Facebook streamlines ad buying, placement. See Below!
Benefit Drama and Reality programming topped television viewing Tuesday throughout the World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Tuesday, September 12, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network as ‘America’s Got Talent‘ was the regularly scheduled top program. However, ‘Hand In Hand’ benefit programming for those suffering from Hurricanes in Texas and Florida running on the four major television channels in America drew a combined audience of 15.722 million viewers.
TEL #1 Hispanic Broadcast network as ‘Sin Senos No Hay Paraíso‘ was the top Hispanic program.
FNC #1 Cable network as ‘Tucker Carlson Tonight‘ was the top cable program.
In the UK, BBC One #1 broadcast network as ‘Doctor Foster‘ was the top program but ‘EastEnders‘ was the top soap outdrawing all programming in the UK Tuesday.
In Australia, ‘Nine‘ was the #1 broadcast network as ‘The Block‘ was the #1 program and ‘Seven News‘ was the top newscast.
‘The Hitman’s Bodyguard & Dunkirk‘ were the #1 film at the domestic & international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 21 August 2017 as ‘Canada’s Amazing Race‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘ShowMatch’‘ was the top program 7 September 2017.
In Chile, MEGA #1 broadcast network as ‘Perdona neutrons p.‘ was the top program 12 September 2017.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta‘ top program 6 September 2017.
In Colombia, Caracol #1 braadcast network as ‘Desafio‘ top program 7 September 2017.
In México, Las Estrellas #1 broadcast network as ‘HVAC‘ was the top Méxican program 12 September 2017.
In India, Colors #1 broadcast network as ‘Fear Factor Khatron Ke Khiladi Pain In S‘ season premiere was the top program week #34 of 19-25 August 2017.
‘It‘ #1 at the U.S. box office weekend 1-3 September 2017. Complete box office Top Ten this weekend listed below.
‘Dunkirk‘ #1 at the International box office weekend 8-10 September 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘The Big Street‘ was directed by by Irving Reis. It stars Lucile Ball and Henry Fonda.
This weekend in 1942, ‘(I’ve Got a Gal In) Kalamazoo‘ was the #1 record with Glenn Miller and His Orchestra with Tex Beneke, Marion Hutton and the Modernaires. This was the first week at #1 as it would be in that position for the next 7 weeks.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 2.047 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Facebook streamlines ad buying, placement. Facebook is merging its Power Editor and Ads Manager in a consolidation of its self-serve tools for ad buying and placement. Changes also include closer connections between Facebook‘s and Instagram‘s ad products and placements. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is being phased out as the consolidation begins to roll out later this week. Power Editor users “won’t notice any changes with ad creation and management except the new name.” Ads Manager users, however, will be able to step out of that tool’s guided step-by-step campaign creation flow to arrange a campaign in the order they see fit, whether starting with that audience to target or the ad to display. Coinciding with the consolidation of Facebook’s self-serve tools, the company is also more closely connecting Facebook’s and Instagram’s ad products and placements, according to an Instagram blog post, in an apparent effort to further bridge the two platforms’ advertiser bases and ad opportunities. Brands will soon be able to buy campaigns that span Instagram’s Stories feed, Instagram’s main feed, Facebook and Facebook’s Audience Network ad network. Previously, advertisers could only buy Instagram’s Stories inventory as a separate, standalone campaign. If an advertiser opts to run a campaign across Stories and Facebook’s other placement options, the brand will need to upload a video or photo with a 16:9 aspect ratio for Stories and a separate piece of creative for the non-Stories inventory, according to an Instagram spokesperson.
Brands will now be able to take slides posted to their organic Instagram Stories and upload them to Ads Manager to run as ads across Instagram and other Facebook-sold inventory. By enabling brands to convert Story slides featuring Instagram’s face filters, stickers and other artistic elements into ads, Facebook/Instagram can lower the barrier to entry for advertisers who may feel they lack the creative tools to produce what may be considered an appropriate ad for Instagram’s Stories feed or Facebook’s other ad placement options. The uploading option is primarily meant to make it easier for brands to create Story ads, but the saved slides aren’t limited to that inventory. Brands will also be able to run the creative as ads on Facebook and Audience Network, and they can use Ads Manager’s cropping tools to edit the slide to fit the maximum 4:5 aspect ratio required to appear in Instagram’s main feed, said the Instagram spokesperson.
In addition to incorporating Instagram Stories into its broader advertising portfolio, Facebook is officially extending one of its splashiest ad formats to Instagram. Instagram had begun testing its full-screen Canvas ad format within Instagram’s Stories feed. On Tuesday, Instagram announced that the mobile-only ad format was officially available to advertisers.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 12, 2017 (Posted on September 13, 2017)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
NBC #1 Tuesday as ‘America’s Got Talent’ top program.
NBC
The Peacock Network finished #1 in prime time on Tuesday.
8P ‘Hand In Hand‘ finished with an average 6.092 million viewers.
9P ‘America’s Got Talent‘ finished with an average 11.585 million viewers.
10P ‘America’s Got Talent‘ finished with an average 11.135 million viewers.
CBS
The Tiffany Network
8P ‘Hand In Hand‘ finished with an average 4.082 million viewers.
9P ‘Bull‘ rerun finished with an average 5.178 million viewers.
10P ‘NCIS:New Orleans‘ rerun finished with an average 4.472 million viewers.
ABC
The Alphabet Network
8P ‘Hand In Hand‘ finished with an average 3.950 million viewers.
9P ‘Black-ish‘ rerun finished with an average 2.484 million viewers.
930P ‘Black-ish‘ rerun finished with an average 2.160 million viewers.
10P ‘Somewhere Between‘ finished with an average 1.646 million viewers.
FOX
The Animal Network of Broadcast
8P ‘Hand In Hand‘ finished with an average 1.598 million viewers.
9P ‘The Orville‘ rerun finished with an average 1.578 million viewers.
The CW
The Little Network That Couldn’t …
8P ‘The Flash‘ rerun finished with an average 1.252 million viewers.
9P ‘DC’s Legends of Tomorrow‘ rerun finished with an average 767,000 viewers.
For The Record
NBC finished #1 Tuesday in prime time with an average 9.604 million viewers.
CBS finished with an average 4.577 million viewers.
ABC finished with an average 2.639 million viewers.
FNC finished with an average 2.581 million viewers.
USA finished with an average 2.242 million viewers.
MSNBC finished with an average 2.121 million viewers.
TEL finished with an average 1.647 million viewers.
FOX finished with an average 1.588 million viewers.
ION finished with an average 1.369 million viewers.
UNI finished with an average 1.182 million viewers.
CNN finished with an average 1.105 million viewers.
The CW finished with an average 1.010 million viewers.
Broadcast (Big Five) Networks finished with an estimated 18.878 million viewers.
Today In Communication History
On this date 1974, the first episode of ‘The Rockford Files’ aired on NBC.
Quote Of The Day
‘This is Jim Rockford. At the tone, leave your name and message. I’ll get back to ya.’
James Gardner
Cinema News
Box Office Weekend 8-10 September 2017 Domestic
#1 ‘It’ $123,403,419 in 4,103 theaters
#2 ‘Home Again’ $ 8,567,881 in 2,940 theaters
#3 ‘Hitman’s Bodyguard’ $ 4,801,745 in 3,322 theaters
#4 ‘Annabelle’ $ 4,003,115 in 3,003 theaters
#5 ‘Wind River’ $ 3,123,362 in 2,890 theaters
#6 ‘Leap’ $ 2,443,405 in 2,691 theaters
#7 ‘Spider-Man:Homecoming’$ 2,007,000 in 1,657 theaters
#8 ‘Dunkirk’ $ 1,861,601 in 2,110 theaters (Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#9 ‘Logan Lucky’ $ 1,669,875 in 2,167 theaters
#10’The Emoji Movie’ $ 1,138,516 in 1,450 theaters
Box Office Weekend 1-3 September 2017 (International)
#1 ‘Dunkirk’ $ 30,600,000 in 60 markets Critique:https://www.facebook.com/cinemacritique/?ref=bookmarks)
#2 ‘Annabelle’ $ 15,600,000 in 62 markets
#3 ‘Valerian’ $ 11,300,000 in 25 markets
#4 ‘Despicable Me’ $ 9,900,000 in 62 markets
#5 ‘Gintama’ $ 9,500,000 in 7 markets
#6 ‘American Made’ $ 9,100,000 in 35 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Myanmar (Burma), Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (163). We are thankful to all of you with more than 72,266 views. Top areas in the world viewing overtheshouldermedia Tuesday came from the United States, Canada, the United Kingdom, Ireland, France, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Finland, Russia, Germany, Austria, Italy, Albania, Moldova, Greece, Israel, Saudi Arabia, Pakistan, India, Myanmar (Burma), Thailand, Indonesia, Singapore, Hong Kong SAR China, Japan, New Zealand, Australia, Egypt, Ethiopia, South Africa, Brazil, Peru, Ecuador, Colombia, Mexico, Guatemala, Dominican Republic and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
BBC One
The Big One
7P ‘One Show‘
730P ‘EastEnders‘ finished with an average 6.2 million viewers.
8P ‘Holby City‘
9P ‘Doctor Foster‘ finished with an average 6.1 million viewers.
BBC Two
The Little Two
7P ‘Antiques Road Trip‘
8P ‘Saving Lives at Sea‘
9P ‘Horizon‘
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 5.5 million viewers.
730P ‘Save Money Good Health‘
8P ‘Robson Green’s Coastal Lives‘
9P ‘100 Year Old Driving School‘
Channel 4
The Big Four
8P ‘The Great British Bake Off‘ finished with an average 5.7 million viewers and a 26.1% share.
915P ‘Celebrity Island with Bear Grylls‘
Channel 5
The Viacom Five
7P ‘MotoGP Highlights‘
8P ‘The Dog Rescuers with Alan Davies‘
9P ‘Inside Balmoral‘
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network in AU Tuesday as ‘The Block’ is the top program.
https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FTheBlock%2Fvideos%2F1662059830470940%2F&show_text=0&width=560
Nine
The First Commercial Network in Australia finished with a 29.4% share.
7P ‘A Current Affair‘ finished with an average 774,000 viewers.
730P ‘The Block‘ finished #1 Tuesday evening with an average 1.178 million viewers.
842P ‘The Big Bang Theory‘ finished with an average 808,000 viewers.
910P ‘Kate & Kim‘ finished with an average 447,000 viewers.
947P ‘Kate & Kim‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 28.8% share.
7P ‘Home and Away‘ finished with an average 725,000 viewers.
730P ‘First Dates Australia‘ finished with an average 699,000 viewers.
845P ‘800 Words‘ finished with an average 696,000 viewers.
945P ‘Hospital‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 18.1% share.
7P ‘The Project‘ finished with an average 583,000 viewers.
730P ‘Shark Tank‘ finished with an average 470,000 viewers.
830P ‘NCIS‘ (‘Shooter’) did not finish in the top 20 programs.
930P ‘NCIS‘ (‘The Admiral’s Daughter’) did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.2% share.
730P ‘7.30‘ finished with an average 537,000 viewers.
801P ‘The House With Annabel Crabb‘ finished with an average 544,000 viewers.
832P ‘Catalyst‘ finished with an average 454,000 viewers.
932P ‘Inside London Fire Brigade‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.5% share.
730P ‘Great American Railroad Journeys‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 1,006,000 viewers #1 in Adelaide & Perth
#2 SEVEN NEWS/TT Seven 980,000 viewers Melbourne top market.
#3 NINE NEWS 6:30 Nine 970,000 viewers #1 in Sydney, Melbourne & Brisbane
#4 NINE NEWS Nine 924,000 viewers Melbourne top market.
#5 ABC NEWS-EV ABC 708,000 viewers Melbourne top market.
#6 EYEWITNESS NEWS Ten 437,000 viewers Melbourne top market.
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
DOWN UNDER
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
Nine #1 broadcast network Wednesday in Australia as ‘The Block’ was the top program.
Nine
The First Commercial Network in Australia finished #1 Wednesday evening with a 28.7% share.
7P ‘A Current Affair‘ finished with an average 779,000 viewers.
732P ‘The Block‘ finished #1 Wednesday evening with an average 1.116 million viewers.
842P ‘Doctor Doctor‘ finished with an average 761,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 25.9% share.
7P ‘Home and Away‘ finished with an average 661,000 viewers.
730P ‘Border Security-Australia’s Front Line‘ finished with an average 605,000 viewers.
8P ‘The Force-Behind The Line‘ finished with an average 638,000 viewers.
830P ‘Criminal Minds‘ (‘Alpha Male’) did not finish in the top 20 programs.
930P ‘Criminal Minds‘ (‘Rock Creek Park’) did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 20.5% share.
7P ‘The Project‘ finished with an average 612,000 viewers.
730P ‘The Bachelor Australia‘ finished with an average 816,000 viewers.
840P ‘The Heat‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 17.8% share.
730P ‘7.30‘ finished with an average 587,000 viewers.
801P ‘Hard Quiz‘ finished with an average 617,000 viewers.
833P ‘Gruen‘ finished with an average 903,000 viewers.
909P ‘Get Krack!n‘ finished with an average 453,000 viewers.
937P ‘The Edge Of The Bush‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished with a 7.2% share.
730P ‘Extreme Railway Journeys‘ did not finish in the top 20 programs.
830P ‘Look Me In The Eye‘ did not finish in the top 20 programs.
930P ‘The Good Fight‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1T NINE NEWS Nine 945,000 viewers #1 in Sydney, Melbourne & Brisbane
#1T SEVEN NEWS Seven 945,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 922,000 viewers Melbourne top market
#4 SEVEN NEWS/TT Seven 919,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 685,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 432,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to:Four Ps Become 5Ps For Retail Marketing http://bit.ly/FourP’sBecome5P’sForRetailMarketing 🆕💡💭🌎💬 It’s FREE.
Also, ‘Millennials On Millennials:A Look At Behavior, Distractions & Social Media Stars’ http://bit.ly/MillennialsOnMillennials 🆕💡
Media Notes Briefs: Millennials On Millennials:Lots Of Love & Lack Of Loyalty:http://bit.ly/MillennialOnMillennial 🆕💡💭🌎💬 Its free.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘How Shoppers Think About Brick & Mortar’ http://bit.ly/HowShoppersThinkAboutBrickandMortar 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Wynton Marsalis
OVERTHESHOULDERMEDIA 