Awards’ finished with an average 6.976 million viewers.
9P ‘American Music Awards’ finished with an average 6.708 million viewers.
10P ‘American Music Awards’ finished with an average 5.951 million viewers.
FOX
8P ‘The Gifted’ finished with an average 2.051 million viewers.
9P ‘Lethal Weapon’ finished with an average 2.954 million viewers.
The CW
8P ‘The Flash’ finished with an average 2.056 million viewers.
9P ‘Black Lightning’ finished with an average 1.202 million viewers.
UNI
8P ‘El Rico y Lázaro‘ finished #1 Hispanic program Tuesday in prime time with an average 1.774 million viewers.
9P ‘Mi marido tiene más familia’ finished with an average 1.274 million viewers.
10P ‘La Piloto’ finished with an average 1.002 million viewers.
CABLE
‘MLB ALDS’ featuring the Boston Red Sox defeating the New York Yankees to win the series at Yankee Stadium was the top cable program Tuesday 100918.
TBS
8P ‘MLB ALDS‘ featuring the Boston Red Sox vs New York Yankees finished #1 cable program Tuesday with an average 7.147 million viewers..
For The Record
CBS finished #1 broadcast network Tuesday in prime time with an average 9.734 million viewers, DOWN – 13.8% vs SD 2017.
NBC finished with an average 8.314 million viewers, DOWN -6.6% vs SD 2017.
TBS finished #1 cable network Tuesday in prime time with an average 7.147 million viewers.
ABC finished with an average 6.545 million viewers, UP +56.5% vs SD 2017.
FNC finished with an average 3.097 million viewers.
FOX finished with an average 2.503 million viewers, DOWN -14.6% vs SD 2017.
MSNBC finished with an average 1.921 million viewers.
USA finished with an average 1.759 million viewers.
The CW finished with an average 1.629 million viewers, DOWN -28.2% vs SD 2017.
TLC finished with an average 1.388 million viewers.
UNI finished with an average 1.351 million viewers.
TEL finished with an average 1.258 million viewers.
FX finished with an average 1.103 million viewers.
CNN finished with an average 869,000 viewers.
Broadcast network viewership Tuesday in prime time finished with 28.725 million viewers, DOWN -845,000 viewers (-2.9%) vs 29.570 million viewers SD 2017.
SOCIAL MEDIA
Google+ Will Shut Down After Security Hole Exposed User Data to Outside Developers
Erin Corbett, writing in Fortune Monday, 101818, exposed Google+ Security failure that will close down Google+. ‘A Google+ security bug gave outside developers access to the private data of hundreds of thousands of the social network’s users between 2015 and March 2018, according to a Wall Street Journal report. Google neglected to report the issue to the public, allegedly out of fear that the company would face regulations and damage to its reputation, according to sources and documents obtained by the Journal.
In a memo cited by the paper, Google’s legal and policy staff warned against disclosing the bug, fearing it would draw comparisons to Facebook’s mishandling of user data, when more than 50 million Facebook users had their personal information leaked to the data firm Cambridge Analytica.
The information exposed in the Google+ incident included full names, email addresses, birth dates, gender, profile photos, places lived, occupation, and relationship status.
Though this incident wasn’t technically a breach—there was no hack or signs of abuse—Google has recently been at the center of a number of privacy breaches. The company was the target of a massive class action lawsuit in the U.K. after 4 million users had their personal data collected and allegedly used for targeted advertising. The lawsuit was blocked in the High Court on Monday.
The Google+ data vulnerability was discovered in March of this year during an audit of the company’s APIs, conducted by a privacy task force codenamed Project Strobe. A bug in the API could have allowed outside developers to access the data of 496,951 users who had only opted to share their private profile data with friends.
Google is expected to announce the bug on Monday, as well as its plans shut down Google+, according to the Journal.
It will take 10 months to shut down Google+.
Video Now 25% Of Digital Ad Spending
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Facebook will capture nearly one-quarter (24.5%) of all video ad spending in the US this year, at $6.81 billion (including Instagram). That makes Facebook the top social video ad platform in the US. We expect that dominance to continue over the forecast period, with double-digit growth through 2020. Not surprisingly, Facebook controls nearly 87% of US social network video ad spending.
“In-feed video has been a successful ad format for both Facebook and Instagram,” eMarketer principal analyst Debra Aho Williamson said. “Marketers rely on in-feed video ads to capture users’ attention and build brand awareness. A newer video ad format, in-stream advertising in Facebook Watch shows, is still relatively new, but we think advertisers will increase their usage of it because it is similar to linear TV advertising.”
SNAPCHAT
Snapchat’s US video revenues will reach $397.3 million this year, up nearly 19% over 2017. Video is by far the driving force behind Snapchat’s revenues, representing 60% of its US ad business through 2020. However, Snapchat’s share of social video spending will be 5.1% this year, while its share of the overall US video pie will be just 1.4%. That share will continue to grow slightly through 2020.
Twitter will derive more than half (55%) of its total US ad revenues from video in 2018. This year, video ad revenues will grow just over 12% to $633.3 million. That gives Twitter an 8.1% share of US social video ad spending, and a 2.3% share of total video spending. Its share will continue to drop slightly through 2020.
YOUTUBE
While eMarketer does not consider YouTube a social network, its importance in the video ad space is too large to ignore. This year, YouTube will generate $3.36 billion in net US video ad revenues, up 17.1% over last year. YouTube now derives 73% of its ad revenues from video in the US. YouTube overall represents a steady 11% of Google’s net US ad revenues.
Because traffic acquisition and content acquisition costs exceed half of YouTube’s gross revenues, higher than its rivals, it would not be entirely accurate to compare YouTube’s share of video ad revenues to the other platforms mentioned here.
OVERTHESHOULDERMEDIA 