Singing, Documentary/Soap and Reality dominated viewing on television throughout the world on Monday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Monday, April 23, 2018. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘The Voice‘ was the top program.
In the U.S., UNI #1 Hispanic network as ‘El Rico y Lázaro‘ was the top Hispanic program.
In the U.S., TNT finished #1 cable network as ‘NBA Playoffs Rd#1‘ was the top program.
In the UK, ITV #1 broadcast network as ‘The Real Camilla:HRH the Duchess of Cornwall‘ was the top non-soap program and ‘Coronation Street‘ was the top program/soap.
In Australia, Seven #1 broadcast network as ‘My Kitchen Rules‘ was the top broadcast program and ‘Seven News‘ #1 newscast.
‘A Quiet Place‘ was the #1 film at the domestic box office this weekend. See Below.
‘Rampage‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 2-8 March 2018 as ‘The Big Bang Theory‘ with 3.096 million viewers was the #1 program in Canada.
In Canada, TVA #1 network week of 2-8 April 2018 as ‘La Voix‘ with 1.946 million viewers was the #1 program in Québec
In Argentina (AR), El Trece #1 broadcast network as ‘Simona‘ was the top program 23 April 2018.
In Uruguay (UL), Canal 10 was the #1 broadcast networks as ‘MasterChef Uruguay 3‘ was the top program 23 April 2018.
In Chile (CL), MEGA #1 broadcast network as ‘PNP‘ premiere was the top program 19 April 2018.
In Perú (PE), ‘AméricaTV‘ #1 broadcast network as ‘DVAB‘ debut series premiere top program 23 April 2018 with 1.15 million viewers.
In Colombia (CO), Caracol #1 broadcast network as ‘La Mamá del 10‘ top program 23 April 2018.
In México (MX), Las Estrellas #1 broadcast network as ‘La Rosa‘ was the top Méxican program 23 April 2018 with 2.1 million viewers.
In India, Sun TV #1 Hindi broadcast network as ZEE TV’s ‘Kumkum Bhagya‘ was the top program with 5.878 million impressions and ‘Comedy Central‘ was the #1 English broadcast network (339,000 impressions) during week #15 on 7-13 April 2018.
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‘A Quiet Place‘ #1 at the U.S. box office weekend 20-22 April 2018. Complete box office Top Ten this weekend listed below.
Rampage #1 at the International box office weekend 13-15 April 2018. Complete box office Top Ten this weekend listed below.
This Weekend in 1943, ‘Crash Dive‘ directed by Archie Mayo, written by Jo Swerling and W.R. Burnett, and starred Tyrone Power, Dana Andrews and Anne Baxter. The film won the Academy Award for Best Visual Effects (Fred Sersen, Roger Heman Sr.) at the 16th Academy Awards. A box office champ at the time, it pulled in $3.3 million viewers. It was Powers last film as he had already signed up for the Marine Corps.
This weekend in 1943, ‘‘I’ve Heard That Song Before’‘ Harry James and His Orchestra with Helen Forrest was the #1 record. This was the eighth of 12 straight weeks at #1 on Billboard.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Facebook having 2.047 billion monthly active users watching 8 billion videos each day. 100 million hours of video content are watched on Facebook daily. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 51% of Instagram users access the platform daily and 35% say they look at the platform several times per day. Most Instagram users are between 18-29 years old. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 330 million active users. Twitter had 9 million new members sign up in Q1 2017. 81% of millennials check Twitter at least once per day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. 93% of Pinterest users use the platform to plan or make purchases. Pinterest drives 25% of all retail website referral traffic. LinkedIn has 450 million registered members with 100 million active users who spend 17 minutes per month on the site. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Of note, Almost 80% of time spent on social media platforms happens on mobile.
Reddit Now Has as Many Users as Twitter and Far Higher Engagement Rates. Andrew Hutchinson writing in Social Media Today (042018) notes that Reddit may not be the first social platform that jumps to mind when you think about marketing your brand, but the numbers show that it’s on the rise, and should probably be a more significant consideration that it currently is. That puts the platform on par with Twitter, and well within the top social networks in terms of usage.
For comparison, here’s where each of the major platforms are currently placed on monthly active users:
⦿ Facebook – 2.13 billion
⦿ Instagram – 800 million
⦿ Reddit – 330 million
⦿ Twitter – 330 million
⦿ LinkedIn – 260 million
⦿ Snapchat – 255 million
⦿ Pinterest – 200 million
(Note: LinkedIn and Snapchat don’t report MAU numbers, these stats are based on estimates reported by We Are Social)
What’s more, while Twitter, and to a lesser degree Snapchat, have faced challenges in growing their usage numbers due to increased competition, Reddit has seen its numbers increase by 30% over the last six months, a significant shift. And it’s not just the broad numbers, according to Alexa, Reddit users are also much more active. As per We Are Social’s Simon Kemp (on The Next Web): “The average user spends 15 minutes 47 seconds on Reddit.com each day, compared to just over 11 minutes for visitors to Facebook.com, and 6 minutes 23 seconds on Twitter.com.” Still think Reddit’s too niche to be on your radar? The platform’s also working to help advertisers make better use of that engagement and reach, and while Reddit has long been seen as a risky proposition for advertisers (due to the Reddit community’s resistance to ads), that may be shifting.
In the past year, Reddit has added:
⦿ User profiles to give people, and brands, a definitive on-platform presence to link to
⦿ Conversion tracking and data improvements to better quantify the results of your Reddit ads
⦿ Improved ad campaign structure to maximize ad performance
⦿ An expansion of their Promoted Posts ad option to its mobile app
This week, the platform has also announced the hiring of former Time Inc. President of Digital Jen Wong to take on the role of COO. As explained by Reddit: “Her goals as COO will align closely with her past experience at Time, PopSugar, and AOL: using her media, publisher, advertising, and operations expertise to help us build out our offerings for users, advertisers, and partners; applying her experience building successful digital advertising offerings for internet media giants to our own ads platform; and, through it all, working to grow our business while staying true to the things that make Reddit unique.”
While traditionally Reddit hasn’t been as open to advertising as other platforms, and hasn’t provided the same opportunities, that may be turning – and I can confirm, as a regular user, my social media habits have definitely changed, with Reddit now playing a bigger part. Here’s why…human-based moderation. While algorithms can detect usage patterns and work to show me more of what I like based on my past behavior, which has clearly been effective in boosting engagement on other platforms, Reddit’s human-based moderation process (each subreddit is moderated by volunteer users) may actually be more effective in uncovering content I’m not aware of, improving discovery, while also enabling me to stay in touch with specific subjects. According to latest data from Reddit, the platform now has 330 million monthly active users.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, April 23, 2018 (Posted on April 24, 2018)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
NBC #1 broadcast network Monday as ‘The Voice’ was the top program.
NBC
The Peacock Network
8P ‘The Voice‘ finished with an average 8.477 million viewers.
9P ‘The Voice‘ finished with an average 8.074 million viewers.
10P ‘Good Girls‘ finished with an average 4.135 million viewers.
ABC
The Alphabet Network
8P ‘American Idol‘ finished with an average 7.404 million viewers.
9P ‘American Idol‘ finished with an average 7.774 million viewers.
10P ‘The Crossing‘ finished #1 in the time slot with an average 4.239 million viewers.
CBS
The Tiffany Network
8P ‘The Big Bang Theory‘ rerun finished with an average 6.413 million viewers.
830P ‘Young Sheldon‘ rerun finished with an average 6.056 million viewers.
9P ‘The Big Bang Theory‘ rerun finished with an average 5.861 million viewers.
930P ‘Young Sheldon‘ rerun finished with an average 5.545 million viewers.
10P ‘Late Late Show Carpool Karaoke‘ finished with an average 3.835 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Lucifer‘ finished with an average 2.820 million viewers.
9P ‘The Resident‘ finished with an average 3.923 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supergirl‘ finished with an average 1.377 million viewers.
9P ‘iZombie‘ finished with an average 713,000 viewers.
Late Night
1135P
#1 CBS ‘The Late Show with Stephen Colbert’ finished #1 in late night with a 2.3 HH Rating and a 6 share.
#2T NBC ‘The Tonight Show Starring Jimmy Fallon‘ finished with a 1.7 HH rating and a 5 share.
#2T ABC ‘Jimmy Kimmel Live‘ finished with a 1.7 rating and a 5 share.
1235A
#1 ABC ‘Nightline‘ finished with a 1.2 HH rating and a 4 share.
#2 NBC ‘Late Night with Seth Meyers‘ finished with a 1.1 HH rating and a 4 share.
#3 CBS ‘The Late Late Show with James Corden‘ finished with a 1.0 HH rating and a 4 share.
For The Record
NBC finished #1 broadcast network Monday in prime time with an average 6.895 million viewers.
ABC finished with an average 6.472 million viewers.
CBS finished with an average 5.258 million viewers.
TNT finished #1 cable network Monday in prime time with an average 3.546 million viewers.
FOX finished with an average 3.372 million viewers.
USA finished with an average 3.104 million viewers.
FNC finished with an average 2.902 million viewers.
MSNBC finished with an average 2.266 million viewers.
UNI finished #1 Hispanic network Monday in prime time with an average 1.500 million viewers.
TEL finished with an average 1.166 million viewers.
The CW finished with an average 1.045 million viewers.
CNN finished with an average 909,333 viewers.
Broadcast (Big Five) Networks finished with an estimated 23.042 million viewers, DOWN -1.222 million viewers (-5.0%) vs 24.264 million viewers.
Today In Communication History
On this date in 1944, ‘Double Indemnity’ a film directed by Billy Wilder and starring Fred MacMurray and Barbara Stanwyck premiered.
Quote Of The Day
Phyllis: ‘Do you make your own breakfast, Mr Neff?’
Walter Neff: ‘Well, I squeeze a grapefruit now and again.’
Fred MacMurray (as Walter Neff) in Double Indemnity
Television News
Why ‘American Idol’ Is Repositioning ABC
Many pendants in the media business have trashed ABC for its investment in re-tooling ‘American Idol’. They attack the oldness of one of the stars, bash the host, rip into the only female star of the show and consider the country host not relevant. But what they don’t know is what the program is doing for ABC on Sundays, let alone Mondays.
First, Sundays is a whole new ballgame since ‘Idol’ debuted this season on ABC. It has lifted the ‘Alphabet Network’ to new highs on a night it really needed assistance. Last year it was in trouble of staying out of the basement. This year, as it did this past Sunday, it succeeded in jumping up to a solid #2. ‘American Idol’ did that. Then on Monday, it badly hurt the viewership of the dominant singing show, ‘The Voice’. And once again, it finished as solid #2. Together, ABC has gained substantial ground and immeasurable respect as a contending network it DID NOT have last year.
Cinema News
Box Office Weekend 20-22 April 2018 Domestic
#1 ‘A Quiet Place’ $ 22,000,000 in 3,808 theaters
#2 ‘Rampage’ $ 21,000,000 in 4,115 theaters
#3 ‘I Feel Pretty’ $ 16,220,000 in 3,440 theaters
#4 ‘Super Troopers 2’ $ 14,700,000 in 2,038 theaters
#5 ‘Truth Or Dare’ $ 7,910,000 in 3,068 theaters
#6 ‘Ready Player One’ $ 7,500,000 in 3,208 theaters
#7 ‘Blockers’ $ 6,985,000 in 3,418 theaters
#8 ‘Black Panther’ $ 4,642,000 in 1,930 theaters
#9 ‘Traffik’ $ 3,875,000 in 1,046 theaters
#10’Isle Of Dogs’ $ 3,400,000 in 1,947 theaters
Box Office Weekend 13-15 April 2018 (International)
#1 ‘Rampage’ $114.100,000 in 61 markets
#2 ‘Ready Player One’ $ 33,800,000 in 65 markets
#3 ‘A Quiet Place’ $ 22.300,000 in 56 markets
#4 ‘Peter Rabbit’ $ 12,700,000 in 59 markets
#5 ‘Pacific Rim Uprising’ $ 6,100,000 in 66 markets
Coming Soon….
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
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In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 Monday in the UK as ‘The Real Camilla:HRH the Duchess of Cornwall’/’Coronation Street’ top programs.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 5.9 million viewers.
730P ‘Coronation Street‘ finished with an average 6.8 million viewers.
8P ‘Give It A Year‘
830P ‘Coronation Street‘ finished with an average 6.2 million viewers.
9P ‘The Real Camilla:HRH the Duchess of Cornwall‘ finished with an average 3.1 million viewers.
BBC One
The Big One
7P ‘The One Show‘
730P ‘Nightmare Pets SOS‘
8P ‘EastEnders‘ finished with an average 5.0 million viewers.
830P ‘Panoama‘
9P ‘DIY SOS‘ finished with an average 2.6 million viewers.
BBC Two
The Little Two
7P ‘The Secret Helpers‘
8P ‘Only Connect‘ finished with an average 2.0 million viewers.
830P ‘University Challenge‘ finished with an average 2.6 million viewers.
9P ‘Secret Agent Selection:WW2‘
Channel 4
The Big Four
8P ‘Holiday’s Unpacked‘
830P ‘Travel Man: 48 Hours In‘ finished with an average 1.9 million viewers.
9P ‘The Island with Bear Grylls‘ finished with an average 1.9 million viewers.
Channel 5
The Viacom Five
7P ‘MotoGP Highlights‘
8P ‘Police Interceptors‘
9P ‘Inside the Railway‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network in Australia Monday as ‘MKR’ top program.
Seven
The Second Commercial Network in Australia finished with a 31.5% share.
7P ‘Home and Away‘ finished with an average 765,000 viewers.
730P ‘My Kitchen Rules‘ finished #1 program Monday evening with an average 1.330 million viewers.
9P ‘The Mentor‘ finished with an average 489,000 viewers.
Nine
The First Commercial Network in Australia finished with a 26.3% share.
7P ‘A Current Affair‘ finished with an average 950,000 viewers.
731P ‘The Voice‘ finished with an average 911,000 viewers.
910P ‘Lip Sync Battle‘ did not finish in the top 20 program.
Ten
The CBS Commercial Network in Australia finished with a 17.8% share.
7P ‘The Project‘ finished with an average 575,000 viewers.
730P ‘Bachelor In Paradise‘ finished with an average 666,000 viewers.
830P ‘Pretty Woman‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.2% share.
730P ‘7.30 Report‘ finished with an average 593,000 viewers.
801P ‘Australian Story‘ finished with an average 576,000 viewers.
832P ‘Four Corners‘ finished with an average 513,000 viewers.
918P ‘Media Watch‘ finished with an average 573,000 viewers.
935P ‘Q&A‘ finished with an average 385,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.2% share.
730P ‘Elizabeth‘ did not finish in the top 20 programs.
830P ‘Michael Mosley: Trust Me, I’m A Doctor‘ did not finish in the top 20 programs.
930P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS/TT Seven 1,061,000 viewers Melbourne top market
#2 SEVEN NEWS Seven 1,038,000 viewers #1 in Brisbane, Adelaide & Perth
#3 NINE NEWS Nine 980,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 966,000 viewers #1 in Sydney
#5 ABC NEWS-EV ABC 753,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 452,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
On Anzac Day Eve
Seven #1 Tuesday in Australia as ‘MKR’ top program.
Seven
The Second Commercial Network in Australia finished with a % share.
7P ‘Home and Away‘ finished with an average 645,000 viewers.
730P ‘My Kitchen Rules‘ finished with an average 1.029 million viewers.
9P ‘Interview‘ finished with an average 512,000 viewers.
Nine
The First Commercial Network in Australia finished with a % share.
7P ‘A Current Affair‘ finished with an average 814,000 viewers.
730P ‘The Voice‘ finished with an average 827,000 viewers.
9P ‘Date Night‘ did not finish in the top 20 programs.
Seven HD
The HD channel of the Second Commercial Network in Australia.
7P ‘Seven AFL Tuesday Night Football‘ (‘Rnd 5: Melbourne V Richmond’) finished with an average 464,000 viewers.
Ten
The CBS Commercial Network in Australia finished with a % share.
7P ‘The Project‘ finished with an average 408,000 viewers.
730P ‘Bondi Rescue‘ did not finish in the top 20 programs.
8P ‘Bondi Rescue‘ did not finish in the top 20 programs.
830P ‘Hughesy, We Have A Problem‘ did not finish in the top 20 programs.
930P ‘NCIS:Los Angeles‘ (‘Vendetta’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 1% share.
730P ‘7.30 Report‘ finished with an average 415,000 viewers.
801P ‘The Checkout:Factory Seconds‘ finished with an average 349,000 viewers.
832P ‘Monash And Me‘ finished with an average 379,000 viewers.
933P ‘Hive:Guilty‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a % share.
730P ‘Who Do You Think You Are?‘ (‘Charlie Teo’) finished with an average 358,000 viewers.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 907,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 902,000 viewers #1 in Melbourne
#3 NINE NEWS Nine 882,000 viewers #1 in Sydney & Brisbane
#4 SEVEN NEWS/TT Seven 852,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 655,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 409,000 iewers Melbourne top market
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In this week’s Media Notes Canonical, In-Store Shoppers Like Initial Mobile Alerts http://bit.ly/InStoreShoppersLikeInitialMobileAlerts New Study Explores Customer Expectations 🆕💡🛍 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Cal Trader ‘The Way You Look Tonight’
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