Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT… See Below!
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Sunday, October 15, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘48‘ was the top broadcast program. TBS #1 cable network as ‘MLB NLCS‘ featuring the Chicago Cubs v Los Angeles Dodgers was the top cable program.
In the UK, BBC One #1 broadcast network as ‘Strictly Come Dancing‘ was the top program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Nine News‘ was the top newscast.
‘Happy Death Day‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 18 September 2017 as ‘Star Trek:Discovery‘ was the #1 program in Canada.
In Argentina, Telefe #1 broadcast network as ‘El Sultan‘ was the top program 11 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 11 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Futbol‘ top program 10 October 2017.
In México, Las Estrellas #1 broadcast network as ‘MMTF‘ was the top Méxican program 10 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Happy Death Day‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Never Say Die‘ #1 at the International box office weekend 6-8 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Eyes In The Night‘ was directed by Fred Zinnemann, based on Baynard Kendrick’s 1941 novel ‘The Odor of Violets‘ and starring Edward Arnold, Ann Harding and Donna Reed. It finished with $978,000 at the box office, twice as much as it cost to make.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the sixth week at #1 as it would be in that position for the next week before it was overtaken.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT… Snapchat is enjoying a strong run as teens’ favorite social network, according to the latest bi-annual survey from Piper Jaffray. With 47% of teens calling it their single favorite platform, Snapchat’s been at the top in this survey for 2 full years. Teens’ preferences seemed more fickle before Snapchat’s ascent, shifting from Facebook to Twitter to Instagram, which had been the latest to top the popularity contest for a 2-year period. What’s notable about Snapchat’s dominance is that there doesn’t seem to be a challenger on the horizon, as Snapchat was to Instagram. In fact, it has increased its share of first-place votes among teens in each survey dating back to Spring 2015. In this latest survey, twice as many teens cited Snapchat as their favorite platform as did Instagram (47% and 24%, respectively). For the first time, fewer than 1 in 10 deemed Facebook (9%) or Twitter (7%) to be their favorite. Indeed, use of those latter platforms doesn’t even crack the majority anymore: only half report using Twitter at least once a month, and even fewer (45%) say the same about Facebook. Those are the lowest figures dating back at least as far as early 2015 for each platform. Facebook’s aggregate decline seems to be owing to the influence of younger respondents joining the survey: only around one-third of 14-year-olds say they use Facebook at least once a month, compared to more than half of 17- and 18-year-olds. By contrast, the use of Snapchat and Instagram has increased since 2015, with more than 8 in 10 teens professing to using each at least once a month. Teens’ high adoption of both platforms is consistent across ages, although it falls slightly below the 80% mark for 18-year-olds. BUT, Instagram Is A Better Bet For Marketers While teens seem to be coalescing around Snapchat as their favorite platform, that doesn’t necessarily make it the best one for reaching the young demographic. Instead, when teens were asked which channel is among best to reach them, Instagram was the easy winner, cited by almost 6 in 10 respondents. By comparison, fewer than half said that Snapchat is the best bet for reaching them. Don’t count out email: teens were actually more likely to say that email is a strong way to communicate new products/promotions to them than to identify Snapchat as a reach vehicle. As for other social platforms? Three in 10 pointed to Twitter, putting it on par with TV and radio ads. Only about one-fifth said Facebook is among the best channels for reaching them, which was on par with direct mail. What’s more: the Piper Jaffray analysts point out that while Snapchat “pitches itself as having unique access to a hard-to-reach demographic” only about 10% of its users are unique to the platform and not also using Instagram. As the report succinctly puts it: “Instagram has largely the same user base as Snapchat, but a better ad unit and advertiser engagement.” Recent reporting demonstrates that Instagram Stories has more users than Snapchat Stories. Data from Snaplytics also suggests that influencers get more brand engagement on Instagram Stories than on Snapchat. Advertisers seem to have taken note: Instagram recently reported that it reached 2 million advertisers in September, doubling its advertiser count from just 6 months earlier.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens For Sunday, October 15, 2017 (Posted on October 16, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Sunday as ‘NFL Overrun’ featuring the Pittsburgh Steelers v Kansas City Chiefs was the top program.
CBS
The Tiffany Network finished #1 broadcast network Sunday in prime time.
7P ‘NFL Overrun‘ featuring the Pittsburgh Steelers v Kansas City Chiefs finished #1 program Sunday with an average 19.451 million viewers.
730P ‘60 Minutes‘ finished finished #1 in its time slot with an average 13.603 million viewers.
8P ‘60 Minutes‘ finished #1 in its time slot with an average 12.016 million viewers.
830P ‘Wisdom of the Crowd‘ finished with an average 8.169 million viewers.
9P ‘Wisdom of the Crowd‘ finished with an average 8.358 million viewers.
930P ‘NCIS:Los Angeles‘ finished with an average 8.361 million viewers.
10P NCIS:Los Angeles‘ finished with an average 8.390 million viewers.
1030P’Madam Secretary‘ finished with an average 6.385 million viewers.
NBC
The Peacock Network
7P ‘Football Night In America‘ finished with an average 7.759 million viewers.
8P ‘SNF Pregame‘ finished with an average 11.976 million viewers.
830P ‘Sunday Night Football‘ featuring the New York Giants v Denver Broncos finished #1 in its time slot with an average 15.804 million viewers.
9P ‘Sunday Night Football‘ finished with an average 15.231 million viewers.
10P ‘Sunday Night Football‘ finished with an average 12.924 million viewers.
ABC
The Alphabet Network
7P ‘Toy Box‘ finished with an average 2.324 million viewers.
8P ‘America’s Funniest Home Videos‘ finished with an average 4.360 million viewers.
9P ‘Shark Tank‘ finished with an average 4.663 million viewers.
10P ‘Ten Days In The Valley‘ finished with an average 2.619 million viewers.
FOX
The Animal Network of Broadcast
7P ‘Ghosted‘ rerun finished with an average 2.738 million viewers.
730P ‘Bob’s Burgers‘ finished with an average 2.451 million viewers.
8P ‘The Simpsons‘ finished with an average 2.899 million viewers.
830P ‘Ghosted‘ finished with an average 2.420 million viewers.
9P ‘Family Guy‘ finished with an average 2.545 million viewers.
930P ‘Last Man On Earth‘ finished with an average 1.949 million viewers.
For The Record
CBS finished #1 Sunday in prime time with an average 10.592 million viewers.
NBC finished with an average 8.979 million viewers.
ABC finished with an average 3.492 million viewers.
FOX finished with an average 2.500 million viewers.
Broadcast (Big Five) Networks finished with an estimated million viewers.
Today In Communication History
On this date 1957 – Elvis Presley made his first appearance on “The Louisiana Hayride.”
Quote Of The Day
‘It’s a real honor to appear on Louisiana Hayride’
Elvis Presley
Cinema News Box Office Weekend 13-15 October 2017 Domestic
#1 ‘Happy Death Day’ $ 26,500,000 in 3,149 theaters
#2 ‘Blade Runner 2049’ $ 15,100,000 in 4,058 theaters
#3 ‘The Foreigner’ $ 12,840,000 in 2,515 theaters
#4 ‘It’ $ 6,050,000 in 3,176 theaters
#5 ‘Mountain Between Us’ $ 5,650,000 in 3,259 theaters
#6 ‘American Made’ $ 5,423,000 in 3,098 theaters
#7 ‘Kingsman:GoldenCircle’$ 5,315,000 in 2,982 theaters
#8 ‘The LEGO Ninjago’ $ 4,315,000 in 3,053 theaters
#9 ‘My Little Pony’ $ 4,000,000 in 2,528 theaters=
#10’Victoria and Abdul’ $ 3,115,000 in 900 theaters
Box Office Weekend 6-8 October 2017 (International)
#1 ‘Never Say Die’ $ 66,000,000 in 4 markets
#2 ‘Blade Runner 2049’ $ 50,200,000 in 64 markets
#3 ‘Kingsman:GoldenCircle’$ 25,500,000 in 69 markets
#4 ‘It’ $ 19,800,000 in 65 markets
#5 ‘Chasing The Dragon’ $ 17,600,000 in 8 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia Sunday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00. Across The Pond
BBC One #1 broadcast network Sunday as ‘Strictly Come Dancing’ was the top program with a peak of 10.1 million viewers.
BBC One
The Big One finished #1 broadcast network Sunday in the UK
615P ‘Countryfile‘ finished with an average 6.7 million viewers.
715P ‘Strictly Come Dancing‘ finished #1 program Sunday with an average 9.5 million viewers with a peak of 10.1 million viewers.
8P ‘Antiques Roadshow‘
9P ‘The Lost Post‘ finished with an average 3.9 million viewers.
BBC Two
The Little Two
6P ‘Top Gear‘
7P ‘Russia with Simon Reeve‘
8P ‘Dragon’s Den‘
9P ‘Louis Theroux: Dark States‘
ITV
The Independent One
6P ‘Tipping Point:Lucky Stars‘
7P ‘The X-Factor‘ finished with an average 5.3 million viewers.
9P ‘Victoria‘ finished with an average 4.7 million viewers.
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network Sunday in Australia as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with a an average 1.288 million viewers and 35.5% share.
7P ‘The Block‘ finished #1 Sunday evening with an average 1.511 million viewers.
840P ‘60 Minutes‘ finished with an average 1.069 million viewers. 1.216
951P ‘Australian Crime Stories‘ finished with an average 594,000 viewers.910,667
ABC
The Alphabet Network in Australia finished with an average 755,800 viewers and a 19.0% share.
741P ‘Doc Martin‘ finished with an average 882,000 viewers.
830P ‘The Doctor Blake Mysteries‘ finished with an average 862,000 viewers.
930P ‘Fearless‘ finished with an average 291,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 602,833 viewers and a 26.5% share.
7P ‘Little Big Shots‘ finished with an average 893,000 viewers.
8P ‘Highway Patrol‘ finished with an average 622,000 viewers.
830P ‘Star Wars: Episode I: The Phantom Me‘ finished with an average 411,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 11.5% share.
7P ‘The Sunday Project‘ finished with an average 274,000 viewers.
730P ‘Bull‘ (‘School For Scandal’) did not finish in the top 20 programs.
830P ‘Wake In Fright‘ finished with an average 293,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 6.0% share.
730P ‘The Greek’ did not finish in the top 20 programs.
830P ‘Robert Redford’s The West‘ did not finish in the top 20 programs.
925P ‘Robert Redford’s The West‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS SUN Nine 1,026,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS–SUN Seven 933,000 viewers #1 in Perth
#3 ABC NEWS SUNDAY ABC 815,000 viewers #1 in Adelaide
#4 EYEWITNESS NEWS Ten 323,000 viewers Brisbane top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS Monday Australian Overnight TV Ratings MONDAY AUSTRALIAN OVERNIGHT TV RATINGS DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in AU Monday as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 944,833 viewers and a 30.0% share.
7P ‘A Current Affair‘ finished with an average 847,000 viewers.
732P ‘The Block‘ finished with an average 1.440 million viewers.
843P ‘Law & Order True Crime: The Menendez Murders‘ finished with an average 548,000 viewers. 994
942P ‘Chicago Justice‘ did not finish in the top 20 programs.400
ABC
The Alphabet Network in Australia finished with an estimated 720,200 viewers a 21.3% share.
730P ‘7.30‘ finished with an average 687,000 viewers.
801P ‘Australian Story‘ finished with an average 630,000 viewers.
833P ‘Four Corners: Hillary Clinton‘ finished with an average 844,000 viewers.
922P ‘Media Watch‘ finished with an average 729,000 viewers.
938P ‘Q&A‘ finished with an average 541,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated 538,167 viewers and a 25.0% share.
7P ‘Home and Away‘ finished with an average 725,000 viewers.
730P ‘Michael Hutchence: The Last Rockstar‘ finished with an average 526,000 viewers.
930P ‘Criminal Minds: Beyond Borders‘ did not finish in the top 20 programs.400
Ten
The Third Commercial Network in Australia finished with an estimated average 484,500 viewers and a 16.8% share.
7P ‘The Project‘ finished with an average 631,000 viewers.
730P ‘All Star Family Feud‘ did not finish in the top 20 programs.400
830P ‘Have You Been Paying Attention‘ finished with an average 688,000 viewers.
930P ‘Man With A Plan‘ did not finish in the top 20 programs.400
SBS
The Special Broadcast Service in Australia finished with a 6.9% share.
730P ‘River Cottage Australia‘ did not finish in the top 20 programs.
830P ‘The World’s Most Extraordinary People‘ did not finish in the top 20 programs.
940P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia #1 SEVEN NEWS Seven 1,004,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 993,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 990,000 viewers #1 in Brisbane
#4 SEVEN NEWS/TT Seven 985,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 774,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 426,000 viewers Sydney top market
OVERTHESHOULDERMEDIA 
CBS #1 Sunday in the U.S. BBC One #1 in the UK. Nine #1 in AU. ‘Happy Death Day’ #1 Film.
Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT… See Below!
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Sunday, October 15, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘48‘ was the top broadcast program.
TBS #1 cable network as ‘MLB NLCS‘ featuring the Chicago Cubs v Los Angeles Dodgers was the top cable program.
In the UK, BBC One #1 broadcast network as ‘Strictly Come Dancing‘ was the top program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Nine News‘ was the top newscast.
‘Happy Death Day‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 18 September 2017 as ‘Star Trek:Discovery‘ was the #1 program in Canada.
In Argentina, Telefe #1 broadcast network as ‘El Sultan‘ was the top program 11 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 11 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Futbol‘ top program 10 October 2017.
In México, Las Estrellas #1 broadcast network as ‘MMTF‘ was the top Méxican program 10 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Happy Death Day‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Never Say Die‘ #1 at the International box office weekend 6-8 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Eyes In The Night‘ was directed by Fred Zinnemann, based on Baynard Kendrick’s 1941 novel ‘The Odor of Violets‘ and starring Edward Arnold, Ann Harding and Donna Reed. It finished with $978,000 at the box office, twice as much as it cost to make.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the sixth week at #1 as it would be in that position for the next week before it was overtaken.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT… Snapchat is enjoying a strong run as teens’ favorite social network, according to the latest bi-annual survey from Piper Jaffray. With 47% of teens calling it their single favorite platform, Snapchat’s been at the top in this survey for 2 full years. Teens’ preferences seemed more fickle before Snapchat’s ascent, shifting from Facebook to Twitter to Instagram, which had been the latest to top the popularity contest for a 2-year period. What’s notable about Snapchat’s dominance is that there doesn’t seem to be a challenger on the horizon, as Snapchat was to Instagram. In fact, it has increased its share of first-place votes among teens in each survey dating back to Spring 2015. In this latest survey, twice as many teens cited Snapchat as their favorite platform as did Instagram (47% and 24%, respectively). For the first time, fewer than 1 in 10 deemed Facebook (9%) or Twitter (7%) to be their favorite. Indeed, use of those latter platforms doesn’t even crack the majority anymore: only half report using Twitter at least once a month, and even fewer (45%) say the same about Facebook. Those are the lowest figures dating back at least as far as early 2015 for each platform. Facebook’s aggregate decline seems to be owing to the influence of younger respondents joining the survey: only around one-third of 14-year-olds say they use Facebook at least once a month, compared to more than half of 17- and 18-year-olds. By contrast, the use of Snapchat and Instagram has increased since 2015, with more than 8 in 10 teens professing to using each at least once a month. Teens’ high adoption of both platforms is consistent across ages, although it falls slightly below the 80% mark for 18-year-olds. BUT, Instagram Is A Better Bet For Marketers While teens seem to be coalescing around Snapchat as their favorite platform, that doesn’t necessarily make it the best one for reaching the young demographic. Instead, when teens were asked which channel is among best to reach them, Instagram was the easy winner, cited by almost 6 in 10 respondents. By comparison, fewer than half said that Snapchat is the best bet for reaching them. Don’t count out email: teens were actually more likely to say that email is a strong way to communicate new products/promotions to them than to identify Snapchat as a reach vehicle. As for other social platforms? Three in 10 pointed to Twitter, putting it on par with TV and radio ads. Only about one-fifth said Facebook is among the best channels for reaching them, which was on par with direct mail. What’s more: the Piper Jaffray analysts point out that while Snapchat “pitches itself as having unique access to a hard-to-reach demographic” only about 10% of its users are unique to the platform and not also using Instagram. As the report succinctly puts it: “Instagram has largely the same user base as Snapchat, but a better ad unit and advertiser engagement.” Recent reporting demonstrates that Instagram Stories has more users than Snapchat Stories. Data from Snaplytics also suggests that influencers get more brand engagement on Instagram Stories than on Snapchat. Advertisers seem to have taken note: Instagram recently reported that it reached 2 million advertisers in September, doubling its advertiser count from just 6 months earlier.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 15, 2017 (Posted on October 16, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Sunday as ‘NFL Overrun’ featuring the Pittsburgh Steelers v Kansas City Chiefs was the top program.
CBS
The Tiffany Network finished #1 broadcast network Sunday in prime time.
7P ‘NFL Overrun‘ featuring the Pittsburgh Steelers v Kansas City Chiefs finished #1 program Sunday with an average 19.451 million viewers.
730P ‘60 Minutes‘ finished finished #1 in its time slot with an average 13.603 million viewers.
8P ‘60 Minutes‘ finished #1 in its time slot with an average 12.016 million viewers.
830P ‘Wisdom of the Crowd‘ finished with an average 8.169 million viewers.
9P ‘Wisdom of the Crowd‘ finished with an average 8.358 million viewers.
930P ‘NCIS:Los Angeles‘ finished with an average 8.361 million viewers.
10P NCIS:Los Angeles‘ finished with an average 8.390 million viewers.
1030P’Madam Secretary‘ finished with an average 6.385 million viewers.
NBC
The Peacock Network
7P ‘Football Night In America‘ finished with an average 7.759 million viewers.
8P ‘SNF Pregame‘ finished with an average 11.976 million viewers.
830P ‘Sunday Night Football‘ featuring the New York Giants v Denver Broncos finished #1 in its time slot with an average 15.804 million viewers.
9P ‘Sunday Night Football‘ finished with an average 15.231 million viewers.
10P ‘Sunday Night Football‘ finished with an average 12.924 million viewers.
ABC
The Alphabet Network
7P ‘Toy Box‘ finished with an average 2.324 million viewers.
8P ‘America’s Funniest Home Videos‘ finished with an average 4.360 million viewers.
9P ‘Shark Tank‘ finished with an average 4.663 million viewers.
10P ‘Ten Days In The Valley‘ finished with an average 2.619 million viewers.
FOX
The Animal Network of Broadcast
7P ‘Ghosted‘ rerun finished with an average 2.738 million viewers.
730P ‘Bob’s Burgers‘ finished with an average 2.451 million viewers.
8P ‘The Simpsons‘ finished with an average 2.899 million viewers.
830P ‘Ghosted‘ finished with an average 2.420 million viewers.
9P ‘Family Guy‘ finished with an average 2.545 million viewers.
930P ‘Last Man On Earth‘ finished with an average 1.949 million viewers.
For The Record
CBS finished #1 Sunday in prime time with an average 10.592 million viewers.
NBC finished with an average 8.979 million viewers.
ABC finished with an average 3.492 million viewers.
FOX finished with an average 2.500 million viewers.
Broadcast (Big Five) Networks finished with an estimated million viewers.
Today In Communication History
On this date 1957 – Elvis Presley made his first appearance on “The Louisiana Hayride.”
Quote Of The Day
‘It’s a real honor to appear on Louisiana Hayride’
Elvis Presley
Cinema News
Box Office Weekend 13-15 October 2017 Domestic
#1 ‘Happy Death Day’ $ 26,500,000 in 3,149 theaters
#2 ‘Blade Runner 2049’ $ 15,100,000 in 4,058 theaters
#3 ‘The Foreigner’ $ 12,840,000 in 2,515 theaters
#4 ‘It’ $ 6,050,000 in 3,176 theaters
#5 ‘Mountain Between Us’ $ 5,650,000 in 3,259 theaters
#6 ‘American Made’ $ 5,423,000 in 3,098 theaters
#7 ‘Kingsman:GoldenCircle’$ 5,315,000 in 2,982 theaters
#8 ‘The LEGO Ninjago’ $ 4,315,000 in 3,053 theaters
#9 ‘My Little Pony’ $ 4,000,000 in 2,528 theaters=
#10’Victoria and Abdul’ $ 3,115,000 in 900 theaters
Box Office Weekend 6-8 October 2017 (International)
#1 ‘Never Say Die’ $ 66,000,000 in 4 markets
#2 ‘Blade Runner 2049’ $ 50,200,000 in 64 markets
#3 ‘Kingsman:GoldenCircle’$ 25,500,000 in 69 markets
#4 ‘It’ $ 19,800,000 in 65 markets
#5 ‘Chasing The Dragon’ $ 17,600,000 in 8 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia Sunday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One #1 broadcast network Sunday as ‘Strictly Come Dancing’ was the top program with a peak of 10.1 million viewers.
BBC One
The Big One finished #1 broadcast network Sunday in the UK
615P ‘Countryfile‘ finished with an average 6.7 million viewers.
715P ‘Strictly Come Dancing‘ finished #1 program Sunday with an average 9.5 million viewers with a peak of 10.1 million viewers.
8P ‘Antiques Roadshow‘
9P ‘The Lost Post‘ finished with an average 3.9 million viewers.
BBC Two
The Little Two
6P ‘Top Gear‘
7P ‘Russia with Simon Reeve‘
8P ‘Dragon’s Den‘
9P ‘Louis Theroux: Dark States‘
ITV
The Independent One
6P ‘Tipping Point:Lucky Stars‘
7P ‘The X-Factor‘ finished with an average 5.3 million viewers.
9P ‘Victoria‘ finished with an average 4.7 million viewers.
Channel 4
The Big Four
7P ‘Secrets of China’s Forbidden City‘
8P ‘Escape‘
9P ‘Electric Dreams‘
Channel 5
The Viacom Five
620P ‘Get Smart‘
720P ‘Ace Venture:When Nature Calls‘
9P ‘We’re The Millers‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network Sunday in Australia as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with a an average 1.288 million viewers and 35.5% share.
7P ‘The Block‘ finished #1 Sunday evening with an average 1.511 million viewers.
840P ‘60 Minutes‘ finished with an average 1.069 million viewers. 1.216
951P ‘Australian Crime Stories‘ finished with an average 594,000 viewers.910,667
ABC
The Alphabet Network in Australia finished with an average 755,800 viewers and a 19.0% share.
741P ‘Doc Martin‘ finished with an average 882,000 viewers.
830P ‘The Doctor Blake Mysteries‘ finished with an average 862,000 viewers.
930P ‘Fearless‘ finished with an average 291,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 602,833 viewers and a 26.5% share.
7P ‘Little Big Shots‘ finished with an average 893,000 viewers.
8P ‘Highway Patrol‘ finished with an average 622,000 viewers.
830P ‘Star Wars: Episode I: The Phantom Me‘ finished with an average 411,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 11.5% share.
7P ‘The Sunday Project‘ finished with an average 274,000 viewers.
730P ‘Bull‘ (‘School For Scandal’) did not finish in the top 20 programs.
830P ‘Wake In Fright‘ finished with an average 293,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 6.0% share.
730P ‘The Greek’ did not finish in the top 20 programs.
830P ‘Robert Redford’s The West‘ did not finish in the top 20 programs.
925P ‘Robert Redford’s The West‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS SUN Nine 1,026,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS–SUN Seven 933,000 viewers #1 in Perth
#3 ABC NEWS SUNDAY ABC 815,000 viewers #1 in Adelaide
#4 EYEWITNESS NEWS Ten 323,000 viewers Brisbane top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in AU Monday as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 944,833 viewers and a 30.0% share.
7P ‘A Current Affair‘ finished with an average 847,000 viewers.
732P ‘The Block‘ finished with an average 1.440 million viewers.
843P ‘Law & Order True Crime: The Menendez Murders‘ finished with an average 548,000 viewers. 994
942P ‘Chicago Justice‘ did not finish in the top 20 programs.400
ABC
The Alphabet Network in Australia finished with an estimated 720,200 viewers a 21.3% share.
730P ‘7.30‘ finished with an average 687,000 viewers.
801P ‘Australian Story‘ finished with an average 630,000 viewers.
833P ‘Four Corners: Hillary Clinton‘ finished with an average 844,000 viewers.
922P ‘Media Watch‘ finished with an average 729,000 viewers.
938P ‘Q&A‘ finished with an average 541,000 viewers.
Seven
The Second Commercial Network in Australia finished with an estimated 538,167 viewers and a 25.0% share.
7P ‘Home and Away‘ finished with an average 725,000 viewers.
730P ‘Michael Hutchence: The Last Rockstar‘ finished with an average 526,000 viewers.
930P ‘Criminal Minds: Beyond Borders‘ did not finish in the top 20 programs.400
Ten
The Third Commercial Network in Australia finished with an estimated average 484,500 viewers and a 16.8% share.
7P ‘The Project‘ finished with an average 631,000 viewers.
730P ‘All Star Family Feud‘ did not finish in the top 20 programs.400
830P ‘Have You Been Paying Attention‘ finished with an average 688,000 viewers.
930P ‘Man With A Plan‘ did not finish in the top 20 programs.400
SBS
The Special Broadcast Service in Australia finished with a 6.9% share.
730P ‘River Cottage Australia‘ did not finish in the top 20 programs.
830P ‘The World’s Most Extraordinary People‘ did not finish in the top 20 programs.
940P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 1,004,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 993,000 viewers #1 in Sydney & Melbourne
#3 NINE NEWS Nine 990,000 viewers #1 in Brisbane
#4 SEVEN NEWS/TT Seven 985,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 774,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 426,000 viewers Sydney top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to:Can Social Media Create Brand Awareness and Drive in Customers?:http://mailchi.mp/sophis1234/no-one-note-samba-1453057 🆕💡 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Modern Jazz Quartet
Share this:
Like this: