Football, Dancing and Drama programming topped television viewing Saturday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Saturday, October 7, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., ABC #1 broadcast network as ‘College Football‘ featuring the Michigan State v Michigan was the top broadcast program.
In the UK, BBC One #1 broadcast network as ‘Strictly Come Dancing‘ top program.
In Australia, ‘ABC‘ was the #1 broadcast network as ‘Shetland‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘Kingsman:The Golden Circle‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 18 September 2017 as ‘Star Trek:Discovery‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Las Estrellas‘ was the top program 4 October 2017.
In Chile, MEGA #1 broadcast network as ‘Clasificatorias‘ was the top program 5 October 2017.
In Perú, ‘America TV‘ #1 broadcast network as ‘DVAB‘ top program 4 October 2017.
In Colombia, Caracol #1 braadcast network as ‘Futbol‘ top program 5 October 2017.
In México, Las Estrellas #1 broadcast network as ‘MMTF‘ was the top Méxican program 5 October 2017.
In India, SONY #1 broadcast network as ‘Kaun Banegi Crorepati‘ season premiere was the top program week #39 on 23-30 September 2017.
‘Kingsman:The Golden Circle‘ #1 at the U.S. box office weekend 29 September-1 October 2017. Complete box office Top Ten this weekend listed below.
‘Never Say Die‘ #1 at the International box office weekend 6-8 October 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Flying Tigers‘ was directed by David Miller. It stars John Wayne, John Carroll, and Anna Lee. Flying Tigers was the first Republic film to make more than $1 million, earning $1.5 million at the box office.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the fifth week at #1 as it would be in that position for the next 2 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Digital Ads Surpass TV Fueled By Mobile & Social. Digital ad spend in the US has surpassed TV for the first time and is expected to rise 16% from last year to hit $84 billion, per MAGNA and Marketing Charts. According to Jack Loechner writing in MediaPost, Social media will account for 34.9% of digital ad sales in 2017, reaching $22.1 billion, and mobile ads will take a 27% share of total US ad sales. Digital ad sales should amount to $84 billion this year, the report says. That would mark a substantial 16% rise from last year, which is in line with past trends, documented in revenue reports from the IAB. More important is the trajectory of growth, says the report: offline ad sales are expected to decline by a compound annual growth rate (CAGR) of 3.7% through 2022, while digital ad sales will enjoy an almost double-digit CAGR of 9.5% through the forecast period. Applying those growth forecasts to the current estimated sizes means that by 2019, digital ad sales, at close to $101 billion, will have surpassed offline ad sales (~$93.5 billion), says the report. These figures exclude the influence of Political & Olympic (P&O) spending, which tends to benefit TV. However, the inclusion of P&O spending would still not change the base forecast of 2019 being the year that this threshold is met. Offline ad sales (CAGR) are represented by:
National TV (-1.1% excluding P&O)
Local TV (-2.6% excluding P&O)
Print (-17.2%)
Radio (-4.7%)
Out-of-home and cinema (+2.7%)
Mobile devices last year grew to account for the majority of US digital ad revenues for the first time, and should represent more than one-quarter (27%) of all US ad sales this year, per the forecast, the fastest-rising advertising medium of all outlined in the report, with a projected CAGR of 17.4% through the 5-year period ending in 2022. Using the calculations as above, mobile ad sales would exceed $110 billion in 2022, roughly half of total ad spend including P&O ($220B) and more than half if excluding P&O (~$216B). The figures underline the ever-growing importance of digital and mobile advertising. The study estimates that social will constitute 34.9% of digital ad sales this year, for a total of $22.1 billion. (For comparison, the IAB estimated that social ad revenues totaled $16.3 billion last year.) As the second-fastest growing advertising channel, with a projected CAGR of 14.2% through 2022, social advertising is predicted to be a $43 billion market by the end of the forecast period. Meaning almost one-third of all digital ad spend would be directed towards social media, and 1 in every 5 advertising dollars transacted in the US would be allocated to social media. Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists, details a new report from Ascend2 and its Research Partners. When it comes to optimizing conversions, personalization seems to be the belle of the ball, per the study.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 7, 2017 (Posted on October 8, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
ABC #1 broadcast network Saturday as ‘College Football’ Michigan State’s victory over Michigan in the Big House was the top program.
ABC
The Alphabet Network
8P ‘College Football‘ Michigan State’s victory over Michigan finished with an average 6.119 million viewers.
9P ‘College Football‘ finished with an average 6.111 million viewers.
10P ‘College Football‘ finished with an average 6.625 million viewers.
CBS
The Tiffany Network
8P ‘Wisdom of the Crowd‘ series premiere rerun finished with an average 2.874 million viewers.
9P ‘NCIS New Orleans‘ rerun finished with an average 3.256 million viewers.
10P ‘48 Hours‘ finished with an average 3.701 million viewers.
NBC
The Peacock Network
8P ‘Will & Grace‘ rerun finished with an average 1.964 million viewers.
830P ‘Superstore‘ rerun finished with an average 2.001 million viewers.
9P ‘Dateline NBC‘ finished with an average 3.292 million viewers.
10P ‘Saturday Night Live‘ 1979 rerun finished with an average 2.645 million viewers.
FOX
The Animal Network of Broadcast
8P ‘College Football‘ California v Washington finished with an average 1.644 million viewers.
9P ‘College Football‘ finished with an average 1.322 million viewers.
10P ‘College Football‘ finished with an average 1.455 million viewers.
For The Record
ABC finished #1 Saturday in prime time with an average 6.285 million viewers.
CBS finished with an average 3.310 million viewers.
NBC finished with an average 2.640 million viewers.
FOX finished with an average 1.474 million viewers.
Broadcast (Big Five) Networks finished with an estimated 13.709 million viewers.
Today In Communication History
On this date 1944, the first episode of ‘Adventures of Ozzie & Harriet’ on CBS radio.
Quote Of The Day
Ozzie Nelson: [standing in their bedroom] Uh, Harriet, did you sew the button on my sport coat?
Harriet Nelson: Yes, I did.
Ozzie Nelson: Where is it?
Harriet Nelson: Right opposite the buttonhole.
Cinema News
Box Office Weekend 29 September- 1 October 2017 Domestic
#1 ‘Kingsman:GoldenCircle’$ 16,935,565 in 4,038 theaters
#2 ‘It’ $ 16,902,442 in 3,917 theaters
#3 ‘American Made’ $ 16,776,390 in 3,024 theaters
#4 ‘The LEGO Ninjago’ $ 11,644,237 in 4,047 theaters
#5 ‘Flatliners’ $ 6,574,326 in 2,552 theaters
#6 ‘Battle of the Sexes’ $ 3,417,342 in 1,213 theaters
#7 ‘American Assassin’ $ 3,315,644 in 3,020 theaters
#8 ‘Home Again’ $ 1,726,563 in 2,370 theaters
#9 ‘Til Death Do Us Part’ $ 1,527,563 in 562 theaters
#10’mother!’ $ 1,449,378 in 1,840 theaters
Box Office Weekend 6-8 October 2017 (International)
#1 ‘Never Say Die’ $ 66,000,000 in 4 markets
#2 ‘Blade Runner 2049’ $ 50,200,000 in 64 markets
#3 ‘Kingsman:GoldenCircle’$ 25,500,000 in 69 markets
#4 ‘It’ $ 19,800,000 in 65 markets
#5 ‘Chasing The Dragon’ $ 17,600,000 in 8 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia this weekend came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
TV Ratings in the UK have been delayed. Will be posted when available.
BBC One #1 broadcast network in the UK Saturday as ‘Strictly Come Dancing’ peaks with over 10 million viewers.
BBC One
The Big One
635P ‘Strictly Come Dancing‘ was the #1 program in the UK Saturday with an average 9.8 million viewers, peaking with over 10 million viewers.
840P ‘Casualty‘
930P ‘Mrs Browns Boys‘
BBC Two
The Little Two
630P ‘Gardeners’ World‘
730P ‘Front Row‘
8P ‘Britain Afloat‘
830P ‘Dad’s Army‘ (‘The Test’)
9P ‘Basquiat-Rage to Riches‘
ITV
The Independent One
615P ‘Cannonball‘ finished with an average 1.4 million viewers.
710P ‘The Family Chase‘ finished with an average 2.1 million viewers.
815P ‘The X-Factor‘ finished with an average 4.8 million viewers.
945P ‘The Jonathan Ross Show‘
Channel 4
The Big Four
7P ‘Britain’s Ancient Tracks with Tony Robinson‘
8P ‘WWII’s Great Escapes:The Freedom Trails‘
9P ‘Escape Plan‘
Channel 5
The Viacom Five
650P ‘Where Eagles Dare‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
ABC #1 broadcast network Saturday in Australia as ‘Shetland’ top program.
ABC
The Alphabet Network in Australia finished with an estimated average 500,400 viewers and a 20.7% share.
731P ‘Home Fires‘ finished with an average 534,000 viewers.
819P ‘Shetland‘ finished #1 program Saturday evening with an average 535,000 viewers.
919P ‘Doc Martin‘ finished with an average 406,000 viewers. 492
Seven
The Second Commercial Network in Australia finished with an estimated average 489,000 viewers and a 29.9% share.
7P ‘Indiana Jones And The Temple Of Doom‘ finished with an average 530,000 viewers.
930P ‘Elysium‘ finished with an average 284,000 viewers.
Nine
The First Commercial Network in Australia finished with a 30.8% share.
7P ‘A Current Affair‘ did not finish in the top 20 programs.
9P ‘Red Dog‘ finished with an average 279,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 12.1% share.
7P ‘Bondi Rescue‘ did not finish in the top 20 programs.
730P ‘Gold Coast Cops‘ did not finish in the top 20 programs.
8P ‘Gold Coast Cops‘ did not finish in the top 20 programs.
830P ‘Territory Cops‘ did not finish in the top 20 programs.
9P ‘Law & Order:SVU‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.5% share.
735P ‘Royal Murder Mysteries‘ did not finish in the top 20 programs.
830P ‘Pauline Hanson:Please Explain!‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS–SATSeven 787,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SAT Nine 684,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS-SA ABC 658,000 viewers Melbourne top market
#4 EYEWITNESS NEWS Ten 329,000 viewers Brisbane top market
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia Sunday as ‘The Block’ top program.
Nine
The First Commercial Network in Australia finished with an estimated average 1.328 million viewers and a 36.4% share.
7P ‘The Block‘ finished #1 Sunday evening with an average 1.571 million viewers.
836P ‘60 Minutes‘ finished with an average 1.085 million viewers.
957P ‘Pink-Live In Australia‘ rerun finished with an average 444,000 viewers.
ABC
The Alphabet Network in Australia finished with an estimated average 689,800 viewers and a 17.4% share.
742P ‘Doc Martin‘ finished with an average 832,000 viewers.
830P ‘The Doctor Blake Mysteries‘ finished with an average 793,000 viewers.
929P ‘Fearless‘ did not finished in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with an estimated average 638,666 viewers a 22.9% share.
7P ‘Little Big Shots‘ finished with an average 881,000 viewers.
8P ‘Sunday Night‘ finished with an average 635,000 viewers.
9P ‘Heists That Shook The World‘ did not finished in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an estimated average 545,714 viewers and a 17.7% share.
630P ‘The Sunday Project‘ finished with an average 654,000 viewers.
730P ‘Australian Survivor‘ finished with an average 644,000 viewers.
830P ‘Wake In Fright‘ finished with an average 408,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 5.6% share.
730P ‘The Greeks‘ did not finished in the top 20 programs.
830P ‘Robert Redford’s The West‘ did not finished in the top 20 programs.
925P ‘Robert Redford’s The West‘ did not finished in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS–SUN Seven 876,000 viewers #1 in Perth
#2 ABC NEWS SUNDAY ABC 828,000 viewers #1 in Sydney
#3 NINE NEWS SUN Nine 824,000 viewers #1 in Melbourne
#4 EYEWITNESS NEWS Ten 394,000 viewers #1 in Brisbane & Adelaide
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In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
David Sanborn
OVERTHESHOULDERMEDIA 