Pinterest Opens Search Ads To Self-Serve Advertisers Adds ‘Autotargeting’ Option. See Below!
Reality and Baseball dominated viewing on Wednesday throughout the world on Wednesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Wednesday, October 18, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Survivor‘ was the top broadcast program.
TBS #1 cable network as ‘MLB NCLS Gm#4‘ featuring the Los Angeles Dodgers and the Chicago Cubs was the top program.
TEL finished #1 cable network as ‘El Señor de los Cielos’ was the top Hispanic program.
In the UK, ITV #1 broadcast network as BBC One’s ‘The Apprentice‘ was the top program as ‘Coronation Street‘ was the #1 soap.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘Happy Death Day‘ was the #1 film at the domestic box office this weekend. See Below.
‘Blade Runner 2049‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 2-8 October 2017 as ‘The Big Bang Theory‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Las Estrellas‘ was the top program 18 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 18 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Tarde lo conocí‘ top program 18 October 2017.
In México, Canal 5 #1 broadcast network as ‘Futbol‘ was the top Méxican program 18 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Happy Death Day‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Blade Runner 2049‘ #1 at the International box office weekend 13-15 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Eyes In The Night‘ was directed by Fred Zinnemann, based on Baynard Kendrick’s 1941 novel ‘The Odor of Violets‘ and starring Edward Arnold, Ann Harding and Donna Reed. It finished with $978,000 at the box office, twice as much as it cost to make.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the sixth week at #1 as it would be in that position for the next week before it was overtaken.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Pinterest Opens Search Ads To Self-Serve Advertisers Adds ‘Autotargeting’ Option. In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins. Tim Peterson writing in Marketing Land stated ‘Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced on Wednesday. Advertisers buying Pinterest search ads through the self-serve interface will be able to set up those campaigns using the same options already available to brands buying the ads through Pinterest’s direct sales team or third-party tools. Brands can apply broad- or exact-match keyword targeting as well as phrase-match targeting, and they can list negative keywords. Pinterest is also introducing a new option for brands to target their search ads beyond the traditional set of keywords. In addition to the traditional keyword-based targeting, advertisers can opt to have Pinterest automatically target search queries that may not include the specified keywords but are considered relevant according to Pinterest’s Taste Graph, its index of more than 100 billion pins and their corresponding metadata. Pinterest’s new “autotargeting” option may come in handy, especially considering that 97 percent of the more than 2 billion monthly search queries on Pinterest do not include a brand by name. And the option marks the second example this year of Pinterest applying its Taste Graph to advertising. Last month, the company debuted an expanded list of interest-based ad-targeting options that were supplied by Taste Graph, which the company has spent more than a year working on to make it more capable of parsing its pin data to identify people’s nuanced interests. Autotargeting will be an opt-in option made available to all brands buying ads through Pinterest Ads Manager or Pinterest’s direct sales team or through Pinterest’s ad API partners, such as Adaptly, Kenshoo, Sprinklr and SocialCode, according to a Pinterest spokesperson.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 18, 2017 (Posted on October 19, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Wednesday as ‘Survivor’ was the top program. TBS #1 cable network as ‘MLB NLCS’ featuring the Los Angeles Dodgers v Chicago Cubs was the top cable program.
CBS
The Tiffany Network
8P ‘Survivor‘ finished with an average 8.006 million viewers.
9P ‘Seal Team‘ finished with an average 7.031 million viewers.
10P ‘Criminal Minds‘ finished with an average 5.911 million viewers.
TBS
Turner Broadcasting System
8P ‘Inside the MLB‘ finished with an average 1.860 million viewers.
857P ‘MLB NLCS Game #4‘ featuring the Los Angeles Dodgers v Chicago Cubs finished with an average 6.785 million viewers.
ABC
The Alphabet Network
8P ‘The Goldbergs‘ finished with an average 5.497 million viewers.
830P ‘Speechless‘ finished with an average 4.331 million viewers.
9P ‘Modern Family‘ finished with an average 6.143 million viewers.
930P ‘American Housewife‘ finished with an average 5.098 million viewers.
10P ‘Designated Survivor‘ finished with an average 4.383 million viewers.
NBC
The Peacock Network
8P ‘The Blacklist‘ finished with an average 5.306 million viewers.
9P ‘Law & Order:SVU‘ finished with an average 5.579 million viewers.
10P ‘Chicago PD‘ finished with an average 5.698 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Empire‘ finished with an average 5.542 million viewers.
9P ‘Star‘ finished with an average 4.342 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Riverdale’ finished with an average 1.775 million viewers.
9P ‘Dynasty’ finished with an average 979,000 viewers.
For The Record
CBS finished #1 broadcast network Wednesday in prime time with an average 6.983 million viewers.
NBC finished with an average 5.528 million viewers.
TBS finished #1 cable network Wednesday in prime time with an average 5.143 million viewers.
ABC finished with an average 4.973 million viewers.
FOX finished with an average 4.942 million viewers.
FS1 finished with an average 3.212 million viewers.
FNC finished with an average 2.734 million viewers.
MSNBC finished with an average 2.400 million viewers.
ESPN finished with an average 1.754 million viewers.
TEL finished #1 Hispanic network with an average 1.512 million viewers.
The CW finished with an average 1.377 million viewers.
UNI finished with an average 1.313 million viewers.
CNN finished with an average 1.091 million viewers.
Broadcast (Big Five) Networks finished with an estimated 23.803 million viewers, DOWN -9.038 million viewers (-27.5%) vs 32.841 million viewers SD 2016.
Today In Communication History
On this date 1951, all US color television receiver production banned for the duration of Korean War at the request of Defense Mobilizer Charles E. Wilson and the National Production Authority due to scarcity of metals. The ban was lifted on March 27th, 1953.
Quote Of The Day
‘Color television will sweep the country just as fast as sets can be produced.’
Frank Stanton, the President of CBS
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US
Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report. The subscription video-on-demand (SVOD) service added almost 5 million paid members during the third quarter, roughly 80% of which (almost 4 million) were outside the US. That vaulted the international paid membership base past the 50 million mark to almost 52.7 million, ahead of the US paid member count of 51.35 million. In combination, Netflix now has more than 104 million paying members worldwide, up from just over 99 million during the previous quarter. To give an idea as to how quickly Netflix’s international business is growing:
Paid memberships outside the US have more than doubled in just 2 years, since Q3 2015; while In the US, it has taken almost 5 years for Netflix to double its paid member count. Also as part of its earnings report, Netflix revealed that it plans to spend $7-8 billion on content next year, which would be at least $1 billion more than this year’s spending. The company sees its growth coming from exclusive original content, which now accounts for one-quarter of all content spending.
Univison is no longer on Verison Fios
At 5P today, Verizon pulled Univision’s signal from both its Fios and mobile platforms as contract extension talks stalled.
“Verizon chose to take this unprecedented action despite Univision’s offer of an extension of the current agreement,” the company said in a statement. Fios has about 5 million subscribers. But, as with other operators, it is losing video subscribers–15,000 in the most recent quarter. “We urge Verizon to put Univision back on and come back to the negotiating table and prove its commitment to the Hispanic community and show that it understands the value of Spanish-language programming,” the Univision statement continues. Fios had added two Caribbean TV channels–WAPA America and Televisión Dominicana–to the service for ongoing coverage of Hurricane Maria, but that special service ended today.
Cinema News
Box Office Weekend 13-15 October 2017 Domestic
#1 ‘Happy Death Day’ $ 26,500,000 in 3,149 theaters
#2 ‘Blade Runner 2049’ $ 15,100,000 in 4,058 theaters
#3 ‘The Foreigner’ $ 12,840,000 in 2,515 theaters
#4 ‘It’ $ 6,050,000 in 3,176 theaters
#5 ‘Mountain Between Us’ $ 5,650,000 in 3,259 theaters
#6 ‘American Made’ $ 5,423,000 in 3,098 theaters
#7 ‘Kingsman:GoldenCircle’$ 5,315,000 in 2,982 theaters
#8 ‘The LEGO Ninjago’ $ 4,315,000 in 3,053 theaters
#9 ‘My Little Pony’ $ 4,000,000 in 2,528 theaters=
#10’Victoria and Abdul’ $ 3,115,000 in 900 theaters
Box Office Weekend 13-15 October 2017 (International)
#1 ‘Blade Runner 2049’ $ 44,400,000 in 65 markets
#2 ‘Happy Death Day’ $ 31,500,000 in 11 markets
#3 ‘Never Say Die’ $ 30,000,000 in 4 markets
#4 ‘Kingsman:GoldenCircle’$ 20,900,000 in 66 markets
#5 ‘The Foreigner’ $ 18,000,000 in 11 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia Thursday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 broadcast network Wednesday in the UK but BBC One’s ‘The Apprentice’ was the top program as ‘Coronation Street’ was the top soap.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 6.1 million viewers.
730P ‘Coronation Street‘ finished with an average 7.4 million viewers.
8P ‘Bad Move‘ finished with an average 3.9 million viewers.
830P ‘Coronation Street‘
9P ‘Doc Martin‘ finished with an average 5.1 million viewers.
BBC One
The Big One
7P ‘The One Show‘
8P ‘Eat Well For Less‘ finished with an average 4.0 million viewers.
9P ‘The Apprentice‘ finished with an avenge 5.1 million viewers.
BBC Two
The Little Two
7P ‘Back In Time For Dinner‘
8P ‘Saving Lives At Sea‘
9P ‘Army:Behind The New Frontlines‘ finished with an average 1.4 million viewers.
Channel 4
The Big Four
8P ‘Ugly House to Lovely House with George Clarke‘
9P ‘Grand Designs‘
Channel 5
The Viacom Five
7P ‘Police Interceptors‘
8P ‘GPs:Behind Closed Doors‘
9P ‘Can’t Pay? We’ll Take It Away‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia as ‘The Block’ was the top program Wednesday.
Nine
The First Commercial Network in Australia finished with a 31.3% share.
7P ‘A Current Affair‘ finished with an average 853,000 viewers.
730P ‘The Block‘ finished #1 program Wednesday evening with an average 1.216 million viewers.
841P ‘Doctor Doctor‘ finished with an average 734,000 viewers.
949P ‘The Bubble Wrap Boy‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 24.5% share.
7P ‘Home and Away‘ finished with an average 670,000 viewers.
730P ‘The Grand Tour‘ finished with an average 508,000 viewers.
905P ‘Behave Yourself‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 19.8% share.
7P ‘The Project‘ finished with an average 537,000 viewers.
730P ‘The Bachelorette Australia’ finished with an average 828,000 viewers.
830P ‘The Wrong Girl‘ finished with an average 408,000 viewers.
ABC
The Alphabet Network in Australia finished with a 16.8% share.
730P ‘7.30‘ finished with an average 536,000 viewers.
801P ‘Hard Quiz‘ finished with an average 591,000 viewers.
833P ‘Gruen‘ finished with an average 813,000 viewers.
909P ‘Get Krack!n‘ finished with an average 388,000 viewers.
939P ‘Adam Hills: The Last Leg‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.5% share.
730P ‘Extreme Railway Journeys‘ did not finish in the top 20 programs.
830P ‘Sunshine‘ did not finish in the top 20 programs.
930P ‘Riviera‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 973,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 926,000 viewers Sydney top market
#3 NINE NEWS 6:30 Nine 918,000 viewers #1 in Sydney & Brisbane
#4 NINE NEWS Nine 908,000 viewers #1 in Melbourne
#5 ABC NEWS-EV ABC 684,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 458,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 broadcast network in Australia Thursday as ‘The Bachelorette Australia was the top program with over 1 million viewers.
Ten
The Third Commercial Network in Australia finished #1 Thursday evening with an estimated average 884,500 viewers and a 28.8% share.
7P ‘The Project‘ finished with an average 615,000 viewers.
730P ‘The Bachelorette Australia’ finished #1 program Thursday evening with an average 1.019 million viewers.
910P ‘Googlebox’ finished with an average 777,000 viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 464,333 viewers and a 23.3% share.
7P ‘A Current Affair‘ finished with an average 732,000 viewers.
732P ‘RBT‘ finished with an average 550,000 viewers.
834P ‘We’re The Millers‘ finished with an average 318,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated average 475,000 viewers and a 26.6% share.
7P ‘Home and Away‘ finished with an average 650,000 viewers.
830P ‘Terminator Genisys‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 13.9% share.
730P ‘7.30‘ finished with an average 404,000 viewers.
801P ‘Insert Name Here‘ did not finish in the top 20 programs.
832P ‘Glitch‘ did not finish in the top 20 programs.
929P ‘Louis Theroux: A Different Brain‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.4% share.
730P ‘Great British Railway Journeys‘ finished with an average 356,000 viewers.
8P ‘Food Safari Earth‘ did not finish in the top 20 programs.
830P ‘Sunshine‘ did not finish in the top 20 programs.
935P ‘Bosch‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 918,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 884,000 viewers #1 in Sydney
#3 NINE NEWS Nine 856,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 818,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 662,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 421,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to:Can Social Media Create Brand Awareness and Drive in Customers?:http://mailchi.mp/sophis1234/no-one-note-samba-1453057 🆕💡 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Diana Krall
OVERTHESHOULDERMEDIA 