Nearly Half of Social Users Say Platforms Spark Purchases. See Below!
Drama, Baseball and DIY dominated viewing on television throughout the world on Friday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Friday, October 20, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Blue Bloods‘ was the top broadcast program.
FS1 #1 cable network as ‘MLB ALCS Gm#6‘ featuring the Houston Astros defeating the New York Yankees was the top program.
TEL finished #1 cable network as ‘El Señor de los Cielos‘ was the top Hispanic program.
In the UK, rating delayed. Will be posted when available.
In Australia, ‘Seven‘ was the #1 broadcast network as ‘Better Homes & Gardens‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘Happy Death Day‘ was the #1 film at the domestic box office this weekend. See Below.
‘Blade Runner 2049‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 2-8 October 2017 as ‘The Big Bang Theory‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Las Estrellas‘ was the top program 18 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 18 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Tarde lo conocí‘ top program 18 October 2017.
In México, Canal 5 #1 broadcast network as ‘Futbol‘ was the top Méxican program 18 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Happy Death Day‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Blade Runner 2049‘ #1 at the International box office weekend 13-15 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Glass Key‘ was directed by Stuart Heisler and based on the novel of the same name by Dashiell Hammett. It starred Brian Donlevy, Veronica Lake, Alan Ladd, Richard Denning and William Bendix.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the seventh and final week at #1.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Nearly Half of Social Users Say Platforms Spark Purchases. Study finds Facebook most likely to inspire a purchase decision. Nearly half of US social network users make purchases that begin on social sites, a new study reports, a finding that underscores the increasingly free-form path to purchase. According to an August 2017 survey by visual commerce platform ViSenze, nearly one-third of social users make a purchase that begins on a social site about once a month. Nearly 15% of respondents said they make such purchases more frequently. The survey is the latest to highlight social’s role in consumers’ purchasing decisions. Social platforms have never lived up to hopes that they would be strong drivers of direct sales, but a growing body of evidence makes clear that social touchpoints contribute along the path to purchase. ClickZ, in partnership with Catalyst, polled US digital buyers in August 2017 about the sources that influenced their purchase decisions. According to the survey, social media influenced roughly one-quarter to one-third of respondents’ purchase decisions on items ranging from furniture to baby care. Though social influence fell far short of other options, such as product reviews, the levels were not insignificant. The ViSenze survey asked about purchases that “begin” on social platforms—purchases that could be considered more akin to the original vision of true social commerce. Asked which social platforms were most likely to inspire a purchase decision, respondents scored Facebook considerably higher (31.8%) than Pinterest (16.4%) or Instagram (12.5%). Snapchat, the other option listed, registered below 2%. A recent PwC survey on holiday shopping, which broke down results by age, found somewhat parallel results. In that survey, US internet users ages 22 and older were most likely to cite Facebook as influencing their holiday shopping. But younger shoppers—those ages 13 to 21—cited Instagram as having the most influence. And among these young shoppers, roughly one-third said Snapchat influenced their shopping.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 20, 2017 (Posted on October 21, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Friday as ‘Blue Bloods’ top program. This evening is the cornerstone to the Tiffany Network’s dominance in total viewership.
CBS
The Tiffany Network once again dominated Friday on one of Les’ Legions best nights.
8P ‘MacGyver‘ finished #1 in the time slot with an average 6.812 million viewers.
9P ‘Hawaii Five-0‘ finished #1 in the time slot with an average 8.531 million viewers.
10P ‘Blue Bloods‘ finished #1 program Friday with an average 8.853 million viewers.
FS1
Murdock’s Sporting Network
http://atmlb.com/2hVIFqX
8P ‘MLB ALCS’ Gm#6 featuring the New York Yankees being defeated by the Houston Astros. Ratings will be provided when available.
NBC
The Peacock Network couldn’t compete on Friday.
8P ‘Law & Order:Menendez‘ rerun finished with an average 2.326 million viewers.
9P ‘Dateline NBC‘ finished with an average 4.049 million viewers.
10P ‘Dateline NBC‘ finished with an average 4.375 million viewers.
ABC
The Alphabet Network failed again on Friday.
8P ‘Once Upon A Time‘ finished with an average 2.516 million viewers.
9P ‘Marvel’s Inhumans‘ finished with an average 1.983 million viewers.
10P ‘20/20‘ finished with an average 2.692 million viewers.
FOX
The Animal Network of Broadcast wasn’t a factor on Friday.
8P ‘Hell’s Kitchen‘ finished with an average 2.817 million viewers.
9P ‘The Exorcist‘ finished with an average 1.281 million viewers.
The CW
The Little Network That Couldn’t …was absolutely non-competitive. Humorology 2017 doesn’t fly.
8P ‘Crazy Ex-Girlfriend‘ finished with an average 637,000 viewers.
9P ‘Jane The Virgin‘ finished with an average 607,000 viewers.
For The Record
CBS finished #1 broadcast network Friday in prime time with an average million viewers.
NBC finished with an average million viewers.
ABC finished with an average 2.397 million viewers.
FOX finished with an average 2.049 million viewers.
The CW finished with an average 622,000 viewers.
Broadcast (Big Five) Networks finished with an estimated million viewers.
Today In Communication History
On this date in 1951, the ACC football game between North Carolina and Maryland was the last CBS color television transmission. CBS recalls all sets sold to date. On June 25, 1951, the network began color telecasts. In April of ’51, CBS had just taken over the Peace Theater, at 109th Street and 5th Avenue, and in a few quick meetings, it was determined that this would become their Field Sequential color studio. It was big, and empty, but had no air conditioning. CBS called it Studio 57, and moved in five tons of equipment, but there was no time for anything else. That debut show broadcast on this day 65 years ago was simply titled ‘Premiere‘, and it was the first commercial CBS Color program. It, was broadcast over a five station network from New York’s Studio 57, and although there were 10.5 million monochrome sets in U.S., none of them could see it because no Field Sequential sets were made until September of 1951, and less than a month later, production was ordered halted with the Korean War broke out. Appearing on the debut show were Arthur Godfrey, Faye Emerson, Sam Levenson, Ed Sullivan, Gary Moore, Robert Alda, Isabel Bigley, Bil Baird Marionettes, Sol Hurok’s New York City Ballet arranged by George Balanchine, Patty Painter (the first “Miss Color Television”), FCC chairman Wayne Coy, CBS chairman William S. Paley, and CBS president Frank Stanton. Even RCA could not get the CBS system to work without problems on the VHF frequencies…it needed UFH bandwidth to defeat the flicker of the spinning wheel. Part of the battle with RCA and the FCC over color was CBS’s Peter Goldmark’s insistence that the VHF band be abandoned for all color work, and that all black and white broadcasting should be abandoned too…in favor of the CBS Field Sequential system. RCA was leading the way in black and white set manufacturing, and Philco and others were making a market there too, so the CBS push was not gaining any sympathy from the industry, or the FCC. As a matter of fact, the FCC said to CBS, if you are so sure your Field Sequential color system is the ultimate answer, why do you have so many applications for CBS owned VHF stations? Having been asked, now CBS had to answer. It was an answer that cost them dearly too. In a show of support for Goldmark, CBS abandoned five VHF license requests in the top markets…markets they later entered, but at a high price, because they had to buy out the original licensee. CBS was not a manufacturer like RCA and others, and their participation in television depended on their ability to make money with their radio network. The success of the 1948 political conventions on TV, which was mostly pooled, had demonstrated the power of the new visual media, and they didn’t want to get left behind in TV, but it was expensive and had to be developed in every way. The CBS color project was halted at the start of the Korean War in October, 1951.
Quote Of The Day
‘Abandoning this all-electronic approach for CBS’s whirling disc would set back the cause of our technology by a generation.’
David Sarnoff
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US
Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report. The subscription video-on-demand (SVOD) service added almost 5 million paid members during the third quarter, roughly 80% of which (almost 4 million) were outside the US. That vaulted the international paid membership base past the 50 million mark to almost 52.7 million, ahead of the US paid member count of 51.35 million. In combination, Netflix now has more than 104 million paying members worldwide, up from just over 99 million during the previous quarter. To give an idea as to how quickly Netflix’s international business is growing:
Paid memberships outside the US have more than doubled in just 2 years, since Q3 2015; while In the US, it has taken almost 5 years for Netflix to double its paid member count. Also as part of its earnings report, Netflix revealed that it plans to spend $7-8 billion on content next year, which would be at least $1 billion more than this year’s spending. The company sees its growth coming from exclusive original content, which now accounts for one-quarter of all content spending.
Univison is no longer on Verison Fios
At 5P today, Verizon pulled Univision’s signal from both its Fios and mobile platforms as contract extension talks stalled.
“Verizon chose to take this unprecedented action despite Univision’s offer of an extension of the current agreement,” the company said in a statement. Fios has about 5 million subscribers. But, as with other operators, it is losing video subscribers–15,000 in the most recent quarter. “We urge Verizon to put Univision back on and come back to the negotiating table and prove its commitment to the Hispanic community and show that it understands the value of Spanish-language programming,” the Univision statement continues. Fios had added two Caribbean TV channels–WAPA America and Televisión Dominicana–to the service for ongoing coverage of Hurricane Maria, but that special service ended today.
Cinema News
Box Office Weekend 13-15 October 2017 Domestic
#1 ‘Happy Death Day’ $ 26,500,000 in 3,149 theaters
#2 ‘Blade Runner 2049’ $ 15,100,000 in 4,058 theaters
#3 ‘The Foreigner’ $ 12,840,000 in 2,515 theaters
#4 ‘It’ $ 6,050,000 in 3,176 theaters
#5 ‘Mountain Between Us’ $ 5,650,000 in 3,259 theaters
#6 ‘American Made’ $ 5,423,000 in 3,098 theaters
#7 ‘Kingsman:GoldenCircle’$ 5,315,000 in 2,982 theaters
#8 ‘The LEGO Ninjago’ $ 4,315,000 in 3,053 theaters
#9 ‘My Little Pony’ $ 4,000,000 in 2,528 theaters=
#10’Victoria and Abdul’ $ 3,115,000 in 900 theaters
Box Office Weekend 13-15 October 2017 (International)
#1 ‘Blade Runner 2049’ $ 44,400,000 in 65 markets
#2 ‘Happy Death Day’ $ 31,500,000 in 11 markets
#3 ‘Never Say Die’ $ 30,000,000 in 4 markets
#4 ‘Kingsman:GoldenCircle’$ 20,900,000 in 66 markets
#5 ‘The Foreigner’ $ 18,000,000 in 11 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia this weekend came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
Ratings have been delayed. Will be posted when available.
BBC One
The Big One
7P ‘The One Show‘
730P ‘Question of Sport‘
8P ‘EastEnders‘
830P ‘Would I Lie To You‘
9P ‘Have I Got News For You‘
930P ‘Porridge‘
BBC Two
The Little Two
7P ‘Back In Time For Dinner‘
8P ‘MasterMind’
830P ‘Only Connect‘
9P ‘Gardner’s World‘
ITV
The Independent One
7P ‘Emmerdale‘
730P ‘Coronation Street‘
8P ‘Australian Wilderness with Ray Mears‘
830P ‘Coronation Street‘
9P ‘Cold Feet‘
Channel 4
The Big Four
8P ‘Food Unwrapped‘
830P ‘Travel Man‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
7P ‘The Gadget Show‘
8P ‘Britain by Bike with Larry & George Lamb‘
9P ‘A Celebrity Taste of Italy‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network Friday as ‘Better Homes & Gardens’ top program.
Seven
The Second Commercial Network in Australia finished with an estimated average 534,000 viewers and a 31.4% share.
7P ‘Better Homes And Gardens‘ finished #1 Friday evening with an average 697,000 viewers.
830P ‘Thor:The Dark World‘ finished with an average 371,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 441,333 viewers and a 18.9% share.
7P ‘The Project‘ finished with an average 401,000 viewers.
730P ‘The Living Room‘ finished with an average 491,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 487,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun finished with an average 291,000 viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 364,000 viewers and a 25.2% share.
7P ‘A Current Affair‘ finished with an average 573,000 viewers.
732P ‘Vet On The Hill‘ finished with an average 358,000 viewers.
837P ‘Die Another Day‘ finished with an average 291,000 viewers. 313
ABC
The Alphabet Network in Australia finished with a 17.4% share.
730P ‘The Indian Dream Hotel On Tour‘ did not finish in the top 20 programs.
830P ‘Endeavour‘ finished with an average 446,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.0% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
840P ‘Joe Cinque’s Consolation‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 857,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN NEWS/TT Seven 841,000 viewers Sydney top market
#3 NINE NEWS Nine 766,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 741,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 608,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 419,000 viewers Sydney top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network Saturday in Australia as ‘Indiana Jones And The Kingdom Of The Crystal Skull’ was the #1 program on a night when the Wallabies beat the All Blacks.
Seven
The Second Commercial Network in Australia finished with an estimated average 455,167 viewers and a 31.4% share.
7P ‘Indiana Jones And The Kingdom Of The Crystal Skull‘ finished with an average 502,000 viewers.
930P ‘The Grand Tour‘ rerun finished with an average 221,000 viewers.
ABC
The Alphabet Network in Australia finished with an estimated average 439,400 viewers and a 19.7% share.
731P ‘Home Fires‘ finished #1 program Saturday evening with an average 557,000 viewers.
820P ‘The Last Post‘ finished with an average 453,000 viewers. 522
920P ‘Doctor Foster‘ rerun finished with an average 272,000 viewers. 393
Ten
The Third Commercial Network in Australia finished with an estimated average 423,333 viewers and a 16.5% share.
7P ‘Gold Coast Cops‘ did not finish in the top 20 programs.
730P ‘Rugby:Wallabies V New Zealand‘ finished with an average 466,000 viewers as Wallabies pull off great 23-18 victory.
Nine
The First Commercial Network in Australia finished with an estimated average 286,167 viewers and a 25.1% share.
7P ‘Kath & Kimderella:The Movie‘ finished with an average 325,000 viewers.
853P ‘The Bounty Hunter‘ finished with an average 225,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.3% share.
730P ‘Royal Cousins At War‘ did not finish in the top 20 programs.
830P ‘Uranium: Twisting The Dragon’s Tail‘ did not finish in the top 20 programs.
930P ‘Uranium: Twisting The Dragon’s Tail‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS SAT Nine 838,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS–SAT Seven 748,000 viewers #1 in Brisbane & Perth
#3 ABC NEWS-SA ABC 729,000 viewers #1 in Adelaide
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In this week’s Media Notes Canonical, go to:Can Social Media Create Brand Awareness and Drive in Customers?:http://mailchi.mp/sophis1234/no-one-note-samba-1453057 🆕💡 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Vince Guaraldi
OVERTHESHOULDERMEDIA 