Facebook Lets US, UK Advertisers Optimize Their Campaigns With TV. See Below!
Football, Singing and Reality programming topped television viewing Sunday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Sunday, September 24, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network however CBS’ ‘NFL Overrun featuring the Cincinnati Bengals v Green Bay Packers ‘ was the top broadcast program.
In the UK, ITV #1 broadcast network as ‘The X-Factor‘ was the top broadcast program.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘It‘ was the #1 film at the domestic box office this weekend. See Below.
In Canada, CTV Total #1 network week of 21 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘ShowMatch‘ was the top program 19 September 2017.
In Chile, MEGA #1 broadcast network as ‘Perdona neutrons p.‘ was the top program 19 September 2017.
In Perú, ‘America TV‘ #1 broadcast network as ‘De vuelta al b.‘ top program 19 September 2017.
In Colombia, Caracol #1 braadcast network as ‘Tarde lo conocí‘ top program 19 September 2017.
In México, Las Estrellas #1 broadcast network as ‘ETS‘ was the top Méxican program 19 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
‘It‘ #1 at the U.S. box office weekend 15-17 September 2017. Complete box office Top Ten this weekend listed below.
‘ War For The Planet Of The Ape‘ #1 at the International box office weekend 15-17 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Sherlock Holmes and the Voice of Terror‘ was directed by John Rawlins. It stars Basil Rathbone, Nigel Bruce, Evelyn Ankers, Reginald Denny and Thomas Gómez in the last film of the series. The film combines elements of the Arthur Conan Doyle story “His Last Bow”, to which it is credited as an adaptation, and loosely parallels the real-life activities of Lord Haw-haw.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the third week at #1 as it would be in that position for the next 4 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Facebook Lets US, UK Advertisers Optimize Their Campaigns With TV. Taruka Srivastav writing in The Drum stated, Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift will help advertisers optimize their Facebook and TV campaigns using actionable results according to a blog post. The platform will see Facebook will match rival Google which launched Brand Lift for TV some years back in order to help marketers understand how YouTube campaigns can impact metrics such as awareness. Facebook’s advertising partners who are expanding from digital advertising into cross-media campaigns will be able to leverage Facebook Cross-Platform Brand Lift solution. Margo Arton, senior director of Ad Effectiveness at BuzzFeed said: “Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook’s Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity.” “We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.” Facebook cited an example of household brand Shark’s campaign which was deemed a success as measured by Nielsen Total Brand Effect with Lift. Ajay Kapoor, VP, Digital Transformation & Strategy, SharkNinja said: “We proved that Facebook video ads are a natural complement to TV campaigns. We experienced better brand results among people who saw ads on both versus just TV or Facebook alone. We saw the ‘better together’ impact first-hand. Facebook and TV are powerful individually, but deliver a stronger message to our audience when used in tandem.”
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 24, 2017 (Posted on September 25, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
NBC #1 broadcast network Sunday but CBS’ ‘NFL Overtime’ featuring the Cincinnati Bengals v Green Bay Packers was the top program as the Packers win in overtime.
NBC
The Peacock Network
7P ‘Football Night In America‘ finished as the #1 program Sunday in prime time with an average 7.843 million viewers.
8P ‘SNF Preview‘ finished with an average 13.341 million viewers.
830P ‘Sunday Night Football‘ featuring the Oakland Raiders v Washington Redskins finished with an average 15.478 million viewers.
9P ‘Sunday Night Football‘ finished with an average 15.302 million viewers.
10P ‘Sunday Night Football‘ finished with an average 13.302 million viewers.
CBS
The Tiffany Network
7P ‘NFL Overrun Cincinnati Bengals v Green Bay Packers‘ finished with an average 20.602 million viewers.
8P ‘60 Minutes‘ 50th Anniversary episode finished with an average 13.517 million viewers.
9P ‘Star Trek Discovery‘ Series Premiere finished with an average 8.192 million viewers.
10P ‘NCIS:Los Angeles‘ rerun finished with an average 4.835 million viewers.
11P ‘Madam Secretary‘ rerun was not rated because it ran after prime time.
ABC
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ rerun finished with an average 4.477 million viewers.
8P ‘Celebrity Family Feud‘ finished with an average 5.123 million viewers.
9P ‘Steve Harvey’s Funderdome‘ finished with an average 3.898 million viewers.
10P ‘The $100,000 Pyramid‘ finished with an average 3.765 million viewers.
FOX
The Animal Network of Broadcast
7P ‘The Simpsons‘ rerun finished with an average 2.143 million viewers.
730P ‘The Simpsons‘ rerun finished with an average 1.837 million viewers.
8P ‘Who Shot Biggie & Tupac‘ finished with an average 2.511 million viewers.
9P ‘Who Shot Biggie & Tupac‘ finished with an average 3.165 million viewers.
For The Record
NBC finished #1 Sunday in prime time with an average 12.714 million viewers.
CBS finished with an average 11.787 million viewers.
ABC finished with an average 4.316 million viewers.
FOX finished with an average 2.414 million viewers.
Broadcast (Big Five) Networks finished with an estimated 32.231 million viewers.
Today In Communication History
On this date 1953, TV Guide released its cover with Superman leaping over the head of Clark Kent.
Quote Of The Day
‘Knock the ‘t’ off the ‘can’t”
George Reeves
Cinema News
Box Office Weekend 15-17 September 2017 Domestic
#1 ‘It’ $ 60,103,110 in 4,148 theaters
#2 ‘American Assassin’ $ 14,846,778 in 3,154 theaters
#3 ‘mother!’ $ 7,534,673 in 2,368 theaters
#4 ‘Home Again’ $ 5,183,004 in 3,036 theaters
#5 ‘Hitman’s Bodyguard’ $ 3,588,883 in 3,272 theaters
#6 ‘Wind River’ $ 2,572,397 in 2,619 theaters
#7 ‘Annabelle’ $ 2,411,319 in 2,117 theaters
#8 ‘Leap’ $ 2,163,778 in 2,416 theaters
#9 ‘Spider-Man:Homecoming’$ 1,858,740 in 1,436 theaters
#10’Dunkirk’ $ 1,311,449 in 1,478 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
Box Office Weekend 1-3 September 2017 (International)
#1 ‘War:Planet Of Apes’ $ 63,300,000 in 21 markets
#2 ‘It’ $ 60,300,000 in 56 markets
#3 ‘Spiderman Homecoming’ $ 15,100,000 in 43 markets
#4 ‘ American Made’ $ 12,000,000 in 53 markets
#5 ‘American Assassin’ $ 6,200,000 in 41 markets
#6 ‘Cars 3’ $ 6,100,000 in 18 markets
#7 ‘Mother’ $ 6,000,000 in 16 markets
#8 ‘Dunkirk’ $ 5,700,000 in 48 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#9 ‘Baby Drive’ $ 5,100,000 in 50 markets
#10’Emoji Movies’ $ 4,700,000 in 53 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Monday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Turkey, Israel, Saudi Arabia, United Arab Emirates, Pakistan, India, Bangladesh, Sri Lanka, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, Vietnam, New Zealand, Australia, Egypt, Ethiopia, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands. Top viewers this month are marked in bold.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
ITV #1 broadcast network in the UK Sunday as ‘The X-Factor’ was the top program.
ITV
The Independent One
7P ‘Tipping Point: Lucky Stars‘
8P ‘The X-Factor‘ finished with an average 6.2 million viewers.
9P ‘Victoria‘ finished with an average 4.3 million viewers.
BBC One
The Big One
7P ‘Countryfile‘
8P ‘Antiques Roadshow‘ finished with an average 5.5 million viewers.
9P ‘The Child In Time‘ finished with an average 4.5 million viewers.
BBC Two
The Little Two
7P ‘Top Gear‘
8P ‘Astronauts: Do You Have What It Takes?‘
9P ‘Dragons’ Den‘
Channel 4
The Big Four
7P ‘Escape To The Chateau‘
8P ‘Egypt’s Great Pyramid:The New Evidence‘
9P ‘Electric Dream‘
Channel 5
The Viacom Five
7P ‘Cricket on 5‘
8P ‘Aviva Premiership Rugby Highlights‘
9P ‘Olympus Has Fallen‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network Sunday in Australia as ‘The Block’ was the top program.
Nine
The First Commercial Network in Australia finished with a 35.7% share.
7P ‘The Block‘ finished with an average 1.395 million viewers.
833P ‘60 Minutes‘ finished with an average 1.040 million viewers.
940P ‘Footy Classified‘ finished with an average 257,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 28.8% share.
7P ‘Little Big Shots‘ finished with an average 1.022 million viewers.
8P ‘Sunday Night‘ finished with an average 633,000 viewers.
9P ‘Heists That Shook The World‘ finished with an average 299,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 12.0% share.
7P ‘The Sunday Project‘ finished with an average 301,000 viewers.
730P ‘Australian Survivor‘ finished with an average 570,000 viewers.
830P ‘Bull‘ (‘The Fall’) did not finish in the top 20 programs.
930P ‘Bull‘ (‘It’s Classified’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.9% share.
741P ‘Grand Designs: House Of The Year‘ finished with an average 540,000 viewers.
830P ‘The Doctor Blake Mysteries‘ finished with an average 734,000 viewers.
929P ‘Fearless‘ finished with an average 254,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 6.7% share.
730P ‘The Ascent Of Civilization‘ did not finish in the top 20 programs.
830P ‘Soundtracks: Songs That Defined History‘ did not finish in the top 20 programs.
930P ‘Soundtracks: Songs That Defined History‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS – SUN Seven 1,072,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,071,000 viewers #1 in Sydney & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 719,000 viewers Melbourne top market
#4 EYEWITNESS NEWS SUN Ten 300,000 viewers Sydney top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Seven #1 broadcast network in Australia Monday but Nine’s ‘The Block’ was the top program.
Seven
The Second Commercial Network in Australia finished with an estimated average 934,833 viewers and a 39.6% share.
7P ‘Home and Away‘ finished with an average 578,000 viewers.
730P ‘2017 AFL Brownlow Medal-Red Carpet‘ finished with an average 675,000 viewers.
8P ‘2017 AFL Brownlow Medal‘ finished #2 Monday evening with an average 1.089 million viewers.
Nine
The First Commercial Network in Australia finished with an estimated average 769,000 viewers and a 23.8% share.
7P ‘A Current Affair‘ finished with an average 859,000 viewers.
730P ‘The Block‘ finished #1 Monday evening with an average 1.122 million viewers.
847P ‘Four Weddings & A Funeral‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an estimated average 598,667 viewers and a 16.2% share.
7P ‘The Project‘ finished with an average 559,000 viewers.
730P ‘Australian Survivor‘ finished with an average 625,000 viewers.
9P ‘Have You Been Paying Attention‘ finished with an average 579,000 viewers.
ABC
The Alphabet Network in Australia finished with an estimated average 501,600 viewers and a 14.0% share.
730P ‘7.30‘ finished with an average 648,000 viewers.
802P ‘Australian Story‘ finished with an average 642,000 viewers.
832P ‘Four Corners‘ finished with an average 432,000 viewers.
916P ‘Media Watch‘ did not finish in the top 20 programs.
932P ‘Unconquered: The Invictus Games‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 6.4% share.
730P ‘Michael Mosley: Do We Need Health Tests?‘ did not finish in the top 20 programs
830P ‘London’s Super Tunnel‘ did not finish in the top 20 programs
930O ‘24 Hours In Emergency‘ did not finish in the top 20 programs
Top Newscasts In Australia
#1 SEVEN NEWS/TT Seven 1,030,000 viewers Melbourne top market
#2 SEVEN NEWS Seven 1,006,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 997,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS Nine 978,000 viewers #1 in Sydney
#5 ABC NEWS-EV ABC 734,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 433,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Billy Taylor and Ramsey Lewis
OVERTHESHOULDERMEDIA 