Friday’s TV Ratings for the U.S and the UK have been delayed. They will be posted when available.
Digital Ads Surpass TV Fueled By Mobile & Social. See Below!
Football, Soaps and Reality programming topped television viewing Thursday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Thursday, October 5, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Thursday Night Football‘ featuring the New England Patriots v Tampa Bay Bucs was the top broadcast program.
FS1 #1 Cable network as ‘MLB AL Divisional Series‘ featuring the New York Yankees v Cleveland Indians’ was the top cable program.
In the UK, ITV #1 broadcast network as ‘Emmerdale‘ was the top program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Nine News‘ was the top newscast.
‘It‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 21 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Show Match‘ was the top program 28 September 2017.
In Chile, MEGA #1 broadcast network as ‘Perdona neutrons p.‘ was the top program 27 September 2017.
In Perú, ‘America TV‘ #1 broadcast network as ‘Colorina‘ top program 27 September 2017.
In Colombia, Caracol #1 braadcast network as ‘AON‘ top program 27 September 2017.
In México, Las Estrellas #1 broadcast network as ‘CET‘ was the top Méxican program 27 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
‘Kingsman:The Golden Circle‘ #1 at the U.S. box office weekend 29 September-1 October 2017. Complete box office Top Ten this weekend listed below.
‘Kingsman:The Golden Circle‘ #1 at the International box office weekend 22-24 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Desperate Journey‘ was directed by Raoul Walsh. It stars Errol Flynn and Ronald Reagan, with Raymond Massey, Alan Hale, Sr., and Arthur Kennedy. It did $2 million at the box office, the third Flynn that year to do so. It was nominated for the Academy Award for Visual Effects (Byron Haskin and Nathan Levinson) at the 15th Academy Awards.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the fourth week at #1 as it would be in that position for the next 3 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Digital Ads Surpass TV Fueled By Mobile & Social. Digital ad spend in the US has surpassed TV for the first time and is expected to rise 16% from last year to hit $84 billion, per MAGNA and Marketing Charts. According to Jack Loechner writing in MediaPost, Social media will account for 34.9% of digital ad sales in 2017, reaching $22.1 billion, and mobile ads will take a 27% share of total US ad sales. Digital ad sales should amount to $84 billion this year, the report says. That would mark a substantial 16% rise from last year, which is in line with past trends, documented in revenue reports from the IAB. More important is the trajectory of growth, says the report: offline ad sales are expected to decline by a compound annual growth rate (CAGR) of 3.7% through 2022, while digital ad sales will enjoy an almost double-digit CAGR of 9.5% through the forecast period. Applying those growth forecasts to the current estimated sizes means that by 2019, digital ad sales, at close to $101 billion, will have surpassed offline ad sales (~$93.5 billion), says the report. These figures exclude the influence of Political & Olympic (P&O) spending, which tends to benefit TV. However, the inclusion of P&O spending would still not change the base forecast of 2019 being the year that this threshold is met. Offline ad sales (CAGR) are represented by:
National TV (-1.1% excluding P&O)
Local TV (-2.6% excluding P&O)
Print (-17.2%)
Radio (-4.7%)
Out-of-home and cinema (+2.7%)
Mobile devices last year grew to account for the majority of US digital ad revenues for the first time, and should represent more than one-quarter (27%) of all US ad sales this year, per the forecast, the fastest-rising advertising medium of all outlined in the report, with a projected CAGR of 17.4% through the 5-year period ending in 2022. Using the calculations as above, mobile ad sales would exceed $110 billion in 2022, roughly half of total ad spend including P&O ($220B) and more than half if excluding P&O (~$216B). The figures underline the ever-growing importance of digital and mobile advertising. The study estimates that social will constitute 34.9% of digital ad sales this year, for a total of $22.1 billion. (For comparison, the IAB estimated that social ad revenues totaled $16.3 billion last year.) As the second-fastest growing advertising channel, with a projected CAGR of 14.2% through 2022, social advertising is predicted to be a $43 billion market by the end of the forecast period. Meaning almost one-third of all digital ad spend would be directed towards social media, and 1 in every 5 advertising dollars transacted in the US would be allocated to social media. Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists, details a new report from Ascend2 and its Research Partners. When it comes to optimizing conversions, personalization seems to be the belle of the ball, per the study.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 5, 2017 (Posted on October 6, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 broadcast network Thursday as ‘NFL Thursday Night Football’ top program.
CBS
The Tiffany Network
8P ‘NFL Thursday Kick-Off‘ finished with an average 8.305 million viewers.
830P ‘NFL Thursday Night Football‘ featuring the New England Patriots v Tampa Bay Bucs finished with an average 11.308 million viewers.
9P ‘NFL Thursday Night Football‘ finished #1 Thursday in prime time with an average 11.694 million viewers.
10P ‘NFL Thursday Night Football‘ finished with an average 9.612 million viewers.
NBC
The Peacock Network
8P ‘Superstore‘ finished with an average 4.454 million viewers.
830P ‘The Good Place‘ finished with an average 4.155 million viewers.
9P ‘Will & Grace‘ finished with an average 7.042 million viewers.
930P ‘Great News‘ finished with an average 3.799 million viewers.
10P ‘Chicago Fire‘ finished with an average 6.046 million viewers.
ABC
The Alphabet Network
8P ‘Grey’s Anatomy‘ finished with an average 7.896 million viewers.
9P ‘Scandal‘ finished with an average 5.545 million viewers.
10P ‘How To Get Away With Murder‘ finished with an average 3.902 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Gotham‘ finished with an average 2.839 million viewers.
9P ‘The Orville‘ finished with an average 3.440 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Supernatural’ rerun finished with an average 761,000 viewers.
9P ‘Arrow’ rerun finished with an average 620,000 viewers.
For The Record
CBS finished #1 Thursday in prime time with an average 10.370 million viewers.
NBC finished with an average 5.257 million viewers.
ABC finished with an average 3.781 million viewers.
ESPN finished with an average 3.782 million viewers.
NFL finished with an average 3.540 million viewers.
FOX finished with an average 3.140 million viewers.
FNC finished with an average 2.664 million viewers.
MSNBC finished with an average 2.093 million viewers.
ESPN finished with an average 1.523 million viewers.
CNN finished with an average 1.011 million viewers.
The CW finished with an average 690,500 viewers.
Broadcast (Big Five) Networks finished with an estimated 23.239 million viewers.
Today In Communication History
On this date 1949, ‘The Ed Wynn Show‘ became the first regularly scheduled network show to be broadcasted from the West Coast of the United States.
Quote Of The Day
‘A bachelor is a man who never makes the same mistake once.’
Ed Wynn
Cinema News
Box Office Weekend 29 September- 1 October 2017 Domestic
#1 ‘Kingsman:GoldenCircle’$ 16,935,565 in 4,038 theaters
#2 ‘It’ $ 16,902,442 in 3,917 theaters
#3 ‘American Made’ $ 16,776,390 in 3,024 theaters
#4 ‘The LEGO Ninjago’ $ 11,644,237 in 4,047 theaters
#5 ‘Flatliners’ $ 6,574,326 in 2,552 theaters
#6 ‘Battle of the Sexes’ $ 3,417,342 in 1,213 theaters
#7 ‘American Assassin’ $ 3,315,644 in 3,020 theaters
#8 ‘Home Again’ $ 1,726,563 in 2,370 theaters
#9 ‘Til Death Do Us Part’ $ 1,527,563 in 562 theaters
#10’mother!’ $ 1,449,378 in 1,840 theaters
Box Office Weekend 1-3 September 2017 (International)
#1 ‘Kingsman:GoldenCircle’$ 61,200,000 in 64 markets
#2 ‘It’ $ 38,300,000 in 59 markets
#3 ‘War:Planet Of Apes’ $ 19,300,000 in 17 markets
#4 ‘The LEGO Ninjago’ $ 10,500,000 in 37 markets
#5T’Spiderman Homecoming’ $ 6,000,000 in 40 markets
#5T’ American Made’ $ 6,000,000 in 57 markets
#5 ‘American Assassin’ $ 6,200,000 in 41 markets
#7 ‘Mother’ $ 4,600,000 in 29 markets
#8 ‘Emoji Movies’ $ 4,300,000 in 52 markets
#9 ‘Victoria & Abdul’ $ 4,200,000 in 20 markets
#10’Cars 3′ $ 3,100,000 in 17 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Friday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 Thursday in the UK as ‘Emmerdale’ was the top program.
ITV
The Independent One
7P ‘Emmerdale‘ finished #1 with an average 7.1 million viewers peaking at 7.3 million.
730P ‘Live International Football‘ England v Slovakia
BBC One
The Big One
7P ‘The One Show‘
730P ‘EastEnders’
8P ‘The Housing Inforcers‘
9P ‘Ambulance‘
BBC Two
The Little Two
7P ‘Coast‘
8P ‘The Big Family Cooking Showdown‘
9P ‘Russia with Simon Reeve‘
Channel 4
The Big Four
8P ‘Supervet‘
9P ‘Educating Greater Manchester‘
Channel 5
The Viacom Five
7P ‘Police Interceptors‘
8P ‘Nightmare Tenants Slum Landlords‘
9P ‘The Nightmare Neighbour Next Door‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 Wednesday in Australia as ‘The Block’ again, top program.
Nine
The First Commercial Network in Australia finished with an average 720,333 viewers a % share.
7P ‘A Current Affair‘ finished with an average 775,000 viewers.
730P ‘The Block‘ finished with an average 1.166 million viewers.
840P ‘Meet The Parents‘ did not finish in the top 20 programs. 595 + 310
Ten
The Third Commercial Network in Australia finished with an estimate average 708,667 viewers and a % share.
7P ‘The Project‘ finished with an average 499,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 793,000 viewers.
840P ‘Googlebox Australia‘ finished with an average 824,000 viewers. 814
940P ‘Law & Order:SVU‘ finished with an average 381,000 viewers.529
Seven
The Second Commercial Network in Australia finished with an estimated average 528,000 viewers and a % share.
7P ‘Home and Away‘ finished with an average 583,000 viewers.
830P ‘Mrs Brown’s Boys‘ (‘Mammy’s Forest’) finished with an average 475,000 viewers.
915P ‘Mrs Brown’s Boys‘ (‘Chez Mammy’) finished with an average 471,000 viewers.
ABC
The Alphabet Network in Australia finished with a % share.
730P ‘7.30‘ finished with an average 552,000 viewers.
801P ‘Short Cuts To Glory: Matt Okine Vs Food‘ finished with an average 313,000 viewers.
831P ‘Glitch‘ did not finish in the top 20 programs.
930P ‘The Murder Detectives‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a % share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘The Gourmet Farmer‘ did not finish in the top 20 programs.
835P ‘River Cottage Australia‘ did not finish in the top 20 programs.
935P ‘Bosch‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 924,000 viewers #1 in Melbourne & #1T in Brisbane
#2 SEVEN NEWS/TT Seven 897,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 882,000 Viewers #1T in Brisbane
#4 SEVEN NEWS Seven 880,000 viewers #1 in Adelaide & Perth
#5 ABC NEWS-EV ABC 708,000 viewers Melbourne top marketm.
#6 EYEWITNESS NEWS Ten 412,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 Friday in Australia as ‘Better Homes & Gardens’ was the top program.
Seven
The Second Commercial Network in Australia finished with an estimated average 533,500 viewers and a 30.6% share.
7P ‘Better Homes & Gardens‘ finished #1 Friday evening with an average 663,000 viewers.
830P ‘Captain America: The First Avenger‘ finished with an average 404,000 viewers.
Ten
The Third Commercial Network in Australia finished with an estimated average 490,833 viewers and a 20.2% share.
7P ‘The Project‘ finished with an average 416,000 viewers.
730P ‘The Living Room‘ finished with an average 548,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 545,000 viewers.
930P ‘Have You Been Paying Attention‘ finished with an average 343,000 viewers.
Nine
The First Commercial Network in Australia finished with a 24.0% share.
7P ‘A Current Affair‘ finished with an average 618,000 viewers.
732P ‘Vet On The Hill‘ finished with an average 376,000 viewers.
838P ‘Tomorrow Never Dies‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.0% share.
730P ‘The Link‘ finished with an average 320,000 viewers.
801P ‘QI‘ did not finish in the top 20 programs.
832P ‘Endeavour: The Young Morse‘ finished with an average 436,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 9.2% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
8P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
849P ‘Australia‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 869,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 837,000 viewers #1 in Melbourne & Brisbane
#3 SEVEN NEWS/TT Seven 830,000 viewers #1 in Sydney
#4 NINE NEWS Nine 806,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 597,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 392,000 viewers Melbourne top market
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Chris Botti
OVERTHESHOULDERMEDIA 