Social Media Note:YouTube’s viewing audience up 27% in March. See Below!
Comedy, Cooking/Soap and Sports dominated viewing on television throughout the world on Thursday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Thursday, April 12, 2018. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘The Big Bang Theory‘ was the top broadcast program.
In the U.S., UNI #1 Hispanic network as ‘El Rico y Lázaro‘ was the top Hispanic program.
In the U.S., MSNBC #1 cable network as ‘The Rachel Maddow Show‘ was the top cable program with 3.555 million viewers.
In the UK, BBC One #1 broadcast network as BBC One’s ‘MasterChef UK‘ was the top non-soap program and ITV’s ‘Emmerdale‘ #1 program/soap.
In Australia, Seven #1 broadcast network as ‘Gold Coast 2018 Commonwealth Games‘ was the top broadcast program and ‘Seven News‘ #1 newscast.
‘A Quiet Place‘ was the #1 film at the domestic box office this weekend. See Below.
‘Ready Player One‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 19-25 March 2018 as ‘The Good Doctor‘ with 3.168 million viewers was the #1 program in Canada.
In Canada, TVA #1 network week of 19-25 March 2018 as ‘La Voix‘ with 2,200 million viewers was the #1 program in Québec
In Argentina, Telefe #1 broadcast network as ‘El Sultan‘ series debut was the top program 11 April 2018.
In Chile, MEGA #1 broadcast network as ‘PNP‘ premiere was the top program 3 April 2018.
In Perú, ‘AméricaTV‘ #1 broadcast network as ‘DVAB‘ debut series premiere top program 5 April 2018 with 1.1 million viewers.
In Colombia, Caracol #1 broadcast network as ‘La voz kids‘ top program 11 April 2018.
In México, Las Estrellas #1 broadcast network as ‘La Rosa‘ was the top Méxican program 10 April 2018 with 3.3 million viewers.
In India, Zee Anmol #1 Hindi broadcast network as ZEE TV’s ‘Kumkum Bhagya‘ was the top program week and ‘Comedy Central‘ was the #1 English broadcast network during week #12 on 17 March 2018.
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‘A Quiet Place‘ #1 at the U.S. box office weekend 23-25 March 2018. Complete box office Top Ten this weekend listed below.
Ready Player One #1 at the International box office weekend 6-8 April 2018. Complete box office Top Ten this weekend listed below.
This Weekend in 1943, ‘The More The Merrier‘ was directed by George Stevens, starring Jean Arthur, Joel McCrea and Charles Coburn. Coburn won the Academy Award for Best Supporting Actor while Arthur was nominated for Best Actress in a Leading Role. Other nominations included Best Director, Best Picture, Best Writing, Original Story and Best Writing, Screenplay. The film had a box office of $1.8 million with a budget of $878,000.
This weekend in 1943, ‘‘I’ve Heard That Song Before’‘ Harry James and His Orchestra with Helen Forrest was the #1 record. This was the sixth of 12 straight weeks at #1 on Billboard.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Facebook having 2.047 billion monthly active users watching 8 billion videos each day. 100 million hours of video content are watched on Facebook daily. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 51% of Instagram users access the platform daily and 35% say they look at the platform several times per day. Most Instagram users are between 18-29 years old. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 330 million active users. Twitter had 9 million new members sign up in Q1 2017. 81% of millennials check Twitter at least once per day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. 93% of Pinterest users use the platform to plan or make purchases. Pinterest drives 25% of all retail website referral traffic. LinkedIn has 450 million registered members with 100 million active users who spend 17 minutes per month on the site. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Of note, Almost 80% of time spent on social media platforms happens on mobile.
YouTube’s viewing audience up 27% in March. YouTube experienced 27% viewing growth in March, a slight dip from 30% increases seen before, per Pivotal Research Group and Nielsen. “The U.S. probably accounts for around half of the service’s global revenue, which, in turn, is probably around half of the world’s digital video ad spending outside of China,” said Pivotal’s Brian Wieser. For more go to:https://www.mediapost.com/publications/article/317523/youtube-continues-big-viewing-gains.html
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, April 12, 2018 (Posted on April 13, 2018)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS
The Tiffany Network finished #1 broadcast network Thursday in prime time.
8P ‘The Big Bang Theory’ finished #1 program Thursday in prime time with an average 12.250 million viewers.
830P ‘Young Sheldon‘ finished with an average 11.573 million viewers.
9P ‘Mom‘ finished with an average 8.989 million viewers.
930P ‘Life In Pieces‘ finished with an average 6.524 million viewers.
10P ‘SWAT‘ finished with an average 5.338 million viewers.
ABC
The Alphabet Network
8P ‘Grey’s Anatomy‘ finished with an average 6.933 million viewers.
9P ‘Station 19‘ finished with an average 5.611 million viewers.
10P ‘Scandal‘ finished with an average 4.182 million viewers.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 3.171 million viewers.
830P ‘AP Bio‘ finished with an average 2.129 million viewers.
9P ‘Will & Grace‘ rerun finished with an average 2.249 million viewers.
930P ‘Champions‘ finished with an average 1.679 million viewers.
10P ‘Chicago Fire‘ finished with an average 5.475 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Gotham‘ finished with an average 2.357 million viewers.
9P ‘Showtime at the Apollo‘ finished with an average 2.736 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supernatural‘ finished with an average 1.528 million viewers.
9P ‘Arrow‘ finished with an average 1.086 million viewers.
For The Record
CBS finished #1 broadcast network Thursday in prime time with an average 8.335 million viewers.
ABC finished with an average 5.575 million viewers.
NBC finished with an average 3.363 million viewers.
MSNBC finished #1 cable network Thursday in prime time with an average 2.872 million viewers.
FNC finished with an average 2.811 million viewers.
FOX finished with an average 2.547 million viewers.
UNI finished #1 Hispanic network Thursday in prime time with an average 1.451 million viewers.
The CW finished with an average 1.307 million viewers.
TEL finished with an average 1.059 million viewers.
Broadcast (Big Five) Networks finished with an estimated 21.127 million viewers, UP +1.538 million viewers (+7.9%) vs 19.589 million viewers SD 2017.
Today In Communication History
On this date in 1964, the 36th Academy Awards found ‘Tom Jones’ Best Film, Sidney Poitier Best Actor & Patricia Neal win Best Actress.
Quote Of The Day
‘I felt the movie to be incomplete and botched in much of its execution. I am not knocking that kind of success – everyone should have it – but whenever someone gushes to me about ‘Tom Jones‘, I always cringe a little inside.’
Tony Richardson, Director, ‘Tom Jones‘
Television News
Masters Final Round Overnights At Three-Year High
Final round Masters ratings hit a three-year high in the metered markets. Sunday’s final round of the Masters earned an 8.7 overnight rating on CBS, up 14% from last year (7.6), up 2% from 2016 (8.5) and the highest for the tournament in three years (2015: 9.6). The 8.7 is the third-highest for final round coverage since 2011, trailing 2015 and 2013 (10.2).
Patrick Reed‘s win peaked at an 11.0 overnight from 6:45-7P (ET), actually below last year’s peak of 11.2 (7-7:30P).
All four rounds of the Masters posted a double-digit increase in the metered markets, though the weekend gains on CBS (up 24% and 14%) while in the earlier rounds on ESPN viewership was up 40% and 55%.
Minneapolis-St. Paul was Sunday’s top market with a 15.8 rating followed by Greenville, S.C. (14.0), Ft. Myers, Fla. (13.5), West Palm Beach, Fla. (13.2) and Tampa-St. Petersburg (13.0) rounded out the top five.
Cinema News
Box Office Weekend 6-8 April 2018 Domestic
#1 ‘A Quiet Place’ $ 50,000,000 in 3,508 theaters
#2 ‘Ready Player One’ $ 25,060,000 in 4,234 theaters
#3 ‘Blockers’ $ 21,439,000 in 3,379 theaters
#4 ‘Black Panther’ $ 8,430,000 in 2,747 theaters
#5 ‘I Can Only Imagine’ $ 8,356,800 in 2,894 theaters
#6 ‘Tyler Perry’s Acrimony’ $ 8,065,000 in 2,006 theaters
#7 ‘Chappaquiddick’ $ 6,200,000 in 1,560 theaters
#8 ‘Sherlock Gnomes’ $ 5,600,000 in 2,733 theaters
#9 ‘Pacific Rim Uprising’ $ 4,910,000 in 2,627 theaters
#10’Isle Of Dogs’ $ 4,600,000 in 544 theaters
Box Office Weekend 6-8 April 2018 (International)
#1 ‘Ready Player One’ $ 81,700,000 in 62 markets
#2 ‘Hindi Medium’ $ 21,600,000 in 1 market
#3 ‘A Quiet Place’ $ 21,000,000 in 40 markets
#4 ‘Peter Rabbit’ $ 19,200,000 in 59 markets
#5 ‘Pacific Rim Uprising’ $ 8,500,000 in 64 markets
#6 ‘Tomb Raider’ $ 4,900,000 in 66 markets
#7T’Black Panther’ $ 4,500,000 in 43 markets
#7T’Red Sparrow’ $ 4,500,000 in 36 markets
#9 ‘Jumanji:Welcome To The Jungle’ $ 4,100,000 in 32 markets
#10’Coco’ $ 3,500,000 in 17 markets
Coming Soon….

From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
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In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One
The Big One
7P ‘The One Show‘
730P ‘EastEnders‘ finished with an average 5.6 million viewers.
8P ‘MasterChef UK‘ finished with an average 4.8 million viewers and a 20.8% share.
9P ‘Not Going Out‘
930P ‘Still Game‘
BBC Two
The Little Two
630P ‘Today At the Games‘ 2018 Commonwealth Games from Australia
8P ‘Living with the Brainy Bunch‘ finished with an average 820,000 viewers.
9P ‘Civilisations‘
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 6.6 million viewers.
730P ‘Tonight‘
8P ‘Emmerdale‘ finished with an average 6.0 million viewers.
830P ‘The Cruise‘
9P ‘The Investigator:A British Crime Story‘
Channel 4
The Big Four
8P ‘Location Location Location‘
9P ‘Indian Summer School‘
Channel 5
The Viacom Five
7P ‘Steve Backshall’s Hedgehog Rescue‘
8P ‘Springtime on the Farm‘
9P ‘Can’t Pay? We’ll Take It Away‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven
The Second Commercial Network in Australia finished with a 44.1% share.
7P ‘2018 Commonwealth Games‘ Day Eight finished with an average 1.162 viewers.
Ten
The CBS Commercial Network in Australia finished with a 15.6% share.
7P ‘The Project‘ finished with an average 411,000 viewers.
730P ‘Show Me The Movie‘ finished with an average 374,000 viewers.
830P ‘Googlebox‘ finished with an average 533,000 viewers.
930P ‘Blue Bloods‘ ‘Pick Your Poison’ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 13.0% share.
730P ‘7.30 Report‘ finished with an average 511,000 viewers.
801P ‘Kiri‘ finished with an average 424,000 viewers.
851P ‘Wentworth‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 21.8% share.
7P ‘A Current Affair‘ finished with an average 681,000 viewers.
730P ‘20 To One‘ did not finish in the top 20 programs.
832P ‘The Footy Show‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 3.7% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Luke Nguyen’s Food Trail‘ did not finish in the top 20 programs.
835P ‘Suffragette‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 1,015,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS 6:30 Nine 871,000 viewers #1 in Melbourne
#3 NINE NEWS Nine 839,000 viewers #1 in Sydney
#4 SEVEN NEWS/TT Seven 776,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 666,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 395,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven
The Second Commercial Network in Australia finished with a 43.6% share.
7P ‘2018 Commonwealth Games‘ Day Nine finished with an average 988,000 viewers.
Nine
The First Commercial Network in Australia finished with a 20.6% share.
7P ‘A Current Affair‘ finished with an average 613,000 viewers.
730P ‘Vet On The Hill‘ finished with an average viewers.
837P ‘Space Cowboys‘ finished with an average viewers.
Ten
The CBS Commercial Network in Australia finished with a 14.5% share.
7P ‘The Project‘ finished with an average 335,000 viewers.
730P ‘The Living Room‘ finished with an average 419,000 viewers.
830P ‘Hughesy, We Have A Problem‘ rerun did not finish in the top 20 programs.
930P ‘The Graham Norton Show‘ rerun
ABC
The Alphabet Network in Australia finished with a 15.8% share.
732P ‘Gardening Australia‘ finished with an average 452,000 viewers.
831P ‘Harrow‘ finished with an average 547,000 viewers.
925P ‘Silent Witness‘ finished with an average 311,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 5.6% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
8P ‘Great British Railway Journeys‘
830P ‘Homeland‘ (‘Useful Idiot’) did not finish in the top 20 programs.
930P ‘Testament of Youth‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 914,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 807,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 789,000 viewers Melbourne top market
#4 SEVEN NEWS /TT Seven 704,000 viewers #1 in Melbourne
#5 ABC NEWS-EV ABC 555,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 409,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, In-Store Shoppers Like Initial Mobile Alerts http://bit.ly/InStoreShoppersLikeInitialMobileAlerts New Study Explores Customer Expectations 🆕💡🛍 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Charlie Mingus Quintet