Facebook/Cambridge Analytica And The Importance Of Truth In Advertising. See Below!
Basketball, Soaps and Football dominated viewing on television throughout the world on Thursday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Thursday, March 22, 2018.
6, 2018. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘NCAA Basketball Tournament‘ was the top broadcast program.
In the U.S., UNI #1 Hispanic network as ‘El Rico y Lázaro‘ was the top Hispanic program.
In the U.S., TBS #1 cable network as ‘NCAA Basketball Tournament‘ Sweet 16 finished as the top cable program.
In the UK, ITV #1 broadcast network as BBC One’s ‘MasterChef UK‘ was the top non-soap program and ‘Coronation Street’‘ was the top program/soap.
In Australia, Seven #1 broadcast network as ‘AFL‘ was the top broadcast program and ‘Nine News Today/Tonight‘ #1 newscast.
‘Black Panther‘ was the #1 film at the domestic box office this weekend. See Below.
‘Black Panther‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 26 February 2018 as ‘The Academy Awards‘ was the #1 program in Canada.
In Argentina, Telefe #1 broadcast network as ‘Sandro‘ was the top program 22 March 2018.
In Chile, MEGA #1 broadcast network as ‘PNP‘ premiere was the top program 20 March 2018.
In Perú, ‘AméricaTV‘ #1 broadcast network as ‘Ojitos hechiceros‘ series premiere top program 22 March 2018.
In Colombia, Caracol #1 broadcast network as ‘La moma del 10‘ top program 22 March 2018.
In México, Las Estrellas #1 broadcast network as ‘La Rosa‘ was the top Méxican program 22 March 2018 with 3.5 million viewers.
In India, Star Bharat #1 Hindi broadcast network as ZEE TV’s ‘Kumkum Bhagya‘ was the top program week and ‘Colors Infinity SD‘ #1 English broadcast network during #4 on 3 March 2018.
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‘Black Panther‘ #1 at the U.S. box office weekend 2-4 March 2018. Complete box office Top Ten this weekend listed below.
Black Panther #1 at the International box office weekend 9-11 February 2018. Complete box office Top Ten this weekend listed below.
This Weekend in 1943, ‘Air Force‘ was directed Howard Hawks, that stars John Garfield, John Ridgely, Gig Young, Arthur Kennedy, and Harry Carey. Made in the aftermath of the Pearl Harbor attack, it was one of the first of the patriotic films of the war. Won the Academy Award for Editing; nominated for Best Writing-Original Screenplay; nominated Best Effects, Special Effects; nominated Best Cinematography, Black-and-White.
This weekend in 1943, ‘‘I’ve Heard That Song Before’‘ Harry James and His Orchestra with Helen Forrest was the #1 record. This was the third of 12 straight weeks at #1 on Billboard.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Facebook having 2.047 billion monthly active users watching 8 billion videos each day. 100 million hours of video content are watched on Facebook daily. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 51% of Instagram users access the platform daily and 35% say they look at the platform several times per day. Most Instagram users are between 18-29 years old. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 330 million active users. Twitter had 9 million new members sign up in Q1 2017. 81% of millennials check Twitter at least once per day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. 93% of Pinterest users use the platform to plan or make purchases. Pinterest drives 25% of all retail website referral traffic. LinkedIn has 450 million registered members with 100 million active users who spend 17 minutes per month on the site. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Of note, Almost 80% of time spent on social media platforms happens on mobile.
Facebook/Cambridge Analytica And The Importance Of Truth In Advertising. The Facebook–Cambridge Analytica data scandal was a betrayal of trust, and the advertising industry must send a unified message that the analytic firm’s behavior is unacceptable and will not be tolerated, writes UM Worldwide’s Joshua Lowcock. “The lesson that can be learned for all of us is that data, like all things that can empower so much good, can be weaponized for bad,” he writes. For more, go to:http://bit.ly/FacebookCambridgeAnalyticaAndTruthInAdvertising
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, March 22, 2018 (Posted on March 23, 2018)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 Thursday as ‘NCAA Basketball Tournament’ Sweet 16 was the top program.
CBS
The Tiffany Network
8P ‘NCAA Basketball Tournament‘ finished #1 in the time slot Thursday with an average 7.665 million viewers.
9P ‘NCAA Basketball Tournament‘ finished #1 program Thursday in prime time with an average 8.472 million viewers.
10P ‘NCAA Basketball Tournament‘ finished #1 in the time slot Thursday with an average 8.012 million viewers.
ABC
The Alphabet Network
8P ‘Grey’s Anatomy‘ finished with an average 7.488 million viewers.
9P ‘Station 19‘ finished with an average 5.715 million viewers.
10P ‘Station 19‘ finished with an average 5.122 million viewers.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 3.878 million viewers.
830P ‘A.P. Bio‘ finished with an average 2.868 million viewers.
9P ‘Chicago Fire‘ finished with an average 6.550 million viewers.
10P ‘Chicago Fire‘ finished with an average 7.053 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Gotham‘ finished with an average 2.437 million viewers.
9P ‘Showtime At The Apollo‘ finished with an average 2.365 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supernatural‘ rerun finished with an average 968,000 viewers.
9P ‘Arrow‘ rerun finished with an average 608,000 viewers.
For The Record
CBS finished #1 broadcast network Thursday in prime time with an average 8.050 million viewers.
ABC finished with an average 6.108 million viewers.
NBC finished with an average 5.625 million viewers.
TBS finished finished #1 cable network Thursday in prime time with an average 2.929 million viewers.
FNC finished with an average 2.768 million viewers.
FOX finished with an average 2.401 million viewers.
MSNBC finished with an average 2.394 million viewers.
CNN finished with an average 1.953 million viewers.
UNI finished finished #1 Hispanic network in prime time with an average 1.564 million viewers.
TEL finished with an average 1.171 million viewers.
The CW finished with an average 788,000 viewers.
Broadcast (Big Five) Networks finished with an estimated 22.975 million viewers.
Today In Communication History
On this date in 1950, quiz show, ‘Beat the Clock‘ premiered on CBS-TV.
Quote Of The Day
‘Looks like a job for Superman.’
Bud Collyer.
Television News
OFFICIALLY THERE IS NO SUCH WORD AS ‘LOYALTY’. AFTER 54 YEARS, INDY SWITCHES FROM ABC TO NBC FOR THE ‘500’.
The Indianapolis 500, one of the best-known races in motorsports, will appear on NBC in 2019, as part of the switch, marking the first time since 1965 that the race will not be broadcast on the Walt Disney-owned network. Per Variety in an article written by Brian Steinberg, Under terms of the three-year deal, NBC Sports will own the rights to present all IndyCar races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019. The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on cable network NBCSN. NBC Sports said all races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app. A package of races – all qualifying races and practices not televised live, IndyLights races and full-event replays – will be made available on NBC Sports Gold, NBC Sports’ direct-to-consumer product.
SUNDAY NEWS SHOW RATINGS
Network Program Total Viewers
#1 CBS Face the Nation 3.545 million viewers
#2 NBC Meet the Press 3.494 million viewers
#3 ABC This Week 3.063 million viewers
#4 FOX Fox News Sunday 1.347 million viewers
Cinema News
Box Office Weekend 2-4 March 2018 Domestic
#1 ‘Black Panther’ $ 66,306,935in 4,084 theaters
#2 ‘Red Sparrow’ $ 16,853,422 in 3,056 theaters
#3 ‘Death Wish’ $ 13,010,267 in 2,847 theaters
#4 ‘Game Night’ $ 10,412,496 in 3,502 theaters
#5 ‘Peter Rabbit’ $ 10,005,177 in 3,607 theaters
#6 ‘Annihilation’ $ 5,607,902 in 2,112 theaters
#7 ‘Jumanji:Welcome To The Jungle’ $ 4,438,090 in 2,313 theaters
#8 ‘Fifty Shades Freed’ $ 3,400,505 in 2,614 theaters
#9 ‘The Greatest Showman’ $ 2,703,357 in 1,407 theaters
#10’Early Man’ $ 1,542,354 in 1,669 theaters
Box Office Weekend 2-4 March 2018 (International)
#1 ‘Operation Red Sea’ $ 62,600,000 in 1 market
#2 ‘Black Panther’ $ 57,700,000 in 56 markets
#3 ‘Red Sparrow’ $ 26,600,000 in 57 markets
#4 ‘Peter Rabbit’ $ 17,900,000 in 12 markets
#5 ‘Fifty Shades Freed’ $ 12,400,000 in 61 markets
#6 ‘The Shape Of Water’ $ 9,500,000 in 55 markets
#7 ‘Game Night’ $ 8,500,000 in 46 markets
#8 ‘3 Billboards’ $ 5,800,000 in 55 markets
#9 ‘The Greatest Showman’ $ 5,500,000 in 35 markets
#10’Lady Bird’ $ 4,300,000 in 39 markets
Coming Soon….
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 79,991 views. Top areas in the world viewing overtheshouldermedia today came from the United States, Italy, Canada, the United Kingdom, Ireland, Netherlands, Australia, Croatia, South Korea, Brazil, Spain, France, Portugal, Belgium, Luxembourg, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Albania, Serbia, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Egypt, Ethiopia, Morocco, South Africa, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 broadcast network in the UK Thursday as ‘Corrie’/’MasterChef UK’ top programs.
ITV
The Independent One finished with an estimated average 3.767 million viewers.
7P ‘Emmerdale‘ finished with an average 6.0 million viewers.
730P ‘Tonight‘
8P ‘Emmerdale‘ finished with an average 6.0 million viewers.
830P ‘Coronation Street‘ finished #1 program/soap with an average 6.3 million viewers.
9P ‘Martin Luther King by Trevor McDonald‘ finished with an average 1.5 million viewers.
BBC One
The Big One finished with an estimated average 3.167 million viewers
7P ‘The One Show‘
830P ‘EastEnders‘ finished with an average 5.8 million viewers.
8P ‘MasterChef UK‘ finished #1 non-soap program with an average 4.0 million viewers.
830P ‘Not Going Out‘ finished with an average 3.1 million viewers.
9P ‘EastEnders‘ finished with an average 5.0 million viewers.
930P ‘Still Game‘ finished with an average 2.5 million viewers.
BBC Two
The Little Two
7P ‘Saving Lives At Sea‘
8P ‘Big Cats About The House‘
9P ‘Civilisations‘
Channel 4
The Big Four
8P ‘Location Location Location‘
9P ‘My Baby’s Life: Who Decides?‘
Channel 5
The Viacom Five
7P ‘The Yorkshire Vet Casebook‘
8P ‘Bargain-Loving Brits In The Sun‘
9P ‘Do the Right Thing with Eamonn & Ruth‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network in Australia as ‘AFL’ Round #1 Richmond v Carlton was the top program.
Seven
The Second Commercial Network in Australia finished with a 34.3% share.
7P ‘AFL Rnd 1:Richmond V Carlton‘ finished #1 program in Australia Thursday evening with an average 664,000 viewers.
Ten
The CBS Commercial Network in Australia finished with a 19.4% share.
7P ‘The Project‘ finished with an average 456,000 viewers.
730P ‘Show Me The Movie‘ finished with an average 545,000 viewers.
830P ‘Googlebox‘ finished with an average 610,000 viewers.
930P ‘Blue Bloods‘ (‘Brushed Off’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.0% share.
730P ‘7.30 Report‘ finished with an average 514,000 viewers.
801P ‘Call The Midwife‘ finished with an average 515,000 viewers.
901P ‘Unforgotten‘ did not finish in the top 20 programs.
Nine
The First Commercial Network in Australia finished with a 24.4% share.
7P ‘A Current Affair‘ finished with an average 514,000 viewers.
729P ‘RBT‘ did not finish in the top 20 programs.
833P ‘20 To One‘ did not finish in the top 20 programs.
937P ‘Botched‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 5.9% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Luke Nguyen’s Food Trail‘ did not finish in the top 20 programs.
835P ‘The Diet Testers‘ did not finish in the top 20 programs.
935P ‘Knightfall‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 829,000 viewers #1 in Sydney
#2 NINE NEWS 6:30 Nine 820,000 viewers #1 in Melbourne & Brisbane
#3 SEVEN NEWS Seven 813,000 viewers #1 in Adelaide & Perth
#4 SEVEN NEWS/TT Seven 716,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 661,000 viewers Sydney top market
#6 EYEWITNESS NEWS Ten 386,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven
The Second Commercial Network in Australia finished with a % share.
7P ‘Better Homes & Gardens‘ finished #1 program in Australia Friday evening with an average 506,000 viewers.
730P ‘AFL Rnd 1:Essendon V Adelaide‘ finished with an average 493,000 million viewers.
Nine
The First Commercial Network in Australia finished with a % share.
7P ‘A Current Affair‘ finished with an average 417,000 viewers.
731P ‘Vet On A Hill‘ finished with an average million viewers.
837P ‘What To Expect When You’re Expecting‘ finished with an average viewers.
Ten
The CBS Commercial Network in Australia finished with a % share.
7P ‘The Project‘ finished with an average 322,000 viewers.
730P ‘The Living room‘ finished with an average 331,000 viewers.
830P ‘Hughesy, We Have A Problem‘ rerun did not finish in the top 20 programs.
930P ‘The Graham Norton Show‘ (‘I, Tanya’) rerun did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 1% share.
731P ‘Gardening Australia‘ finished with an average 384,000 viewers.
839P ‘Harrow‘ (‘Hic Sunt Dracones’) finished with an average 473,000 viewers.
924P ‘Silent Witness‘ (‘Discovery-Part 1’) finished with an average 343,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a % share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
8P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
840P ‘Homeland‘ (‘Species Jump’) did not finish in the top 20 programs.
940P ‘Braveheart‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 804,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 729,000 viewers #1 in Sydney
#3 SEVEN NEWS/TT Seven 721,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 705,000 viewers Sydney top market
#5 ABC NEWS-EV ABC 564,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 358,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, In-Store Shoppers Like Initial Mobile Alerts http://bit.ly/InStoreShoppersLikeInitialMobileAlerts New Study Explores Customer Expectations 🆕💡🛍 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Take Five’
OVERTHESHOULDERMEDIA 