Twitter Unveils Creative #Fuel To Help Brands With 6-second Ads. See Below!
Football, Baseball, Documentary and Reality dominated viewing on Thursday throughout the world.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Thursday, October 19, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘NFL Thursday Night Football‘ was the top broadcast program.
TBS #1 cable network as ‘MLB NLCS Gm#5‘ featuring the Los Angeles Dodgers defeating the Chicago Cubs for the National League pennant was the top program.
TEL finished #1 cable network as ‘El Señor de los Cielos‘ was the top Hispanic program.
In the UK, BBC One #1 broadcast network as ‘The Ganges with Sue Perkins‘ was the top program as ‘Emmerdale‘ was the #1 soap.
In Australia, ‘Ten‘ was the #1 broadcast network as ‘The Bachelorette Australia‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘Happy Death Day‘ was the #1 film at the domestic box office this weekend. See Below.
‘Blade Runner 2049‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 2-8 October 2017 as ‘The Big Bang Theory‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Las Estrellas‘ was the top program 18 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 18 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Tarde lo conocí‘ top program 18 October 2017.
In México, Canal 5 #1 broadcast network as ‘Futbol‘ was the top Méxican program 18 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Happy Death Day‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Blade Runner 2049‘ #1 at the International box office weekend 13-15 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Eyes In The Night‘ was directed by Fred Zinnemann, based on Baynard Kendrick’s 1941 novel ‘The Odor of Violets‘ and starring Edward Arnold, Ann Harding and Donna Reed. It finished with $978,000 at the box office, twice as much as it cost to make.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the sixth week at #1 as it would be in that position for the next week before it was overtaken.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Twitter Unveils Creative #Fuel To Help Brands With 6-second Ads. Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming “an agile, rapid-response hub that responds quickly to creative briefs,” Twitter says, and brands such as Macy’s and Converse have already trialed the service. According to Minda Smiley wrote in The Drum, ‘Twitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform. The new service comes as Twitter continues to face stagnant user growth and tries to compete with the Facebook-Google duopoly, which is expected to gobble up more than 60% of digital ad spend in the US this year, according to eMarketer. Twitter is hoping offerings like #Fuel will make the social platform more attractive to marketers, particularly since it will focus on helping brands create video content. In a blog post, Twitter’s head of content planning Stacy Minero said that #Fuel is an “agile, rapid-response hub that responds quickly to creative briefs.” As part of Twitter’s larger brand strategy team, #Fuel staffers will focus on developing content strategies for brands, coming up with creative ideas and editing video to ensure it’s optimized for Twitter. According to Twitter, #Fuel has already worked on 100 campaigns over the past few months with early brand partners, some of which include Converse and Macy’s. For example, Twitter helped Converse create its Public Access video series starring Game of Thrones actress Maisie Williams and Miley Cyrus, which launched exclusively on the platform last month. It also recently helped Macy’s repurpose the retailer’s fall fashion campaign by editing it to create short-form content customized for Twitter. “Video ads are Twitter’s top-selling format, but not every advertiser has the time, resources, or insights to create Twitter-specific ads,” said Minero in the blog post. “In response, we rolled out #Fuel’s editing services to optimize creative without losing impact for Twitter In-Stream Video Ads, Promoted Video, and ads that run in live-streaming.”
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 19, 2017 (Posted on October 20, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
BS #1 broadcast network as ‘NFL Thursday Night Football’ top program as Oakland Raiders defeat Kansas City Chiefs 31-30. TBS #1 Cable network as ‘MLB NLCS’ Gm#5 as the Los Angeles Dodgers defeated the Chicago Cubs for the NL Pennant was the top program.
CBS
The Tiffany Network
8P ‘NFL Thursday Kick Off‘ finished with an average 7.560 million viewers.
830P ‘NFL Thursday Night Football‘ featuring the Kansas City Chief being defeated by the Oakland Raiders 31-30 in the last second finished with an average 10.841 million viewers.
9P ‘NFL Thursday Night Football‘ finished with an average 10.272 million viewers.
10P ‘NFL Thursday Night Football‘ finished with an average 9.062 million viewers. For those who stayed up and saw the ending of this game, WOW!
TBS
Turner Broadcast System
8P ‘MLB NLCS‘ featuring the Los Angeles Dodgers defeating the Chicago Cubs at Gummy Field 11-1 for the National League pennant and finished with an average 5.230 million viewers.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 4.214 million viewers.
830P ‘The Good Place‘ finished with an average 3.922 million viewers.
9P ‘Will & Grace‘ finished with an average 6.510 million viewers.
830P ‘Great News‘ finished with an average 3.775 million viewers.
10P ‘Chicago Fire‘ finished with an average 6.322 million viewers.
ABC
The Alphabet Network
8P ‘It’s The Great Pumpkin, Charlie Brown‘ finished with an average 5.987 million viewers.
830P ‘Toy Story Of Terror‘ finished with an average 4.764 million viewers.
9P ‘Scandal‘ finished with an average 4.670 million viewers.
10P ‘How To Get Away With Murder‘ finished with an average 3.575 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Gotham’ finished with an average 2.709 million viewers.
9P ‘The Orville’ rerun finished with an average 2.202 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supernatural‘ finished with an average 1.897 million viewers.
9P ‘Arrow‘ finished with an average million 1.534 viewers.
For The Record
CBS finished #1 broadcast network Thursday in prime time with an average 9.512 million viewers.
TBS finished #1 cable network Thursday in prime time with an average 5.230 million viewers.
NBC finished with an average 5.176 million viewers.
ABC finished with an average 4.540 million viewers.
FOX finished with an average 2.456 million viewers.
The CW finished with an average 1.716 million viewers.
Broadcast (Big Five) Networks finished with an estimated 23.400 million viewers.
Today In Communication History
On this date in 1942, between this date and 1944, German television broadcasts from occupied Paris are picked up by British intelligence in a ‘shed’ on Beachy Head, near Eastbourne, Sussex, including newsreels of allied bombing in France. For reception, an array of 32 conventional aerials is suspended between two 105-foot masts.
Quote Of The Day
‘ ‘Hi fellows. I’m afraid you’re yearning plenty for someone else. But I just wonder if she isn’t running around with the 4-Fs way back home.’
Mildred Elizabeth Sisk (Axis Sally), an American from Maine.
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US
Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report. The subscription video-on-demand (SVOD) service added almost 5 million paid members during the third quarter, roughly 80% of which (almost 4 million) were outside the US. That vaulted the international paid membership base past the 50 million mark to almost 52.7 million, ahead of the US paid member count of 51.35 million. In combination, Netflix now has more than 104 million paying members worldwide, up from just over 99 million during the previous quarter. To give an idea as to how quickly Netflix’s international business is growing:
Paid memberships outside the US have more than doubled in just 2 years, since Q3 2015; while In the US, it has taken almost 5 years for Netflix to double its paid member count. Also as part of its earnings report, Netflix revealed that it plans to spend $7-8 billion on content next year, which would be at least $1 billion more than this year’s spending. The company sees its growth coming from exclusive original content, which now accounts for one-quarter of all content spending.
Univison is no longer on Verison Fios
At 5P today, Verizon pulled Univision’s signal from both its Fios and mobile platforms as contract extension talks stalled.
“Verizon chose to take this unprecedented action despite Univision’s offer of an extension of the current agreement,” the company said in a statement. Fios has about 5 million subscribers. But, as with other operators, it is losing video subscribers–15,000 in the most recent quarter. “We urge Verizon to put Univision back on and come back to the negotiating table and prove its commitment to the Hispanic community and show that it understands the value of Spanish-language programming,” the Univision statement continues. Fios had added two Caribbean TV channels–WAPA America and Televisión Dominicana–to the service for ongoing coverage of Hurricane Maria, but that special service ended today.
Cinema News
Box Office Weekend 13-15 October 2017 Domestic
#1 ‘Happy Death Day’ $ 26,500,000 in 3,149 theaters
#2 ‘Blade Runner 2049’ $ 15,100,000 in 4,058 theaters
#3 ‘The Foreigner’ $ 12,840,000 in 2,515 theaters
#4 ‘It’ $ 6,050,000 in 3,176 theaters
#5 ‘Mountain Between Us’ $ 5,650,000 in 3,259 theaters
#6 ‘American Made’ $ 5,423,000 in 3,098 theaters
#7 ‘Kingsman:GoldenCircle’$ 5,315,000 in 2,982 theaters
#8 ‘The LEGO Ninjago’ $ 4,315,000 in 3,053 theaters
#9 ‘My Little Pony’ $ 4,000,000 in 2,528 theaters=
#10’Victoria and Abdul’ $ 3,115,000 in 900 theaters
Box Office Weekend 13-15 October 2017 (International)
#1 ‘Blade Runner 2049’ $ 44,400,000 in 65 markets
#2 ‘Happy Death Day’ $ 31,500,000 in 11 markets
#3 ‘Never Say Die’ $ 30,000,000 in 4 markets
#4 ‘Kingsman:GoldenCircle’$ 20,900,000 in 66 markets
#5 ‘The Foreigner’ $ 18,000,000 in 11 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia this weekend came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One #1 Thursday as ‘The Ganges with Sue Perkins’ top program as ‘Emmerdale’ was the top soap.
BBC One
The Big One
7P ‘The One Show‘
730P ‘EastEnders‘
8P ‘Council House Crackdown‘
9P ‘The Ganges with Sue Perkins‘ finished #1 program in the UK Thursday with an average 3.8 million viewers and a 20.2% share.
BBC Two
The Little Two
7P ‘Back In Time For Dinner‘
8P ‘The Big Family Cooking Showdown‘
9P ‘Natural World‘
ITV
The Independent One
7P ‘Emmerdale‘ finished #1 soap in the UK Thursday with an average 6.1 million viewers.
730P ‘Tonight‘
8P ‘Emmerdale‘
830P ‘Paul O’Grady for the Love of Dogs‘
9P ‘Gordon Ramsay on Cocaine‘ finished with an average 2.9 million viewers and a 15.1% share.
Channel 4
The Big Four
8P ‘Supervet‘
9P ‘Educating Greater Manchester‘
Channel 5
The Viacom Five
7P ‘Police Interceptors‘
8P ‘Nightmare Neighbour Next Door‘
9P ‘Rich House Poor House‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 broadcast network in Australia Thursday as ‘The Bachelorette Australia was the top program with over 1 million viewers.
Ten
The Third Commercial Network in Australia finished #1 Thursday evening with an estimated average 884,500 viewers and a 28.8% share.
7P ‘The Project‘ finished with an average 615,000 viewers.
730P ‘The Bachelorette Australia’ finished #1 program Thursday evening with an average 1.019 million viewers.
910P ‘Googlebox’ finished with an average 777,000 viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 464,333 viewers and a 23.3% share.
7P ‘A Current Affair‘ finished with an average 732,000 viewers.
732P ‘RBT‘ finished with an average 550,000 viewers.
834P ‘We’re The Millers‘ finished with an average 318,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 475,000 viewers and a 26.6% share.
7P ‘Home and Away‘ finished with an average 650,000 viewers.
830P ‘Terminator Genisys‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 13.9% share.
730P ‘7.30‘ finished with an average 404,000 viewers.
801P ‘Insert Name Here‘ did not finish in the top 20 programs.
832P ‘Glitch‘ did not finish in the top 20 programs.
929P ‘Louis Theroux: A Different Brain‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.4% share.
730P ‘Great British Railway Journeys‘ finished with an average 356,000 viewers.
8P ‘Food Safari Earth‘ did not finish in the top 20 programs.
830P ‘Sunshine‘ did not finish in the top 20 programs.
935P ‘Bosch‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 918,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 884,000 viewers #1 in Sydney
#3 NINE NEWS Nine 856,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 818,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 662,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 421,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network Friday as ‘Better Homes & Gardens’ top program.
Seven
The Second Commercial Network in Australia finished with an estimated average 534,000 viewers and a 31.4% share.
7P ‘Better Homes And Gardens‘ finished #1 Friday evening with an average 697,000 viewers.
830P ‘Thor:The Dark World‘ finished with an average 371,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 441,333 viewers and a 18.9% share.
7P ‘The Project‘ finished with an average 401,000 viewers.
730P ‘The Living Room‘ finished with an average 491,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 487,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun finished with an average 291,000 viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 364,000 viewers and a 25.2% share.
7P ‘A Current Affair‘ finished with an average 573,000 viewers.
732P ‘Vet On The Hill‘ finished with an average 358,000 viewers.
837P ‘Die Another Day‘ finished with an average 291,000 viewers. 313
ABC
The Alphabet Network in Australia finished with a 17.4% share.
730P ‘The Indian Dream Hotel On Tour‘ did not finish in the top 20 programs.
830P ‘Endeavour‘ finished with an average 446,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 7.0% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
840P ‘Joe Cinque’s Consolation‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 857,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN NEWS/TT Seven 841,000 viewers Sydney top market
#3 NINE NEWS Nine 766,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 741,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 608,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 419,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to:Can Social Media Create Brand Awareness and Drive in Customers?:http://mailchi.mp/sophis1234/no-one-note-samba-1453057 🆕💡 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Vince Guaraldi
OVERTHESHOULDERMEDIA 