YouTube Rolls Out Search-based Targeting. See Below!
Singing, Soap and Reality dominated viewing on television throughout the world on Monday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Monday, March 12, 2018.
6, 2018. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘The Voice‘ was the top broadcast program.
In the U.S., USA #1 cable network as ‘WWE‘ was the top cable program.
In the UK, ITV #1 broadcast network as ‘MasterChef UK‘ was the top non-program as ‘Coronation Street‘ was #1 program/soap.
In Australia, Nine #1 broadcast network as ‘Married At First Sight‘ was the top broadcast program and ‘Nine News‘ #1 newscast.
‘Black Panther‘ was the #1 film at the domestic box office this weekend. See Below.
‘Black Panther‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 15-21 January 2018 as ‘The Big Bang Theory‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Sandro‘ was the top program 12 March 2018.
In Chile, MEGA #1 broadcast network as ‘Morande‘ premiere was the top program 9 March 2018.
In Perú, ‘AméricaTV‘ #1 broadcast network as ‘VBQ‘ series premiere top program 12 March 2018.
In Colombia, Caracol #1 broadcast network as ‘STSHP 2‘ top program 12 March 2018.
In México, Azteca 7 #1 broadcast network as ‘<strongExatlón México‘ was the top Méxican program 14 March 2018 with 3.4 million viewers.
In India, Sun TV #1 Hindi broadcast network as ZEE TV’s ‘Kumkum Bhagya‘ was the top program week and ‘Comedy Central‘ #1 English broadcast network during #4 on 20-26 January 2018.
‘Black Panther‘ #1 at the U.S. box office weekend 2-4 March 2018. Complete box office Top Ten this weekend listed below.
Black Panther #1 at the International box office weekend 9-11 February 2018. Complete box office Top Ten this weekend listed below.
This Weekend in 1943, ‘Frankenstine Meets the Wolf Man‘ was directed by Roy William Neill, yhe film starred Lon Chaney, Jr., Bela Lugosi, Iiona Massey and Lionel Antwell. This was the fifth film in Universal’s “Frankenstein” series.
This weekend in 1943, ‘‘I’ve Heard That Song Before’‘ Harry James and His Orchestra with Helen Forrest was the #1 record. This was the second of 12 straight weeks at #1 on Billboard.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Facebook having 2.047 billion monthly active users watching 8 billion videos each day. 100 million hours of video content are watched on Facebook daily. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 51% of Instagram users access the platform daily and 35% say they look at the platform several times per day. Most Instagram users are between 18-29 years old. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 330 million active users. Twitter had 9 million new members sign up in Q1 2017. 81% of millennials check Twitter at least once per day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. 93% of Pinterest users use the platform to plan or make purchases. Pinterest drives 25% of all retail website referral traffic. LinkedIn has 450 million registered members with 100 million active users who spend 17 minutes per month on the site. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Of note, Almost 80% of time spent on social media platforms happens on mobile.
YouTube Rolls Out Search-based Targeting. Brands have a new search-based targeting option on YouTube that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products. The latest option is part of the year-old Google Preferred ad-buying program. For more, go to:http://bit.ly/YouTubeLaunchesSearchBasedTargeting031318
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, March 12, 2018 (Posted on March 13, 2018)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
NBC #1 Monday as ‘The Voice’ was the top program.
NBC
The Peacock Network
8P ‘The Voice‘ finished #1 in the time slot Monday in prime time with an average 11.375 million viewers.
9P ‘The Voice‘ finished #1 program Monday in prime time with an average 12.066 million viewers.
10P ‘Good Girls‘ finished with an average 4.743 million viewers.
ABC
The Alphabet Network
8P ‘American Idol‘ finished with an average 8.143 million viewers.
9P ‘American Idol‘ finished with an average 8.576 million viewers.
10P ‘The Good Doctor‘ finished #1 in the time slot Monday in prime time with an average 9.785 million viewers.
CBS
The Tiffany Network
8P ‘The Big Bang Theory‘ rerun finished with an average 7.143 million viewers.
830P ‘Man With A Plan‘ finished with an average 6.402 million viewers.
9P ‘Young Sheldon‘ rerun finished with an average 5.852 million viewers.
930P ‘Living Biblically‘ finished with an average 4.655 million viewers.
10P ‘NCIS‘ rerun finished with an average 4.506 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Lucifer‘ finished with an average 2.936 million viewers.
9P ‘The Resident‘ finished with an average 3.819 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘DCs Legends of Tomorrow‘ finished with an average 1.292 million viewers.
9P ‘iZombie‘ finished with an average 738,000 viewers.
For The Record
NBC finished #1 in prime time Monday with an average 9.395 million viewers.
ABC finished with an average 8.835 million viewers, UP +9.3% vs SD 2017.
CBS finished with an average 5.511 million viewers.
FOX finished with an average 3.378 million viewers.
USA finished with an average 3.352 million viewers.
FNC finished with an average 2.732 million viewers.
MSNBC finished with an average 2.462 million viewers.
The CW finished with an average 1.015 million viewers.
Broadcast (Big Five) Networks finished with an estimated 28.134 million viewers, DOWN -738,000 viewers (-2.6%) v 28.872 million viewers SD 2017.
Today In Communication History
On this date in 1972, ‘The Merv Griffin Show‘ debuted in syndication for Metromedia Television.
Quote Of The Day
‘This has always been a motto of mine: Attempt the impossible in order to improve your work.’
Bette Davis
Cinema News
Box Office Weekend 2-4 March 2018 Domestic
#1 ‘Black Panther’ $ 66,306,935in 4,084 theaters
#2 ‘Red Sparrow’ $ 16,853,422 in 3,056 theaters
#3 ‘Death Wish’ $ 13,010,267 in 2,847 theaters
#4 ‘Game Night’ $ 10,412,496 in 3,502 theaters
#5 ‘Peter Rabbit’ $ 10,005,177 in 3,607 theaters
#6 ‘Annihilation’ $ 5,607,902 in 2,112 theaters
#7 ‘Jumanji:Welcome To The Jungle’ $ 4,438,090 in 2,313 theaters
#8 ‘Fifty Shades Freed’ $ 3,400,505 in 2,614 theaters
#9 ‘The Greatest Showman’ $ 2,703,357 in 1,407 theaters
#10’Early Man’ $ 1,542,354 in 1,669 theaters
Box Office Weekend 2-4 March 2018 (International)
#1 ‘Operation Red Sea’ $ 62,600,000 in 1 market
#2 ‘Black Panther’ $ 57,700,000 in 56 markets
#3 ‘Red Sparrow’ $ 26,600,000 in 57 markets
#4 ‘Peter Rabbit’ $ 17,900,000 in 12 markets
#5 ‘Fifty Shades Freed’ $ 12,400,000 in 61 markets
#6 ‘The Shape Of Water’ $ 9,500,000 in 55 markets
#7 ‘Game Night’ $ 8,500,000 in 46 markets
#8 ‘3 Billboards’ $ 5,800,000 in 55 markets
#9 ‘The Greatest Showman’ $ 5,500,000 in 35 markets
#10’Lady Bird’ $ 4,300,000 in 39 markets
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 73,905 views. Top areas in the world viewing overtheshouldermedia today came from the United States, Italy Canada, the United Kingdom, Ireland, Netherlands, Australia, Croatia, South Korea, Brazil, Spain, Canada, France, Portugal, Belgium, Luxembourg, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Egypt, Ethiopia, Morocco, South Africa, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 broadcast network in the UK Monday as ‘Corrie’ was the top program/soap and ‘MasterChef’ was the top non-soap program.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 6.0 million viewers.
730P ‘Coronation Street‘ finished with an average 6.9 million viewers.
8P ‘The Kyle Files‘ finished with an average 2.5 million viewers.
830P ‘Coronation Street‘ finished with an average 6.5 million viewers.
9P ‘Marcella‘ finished with an average 3.1 million viewers.
BBC One
The Big One
7P ‘The One Show‘
730P ‘Inside Out London‘
8P ‘EastEnders‘ finished with an average 5.8 million viewers.
830P ‘Classic Mary Berry‘ finished with an average 2.3 million viewers.
9P ‘MasterChef UK‘ finished with an average 4.0 million viewers.
BBC Two
The Little Two
7P ‘Top Gear‘
8P ‘Only Connect‘
830P ‘University Challenge‘
9P ‘Being Blacker‘ (2018)
Channel 4
The Big Four
730P ‘Winter Paralympics Today‘
8P ‘Dispatches‘
830P ‘Food Unwrapped‘
9P ‘24 Hours In Police Custody‘
Channel 5
The Viacom Five
7P ‘Anglo-Welsh Cup Highlights‘
8P ‘Winter Road Rescue‘
9P ‘Extreme Flights: Out of Control‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia Monday as ‘Married At First Sight’ top program.
Nine
The First Commercial Network in Australia finished with a 29.8% share.
7P ‘A Current Affair‘ finished with an average 917,000 viewers.
730P ‘Married At First Sight‘ finished with an average 1.256 million viewers.
9P ‘Travel Guides‘ finished with an average 666,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 28.0% share.
7P ‘Home and Away‘ finished with an average 660,000 viewers.
730P ‘My Kitchen Rules‘ finished with an average 926,000 viewers.
9P ‘The Resident‘ (‘Identity Crisis/None The Wiser’) did not finish in the top 20 programs.
Ten
The CBS Commercial Network in Australia finished with a 17.7% share.
7P ‘The Project‘ finished with an average 557,000 viewers.
730P ‘I’m A Celebrity…Get Me Out Of Here!‘ finished with an average 804,000 viewers.
9P ‘Law & Order:SVU‘ (‘The Undiscovered Country’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 18.2% share.
730P ‘7.30 Report‘ finished with an average 641,000 viewers.
801P ‘Australian Story‘ finished with an average 511,000 viewers.
830P ‘Four Corners‘ finished with an average 698,000 viewers.
915P ‘Media Watch‘ finished with an average 617,000 viewers.
936P ‘Q&A‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.2% share.
730P ‘River Cottage Australia‘ did not finish in the top 20 programs.
830P ‘Michael Mosley: Trust Me, I’m A Doctor‘ did not finish in the top 20 programs.
940P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 1,002,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 981,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 974,000 viewers #1 in Brisbane
#4 SEVEN NEWS/TT Seven 945,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 766,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 451,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 Tuesday in Australia as Nine’s ‘Married At First Sight’ top program.
Seven
The Second Commercial Network in Australia finished with an average 913,333 viewers and a 31.8% share.
7P ‘Home and Away‘ finished with an average 646,000 viewers.
730P ‘My Kitchen Rules‘ finished with an average 1.032 million viewers.
9P ‘The Good Doctor‘ (‘Pain’) finished with an average 869,000 viewers.
Nine
The First Commercial Network in Australia finished with an average 912,167 viewers and a 30.3% share.
7P ‘A Current Affair‘ finished with an average 908,000 viewers.
730P ‘Married At First Sight‘ finished #1 Tuesday evening in Australia with an average 1.230 million viewers.
859P ‘Date Night‘ finished with an average 500,000 viewers.
932P ‘Bad Teacher‘ did not finish in the top 20 programs.
Ten
The CBS Commercial Network in Australia finished with a 15.5% share.
7P ‘The Project‘ finished with an average 519,000 viewers.
730P ‘Bondi Rescue‘ did not finish in the top 20 programs.
8P ‘Bondi Rescue‘ finished with an average 380,000 viewers.
830P ‘Hughesy, We Have A Problem‘ finished with an average 403,000 viewers.
9P ‘NCIS:Los Angeles‘ (‘Driving Miss Diaz’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 15.4% share.
730P ‘7.30 Report‘ finished with an average 595,000 viewers.
802P ‘The Checkout’ finished with an average 492,000 viewers.
829P ‘The Human Body: Secrets Of Your Life Revealed‘ finished with an average 412,000 viewers.
903P ‘Hyper Evolution: Rise Of The Robots‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.0% share.
730P ‘Who Do You Think You Are Billy Connolly‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 998,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 955,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN NEWS/TT Seven 931,000 viewers Melbourne top market
#4 NINE NEWS Nine 908,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 720,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 424,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, Can Social Media Create Brand Awareness and Drive in Customers?, go to:http://mailchi.mp/sophis1234/no-one-note-samba-1464605 🆕💡💭🌎 🆕💡 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Oscar Peterson ‘Autumn Leaves’
OVERTHESHOULDERMEDIA 