Viewers Accept Ads on YouTube More Readily Than on Facebook. See Below!
Drama, Drama and Reality programming topped television viewing Wednesday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Wednesday, October 4, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Seal Team‘ was the top broadcast program.
TBS #1 cable network as ‘MLB NL Playoffs‘ featuring the Colorado Rockies v Arizona Diamondbacks thriller was the top cable program.
TEL #1 Hispanic network as ‘El Señor de las Cielos‘ #1 Hispanic program.
In the UK, ITV #1 broadcast network as ‘Doc Martin‘ was the top program as ‘Coronation Street‘ top soap.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Nine News‘ was the top newscast.
‘It‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 21 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘Show Match‘ was the top program 28 September 2017.
In Chile, MEGA #1 broadcast network as ‘Perdona neutrons p.‘ was the top program 27 September 2017.
In Perú, ‘America TV‘ #1 broadcast network as ‘Colorina‘ top program 27 September 2017.
In Colombia, Caracol #1 braadcast network as ‘AON‘ top program 27 September 2017.
In México, Las Estrellas #1 broadcast network as ‘CET‘ was the top Méxican program 27 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
‘Kingsman:The Golden Circle‘ #1 at the U.S. box office weekend 22-24 September 2017. Complete box office Top Ten this weekend listed below.
‘Kingsman:The Golden Circle‘ #1 at the International box office weekend 22-24 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Desperate Journey‘ was directed by Raoul Walsh. It stars Errol Flynn and Ronald Reagan, with Raymond Massey, Alan Hale, Sr., and Arthur Kennedy. It did $2 million at the box office, the third Flynn that year to do so. It was nominated for the Academy Award for Visual Effects (Byron Haskin and Nathan Levinson) at the 15th Academy Awards.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the fourth week at #1 as it would be in that position for the next 3 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Viewers Accept Ads on YouTube More Readily Than on Facebook. Michelle Krasniak wrote, ‘Not too long ago, YouTube was the undisputed king of online video. Founded in February 2005, YouTube’s sole focus has always been video, thereby allowing it to rise (and stay) at the top of the heap. Two years after YouTube launched, it rolled out the advertising feature. Now, a decade later, advertisers can choose from among six different ad formats. For better or worse, users watching videos on YouTube expect some kind of advertising. It has become the norm. On the other hand, Facebook went mainstream in 2006 and according to Animoto’s The State of Social Video: Marketing in a Video-First World study of 1,000 consumers and 500 marketers, 60% of consumers watch branded video content daily on Facebook and 55% report watching it on YouTube. Not surprisingly, 59% say they watch branded videos on Instagram, which is pretty much an extension of Facebook at this point. However, engagement is a different story. Facebook still leads the pack when it comes to the number of consumers who engage with video content (49%). YouTube comes in second place with 32% of the respondents saying they engage with branded video content. These numbers are interesting because Mark Zuckerberg has forbidden pre-roll ads. From the start, advertisers were left with few options to monetize their videos on Facebook, leaving many frustrated with the platform. That frustration has eased since Facebook began running mid-roll ads, but not much because the mid-roll ads have many consumers fuming and swearing off watching videos on Facebook altogether. Although YouTube offers a mid-roll advertising option, it was Facebook’s decision to start doing the same thing that left consumers up in arms. A business has a responsibility to its shareholders to make money; however, it’s a delicate balance when such decisions affect the experience of the rest of the stakeholders. The fact of the matter is, consumers generally aren’t fans of change and when it involves something like their beloved Facebook, change becomes an even bigger issue. But as with past platform changes, Facebook will undoubtedly work out the kinks so that advertisers are happy and still spend their ad dollars while consumers begrudgingly come to accept a new normal.’
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 4, 2017 (Posted on October 5, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
CBS #1 Wednesday as new drama, ‘Seal Team’ again top program for second week in a row.
CBS
The Tiffany Network
8P ‘Survivor‘ finished with an average 8.005 million viewers.
9P ‘Seal Team‘ finished #1 Wednesday with an average 8.358 million viewers.
10P ‘Criminal Minds‘ finished with an average 6.164 million viewers.
ABC
The Alphabet Network
8P ‘The Goldbergs‘ finished with an average 5.723 million viewers.
830P ‘Speechless‘ finished with an average 4.591 million viewers.
9P ‘Modern Family‘ finished with an average 6.346 million viewers.
930P ‘American Housewife‘ finished with an average 4.937 million viewers.
10P ‘Designated Survivor‘ finished with an average 4.829 million viewers.
NBC
The Peacock Network
8P ‘The Blacklist‘ finished with an average 5.773 million viewers.
9P ‘Law & Order:SVU‘ finished with an average 5.766 million viewers.
10P ‘Chicago PD‘ finished with an average 6.130 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Empire‘ finished with an average 5.824 million viewers.
9P ‘Star‘ finished with an average 4.644 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.217 million viewers.
9P ‘Masters Of Illusion‘ rerun finished with an average 809,000 viewers.
For The Record
CBS finished #1 Wednesday in prime time with an average 7.509 million viewers.
NBC finished with an average 5.890 million viewers.
ABC finished with an average 5.209 million viewers.
FOX finished with an average 5.234 million viewers.
TBS finished #1 cable network Wednesday in prime time with an average 4.391 million viewers.
FNC finished with an average 3.122 million viewers.
MSNBC finished with an average 2.039 million viewers.
TEL finished #1 Hispanic network Wednesday in prime time with an average 1.623 million viewers.
UNI finished with an average 1.486 million viewers.
ION finished with an average 1.203 million viewers.
The CW finished with an average 1,013 million viewers.
Broadcast (Big Five) Networks finished with an estimated 24.855 million viewers.
Today In Communication History
On this date 1947, President Harry S. Truman held the first televised presidential address from the White House. The subject was the current international food crisis.
Quote Of The Day
President Truman asked Americans to refrain from eating meat on Tuesdays, and poultry and eggs on Thursdays, to help stockpile grain for starving people in Europe.
Cinema News
Box Office Weekend 22-24 September 2017 Domestic
#1 ‘Kingsman:GoldenCircle’$ 39,023,010 in 4,003 theaters
#2 ‘It’ $ 29,757,494 in 4,007 theaters
#3 ‘The LEGO Ninjago’ $ 20,433,071 in 4,047 theaters
#4 ‘American Assassin’ $ 6,255,617 in 3,154 theaters
#5 ‘mother!’ $ 3,290,780 in 2,368 theaters
#6 ‘Home Again’ $ 3,232,156 in 2,685 theaters
#7 ‘Friend Request’ $ 2,002,863 in 2,573 theaters
#8 ‘Stronger’ $ 1,611,899 in 573 theaters
#9 ‘Hitman’s Bodyguard’ $ 1,608,722 in 2,037 theaters
#10’Wind River’ $ 1,257,881 in 1,431 theaters
Box Office Weekend 1-3 September 2017 (International)
#1 ‘Kingsman:GoldenCircle’$ 61,200,000 in 64 markets
#2 ‘It’ $ 38,300,000 in 59 markets
#3 ‘War:Planet Of Apes’ $ 19,300,000 in 17 markets
#4 ‘The LEGO Ninjago’ $ 10,500,000 in 37 markets
#5T’Spiderman Homecoming’ $ 6,000,000 in 40 markets
#5T’ American Made’ $ 6,000,000 in 57 markets
#5 ‘American Assassin’ $ 6,200,000 in 41 markets
#7 ‘Mother’ $ 4,600,000 in 29 markets
#8 ‘Emoji Movies’ $ 4,300,000 in 52 markets
#9 ‘Victoria & Abdul’ $ 4,200,000 in 20 markets
#10’Cars 3′ $ 3,100,000 in 17 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Thursday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, Morocco, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 Wednesday in the UK as ‘Doc Martin’ was the top program and ‘Coronation Street’ was the top soap.
ITV
The Independent One finished #1 Wednesday with an average 5.55 million viewers.
7P ‘Emmerdale‘ finished with an average 6.4 million viewers.
730P ‘Coronation Street‘ finished with an average 6.7 million viewers as it peaked at 7.2 million viewers.
8P ‘Bad Move‘ finished with an average 4.0 million viewers.
830P ‘Coronation Street‘ finished with an average 6.0 million viewers.
9P ‘Doc Martin‘ (‘Farewell My Lovely’) finished #1 in the time slot with an average 5.1 million viewers and a 24.9% share.
BBC One
The Big One
7P ‘The One Show‘
8P ‘Who Do You Think You Are?‘ Ruby Wax finished with an average 3.6 million viewers.
9P ‘Apprentice‘ season 13 premiere finished with an average 4.6 million viewers and a 22.8% share.
BBC Two
The Little Two
7P ‘Antiques Road Trip‘
8P ‘Billion Dollar Deals and How They Changed Your World‘
9P ‘The Detectives:Murder On The Street‘
Channel 4
The Big Four
8P ‘Location Location Location‘
9P ‘Grand Designs‘
Channel 5
The Viacom Five
7P ‘Britain by Bike with Larry & George Lamb‘
8P ‘GPs:Behind Closed Doors‘
9P ‘Can’t Pay? We’ll Take It Away‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in Australia as ‘The Block’ was the top program.
Nine
The First Commercial Network in Australia finished with a 30.6% share.
7P ‘A Current Affair‘ finished with an average 831,000 viewers.
730P ‘The Block‘ finished #1 Wednesday evening with an average 1.352 million viewers.
842P ‘Doctor Doctor‘ finished with an average 790,000 viewers.
947P ‘Embarrassing Bodies‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 26.1% share.
7P ‘Home and Away‘ finished with an average 649,000 viewers.
730P ‘Border Security-Australia’s Front Line‘ finished with an average 473,000 viewers.
8P ‘The Force-Behind The Line‘ finished with an average 488,000 viewers.
830P ‘Criminal Minds‘ (‘Hell’s Kitchen’) finished with an average 390,000 viewers.
930P ‘Criminal Minds‘ (‘Mr Scratch’) did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.3% share.
7P ‘The Project‘ finished with an average 541,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 812,000 viewers.
840P ‘The Wrong Girl‘ did not finish in the top 20 programs.
940P ‘Hawaii Five-0‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.7% share.
730P ‘7.30‘ finished with an average 573,000 viewers.
801P ‘Hard Quiz‘ finished with an average 643,000 viewers.
832P ‘Gruen‘ finished with an average 806,000 viewers.
908P ‘Get Krack!n‘ did not finish in the top 20 programs.
939P ‘The Edge Of The Bush‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.7% share.
735P ‘Railways That Built Britain‘ did not finish in the top 20 programs.
830P ‘Look Me In The Eye‘ did not finish in the top 20 programs.
930P ‘Riviera‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 937,000 viewers #1 in Sydney & Brisbane
#2 NINE NEWS 6:30 Nine 901,000 viewers #1 in Melbourne
#3 SEVEN NEWS Seven 870,000 viewers #1 in Adelaide & Perth
#4 SEVEN NEWS/TT Seven 868,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 716,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 401,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 Wednesday in Australia as ‘The Block’ again, top program.
Nine
The First Commercial Network in Australia finished with an average 720,333 viewers a % share.
7P ‘A Current Affair‘ finished with an average 775,000 viewers.
730P ‘The Block‘ finished with an average 1.166 million viewers.
840P ‘Meet The Parents‘ did not finish in the top 20 programs. 595 + 310
Ten
The Third Commercial Network in Australia finished with an estimate average 708,667 viewers and a % share.
7P ‘The Project‘ finished with an average 499,000 viewers.
730P ‘The Bachelorette Australia‘ finished with an average 793,000 viewers.
840P ‘Googlebox Australia‘ finished with an average 824,000 viewers. 814
940P ‘Law & Order:SVU‘ finished with an average 381,000 viewers.529
Seven
The Second Commercial Network in Australia finished with an estimated average 528,000 viewers and a % share.
7P ‘Home and Away‘ finished with an average 583,000 viewers.
830P ‘Mrs Brown’s Boys‘ (‘Mammy’s Forest’) finished with an average 475,000 viewers.
915P ‘Mrs Brown’s Boys‘ (‘Chez Mammy’) finished with an average 471,000 viewers.
ABC
The Alphabet Network in Australia finished with a % share.
730P ‘7.30‘ finished with an average 552,000 viewers.
801P ‘Short Cuts To Glory: Matt Okine Vs Food‘ finished with an average 313,000 viewers.
831P ‘Glitch‘ did not finish in the top 20 programs.
930P ‘The Murder Detectives‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a % share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
805P ‘The Gourmet Farmer‘ did not finish in the top 20 programs.
835P ‘River Cottage Australia‘ did not finish in the top 20 programs.
935P ‘Bosch‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 NINE NEWS Nine 924,000 viewers #1 in Melbourne & #1T in Brisbane
#2 SEVEN NEWS/TT Seven 897,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 882,000 Viewers #1T in Brisbane
#4 SEVEN NEWS Seven 880,000 viewers #1 in Adelaide & Perth
#5 ABC NEWS-EV ABC 708,000 viewers Melbourne top marketm.
#6 EYEWITNESS NEWS Ten 412,000 viewers Melbourne top market
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Chris Botti
OVERTHESHOULDERMEDIA 