LinkedIn tests video ads as sponsored content. See Below!
Football, Soap and Reality programming topped television viewing Thursday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Thursday, October 12, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Survivor‘ was the top broadcast program.
TBS #1 Cable network as ‘MLB NLDS‘ featuring the Chicago Cubs vs Washington Nationals was the top cable program.
TEL #1 Hispanic network as ‘El Señor de los Cielos‘ top Hispanic program.
In the UK, ITV #1 broadcast network as ‘Emmerdale‘ was the top program.
In Australia, ‘Ten‘ was the #1 broadcast network as ‘The Bachelorette Australia‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘Blade Runner 2049‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 18 September 2017 as ‘Star Trek:Discovery‘ was the #1 program in Canada.
In Argentina, Telefe #1 broadcast network as ‘El Sultan‘ was the top program 11 October 2017.
In Chile, MEGA #1 broadcast network as ‘PNP‘ was the top program 12 October 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘DVAB‘ top program 11 October 2017.
In Colombia, Caracol #1 broadcast network as ‘Futbol‘ top program 10 October 2017.
In México, Las Estrellas #1 broadcast network as ‘MMTF‘ was the top Méxican program 10 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Blade Runner 2049‘ #1 at the U.S. box office weekend 6-8 October 2017. Complete box office Top Ten this weekend listed below.
‘Never Say Die‘ #1 at the International box office weekend 6-8 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Flying Tigers‘ was directed by David Miller. It stars John Wayne, John Carroll, and Anna Lee. Flying Tigers was the first Republic film to make more than $1 million, earning $1.5 million at the box office.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the fifth week at #1 as it would be in that position for the next 2 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
LinkedIn tests video ads as sponsored content. According to John Glenday writing in The Drum, ‘Professional network LinkedIn is mounting a belated push into video advertising having arrived late to the video sharing party, only offering members the ability to upload videos as recently as August. As a distant speck on the rear mirror of Facebook, Twitter, Snapchat and the like LinkedIn has plenty of catching-up to do if it wants to persuade advertisers that it is a serious competitor in the autoplay video ad market. Now owned by Microsoft the platform is doubling down on efforts to monetise its offering, with video content being particularly effective in this regard, being some 20 times more popular than other types of post and correspondingly lucrative. Marci Dobrow, SVP of advertising at digital agency HYFN commented: “LinkedIn is the outlet for B2B and luxury brands to hit a very targeted audience, which can be a great strategy for any applicable client. And LinkedIn, specifically, is ripe for video— today’s audiences, whether they are B2B or in the market for a luxury car or technology, want something more tactile than just a static image. “We, as the consumer, all make better and quicker decisions, big and small, when we feel like we are seeing, touching, feeling…that thing we want and/or need. Consumers in general want more brand storytelling, when making a decision to purchase a product or service, we want to know the narrative. That is what gives consumers confidence that they are making the right choices.” Unusually for a social network advertising accounts for just 18% of LinkedIn’s revenue with the lion’s share of income derived from subscriptions and recruitment. Last month LinkedIn rolled out native video functionality for the first time.’
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 12, 2017 (Posted on October 13, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Thursday as ‘NFL Thursday Night Football’ was the top program.
CBS
The Tiffany Network
8P ‘NFL Thursday Kick Off’ finished with an average 7.922 million viewers.
830P ‘NFL Thursday Night Football’ featuring the Philadelphia Eagles v Carolina Panthers finished with an average 10.707 million viewers.
9P ‘NFL Thursday Night Football’ finished #1 Thursday in prime time with an average 11.095 million viewers.
10P ‘NFL Thursday Night Football’ finished with an average 9.673 million viewers.
ABC
The Alphabet Network
8P ‘Grey’s Anatomy’ finished with an average 7.954 million viewers.
9P ‘Scandal’ finished with an average 5.054 million viewers.
10P ‘How To Get Away With Murder’ finished with an average 3.862 million viewers.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 4.277 million viewers.
830P ‘The Good Place‘ finished with an average 3.978 million viewers.
9P ‘Will & Grace‘ finished with an average 6.593 million viewers.
930P ‘Good News‘ finished with an average 4.277 million viewers.
10P ‘Chicago Fire‘ finished with an average 6.012 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Gotham‘ finished with an average 2.693 million viewers.
9P ‘The Orville‘ finished with an average 3.379 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supernatural‘ finished with an average 2.100 million viewers.
9P ‘Arrow‘ finished with an average 1.566 million viewers.
For The Record
CBS finished #1 broadcast network Thursday in prime time with an average 10.028 million viewers.
TBS finished #1 cable network Thursday in prime time with an average 7.023 million viewers.
ABC finished with an average 5.623 million viewers.
NBC finished with an average 5.192 million viewers.
NFL finished with an average 3.227 million viewers.
FOX finished with an average 3.036 million viewers.
FNC finished with an average 2.663 million viewers.
MSNBC finished with an average 1.984 million viewers.
The CW finished with an average 1.833 million viewers.
TEL finished #1 Hispanic network in prime time with an average 1.712 million viewers.
ION finished with an average 1.508 million viewers.
UNI finished with an average 1.402 million viewers.
CNN finished with an average 920,000 viewers.
Broadcast (Big Five) Networks finished with an estimated 25.712 million viewers, DOWN -190,000 viewers (-0.01%) v 25.902 million viewers SD 2016.
Today In Communication History
On this date 1947, ‘Junior Jamboree‘ began airing in Chicago, IL. The show’s name was later changed to ‘Kukla, Fran and Ollie‘.
Quote Of The Day
‘Kukla, Fran and Ollie’ occurred in real time and was a benign and bewitching example of pure television.’
Tom Shales
Cinema News
Box Office Weekend 6-8 October 2017 Domestic
#1 ‘Blade Runner 2049’ $ 32,753,122 in 4,058 theaters
#2 ‘Mountain Between Us’ $ 10,551,336 in 3,088 theaters
#3 ‘It’ $ 9,972,002 in 3,605 theaters
#4 ‘My Little Pony’ $ 8,885,899 in 2,528 theaters
#5 ‘Kingsman:GoldenCircle’$ 8,675,412 in 3,488 theaters
#6 ‘American Made’ $ 8,446,715 in 3,031 theaters
#7 ‘The LEGO Ninjago’ $ 7,002,474 in 3,611 theaters
#8 ‘Victoria and Abdul’ $ 4,171,870 in 732 theaters
#9 ‘Flatliners’ $ 3,975,021 in 2,552 theaters
#10’Battle of the Sexes’ $ 2,562,066 in 1,822 theaters
Box Office Weekend 6-8 October 2017 (International)
#1 ‘Never Say Die’ $ 66,000,000 in 4 markets
#2 ‘Blade Runner 2049’ $ 50,200,000 in 64 markets
#3 ‘Kingsman:GoldenCircle’$ 25,500,000 in 69 markets
#4 ‘It’ $ 19,800,000 in 65 markets
#5 ‘Chasing The Dragon’ $ 17,600,000 in 8 markets
Coming Soon…
From one of the longest living Fibromyalgia patients tells her story. ‘This Is Patient Zero’ now available at Amazon and Barnes & Noble:http://bit.ly/ThisIsPatientZero 🆕📚
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,974 views. Top areas in the world viewing overtheshouldermedia Thursday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
Complete TV Ratings delayed. Will be posted when available.
ITV #1 Thursday in the UK as ‘Emmerdale’ was the top program.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 6.3 million viewers.
730P ‘Tonight‘
8P ‘Emmerdale‘
9P ‘An Hour to Catch a Killer with Trevor McDonald‘
BBC One
The Big One
7P ‘The One Show‘
730P ‘EastEnders‘
8P ‘Council House Crackdown‘
9P ‘Ambulance‘
BBC Two
The Little Two
7P ‘Coast‘
8P ‘The Big Family Cooking Showdown‘
9P ‘Russia With Simon Reeve‘
Channel 4
The Big Four
8P ‘The Supervet‘
9P ‘Educating Greater Manchester‘
Channel 5
The Viacom Five
7P ‘Police Interceptors‘
8P ‘Caught In The Act‘
9P ‘The Nightmare Neighbour Next Door‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Ten #1 Thursday as ‘The Bachelorette Australia’ top program.
Ten
The Third Commercial Network in Australia finished #1 Thursday evening with an average 788,500 viewers and a 25.8% share.
7P ‘The Project‘ finished with an average 537,000 viewers.
730P ‘The Bachelorette Australia‘ finished #1 Thursday evening with an average 985,000 viewers.
840P ‘Gogglebox‘ finished with an average 826,000 viewers. 879
940P ‘Law & Order:S.V.U.‘ finished with an average 366,000 viewers. 519
Seven
The Second Commercial Network in Australia finished with an average 552,000 viewers and a 28.9% share.
7P ‘Home and Away‘ finished with an average 600,000 viewers.
830P ‘The Intern‘ finished with an average 504,000 viewers.
Nine
The First Commercial Network in Australia finished with an average 511,000 viewers and a 24.0% share.
7P ‘A Current Affair‘ finished with an average 731,000 viewers.
730P ‘RBT‘ finished with an average 594,000 viewers.
839P ‘Olympus Has Fallen‘ finished with an average 356,000 viewers. 435
ABC
The Alphabet Network in Australia finished with a 13.4% share.
730P ‘7.30‘ finished with an average 469,000 viewers.
802P ‘Insert Name Here‘ did not finish in the top 20 programs.
833P ‘Glitch‘ did not finish in the top 20 programs.
931P ‘The Murder Detectives‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.3% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Food Safari Earth‘ did not finish in the top 20 programs.
835P ‘River Cottage Australia‘ did not finish in the top 20 programs.
935P ‘Bosch‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 870,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN NEWS/TT Seven 860,000 viewers Melbourne top market
#3 NINE NEWS Nine 820,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 812,000 viewers #1 in Melbourne
#5 ABC NEWS-EV ABC 699,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 427,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network Friday as ‘Better Homes & Gardens’ top program
Seven
The Second Commercial Network in Australia finished #1 Friday evening with an average 573,500 viewers and a 32.6% share.
7P ‘Better Homes & Garden‘ finished #1 Friday evening with an average 721,000 viewers.
830P ‘Thor‘ finished with an average 426,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average 417,667 viewers and a 19.1% share.
7P ‘The Project‘ finished with an average 393,000 viewers.
730P ‘The Living Room‘ finished with an average 438,000 viewers.
830P ‘The Graham Norton‘ finished with an average 467,000 viewers.
930P ‘Have You Been Paying Attention‘ rerun did not finish in the top 20 programs.300
ABC
The Alphabet Network in Australia finished with an average 415,400 viewers and a 17.1% share.
730P ‘The Link‘ finished with an average 304,000 viewers.
801P ‘QI‘ rerun finished with an average 312,000 viewers.
831P ‘Endeavour‘ finished with an average 487,000 viewers.
Nine
The First Commercial Network in Australia finished with an average 375,167 viewers and a 23.8% share.
7P ‘A Current Affair‘ finished with an average 609,000 viewers.
730P ‘Vet On The Hill‘ finished with an average 357,000 viewers.
842P ‘The World Is Not Enough‘ did not finish in the top 20 programs.328.5
SBS
The Special Broadcast Service in Australia finished with a 7.4% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
840P ‘Holding The Man‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 878,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 842,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 741,000 viewers #1 in Sydney
#4 NINE NEWS Nine 732,000 viewers #1 in Brisbane
#5 ABC NEWS-EV ABC 556,000 157,000 167,000 84,000 60,000 89,000
#6 EYEWITNESS NEWS Ten 427,000 105,000 116,000 68,000 70,000 68,000
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In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
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Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Miles Davis ‘So What’
OVERTHESHOULDERMEDIA 